“Now your eyebrows have met their perfect match! Designed to mimic the look of your real brow hair with a single stroke, this pencil is a life-changer!”

BROW POWER™ Super Skinny

it's time to meet your match!

Universal Waterproof Brow Pencil

BROW POWER™ Super Skinny

it's time to meet your match!

Universal Waterproof Brow Pencil

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Why You'll Love IT

Little known fact…Symmetry is what equates to beauty in the human eye. Did you know that your eyebrows are the only feature on your face that gives you your frame of symmetry so brows are your most powerful feature to be your most beautiful you!

Developed with plastic surgeons, the foremost experts in facial symmetry, Brow Power Super Skinny™ revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of real brow hair with each stroke giving you truly natural-looking brows. The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds! Achieve long-wearing, budge-proof and sweat-proof results easily. Plus all 7 shades utilize IT Cosmetics Brow Power® universal transforming shade technology, allowing you to adjust your color based on pressure so you get a perfect match to your hair color in your color range every time. Press light for lighter hair in your shade range, and apply more pressure for darker tones. IT puts the power of perfect symmetry and your most beautiful you at your fingertips! 

You can even use to fill in your roots! Mimic the look of real hair around your hair line, along your part or anywhere on your scalp—IT’s your IT Hair™! 

Key Benefits
  • #1 best-selling Brow Power universal innovation, now in 7 super-skinny shades! 
  • Exclusive 1.4mm micro-tip mimics width of your real brow hair for natural-looking results 
  • Budge-proof revolutionary formula adheres to skin and looks like real hair 
  • Transforming shade technology for perfect hair color match in your shade family
Ingredients
HYDROGENATED VEGETABLE OIL, HYDROGENATED COCO-GLYCERIDES, HYDROGENATED SOYBEAN OIL, STEARIC ACID, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, POLYETHYLENE, ZINC STEARATE, POLYGLYCERYL-2 TRIISOSTEARATE, AQUA/WATER/EAU, BUTYLENE GLYCOL, TOCOPHERYL ACETATE, OLEA EUROPAEA (OLIVE) FRUIT OIL, GLYCERIN, ARGANIA SPINOSA KERNEL OIL, COLLAGEN, RETINYL ACETATE, PERSEA GRATISSIMA (AVOCADO) OIL, VITIS VINIFERA (GRAPE) SEED OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, CALCIUM PANTOTHENATE, CHOLESTEROL, MAGNESIUM ASCORBYL PHOSPHATE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, ROSA CANINA FRUIT OIL, BIOTIN, ASCORBIC ACID, LECITHIN, SERENOA SERRULATA FRUIT EXTRACT, PRUNUS DOMESTICA SEED OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, URTICA DIOICA (NETTLE) LEAF EXTRACT, HYDROLYZED SILK, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, EQUISETUM ARVENSE EXTRACT, PHENOXYETHANOL, PUNICA GRANATUM EXTRACT, 1,2-HEXANEDIOL, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, ALOE BARBADENSIS LEAF EXTRACT, SODIUM HYALURONATE, PALMITOYL HEXAPEPTIDE-12, ETHYLHEXYLGLYCERIN. [+/-: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77492, CI 77491)].
How to Apply & Beauty Tips
Real Results
“Now your eyebrows have met their perfect match! Designed to mimic the look of your real brow hair with a single stroke, this pencil is a life-changer!”

How to Apply

How to Apply

Use the pencil to fill in your brows. Use lighter strokes for lighter hair colors. Apply more pressure for darker hair colors. To finish, lightly brush through brows with the spoolie brush to create a natural, polished look.

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

it looks like real hair!

Gives you the power to be your most beautiful you, by giving you your most natural looking brows.

