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XOXO Jamie
It's truly unlike any lipstick you have ever experienced! Infused with collagen and hyaluronic filling spheres, Blurred Lines® will smooth gorgeous color onto your lips, while literally blurring away all of your lip lines, giving you plush cushiony lips! There are NINE gorgeous shades, including IT GIRL RED (which I am so in love with!) – find your signature shade in a truly lip-changing lipstick to give you your most beautiful smile! You deserve IT! XOXO jamie

Blurred Lines™ Smooth-Fill Lipstick

it's truly lip full-filling!

Color-Correcting, Anti-Aging, Reviving Lip Color
Net Wt. 0.11 oz / 3.4 g /
$24.00
Shade:
View Details
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Why You'll Love IT

Blurred Lines™ Smooth Fill Lipstick is your full rich color, instant color correction, and hydrating vitality! Effortlessly gliding over your lips to hydrate and add full, lush color, this anti-aging lipstick erases the appearance of fine lines on your lips and evens out the appearance of your lip tone!

Infused with lip-loving ingredients including Collagen, Peptides, Hyaluronic Filling Spheres, Shea Butter, Jojoba and Grape Seed Extract to nourish your lips while evening your lip tone, smooth the appearance of lip lines, and add color to your lips that will revitalize your entire complexion!

This is for anyone who wants nourished lips and hydrating lasting lip color! Anyone who wants to minimize the look of fine lines and uneven lip tone that increases as we age. Anyone who wants to treat your lips to the benefits of anti-aging, hydrating ingredients! Anyone who wants a younger-looking, beautiful smile!

Now available in NEW Je Ne Sais Quois shade!

Key Benefits
  • LIP-LOVING, HYDRATING FORMULA FEATURES A BUILT-IN PRIMER AND NEVER CREASES, CRACKS OR FEATHERS!
  • OPTICAL-BLURRING PIGMENTS PROVIDE ULTIMATE COLOR AND CORRECT THE TONE AND TEXTURE OF YOUR LIPS IN ONE! 
  • CUSHIONY AND LUSTROUS TEXTURE ENVELOPS LIPS WITH A GLOSSY NATURAL FINISH IN A SINGLE LINE-SMOOTHING SWIPE! 
  • HYALURONIC FILLING SPHERES AND COLLAGEN ERASE THE LOOK OF FINE LINES AND WRINKLES FOR YOUTH-FILLED LIPS!

 Shade Descriptions:

  • Brave: A sheer bold red shade
  • Love:  A mauve sheer rose shade
  • Perfect Nude: A sheer nude flush shade
  • IT Girl: A true vibrant red
  • Daring: Brownish plum
  • Believe: A sheer berry flush
  • Live: Soft sheer pink
  • Naturally Pretty: Soft Natural Pink
  • Ruby Slippers: Sheer Red Flush
Ingredients
Pentaerythrityl Tetraisostearate, Polybutene, Ricinus Communis (Castor) Seed Oil, Octyldodecanol Polyethylene, Jojoba Esters, Hydrogenated Polyisobutene, Ozokerite, Disteardimonium Hectorite, Cetyl Alcohol, Propylene Carbonate, Vanillin, Trihydroxystearin, Phenoxyethanol, Carthamus Tinctorius (Safflower) Seed Oil, Sorbitan Stearate, Ethylhexyl Palmitate, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Butyrospermum Parkii (Shea Butter), Simmondsia Chinensis (Jojoba) Seed Oil, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Tribehenin, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Sorbitan Isostearate, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Hydrolyzed Collagen, Palmitoyl Oligopeptide. May Contain:Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77491, CI77499), Red 7 Lake (CI 15850).
  • Beauty Choice New Beauty Award

How to Apply

Glide ultra-conditioning Blurred Lines™ Smooth-Fill Lipstick over your lips for instant color correction, rich color and evening of lip tone. Can be worn day or night for an ultra-hydrating treatment and naturally pretty lip color that lasts!

How to Apply

Glide ultra-conditioning Blurred Lines™ Smooth-Fill Lipstick over your lips for instant color correction, rich color and evening of lip tone. Can be worn day or night for an ultra-hydrating treatment and naturally pretty lip color that lasts!
XOXO Jamie XOXO jamie
It's truly unlike any lipstick you have ever experienced! Infused with collagen and hyaluronic filling spheres, Blurred Lines® will smooth gorgeous color onto your lips, while literally blurring away all of your lip lines, giving you plush cushiony lips! There are NINE gorgeous shades, including IT GIRL RED (which I am so in love with!) – find your signature shade in a truly lip-changing lipstick to give you your most beautiful smile! You deserve IT! XOXO jamie
  • Beauty Choice New Beauty Award

