Brow Power™ Universal Eyebrow Pencil Travel Size

IT’S YOUR BROWS BUT BETTER!

Universal Defining Eyebrow Pencil

$12.00

Available for orders over $35 with Afterpay ?
Sorry, ModiFace is currently unavailable.

try IT on

Explore the range of IT Cosmetics shades, updated in real time

You must consent before using try-on experience
“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!”

Brow Power™ Universal Eyebrow Pencil Travel Size

IT’S YOUR BROWS BUT BETTER!

Universal Defining Eyebrow Pencil
Net Wt. 0.0025 oz / 0.07 g

$12.00

Available for orders over $35 with Afterpay ?

$12.00

Availability:

In Stock

Brow Power™ Universal Eyebrow Pencil Travel Size

IT’S YOUR BROWS BUT BETTER!

Universal Defining Eyebrow Pencil

  • Share L'Oreal on Facebook
  • Pin It
Brow Power™ Universal Eyebrow Pencil is rated 4.4 out of 5 by 799.
  • y_2020, m_7, d_8, h_15
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.10
  • cp_1, bvpage1
  • co_hasreviews, tv_147, tr_652
  • loc_en_US, sid_ITC_501, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 6ms
  • reviews, product
Why You'll Love IT

IT’s your original brow phenomenon! Create beautiful, natural-looking eyebrows using this best-selling, award-winning eyebrow pencil. The universal shade works for all hair colors and the built-in spooley brush creates a natural-looking finish.

Developed with plastic surgeons, this game-changing eyebrow pencil features an oval tip that works on both thick and thin eyebrows to mimic the look of real hair. The budge-proof formula adheres to skin for long-lasting results, while the Universal Taupe shade adjusts to all hair colors based on pressure. IT’s truly your brows but better—made easy!

Key Benefits
  • Best-selling, award-winning eyebrow pencil!
  • Budge-proof formula looks like real hair and adheres to skin for natural-looking brows that last
  • Universal Taupe shade transforms to all hair colors based on pressure
  • Brow-enhancing biotin, saw palmetto and antioxidants
Ingredients
Key Ingredients:
Biotin: B vitamin that promotes stronger, healthier-looking hair and skin.
Saw Palmetto: A plant extract that conditions skin and promotes stronger-looking hair.
Antioxidants: Help reduce the appearance of the visible signs of skin damage and aging.

Full Ingredient List:
HYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CERA ALBA/BEESWAX/CIRE D'ABEILLE, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES(CI 77492, CI 77499, CI 77491).
How to Apply & Beauty Tips
Real Results
“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!”

How to Apply

Brow Power™ Universal Eyebrow Pencil Travel Size

How to Apply

Brow Power’s Universal Taupe shade adjusts to your brow color based on pressure. Apply softer strokes for lighter eyebrow hair colors including blonde and silver. Press harder for darker hair including brown and black. To finish, lightly brush through brows with the spooley brush for a natural, polished look. See enclosed brow how-to-guide.

Beauty Tips

To create your most perfect-looking eyebrows, follow these easy-to-remember tips: (1) The start of your eyebrow should line up directly with the edge of your nose; (2) Your eyebrow arch should align to the outer edge of your iris, and (3) The end of your eyebrow should line up with the outer corner of your eye!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

Love IT. Live IT.
     Give IT.™

Since 2011, IT Cosmetics has donated over $35 million in product* to the Look Good Feel Better® program in support of its mission to help women face the appearance-related side effects of cancer with confidence. We will continue to support this mission that’s near and dear to our hearts in 2020. For more information on Look Good Feel Better®, including how you can get involved, click here

*IT Cosmetics’ support of Look Good Feel Better® is not influenced by the purchase of any IT Cosmetics product, and Look Good Feel Better® does not endorse any IT Cosmetics product.

Customer Reviews

Rated 5 out of 5 by from Flawless brow fill-in This is the best brow coverage! I’ve used it for years and I still get compliments on my brows. People ask me if I’ve had my brows micro threaded (never have). It’s so easy to use and hide flaws in my brows. As I get older, they’ve become sparser in spots and this pencil fills in with a flawless natural effect. It lasts all day with amazing coverage.
Date published: 2020-07-04
Rated 5 out of 5 by from Best Brow Pencil Ever! I first discovered the IT Brow Power Universal Eyebrow Pencil while going through Chemo. I’ve continued using it years later as it continues to be the best I’ve found.
Date published: 2020-07-04
Rated 4 out of 5 by from Eyebrow power! This is an easy way to create your own eyebrows!!! I love it .
Date published: 2020-07-04
Rated 5 out of 5 by from Universal Eyebrow Pencil This wasn't the first time I have bought this product. I have been using it for quite a while. I love the color and it makes my brows look very natural.
Date published: 2020-07-04
  • y_2020, m_7, d_8, h_15
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.10
  • cp_1, bvpage1
  • co_hasreviews, tv_147, tr_652
  • loc_en_US, sid_ITC_501, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 8ms
  • reviews, product

Questions & Answers

Print

Why did ya'll discontinued the Brow Power Perfector? I loved that pencil ! I have very sparse eyebrow and the Perfector worked great for me !

