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XOXO Jamie
It's truly unlike any lipstick you have ever experienced! Infused with collagen and hyaluronic filling spheres, Blurred Lines® will smooth gorgeous color onto your lips, while literally blurring away all of your lip lines, giving you plush cushiony lips! There are NINE gorgeous shades, including IT GIRL RED (which I am so in love with!) – find your signature shade in a truly lip-changing lipstick to give you your most beautiful smile! You deserve IT! XOXO jamie

Blurred Lines™ Smooth-Fill Lipstick

it's truly lip full-filling!

Color-Correcting, Anti-Aging, Reviving Lip Color
0.11 oz / 3.4 g /
$24.00
Shade:
View Details
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Why You'll Love IT

Blurred Lines™ Smooth Fill Lipstick is your full rich color, instant color correction, and hydrating vitality! Effortlessly gliding over your lips to hydrate and add full, lush color, this anti-aging lipstick erases the appearance of fine lines on your lips and evens out the appearance of your lip tone!

Infused with lip-loving ingredients including Collagen, Peptides, Hyaluronic Filling Spheres, Shea Butter, Jojoba and Grape Seed Extract to nourish your lips while evening your lip tone, smooth the appearance of lip lines, and add color to your lips that will revitalize your entire complexion!

This is for anyone who wants nourished lips and hydrating lasting lip color! Anyone who wants to minimize the look of fine lines and uneven lip tone that increases as we age. Anyone who wants to treat your lips to the benefits of anti-aging, hydrating ingredients! Anyone who wants a younger-looking, beautiful smile!

Now available in NEW Je Ne Sais Quois shade!

Key Benefits
  • LIP-LOVING, HYDRATING FORMULA FEATURES A BUILT-IN PRIMER AND NEVER CREASES, CRACKS OR FEATHERS!
  • OPTICAL-BLURRING PIGMENTS PROVIDE ULTIMATE COLOR AND CORRECT THE TONE AND TEXTURE OF YOUR LIPS IN ONE! 
  • CUSHIONY AND LUSTROUS TEXTURE ENVELOPS LIPS WITH A GLOSSY NATURAL FINISH IN A SINGLE LINE-SMOOTHING SWIPE! 
  • HYALURONIC FILLING SPHERES AND COLLAGEN ERASE THE LOOK OF FINE LINES AND WRINKLES FOR YOUTH-FILLED LIPS!

 Shade Descriptions:

  • Brave: A sheer bold red shade
  • Love:  A mauve sheer rose shade
  • Perfect Nude: A sheer nude flush shade
  • IT Girl: A true vibrant red
  • Daring: Brownish plum
  • Believe: A sheer berry flush
  • Live: Soft sheer pink
  • Naturally Pretty: Soft Natural Pink
  • Ruby Slippers: Sheer Red Flush
Ingredients
Pentaerythrityl Tetraisostearate, Polybutene, Ricinus Communis (Castor) Seed Oil, Octyldodecanol Polyethylene, Jojoba Esters, Hydrogenated Polyisobutene, Ozokerite, Disteardimonium Hectorite, Cetyl Alcohol, Propylene Carbonate, Vanillin, Trihydroxystearin, Phenoxyethanol, Carthamus Tinctorius (Safflower) Seed Oil, Sorbitan Stearate, Ethylhexyl Palmitate, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Butyrospermum Parkii (Shea Butter), Simmondsia Chinensis (Jojoba) Seed Oil, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Tribehenin, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Sorbitan Isostearate, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Hydrolyzed Collagen, Palmitoyl Oligopeptide. May Contain:Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77491, CI77499), Red 7 Lake (CI 15850).
  • Beauty Choice New Beauty Award

How to Apply

Glide ultra-conditioning Blurred Lines™ Smooth-Fill Lipstick over your lips for instant color correction, rich color and evening of lip tone. Can be worn day or night for an ultra-hydrating treatment and naturally pretty lip color that lasts!

How to Apply

Glide ultra-conditioning Blurred Lines™ Smooth-Fill Lipstick over your lips for instant color correction, rich color and evening of lip tone. Can be worn day or night for an ultra-hydrating treatment and naturally pretty lip color that lasts!
XOXO Jamie XOXO jamie
It's truly unlike any lipstick you have ever experienced! Infused with collagen and hyaluronic filling spheres, Blurred Lines® will smooth gorgeous color onto your lips, while literally blurring away all of your lip lines, giving you plush cushiony lips! There are NINE gorgeous shades, including IT GIRL RED (which I am so in love with!) – find your signature shade in a truly lip-changing lipstick to give you your most beautiful smile! You deserve IT! XOXO jamie
  • Beauty Choice New Beauty Award

