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XOXO Jamie
“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!” XOXO jamie

Brow Power™ Universal Eyebrow Pencil

IT’s Your Brows But Better!™

Universal Brow Pencil with Active Brow Enhancing Technology
Net Wt. 0.0056 oz / 0.16 g /
$24.00
Shade: Universal Taupe
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Why You'll Love IT

The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better! 

Love it. Live it. Give it.™
For every Brow Power™ pencil sold, we donate one to Look Good Feel Better® to help women face the effects of cancer with confidence. Millions of brow pencils have been donated because of you! 

Key Benefits
  • #1 best-selling, award-winning brow pencil!
  • Budge-proof formula looks like real hair and adheres to skin for brows that last
  • Universal Taupe shade transforms to all brow hair colors based on pressure
  • Brow-enhancing biotin, saw palmetto and antioxidants 
Ingredients
HYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CERA ALBA/BEESWAX/CIRE D'ABEILLE, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES(CI 77492, CI 77499, CI 77491).
  • Cosmetic Innovator of the Year
  • Beauty Choice New Beauty Award
  • Beauty Olympics
  • QVC Customer Choice Beauty Award 2015
  • QVC Medallion 2016

How to Apply

  • Apply softer strokes for lighter hair colors including blonde and silver, and press harder for darker tones including brown and black. As a finishing touch, lightly brush the built-in spooley brush through your brows for a natural, polished look.
  • To create your most perfect-looking brows, follow these easy-to-remember tips: (1) The start of your brow should line up directly with the edge of your nose; (2) Your brow arch should align to the outer edge of your iris, and (3) The end of your brow should line up with the outer corner of your eye!

How to Apply

  • Apply softer strokes for lighter hair colors including blonde and silver, and press harder for darker tones including brown and black. As a finishing touch, lightly brush the built-in spooley brush through your brows for a natural, polished look.
  • To create your most perfect-looking brows, follow these easy-to-remember tips: (1) The start of your brow should line up directly with the edge of your nose; (2) Your brow arch should align to the outer edge of your iris, and (3) The end of your brow should line up with the outer corner of your eye!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

it’s your brows but better®!

For every one sold, we donate one to Look Good, Feel Better® to help women face the effects of cancer with confidence. Over 2 million dollars in brow pencils donated to date because of you!

XOXO Jamie XOXO jamie
“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!” XOXO jamie
  • Cosmetic Innovator of the Year
  • Beauty Choice New Beauty Award
  • Beauty Olympics
  • QVC Customer Choice Beauty Award 2015
  • QVC Medallion 2016

Customer Reviews

Brow Power Universal Eyebrow Pencil is rated 4.7 out of 5 by 187.
Rated 4 out of 5 by from Nice liner I bought this for the first time. I loved the idea of "one shade fits all" and Jamie's video sold me! I love it. It's super nice and lasts! I'm super bummed that the pencil was broken and I have to really work it everyday. I don't want to lose any part of it!!!
Date published: 2017-03-16
Rated 5 out of 5 by from I love brow power eyebrow pencil I have been using this eye pencil for about two years, before that I really didn't like all the other eyebrow pencils out there. So I never bothered much with my eyebrows, until I saw the how to video on qvc. So I ordered it and now after years of not really having eyebrows, now I do and they look pretty good. Like most women my age your eyebrows start to diminish from years of plucking!!! So this pencil is amazing just watching the video helped me achieve eyebrows again!!! Thank you Jamie & your staff I love all your products!!!!
Date published: 2017-03-13
Rated 5 out of 5 by from Eyebrow Pencil I am so thrilled with this product. No smears, smudging. Blends with my natural eyebrow color. Best product I have ever used.
Date published: 2017-03-11
Rated 5 out of 5 by from So easy to purchase I have been using IT cosmetics for about a year. A month ago I was out of everything and just dropped by the department store and picked up what I had used previously. Mistake! I was ordering IT the next week. NOTHING is as good as IT when it comes to that soft glow and don't even get me started on the eyebrow pencil! It would be better to call it a wand. Magic!
Date published: 2017-03-09
Rated 5 out of 5 by from Brow Power I love this pencil. Its the best brow pencil ever!
Date published: 2017-03-09
Rated 5 out of 5 by from Best brow pencil ever! I have been using this brow pencil for years. I have permanent makeup on my brows, but over the years it has faded. The universal brow pencil gives my brows just the right color they need. I have gray hair so the color is not harsh and my brows look natural.
Date published: 2017-03-08
Rated 3 out of 5 by from Just okay Received this product in the introductory kit in the color taupe wasn't a good fit for me. I cancelled my membership!
Date published: 2017-03-08
Rated 5 out of 5 by from Easy to use! I first received a trial size in my Ipsy Bag and I fell in love with it! I love that you can create a perfect brow each time. I love that it is universal and you can make it darker where you need to and a little lighter as well.
Date published: 2017-03-03
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Questions & Answers