Customer Reviews

BROW POWER™ Super Skinny is rated 3.6 out of 5 by 77.
Rated 5 out of 5 by from Really like this eyebrow pencil. Easy to use and the only GRAY pencil I have found that looks perfect.
Date published: 2017-06-26
Rated 1 out of 5 by from Disappointed I bought on qvc ..buy one get one free..the amount of pencil in each one was so little and fell right out. I contacted it cosmetics and they sent me a replacement. I've had it maybe 3 weeks . went to use it this morning and it was completely empty! I couldn't believe it. I will never order anything from this company again. $26 down the drain. Don't buy unless you want to be disappointed
Date published: 2017-06-12
Rated 5 out of 5 by from Brow power This is a fabulous skinny brow pencil in universal taupe that is water resistant.it Doesn't sweat off. I really love it.
Date published: 2017-05-28
Rated 5 out of 5 by from I used to hate doing my brows This is the best thing fro brows ever!! It makes them look so natural, goes on so easy, no smudging or overlining, just the perfect skinny pencil
Date published: 2017-05-24
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Questions & Answers

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Hi, I love the Brow Power Super Skinny pencil, but mine completely ran out in less than a month. Does it normally last such a short period of time? I really like this product, but I can't see spending $24 per month on it. 

Asked by: Lori K
Hi there! Thank you so much for reaching out! The Brow Power Super Skinny is meant to lightly fill in brows. If you find that you're going through IT quickly, we recommend switching to a larger pencil like the Brow Power Universal or the Brow Power Perfector. You can check IT out via the links below! We hope this helps! XOXO Clark https://www.itcosmetics.com/brow-powerr-universal-eyebrow-pencil https://www.itcosmetics.com/brow-powerr-waterproof-perfector
Answered by: IT Customer Care Expert
Date published: 2017-05-29

I have salt and pepper colored hair , but my brows are a brown shade . I was going to purchase taupe , would that be the right shade ?

Asked by: meow meow 222
Hi there! This is a great question! The Universal Taupe shade allows you to customize the shade depending on the pressure you apply on the pencil when using IT! By pressing lightly, the shade will be lighter and if you press harder, the color will be deeper! We think you'll love IT! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-05-22

My skinny brow pencil breaks off every time I use it. I have wasted 2 perfectly new pencils because of breakage. And I am not applying pressure...quite the opposite. Any suggestions?

Asked by: Dabney
Hi there, thank you so much for reaching out to us about this! We're so sorry you're experiencing this, IT definitely shouldn't be happening. If you continue to have this problem we would suggest contacting the original point of purchase for an exchange so you are able to use the product. XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-03-23

HI what color is darker , warm blonde or universal blonde ? I have dirty blonde hair and would like to go lighter than taupe but not yellow. What would u recommend ? Thanks!

Asked by: Johnnycakes
Hello there! Thanks so much for your question. Based on your description we suggest going with the Universal Blonde shade. Universal Warm Blonde does have more yellow tones to IT! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-02

My hair is salt and pepper with more salt than pepper.  My eyebrow hairs are either black or white-- no shading - almost polka-dotted looking and thinning in some areas.  What Brow Power Super Skinny shade do you think would work best for me?

Asked by: Janet43
Hi there, this is a great question! IT can be tricky choosing a brow shade. Based on the description provided we suggest trying out our Universal Taupe shade. This is lighter than brown but will still adhere to those light hairs as well as skin to give an even, all over color to your brows without looking too dramatic. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-08-24

my hair is naturally grey around my face, the rest of my hair is a dark brown, what shade would you recommend?

Asked by: Bets114
Hi there, thanks for your question! Since your hair is a mix of grey and dark brown, we recommend using our Brow Power Super Skinny in the Universal Taupe shade. This is the perfect universal shade for all hair colors and will look natural with yours as well! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-08-03

Hi! What is the texture of this pencil? Is it firm like the original Universal Taupe brow pencil, or softer, like the other colored brow pencils you offer? 

Asked by: Rachel Lisa
Hi there, that's a great question! Since this is not a gel pencil, it has more of a firm texture to IT. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-07-27

hi girls I have been using universal taupe in brow power and it works great so what color should I order in this new pencil?

Asked by: suzellis
We're so happy that you're interested in our new Brow Power Super Skinny! The Universal Taupe shade of this new pencil is the same shade as the universal Brow Power pencil. We hope you love this one as well! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2017-01-12
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