Brow Power Powder™

it’s your brows, made easy!

Instant Universal Brow-Perfecting Powder

$24.00

$20.00

Brow Power Powder™

it’s your brows, made easy!

Instant Universal Brow-Perfecting Powder
Net Wt. 0.048 oz./1.37 g

$24.00

$20.00

$24.00

$20.00

Availability:

In Stock

Brow Power Powder™

it’s your brows, made easy!

Instant Universal Brow-Perfecting Powder

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Brow Power Powder™ is rated 4.6 out of 5 by 59.
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Why You'll Love IT

Brow Power Powder™ is your breakthrough brow powder that is clinically tested to be waterproof—and is so easy to use, it does your brows for you! Developed with plastic surgeons, this groundbreaking product creates the look of real hair, and adds the look of soft volume and definition without ever appearing flat or drawn on. Perfect for both thin and thick brows, your brow innovation also features award-winning Brow Power™ Technology and transforms to all hair colors based on pressure. Infused with brow-enhancing biotin, saw palmetto and argan and jojoba oils, plus anti-aging antioxidants and collagen, Brow Power Powder™ is truly unlike any other brow powder you’ve ever experienced!

Key Benefits
  • Breakthrough brow powder is so easy to use, it does the work for you—and is clinically tested to be waterproof!
  • Universal shade utilizes award-winning Brow Power™ Technology to transform to all hair colors based on pressure
  • Adds soft volume and definition for brows that look real, never flat or drawn on
  • Brow-enhancing biotin, peptides, saw palmetto, argan and jojoba oils
Ingredients
INGREDIENTS: MICA, SILICA, MAGNESIUM STEARATE, NYLON-12, DIMETHICONE, HYDROGENATED POLYISOBUTENE, OCTYLDODECYL STEAROYL STEARATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, TOCOPHERYL ACETATE, AQUA/WATER/EAU, GLYCERIN, SERENOA SERRULATA FRUIT EXTRACT, POTASSIUM SORBATE, SORBIC ACID, BIOTIN, BUTYLENE GLYCOL, URTICA DIOICA (NETTLE) LEAF EXTRACT, EQUISETUM ARVENSE EXTRACT, HYDROGENATED LECITHIN, PANTHENOL, CAMELLIA SINENSIS LEAF EXTRACT, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBYL PALMITATE, RETINYL PALMITATE, TOCOPHEROL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, ARGANIA SPINOSA KERNEL OIL, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, BENZOIC ACID, HYDROLYZED COLLAGEN, ALUMINA, TRIETHOXYCAPRYLYLSILANE, [+/-: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77492, CI 77491)].
How to Apply & Beauty Tips
Real Results

How to Apply

Brow Power Powder™

How to Apply

Universal transforming shade adjusts to your brow color. Using your Heavenly Luxe™ Brow Power™ Universal Brow-Transformer Brush #21, apply softer strokes for lighter hair colors and press firmer for darker hair. Brush through brows with spooley to finish. Set with Brow Power Pomade™ for a polished look.

Beauty Tips

To create your most beautiful brows, follow these easy-to-remember tips: (1) The start of your brow should line up directly with the edge of your nose; (2) Your brow arch should align to the outer edge of your iris, and (3) The end of your brow should line up with the outer corner of your eye!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

it's your only step!

Clinically tested results!
  • 100% say it gave their brows more volume*
  • 92% say it did not smear or smudge*
  • 100% say it covered sparse areas*
  • 96% say it was easy to apply*

          *Results observed in a consumer panel survey.