Customer Reviews

Blurred Lines Smooth-Fill Lipstick is rated 4.2 out of 5 by 59.
Rated 5 out of 5 by from
Date published: 2017-03-15
Rated 1 out of 5 by from Dont waste your money bought the kit of the new red color with lip liner... it broke after one use. bought the blurred lines lipstick... in the new color... its more peach than pink and it is so greasy it slides off within three minutes
Date published: 2017-03-12
Rated 5 out of 5 by from Fantastic color I always go with a pink or burgundy lip color and decided to try this more neutral color. It is just enough color and have gotten so many compliments about it being MY Color of lipstick. This is my new go to color now. Thank you IT
Date published: 2017-03-12
Rated 5 out of 5 by from perfect color "Naturally Pretty was my first purchase and was beyond pleased ! The name describes it all, naturally pretty. This is moisturizing and creamy. I paired it with the lip serum gross to add a little shin. My age is 63. I am blond, fair skin. My lip has a blue undertones.
Date published: 2017-03-10
Rated 5 out of 5 by from MoisturizingLipstick I purchased two of this lipstick and love them. They both help with my dry lips over the winter and the color is nice. Highly recommend. I love It Cosmetics.
Date published: 2017-03-10
Rated 5 out of 5 by from Great Lipstick for Mature Lips I am 63 years old, and love lipsticks. I've loved every lip product I ever used from IT Cosmetics. But, there is something very special, and youthful when I wear the Blurred Lines Lipstick. I've never had any fillers, or any other procedures. Love just bout everything I've purchased from IT Cosmetics.
Date published: 2017-03-09
Rated 5 out of 5 by from Best Lipstick Ever! This product actually does what it claims....amazing right there!! It feels soothing with a great color and with the Vitality lip flush gloss in Je Ne Sais Quois on top it's even better! It stays on for a long time and I just ordered another. I'm so happy I don't have to waste time and money in what had become an ongoing search for a lip product that I love and really can't live without now that I discovered it. It looks good and most importantly it feels good on my 24/7 dry lips. Thank you for an awesome product!!
Date published: 2017-03-05
Rated 5 out of 5 by from Luscious Lipstick
Date published: 2017-03-03
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Questions & Answers

What is the true color of breve.  is it a reddish brown?

Asked by: Katy59
Hi Katy, thanks for your question! Brave is a deep, berry red shade however IT doesn't have brown tones to IT. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-03-14

I'm looking at je ne sais quois, and it looks bright pink. I like a pink but not bright. In my lipstick closet (lol) I have a lot of pinks, but more in pink/rose/nude-ish. Help!!

Asked by: leslielbk
Hi Leslie, thank you for reaching out to us! Je Ne Sais Quoi looks very bright in the tube, but once applied IT is truly a perfect pop of pink. If you prefer to use more neutral tones you may love the shades Naturally Pretty or Perfect Nude. These are amazing shades to use both day and night! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-17

I am very warm toned and can't wear any color that is blue, brown.or lavender based.  I do best with coral and peachy pink tones. What shades of lipstick and liner would you recommend?  TIA

Asked by: Bernadine
Hi there, we're happy to help with this! Based on what you're looking for we suggest trying out our Blurred Lines Lipstick in the shade Perfect Nude which has beautiful peach tones to IT! As for our lip liner IT sounds like you would love the shade Buff Nude to pair with IT. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-09

Hi! Can you describe the difference in shades between It Girl and Ruby Slippers?

Asked by: Bayou Nurse
Hi there, we're happy to explain the difference between the two shades! IT Girl is a true, bright red shade, whereas Ruby Slippers is a medium plum shade with a golden sheen throughout IT! Both offer intense hydration for your most nourished, supple lips! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-12-20

Need help choosing a color for a natural redhead -  who is older now & my color leans more auburn. Just tired of buying lipsticks whose colors really do not look like what is shown in color scheme on your line site. Example: brave is too dark!

Asked by: LinRed
Hi there, thank you so much for your question! IT can be difficult to see the exact color of a product on a computer screen, we definitely understand your frustration! Naturally Pretty is truly a great shade for a large range of skin tones. IT has neutral tones and is perfect for everyday wear! If you prefer, we are also sold at all Ulta Beauty stores across the U.S so you can check out shades there prior to purchasing! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-12-14

please describe the color DARING and which liner would blend with it? it seems dark for me but I like nude shades which are darker than usual. thanks!!! dancer...

Asked by: wannadance
Hi there, thank you for your question! Blurred Lines in Daring is a deep burgundy shade. We suggest pairing IT with the YLBB Lip Liner in the shade Spicy Nude. We think you will love IT! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-11-17

Which liner works best with Ruby Slippers? Thanks!

Asked by: KatieAZ
Hi there, we're happy to pair IT up! We suggest pairing Blurred Lines in Ruby Slippers with the YLBB Lip Liner in Romantic Rose! They are similar in undertone. XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-11-17

Can you better describe the Love color?

Asked by: Cngilbert
Hi there, we're happy to help with this! While IT does have mauve tones to IT, there are warmer pink undertones that give a beautiful pop of color! Hope this helps! XOXO
Answered by: IT Customer Care Expert
Date published: 2016-10-19
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