Customer Reviews

1
Blurred Lines Smooth-Fill Lipstick is rated 4.21875 out of 5 by 32.
Rated 2 out of 5 by from Nice Color However really disappointed in this product. Leaves your lips within the 1/2 hour or less. Rather Jamie should put THIS color in the fabulous Stain Lipsticks she makes that only come in 4-5 colors. Which are wonderful. Shame. Waste of money.
Date published: 2016-09-26
Rated 5 out of 5 by from Moisturizing! I bought this after reading great reviews and I was not disappointed! I got nude color, this is above natural color and a little bid more read than a typical nude but very nice. It doesn't dry out my lips and does seem to lighten the lip lines. I just hope there are more colors, I find it cosmetics don't have coral hues lip colors
Date published: 2016-09-25
Rated 4 out of 5 by from Super Moist I ordered the Blurred Lines Lipstick in Love. This lipstick is so super moist it's just lovely on the lips and best of all...it doesn't get on my teeth! \o/ I do wish the color was darker though. It's hard to tell from the computer what the true color is, but I will try some others.
Date published: 2016-09-23
Rated 5 out of 5 by from Glides on smoothly I tried this after a representative from Ulta suggested. it. This lipstick glides on easily, has a pleasant feel and scent and moisturized my lips
Date published: 2016-09-19
Rated 5 out of 5 by from Super moist lips! I love this lipstick. I have very dry skin and tend to get cold sores. This has done wonders for my lips. I do have to put it on more often compared to a lipstick without the moisture but this one is well worth it for me.
Date published: 2016-09-16
Rated 5 out of 5 by from Beautiful color This is a wonderful color for me as it is a pinky peach. The texture is creamy smooth with mousturizing qualities. I like my lips quite a bit so they stay annoyingly chapped most of the time. AND it also has a staining quality which allows one to simply use chap stick when blotted off. Love blurred lines !
Date published: 2016-09-04
Rated 5 out of 5 by from A youthful, plump lip My lips were instantly transformed from dry and flaky to soft, plump, and pretty in pink! It's a little more money than I would normally spend on my lipstick, but I splurged today.
Date published: 2016-08-28
Rated 5 out of 5 by from Love how my lips feel!! Absolutely love the color It wears so smooth and is my favorite lipstick I've ever purchased!
Date published: 2016-07-19
  • 2016-09-28T07:59CST
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Questions & Answers

1

What color is believe I want a burgundy color?

Asked by: Delmira
Hi there, thank you for your question! Believe is more of a rose shade. Since you are looking for a burgundy shade, we recommend trying the shade Brave. IT has the deep burgundy tones that you are looking for! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-09-21

What shade lip liner goes best with naturally pretty?  Thx

Asked by: denijoy
Hi there, we're happy to help you with this! We suggest checking out our YLBB Waterproof Lip Liner Stain in the shade Romantic Rose for a perfect pairing with Naturally Pretty! IT has neutral, pink tones to IT to give a flawless, natural lip! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-07-26

What shade is Live?

Asked by: Apappas
Hi there, we're happy to help explain the shade! Live is a deep raspberry with red tones to IT. A perfect pop of color for everyday wear or a night out! Hope that helps. XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-07-19

Will the Blurred Lines 'Naturally Pretty' shade be available in the future? It's an amazing lipstick and the only color that looks right on me.

Asked by: Anonymous
Yes! Our team is working hard on bringing back more stock so please stay tuned! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-05-02

I have purchased two Blurred Lines lipstick in Perfect Nude. It is such a nice color and feels wonderful on my lips.  However both tubes broke after just 2/3 uses.  I didn't roll it up too far or push too hard.  Is this normal?

Asked by: Michele
We're so sorry that you're having issues with your lipsitcks. Because the formula is so hydrating and creamy, it can be sensitive to any type of heat or pressure but we completely understand the frustration. Kindly reach out to our team at info@itcosmetics.com with your order information and we'd be happy to further assist you with this. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-25

Jamie - please give us a lipstick with more pigment - especially coral colours. Present ones do nothing for me. I need colour. Thank you - I love most of all your products. Also, need to have these products in Canada as I cannot obtain them from US

Asked by: Marlene
Thank you for your feedback and suggestion! We'll make sure to pass it along to Jamie and our internal team as we are always looking for ways to improve our line. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-25

Is there an Orange color?

Asked by: olbetts
Hi, We're happy that you're interested in Blurred Lines. The Perfect Nude shade has a hint of orange that flatters most skin tones so please check it out! Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-05

I really want to try the It lipstick.  Is it an orange/red or a blue/red?  Thank you.

Asked by: Z1973
Hello We are so happy to hear that you are interested in our IT Girl Red! This is a great shade for sure. This is a true red shade that has a cooler undertone to it. IT would be more of a blue-red shade. XOXO
Answered by: IT Customer Care Expert
Date published: 2016-02-04
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