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XOXO Jamie
“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!” XOXO jamie

Brow Power™ Universal Eyebrow Pencil

IT’s Your Brows But Better!™

Universal Brow Pencil with Active Brow Enhancing Technology
Net Wt. 0.0056 oz / 0.16 g /
$24.00
Shade: Universal Taupe
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Why You'll Love IT

The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better! 

Key Benefits
  • #1 best-selling, award-winning brow pencil!
  • Budge-proof formula looks like real hair and adheres to skin for brows that last
  • Universal Taupe shade transforms to all brow hair colors based on pressure
  • Brow-enhancing biotin, saw palmetto and antioxidants 
Ingredients
HYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CERA ALBA/BEESWAX/CIRE D'ABEILLE, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES(CI 77492, CI 77499, CI 77491).
  • Cosmetic Innovator of the Year
  • Beauty Choice New Beauty Award
  • Beauty Olympics
  • QVC Customer Choice Beauty Award 2015
  • QVC Medallion 2016

How to Apply

  • Apply softer strokes for lighter hair colors including blonde and silver, and press harder for darker tones including brown and black. As a finishing touch, lightly brush the built-in spooley brush through your brows for a natural, polished look.
  • To create your most perfect-looking brows, follow these easy-to-remember tips: (1) The start of your brow should line up directly with the edge of your nose; (2) Your brow arch should align to the outer edge of your iris, and (3) The end of your brow should line up with the outer corner of your eye!

How to Apply

  • Apply softer strokes for lighter hair colors including blonde and silver, and press harder for darker tones including brown and black. As a finishing touch, lightly brush the built-in spooley brush through your brows for a natural, polished look.
  • To create your most perfect-looking brows, follow these easy-to-remember tips: (1) The start of your brow should line up directly with the edge of your nose; (2) Your brow arch should align to the outer edge of your iris, and (3) The end of your brow should line up with the outer corner of your eye!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

Love IT. Live IT.
     Give IT.™

For every Brow Power™ pencil sold, we donate one to Look Good Feel Better® to help women face the effects of cancer with confidence. Millions of brow pencils have been donated because of you! 

XOXO Jamie XOXO jamie
“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!” XOXO jamie
  • Cosmetic Innovator of the Year
  • Beauty Choice New Beauty Award
  • Beauty Olympics
  • QVC Customer Choice Beauty Award 2015
  • QVC Medallion 2016

Customer Reviews

Brow Power Universal Eyebrow Pencil is rated 4.6 out of 5 by 223.
Rated 5 out of 5 by from Brow power eyebrow pencil I am 59 yrs old but a very girly girl. (Yes we still try at this age)....I have an appt to have the micro blading done on my eyebrows but til I get it done I have been using many eyebrow products. This eyebrow pencil is better than any eyebrow pencil or gel I have used. I have used at least 30. Some from CVS, some from Macy's , ultra, Sephora etc. I have been "satisfied" with only one other eyebrow product before this- it is Benefit gimme brow - it's fine-actually good - I would just say I loved brow powder...looked more natural and is easier to apply but both are good. I would use whichever is the cheapest in your area
Date published: 2017-06-17
Rated 4 out of 5 by from perfect brows Drawing them on is so easy but the only thing I don't enjoy, is that it's not water proof. In the heat of summer, when constantly wiping sweat off forehead, brows do come off and must be reapplied.
Date published: 2017-06-17
Rated 5 out of 5 by from My grandmother is an it cosmetics fanatic and one day when i visited her home she offered me to try this brow pencil and of course being the brow enthusiast i am i accepted. I went home and didn't like it in the beginning so i moved on to another brow product but when i ran out of it and it was way too expensive to buy more i gave this brow pencil another chance (I'm so happy I did) I instantly fell in love with how easy it is to fill in your eyebrows with and how long the pencil actually last (I've had it for a year and it finally ran out) I would recommend this to anyone...It's AMAZING
Date published: 2017-06-08
Rated 5 out of 5 by from Easy to use I'm turning 60 next month and my eyebrows are getting very short. I can fill them in and add a little length at the outside of my eyes. I'm not trying to look fakely young, just add depth. The pencil is so easy to use and DOES work on platiblones (my friend) AND dark brunette (me)
Date published: 2017-06-03
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Questions & Answers

My daughter recently gave me the iT Brow Power Protector Universal Taupe for a gift in May. After using it a few times, the piece that screws to bring the color up broke in half. How can it be that fragile to break so quickly? Please replace asap.

Asked by: Barbara71
Hi there! Thank you so much for reaching out. This definitely should not have happened! We ask that you email our customer care team at info@itcosmetics.com and they would be happy to assist you with this! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-05-15

I've tried using the Universal Eyebrow Pencil but it is not dark enough. I have black eyebrow hairs and no matter how firming I apply the brow pencil it still looks like brown showing through the black hairs. it doesn't look natural. Any suggestions<

Asked by: Jeepgirl17
Hi there, thank you for your question! If you find the Universal Taupe shade is not deep enough for your brow color, we suggest trying another pencil offered in a variety of shades. We have brow products available in the shade Dark Brown that could be a better match for your brows. The Brow Power Super Skinny, Build A Brow, and Brow Power Waterproof Perfector all are available in Dark Brown. We hope you try IT out! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-04-17

What if you have red/auburn brows?

Asked by: Reeledge
Hi there, thank you for your question! If you prefer a pencil with warm undertones, we suggest using Brow Power Waterproof Perfector, Brow Power Super Skinny, or Build A Brow which all come in the shade Auburn! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-06-15

Hi I went through Breast Cancer and treatments I lost my eye brows they never grew back. Will this product make my brows look natural and will the product work with no brows at all? Thank you

Asked by: saintdeb
Hi there, that's a great question! Brow Power is a truly amazing product that gives you super natural looking brows. IT adheres to both hair and skin and comes in a perfect universal taupe shade so you can be confident IT will match you! We think you will love IT! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-05-04

I have two pencils. Both seem empty. What am I doing wrong?

Asked by: soups
Hi there, thanks for reaching out! If you just purchased them they definitely should not be empty. We suggest bringing them to the original place of purchase for an exchange. If you have any issues please contact our team at info@itcosmetics.com and they will be happy to help! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-06-14

Are you Are you going to come out with a waterproof version of this pencil? Please?!? I love the way it looks but it wears off in just a couple hours. The skinny version is too fragile and only lasts a month! The waterproof 5-in-1 just isn't as pretty.

Asked by: Alabaster Angel
Hi there, thank you so much for reaching out to us! Brow Power is considered to be long wearing, however we're happy to pass along the suggestion to make IT clinically tested waterproof! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-11-01

I found this pencil and absolutely love it!!!  I just have one small problem with how quickly this pencil has dried out.  I purchased the pencil a couple of weeks ago and it is already COMPLETELY dry.  I can't even use it!!  I'm not happy!!   :-(

Asked by: KatKlark
I thought my pencil was dry but it turned out that my skin/brow was too dry so I apply it within minutes of washing my face before my skin dries completely. If for some reason I find I've waited too long I simply touch the tip of the pencil to my tongue, problem solved!
Answered by: Janet C
Date published: 2017-05-11

how will this work for redheads? I have more of blonde eye brows but I don't want it to be TOO dark?

Asked by: brittny960
It Girls with red hairs have told us that they were able to use Brow Power because it adjusts the shade based on pressure, so it can be used for all hair color. If you don't want your brows to be too dark, you can simply put less pressure on when filling in your brows. We hope you give it a try! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2017-06-14
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