it’s your beauty BFF!

Hey IT Girls and IT Guys! Are you looking for personalized beauty advice tailored just to your needs? Introducing Your Beauty BFF! IT Cosmetics is excited to gift you with a new complimentary service for one-on-one virtual beauty consultations!

Why You’ll Love IT

During the 30-minute appointment, your dedicated Beauty BFF will answer your questions, offer personalized product recommendations, and guide you through an entire beauty routine! For your convenience, Beauty BFFs are available Monday through Friday, 9 a.m. to 8 p.m. EST.

How To Schedule IT

send an email

Simply email and include the following information: Your choice of service from the below menu Your preferred date (in EST time) and a two-hour window of time that works for you on that date.

Appointment scheduled

You will be paired with one of our Beauty BFFs below based on availability. Check out his or her bio HERE once your appointment is confirmed!

Beauty BFF Video Meeting

You will receive an email with your confirmed date and time. This email will also include an optional (though recommended) questionnaire about your beauty needs to fill out and send back prior to the appointment.

What Else You Need To Know

  • Your Beauty BFF will appear on video. Although it is not required, we recommend you be on video too for the best consultation experience.
  • Your name/email/phone will be shared with your Beauty BFF. If you prefer to schedule your appointment via phone rather than email, please let your Beauty BFF know.
  • After your initial consult and recap email, you will no longer be able to directly contact your Beauty BFF. For any additional questions you may have, you will need to contact our Customer Care Team.
  • If you would like to schedule another consultation, simply send another email to

Disclaimer: As a thank you, first-time users of our Virtual Consultation service will receive 10% off your first order. 10% coupon will be emailed to the email address provided on file following completion of the consultation. You will no longer be able to chat with your beauty consultant through this channel once the session ends. Offer expires 30 days after date of email. Only available at Not valid on retailer websites and TV offers. While supplies last. One (1) per customer please. Not valid on previous or pending purchases, or to orders placed after expiration date. Can combine with GWP offers. Cannot be redeemed for cash. Orders shipped to Alaska, Hawaii and Puerto Rico do not qualify for free ground shipping—standard $5.95 shipping charge applies. Offer applies to authorized purchases only. Only authorized orders will be processed and shipped. Please note: IT Cosmetics reserves the right to cancel any order due to unauthorized, altered or ineligible use of offers and to modify or cancel promotions due to system error or unforeseen problems. Use of this promotion constitutes acceptance of all Terms & Conditions at

Meet Your Beauty BFFs!


One of our original IT Girls, Kasey is passionate about helping others look and feel their most beautiful.

Favorite Product: CC+ Cream with SPF 50+ because it looks natural on skin while still providing full coverage!


This IT Guy’s true expertise is creating specialized skincare regimens, along with shade matching.

Favorite Product: Bye Bye Pores Pressed for its makeup setting and skin-perfecting benefits!


Her passion for cosmetics and skincare began as a teenager when she learned how to care for her blemish-prone skin.

Favorite Product: Superhero™ Mascara. Just one coat makes your eyes pop!


This IT Girl is passionate about self-care and letting your inner beauty and confidence shine through!

Favorite Product: Confidence in a Cream. It’s all about good skincare and this moisturizer truly delivers!


An IT Girl for five years, Audra has a true passion for IT Cosmetics and all that it provides.

Favorite Product: Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50 for right now. Her favorite is always changing!


Her passion for the brand and people shows through the connections she makes with each new IT Girl or IT Guy.

Favorite Product: Confidence in a Cream because it keeps her skin looking youthful with a healthy glow!


Her love for helping people and the brand’s unique mission is what brought her to IT Cosmetics.

Favorite Product: Your Most Beautiful You™ Palette because it has everything you need to get a beautiful glow all in one compact!


She is a highly skilled beauty professional with over 25 years of experience. Career highlights include credits in media and fashion.

Favorite Product: Confidence in a Cream, which preps your skin beautifully before any makeup application!

William (Will)

Helping IT Girls and IT Guys find their confidence is this beauty industry veteran’s passion.

Favorite Product: Brow PowerFULL because it creates “His brows but better!”


He started his career in the beauty industry in 2005 and joined IT Cosmetics in 2016 because of his love of skincare, cosmetics and Real Results!

Favorite Product: Bye Bye Under Eye because it’s full coverage, anti-aging, waterproof, and won’t crease or crack!


A beauty expert for the past 13 years, her mission is to help every person look and feel their best.

Favorite Product: CC+ Cream with SPF 50+ because it’s like your skin, but better!


In the beauty industry for over 20 years, Destiny loves helping people look and feel like their best selves.

Favorite Product: Lash Blowout Mascara because it gives your lashes long-lasting volume!


In the beauty business for over 25 years, she found her home at IT Cosmetics four years ago because she believes in empowering women and men to have confidence and give back!

Favorite Product: Superhero™ Mascara for the super lash volume and Confidence in a Cream Rosy Tone Moisturizer for the confident glow!


One of our original IT Girls with over 25 years in the beauty industry, Lisa is passionate about helping others look and feel their most beautiful.

Favorite Product: CC+ Cream with SPF 50+ for its full coverage and anti-aging benefits.


A makeup artist for over 30 years, she’s worked with celebrities and top brands in the industry. Lara is passionate about helping others see how beautiful they already are and finding even more beauty in themselves!

Favorite Product: Confidence in a Cream because it’s an amazing anti-aging moisturizer for all skin types that makes skin look healthy, plump and youthful!


A longtime fan of the brand, Kathleen joined the IT Cosmetics family because she wants women and men who purchase our products to love the feeling they get from putting them on each morning as much as she does!

Favorite Product: Hello Light Crème™ Luminizer: It keeps skin glowing and youthful-looking!