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XOXO Jamie
It's truly unlike any lipstick you have ever experienced! Infused with collagen and hyaluronic filling spheres, Blurred Lines® will smooth gorgeous color onto your lips, while literally blurring away all of your lip lines, giving you plush cushiony lips! There are NINE gorgeous shades, including IT GIRL RED (which I am so in love with!) – find your signature shade in a truly lip-changing lipstick to give you your most beautiful smile! You deserve IT! XOXO jamie

Blurred Lines™ Smooth-Fill Lipstick

it's truly lip full-filling!

Color-Correcting, Anti-Aging, Reviving Lip Color
0.11 oz / 3.4 g /
$24.00
Shade:
View Details
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Why You'll Love IT

Blurred Lines™ Smooth Fill Lipstick is your full rich color, instant color correction, and hydrating vitality! Effortlessly gliding over your lips to hydrate and add full, lush color, this anti-aging lipstick erases the appearance of fine lines on your lips and evens out the appearance of your lip tone!

Infused with lip-loving ingredients including Collagen, Peptides, Hyaluronic Filling Spheres, Shea Butter, Jojoba and Grape Seed Extract to nourish your lips while evening your lip tone, smooth the appearance of lip lines, and add color to your lips that will revitalize your entire complexion!

This is for anyone who wants nourished lips and hydrating lasting lip color! Anyone who wants to minimize the look of fine lines and uneven lip tone that increases as we age. Anyone who wants to treat your lips to the benefits of anti-aging, hydrating ingredients! Anyone who wants a younger-looking, beautiful smile!

Now available in NEW Je Ne Sais Quois shade!

Key Benefits
  • LIP-LOVING, HYDRATING FORMULA FEATURES A BUILT-IN PRIMER AND NEVER CREASES, CRACKS OR FEATHERS!
  • OPTICAL-BLURRING PIGMENTS PROVIDE ULTIMATE COLOR AND CORRECT THE TONE AND TEXTURE OF YOUR LIPS IN ONE! 
  • CUSHIONY AND LUSTROUS TEXTURE ENVELOPS LIPS WITH A GLOSSY NATURAL FINISH IN A SINGLE LINE-SMOOTHING SWIPE! 
  • HYALURONIC FILLING SPHERES AND COLLAGEN ERASE THE LOOK OF FINE LINES AND WRINKLES FOR YOUTH-FILLED LIPS!

 Shade Descriptions:

  • Brave: A sheer bold red shade
  • Love:  A mauve sheer rose shade
  • Perfect Nude: A sheer nude flush shade
  • IT Girl: A true vibrant red
  • Daring: Brownish plum
  • Believe: A sheer berry flush
  • Live: Soft sheer pink
  • Naturally Pretty: Soft Natural Pink
  • Ruby Slippers: Sheer Red Flush
Ingredients
Pentaerythrityl Tetraisostearate, Polybutene, Ricinus Communis (Castor) Seed Oil, Octyldodecanol Polyethylene, Jojoba Esters, Hydrogenated Polyisobutene, Ozokerite, Disteardimonium Hectorite, Cetyl Alcohol, Propylene Carbonate, Vanillin, Trihydroxystearin, Phenoxyethanol, Carthamus Tinctorius (Safflower) Seed Oil, Sorbitan Stearate, Ethylhexyl Palmitate, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Butyrospermum Parkii (Shea Butter), Simmondsia Chinensis (Jojoba) Seed Oil, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Tribehenin, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Sorbitan Isostearate, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Hydrolyzed Collagen, Palmitoyl Oligopeptide. May Contain:Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77491, CI77499), Red 7 Lake (CI 15850).
  • Beauty Choice New Beauty Award

How to Apply

Glide ultra-conditioning Blurred Lines™ Smooth-Fill Lipstick over your lips for instant color correction, rich color and evening of lip tone. Can be worn day or night for an ultra-hydrating treatment and naturally pretty lip color that lasts!

How to Apply

Glide ultra-conditioning Blurred Lines™ Smooth-Fill Lipstick over your lips for instant color correction, rich color and evening of lip tone. Can be worn day or night for an ultra-hydrating treatment and naturally pretty lip color that lasts!
XOXO Jamie XOXO jamie
It's truly unlike any lipstick you have ever experienced! Infused with collagen and hyaluronic filling spheres, Blurred Lines® will smooth gorgeous color onto your lips, while literally blurring away all of your lip lines, giving you plush cushiony lips! There are NINE gorgeous shades, including IT GIRL RED (which I am so in love with!) – find your signature shade in a truly lip-changing lipstick to give you your most beautiful smile! You deserve IT! XOXO jamie
  • Beauty Choice New Beauty Award