Hi I went through Breast Cancer and treatments I lost my eye brows they never grew back. Will this product make my brows look natural and will the product work with no brows at all? Thank you

Asked by: saintdeb
Hi there, that's a great question! Brow Power is a truly amazing product that gives you super natural looking brows. IT adheres to both hair and skin and comes in a perfect universal taupe shade so you can be confident IT will match you! We think you will love IT! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-03-04

I have two pencils. Both seem empty. What am I doing wrong?

Asked by: soups
Hi there, thanks for reaching out! If you just purchased them they definitely should not be empty. We suggest bringing them to the original place of purchase for an exchange. If you have any issues please contact our team at info@itcosmetics.com and they will be happy to help! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-11-25

Are you Are you going to come out with a waterproof version of this pencil? Please?!? I love the way it looks but it wears off in just a couple hours. The skinny version is too fragile and only lasts a month! The waterproof 5-in-1 just isn't as pretty.

Asked by: Alabaster Angel
Hi there, thank you so much for reaching out to us! Brow Power is considered to be long wearing, however we're happy to pass along the suggestion to make IT clinically tested waterproof! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-11-01

I found this pencil and absolutely love it!!!  I just have one small problem with how quickly this pencil has dried out.  I purchased the pencil a couple of weeks ago and it is already COMPLETELY dry.  I can't even use it!!  I'm not happy!!   :-(

Asked by: KatKlark
I thought my pencil was dry but it turned out that my skin/brow was too dry so I apply it within minutes of washing my face before my skin dries completely. If for some reason I find I've waited too long I simply touch the tip of the pencil to my tongue, problem solved!
Answered by: Janet C
Date published: 2017-03-04

how will this work for redheads? I have more of blonde eye brows but I don't want it to be TOO dark?

Asked by: brittny960
It Girls with red hairs have told us that they were able to use Brow Power because it adjusts the shade based on pressure, so it can be used for all hair color. If you don't want your brows to be too dark, you can simply put less pressure on when filling in your brows. We hope you give it a try! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-09-26

is the brow power waterproof

Asked by: joellen
Hi, Thank you for reaching out to us. Brow Power is not waterproof, but if you're looking for a waterproof formula, check out our new Brow Power Super Skinny. This is a waterproof brow pencil that has the same pressure technology as the original Brow Power where you adjust the shade based on pressure. It has a super skinny tip for precision and it's available in 7 different shades to better match your brow hairs. You can find it here: http://www.itcosmetics.com/brow-powerr-super-skinny Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-15

Hello, I purchased the Brow Power however I've used it several times but does not last long on my skin.  It seems to disappear after about 30 to 45 minutes.  What can I do to avoid this without having to apply it more than once?

Asked by: Mayaj123
Hi, Thank you for your question. Making sure the area is matte will help prevent your brows from wiping off. After foundation, set the brow area with a powder first, then draw in your brows. Hope this helps!
Answered by: IT Customer Care Expert
Date published: 2017-03-04

How can I get "It's all about you 4 piece collection.?

Asked by: Tamarind
Hi, Thank you for your question. The TSV (Today Special Value) collection that was offered on QVC is no long available. TSVs are offered for one-day only, or until supplies last, and is not offered after that period. We do have several TSVs throughout the year, although never the same collection, so please stay tuned for the upcoming one!
Answered by: IT Customer Care Expert
Date published: 2016-02-07
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