 

Customer Reviews

Rated 4 out of 5 by from Awesomeness Awesomeness! I use the it eyebrow pencil and then touch up with the powder. Works really well. My only issue is with the shipping time. If I don't use Shoprunner it takes almost a week for it to arrive.
Date published: 2019-12-07
Rated 5 out of 5 by from Love the brow powder! My brows look so natural after using the brow powder...Love!
Date published: 2019-11-13
Rated 5 out of 5 by from Love Easy to use, beautiful color, stays on all day, does not smudge. I will purchase this again!
Date published: 2019-11-12
Rated 5 out of 5 by from Kitty Kat Love this brow powder. I've tried so many eyebrow pencils, gel pencils and powders. I either send them back or they go in the trash. I lost most of the darker, more noticeable hairs in my eyebrows after receiving radiation during brain surgery. I have a lot of faint eyebrow hairs you can barely see. Everything I tried would cake up at the root of the hairs and wouldn't blend in. I would be left with a mess. Eyebrow powders did work a little better versus any type of pencil.This eye brow powder glides on easily, doesn't cake up and blends well using a small soft brush. I use a little at a time and keep building until I've got the look I like for my eyebrows. The color is perfect. I have light brown hair with golden blond high lights. It's not too light or too dark. Love it!
Date published: 2019-11-08
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Questions & Answers

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Does this powder also work on thinning hair?

Asked by: Emma9
Hi there! Thanks for reaching out! Brow Power Powder creates the look of real hairs, while delivering soft volume and definition. IT's perfect for both thin and thick brows, and transforms to match all hair colors based on pressure. You can find helpful tips & tricks, along with an application tutorial directly on the product page. We hope you check IT out! XOXO Halsey
Answered by: Halsey
Date published: 2019-12-04

What are you referring to when you ask the question "Are you an IT artist?" I was answering YES when giving reviews until I thought maybe you were asking if customers were makeup artists.

Asked by: JGG51
Hi there! Thanks for reaching out to us! IT Artist is a complimentary membership program offered on itcosmetics.com for makeup artists, estheticians, hairstylists, salon professionals and students enrolled in makeup or cosmetology school. You can select the link below to find out more! XOXO Halsey https://www.itcosmetics.com/itartist-faqs.html
Answered by: Halsey
Date published: 2019-10-28

Why can't you give the eyebrow brush with the brow makeup.

Asked by: Jojo 32
You can buy the set on QVC. I just did!
Answered by: AKStacey
Date published: 2019-01-27

How does this compare to the color soul found in it girl beauty book or what color would compare?

Asked by: Pat230
Hi there! Thank you for your question! Brow Power Technology in Brow Power Powder transforms to all hair colors based on pressure! We hope you try IT out! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2019-09-21

My eyebrows are two different colors due to a birthmark. One is very blonde and the other is brunette. Will this product work on both brows to make them look the same color, or at least similar? 

Asked by: MelissaW
Hi there! Thank you so much for your question! Brow Power Powder transforms to all hair colors based on pressure. IT creates the look of real hair, and adds the look of soft volume and definition without ever appearing flat or drawn on. We think you will love IT! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2018-10-18

I would like to know the dates IT products on QVC. I find I always miss the program, because I Don't know when they are on.

Asked by: Chris53
H there! Thank you for your question. You can find our QVC showings on the home page! If you scroll down to the bottom and find "Discover IT", this showings are listed. You may find the link below! We hope this helps. XOXO Tina. https://www.itcosmetics.com/home
Answered by: IT Customer Care Expert
Date published: 2019-02-23

How much product is in the pan?

Asked by: Sammie1992
Hi there! Thank you for your question. Brow Power Powder™ contains 0.048 oz/ 1.37 g. We can't wait for you to try IT out. XOXO Tina.
Answered by: IT Customer Care Expert
Date published: 2018-11-26

I received the brow powder Universal Brow Pencil at a LOOK GOOD FEEL GOOD class for Breast Cancer Patients. I absolutely love the color as I have lost all of my hair, but the pencil fell apart during class. Any chance I can get this replaced?

Asked by: DONNA DEWINNE
Hi there! Thank you for reaching out, we are so sorry to hear that this has happened! Kindly email our Customer Care team at info@it-cosmetics.com or by phone at 1-800-356-5120 during our business hours Monday-Thursday 8:00am-7:00pm and Friday-Saturday 9am-5pm EST for further assistance. We look forward to hearing from you! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2019-03-19
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