Customer Reviews

1
Blurred Lines Smooth-Fill Lipstick is rated 4.16 out of 5 by 25.
Rated 5 out of 5 by from Love how my lips feel!! Absolutely love the color It wears so smooth and is my favorite lipstick I've ever purchased!
Date published: 2016-07-19
Rated 5 out of 5 by from Beautiful Color First purchased this online with the blush and CC Cream. this is my second tube and I just love it
Date published: 2016-07-19
Rated 5 out of 5 by from All products Everyone thinks I had work done when it's all IT makeup.
Date published: 2016-02-09
Rated 5 out of 5 by from My lips feel moisturized I love the way it feels on my lips. Though the color I got doesn't compliment my skin very well, I will be buying a darker color in the future!
Date published: 2016-02-09
Rated 1 out of 5 by from Not at all what I was expecting Oh Ruby Slippers. I wanted to love you. Your color in the tube--gorgeous. Your promise of full, lush color. And I was totally seduced by the name. Unfortunately, the color on my lips resembled a hot pink lip balm I had as a teenager. And I have several lip "butters" from the drug store that hydrate just as well. So, note to self: don't buy an expensive lipstick unless I KNOW I will love it. Sigh. (Also, the youtube video is conveniently positioned over part of this review page and won't go away so I'm unable to post low scores for this product.)
Date published: 2016-02-08
Rated 3 out of 5 by from Je Ne Sais Quoi Smooth Fill Lipstick I just purchased this lipstick and am giving it three stars because the color was way off. When purchasing a product, the color should be close to what you see on the screen. This lipstick showed up as a beautiful medium pink but when it arrived, it was almost clear. Practically no color and very disappointing. It is very hydrating and smells great, but doesn't last long either. For the price of $24, the website should produce a person wearing the colors so it would be easier to judge.
Date published: 2016-02-02
Rated 5 out of 5 by from Feels amazing on (from a no-lipstick girl!) I hate lipstick. I've always hated lipstick. I've purchase tons of lipsticks that never got used more than once! And then I found Blurred Lines. At 69, I definitely needed something to "spark" my look and this is IT (yes, pun intended). It feels great going on, doesn't last all that long as far as the moisturizing feel but I can feel/see the improvement in my winter-dry zero-humidity climate. Only issue is that ULTA does not appear to carry all the colors and I would have loved to have tried the Je Ne Sai Quoi. Previous tries of that color were too pink for me and Naturally Pretty has just that slight brown tint to it but it would have been nice to have been able to explore further. I am an IT Girl loyally through and through. Thanks for developing this product!
Date published: 2016-01-31
Rated 5 out of 5 by from Great lipstick; no toxins. I got the blurred lines lipstick in I.T. Girl Red and Brave in an effort to get parabens and other toxins out of my life. They are very moisturizing, and the coverage is good. The Lip Vitality Flush line is also wonderful, but with a lighter coverage. The Flush in Je ne sais Quoi makes a great balm/moisturizer! It is very moisturizing.
Date published: 2016-01-25
  • 2016-08-25T08:09CST
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Questions & Answers

1

What shade lip liner goes best with naturally pretty?  Thx

Asked by: denijoy
Hi there, we're happy to help you with this! We suggest checking out our YLBB Waterproof Lip Liner Stain in the shade Romantic Rose for a perfect pairing with Naturally Pretty! IT has neutral, pink tones to IT to give a flawless, natural lip! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-07-26

What shade is Live?

Asked by: Apappas
Hi there, we're happy to help explain the shade! Live is a deep raspberry with red tones to IT. A perfect pop of color for everyday wear or a night out! Hope that helps. XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-07-19

Will the Blurred Lines 'Naturally Pretty' shade be available in the future? It's an amazing lipstick and the only color that looks right on me.

Asked by: Anonymous
Yes! Our team is working hard on bringing back more stock so please stay tuned! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-05-02

I have purchased two Blurred Lines lipstick in Perfect Nude. It is such a nice color and feels wonderful on my lips.  However both tubes broke after just 2/3 uses.  I didn't roll it up too far or push too hard.  Is this normal?

Asked by: Michele
We're so sorry that you're having issues with your lipsitcks. Because the formula is so hydrating and creamy, it can be sensitive to any type of heat or pressure but we completely understand the frustration. Kindly reach out to our team at info@itcosmetics.com with your order information and we'd be happy to further assist you with this. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-25

Jamie - please give us a lipstick with more pigment - especially coral colours. Present ones do nothing for me. I need colour. Thank you - I love most of all your products. Also, need to have these products in Canada as I cannot obtain them from US

Asked by: Marlene
Thank you for your feedback and suggestion! We'll make sure to pass it along to Jamie and our internal team as we are always looking for ways to improve our line. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-25

Is there an Orange color?

Asked by: olbetts
Hi, We're happy that you're interested in Blurred Lines. The Perfect Nude shade has a hint of orange that flatters most skin tones so please check it out! Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-05

I really want to try the It lipstick.  Is it an orange/red or a blue/red?  Thank you.

Asked by: Z1973
Hello We are so happy to hear that you are interested in our IT Girl Red! This is a great shade for sure. This is a true red shade that has a cooler undertone to it. IT would be more of a blue-red shade. XOXO
Answered by: IT Customer Care Expert
Date published: 2016-02-04
  • 2016-08-25T08:11CST
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