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summer mvps

Our sweatproof picks form an unstoppable alliance.

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HELLO SUNSHINE INVISIBLE SUNSCREEN

SPF 50 will be your BFF for protection against UVA/UVB rays and sun damage.

GLOW WITH CONFIDENCE SUN BLUSH

Achieve a naturally sun-kissed look with our cream blush + bronzer in 1!

hello sunshine spf

HELLO SUNSHINE INVISIBLE SUNSCREEN

SPF 50 will be your BFF for protection
against UVA/UVB rays and sun damage.

glow with confidence sun blush

GLOW WITH CONFIDENCE SUN BLUSH

Achieve a naturally sun-kissed
look with our cream blush + bronzer in 1!


CHECK OUT THESE TRENDING PRODUCTS!


complexion finder

COMPLEXION FINDER

Take a short quiz. Discover your perfect CC+ Cream and concealer.


VIRTUAL TRY-ON

VIRTUAL TRY-ON

Get shade matched at home!


dermascan

IT DERMA™ SCAN

Get your personalized skincare routine in minutes!


live chat

LIVE CHAT

Connect with an in-house beauty expert to get answers in real time


new to it?

NEW TO IT?

Here are the essentials you need.

*Source: Circana/U.S. Prestige Beauty Total Measured Market, Makeup Sales, SPF Attribute, 12 Months ending December 2023


upcoming events

MEET IT – LIVE!

Find an event near you!.

VIRTUAL TRY ON

virtual try on

Get shade matched at home!

IT DERMA™ SCAN

DERMASCAN

Get your personalized skincare routine in minutes!



LIVE CHAT

live chat - connect with an in house beauty expert to get answers in real time

Connect with an in-house beauty expert to get answers in real time!

*Source: Circana/U.S. Prestige Beauty Total Measured Market, Makeup Sales, SPF Attribute, 12 Months ending December 2023


IT Cosmetics: Problem Solving. Skin Loving. Confidence Building.

At IT Cosmetics, our mission is to empower everyone to look and feel their most beautiful and confident. With the help of clinical insights and expertise from plastic surgeons and dermatologists, we create innovative skincare and makeup solutions for top skin concerns including redness, large pores and wrinkles. Every product is designed to work for all skin tones and skin types—even the most sensitive skin. After all, it was IT Cosmetics founder Jamie Kern Lima’s own struggle with rosacea and sparse brows that led her to create what is now a top global beauty brand because of YOU!

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