Asked by: Chattycathy
Hi there! We are so sorry you are unable to purchase your favorite shade in Brow Powder Perfector. We periodically reassess our formulas and make adjustments. While certain products are no longer offered, we can assure you our teams are working to bring our IT Girls new innovative ideas based on the feedback we receive. We hope that you stay tuned for what's in store! XOXO Tina
Answered by: ITCS
Date published: 2020-06-23

Why on earth did you get rid of the brow power? It was one of your best products! Not only was it waterproof but it stayed on overnight! The universal taupe was a perfect color. What kind of company gets rid of it’s best seller? 

Asked by: Anonymous
Hi there! Thank you for reaching out to us. We can confirm Brow Power Waterproof Perfector will be discontinued once all available shades are sold out. We apologize for any inconvenience this may have caused. We can assure feedback is taken seriously, and will be passed along to our teams to thoroughly look into. We love learning what our IT Girls and Guys want and need, and whether positive or negative, we take feedback into consideration. In its place, we hope you check out the original Brow Power! The Brow Power Universal works on ALL Hair Colors and with the exclusive oval tip, you are able to achieve the most Natural Looking Brows. Our exclusive, transforming shade adjusts to every hair color based on how hard you press to give you a beautiful, natural-looking brow. We hope you try IT out. XOXO Tina
Answered by: ITCS
Date published: 2020-05-25

are there color selections for brow power? I don't see where you order color. I want universal taupe.

Asked by: smijan
Hi There! Thank you for reaching out to us with your question. Brow Power™ Universal Eyebrow Pencil comes in one universal color called Universal Taupe. This universal transforming shade adjusts to all hair colors based on pressure and completely covers gray! We hope this helps! XOXO Jan
Answered by: ITCS
Date published: 2020-05-19

Are you looking into Brow power perfector water proof eyebrow pencil? Issue with pencil falls out of pencil case. And also found it with not feed out all the eyebrow pencil, when you think it’s empty it still has a lot of pencil left. To pricey for that.

Asked by: Lmills464
Hi there! Thank you for bringing this to our attention. We hear you, and are sure to pass this feedback along to our teams internally. We can assure you the lead should not fall out of your pencil. If you ever experience any issues with our products, we ask that you kindly reach out to our team directly by e-mail at info@it-cosmetics.com. Our Customer Care Team is always happy to help. XOXO Tina
Answered by: ITCS
Date published: 2020-05-18

Do you plan on bringing back the 5 in 1 eyebrow perfector pencil? It is my favorite makeup product ever. I would always buy 2 at a time so I would always have a backup. Now you are always out of stock and I can't seem to find them anywhere else. Help!

Asked by: darlene99
Hi there! Thank you for reaching out out us. We are very sorry that you are no longer able to purchase Brow Power Waterproof Perfector. We can assure you our teams are taking in feedback from our IT Girls and Guys regarding future products. We hope you'll stay tuned for what's in store! XOXO Tina
Answered by: ITCS
Date published: 2020-05-27

What is the difference between the brow power universal pencil and the brow POWERFULL pencil?

Asked by: mrbeanz
Hi there! Thank you for reaching out to us. All three Brow Power Pencils feature the same pencil! The only difference between them are the tip! The Original will have an oval tip for normal to full brows, Full features a triangular tip ideal for fuller brows, and the Micro will have a micro fine pencil tip ideal for sparse brows! We hope this helps! XOXO Tina
Answered by: ITCS
Date published: 2020-05-22

Where is this eyebrow pencil made and where is it imported from

Asked by: BRONX GAL
Hi there! Thank you for your question. IT Cosmetics formulates all of our products in the U.S., but does use factories in multiple countries for manufacturing. Brow Power specifically is made in Korea. We have an entire manufacturing team located in New York that is dedicated to traveling in order to inspect and determine the absolute best factories to work with based on each product we develop. We hope this helps! XOXO Tina
Answered by: ITCS
Date published: 2020-04-16

Why did you discontinue the Brow Power in the shade of blond.  I have no visible eye brows, and this was the very best pencil I had ever found,    I probably would pay double for it, it was that good.   Very disappointed in your company

Asked by: CarolW53
Hi there! Thank you for reaching out to us. We can confirm Brow Power Waterproof Perfector will be discontinued once all available shades are sold out. We apologize for any inconvenience this may have caused. We can assure feedback is taken seriously, and will be passed along to our teams to thoroughly look into. We love learning what our IT Girls and Guys want and need, and whether positive or negative, we take feedback into consideration. In it's place, we hope you check out the original Brow Power! The Brow Power Universal works on ALL Hair Colors and with the exclusive oval tip, you are able to achieve the most Natural Looking Brows. Our exclusive, transforming shade adjusts to every hair color based on how hard you press to give you a beautiful, natural-looking brow. We hope you try IT out. XOXO Tina
Answered by: ITCS
Date published: 2020-03-17
  • y_2020, m_7, d_8, h_15CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.10
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_50
  • loc_en_US, sid_ITC_501, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 8ms
  • questions, product