Brow Power Powder™

it’s your brows, made easy!

Instant Universal Brow-Perfecting Powder

$24.00

$20.00

SALE

Brow Power Powder™

it’s your brows, made easy!

Instant Universal Brow-Perfecting Powder
Net Wt. 0.048 oz./1.37 g

$24.00

$20.00

$24.00

$20.00

Availability:

In Stock

Brow Power Powder™

it’s your brows, made easy!

Instant Universal Brow-Perfecting Powder

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Brow Power Powder™ is rated 4.6 out of 5 by 48.
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Why You'll Love IT

Brow Power Powder™ is your breakthrough brow powder that is clinically tested to be waterproof—and is so easy to use, it does your brows for you! Developed with plastic surgeons, this groundbreaking product creates the look of real hair, and adds the look of soft volume and definition without ever appearing flat or drawn on. Perfect for both thin and thick brows, your brow innovation also features award-winning Brow Power™ Technology and transforms to all hair colors based on pressure. Infused with brow-enhancing biotin, saw palmetto and argan and jojoba oils, plus anti-aging antioxidants and collagen, Brow Power Powder™ is truly unlike any other brow powder you’ve ever experienced!

Key Benefits
  • Breakthrough brow powder is so easy to use, it does the work for you—and is clinically tested to be waterproof!
  • Universal shade utilizes award-winning Brow Power™ Technology to transform to all hair colors based on pressure
  • Adds soft volume and definition for brows that look real, never flat or drawn on
  • Brow-enhancing biotin, peptides, saw palmetto, argan and jojoba oils
Ingredients
INGREDIENTS: MICA, SILICA, MAGNESIUM STEARATE, NYLON-12, DIMETHICONE, HYDROGENATED POLYISOBUTENE, OCTYLDODECYL STEAROYL STEARATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, TOCOPHERYL ACETATE, AQUA/WATER/EAU, GLYCERIN, SERENOA SERRULATA FRUIT EXTRACT, POTASSIUM SORBATE, SORBIC ACID, BIOTIN, BUTYLENE GLYCOL, URTICA DIOICA (NETTLE) LEAF EXTRACT, EQUISETUM ARVENSE EXTRACT, HYDROGENATED LECITHIN, PANTHENOL, CAMELLIA SINENSIS LEAF EXTRACT, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBYL PALMITATE, RETINYL PALMITATE, TOCOPHEROL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, ARGANIA SPINOSA KERNEL OIL, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, BENZOIC ACID, HYDROLYZED COLLAGEN, ALUMINA, TRIETHOXYCAPRYLYLSILANE, [+/-: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77492, CI 77491)].
How to Apply & Beauty Tips
Real Results

How to Apply

Brow Power Powder™

How to Apply

Universal transforming shade adjusts to your brow color. Using your Heavenly Luxe™ Brow Power™ Universal Brow-Transformer Brush #21, apply softer strokes for lighter hair colors and press firmer for darker hair. Brush through brows with spooley to finish. Set with Brow Power Pomade™ for a polished look.

Beauty Tips

To create your most beautiful brows, follow these easy-to-remember tips: (1) The start of your brow should line up directly with the edge of your nose; (2) Your brow arch should align to the outer edge of your iris, and (3) The end of your brow should line up with the outer corner of your eye!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

it's your only step!

Clinically tested results!
  • 100% say it gave their brows more volume*
  • 92% say it did not smear or smudge*
  • 100% say it covered sparse areas*
  • 96% say it was easy to apply*

          *Results observed in a consumer panel survey.

 

Customer Reviews

Rated 5 out of 5 by from Easy to use and last all day! I have used eyebrow powder a good portion of my life, and this is the best product I have ever used! I will use nothing else. It makes beautiful eyebrows soft and for salt and pepper hair perfect!
Date published: 2019-02-24
Rated 5 out of 5 by from Best brow powder! I love this product! It goes on so easily, stays on, and looks great. It is so much easier to use than the other brow pomades that I was using before. It is a dream product. I give it an A+. I have dark brown hair and fair skin and the color is great for me.
Date published: 2018-12-19
Rated 5 out of 5 by from Surprised! The color looks very natural and lasts all day. Easy to apply
Date published: 2018-11-25
Rated 5 out of 5 by from I love the powder instead of a pencil for my eyebrows. I love the color as I can apply it with my tiny brush and make it as light or dark as I like. Very nice product and I am completely satisfied. Mary Ann
Date published: 2018-10-30
Rated 5 out of 5 by from My first choice! This is the second time I've purchased this and my local stores didn't carry it. I was very happy to find it on your website. This gives me the most natural looking brows of anything I've tried.
Date published: 2018-10-11
Rated 5 out of 5 by from Natural-looking Brow I love the Brow Power Powder. It goes on easily and looks very natural.
Date published: 2018-09-18
Rated 5 out of 5 by from THIS IS IT - AWESOME I wanted to try somthing different because my eyebrows look uneven with patches of no brow. The powder is amazing! It covers up the noticeable patches, the color is perfect and so easy to shape. This really is brow power and I highly recommend!
Date published: 2018-07-20
Rated 5 out of 5 by from Love IT IT is the best that I've ever used. I wish that I had know about this amazing product sooner.
Date published: 2018-04-15
Rated 5 out of 5 by from Finally! I have been using the IT eyebrow pencil for over a year. I came back to the site to order another and saw the "Brow Power Powder." I got my pencil and ordered the powder. Finally after all the money I've spent on trying to get the right color for brows "IT" has done it! I don't know how it works but the color IS for everyone. Just play with the pressure you use putting it on...that will determine the shade you want. This powder is great at staying in place all day. Use it sparingly. I recommend tapping your brush before applying it to your brows. You need very little. "IT" will be the only place I go to for my eyebrow cosmetics!
Date published: 2018-03-09
Rated 2 out of 5 by from Does not stay on Looks artificial when I put it on. And does not stay on
Date published: 2018-02-28
Rated 5 out of 5 by from Easy application and lasts all day! i have been using this for a week and am so happy I ordered it. I had previously used the Build a Brow but found that the product dried up in the container and was difficult to restore to its previous consistency. This is GREAT! Very smooth powder, glides on and lasts all day. Very easy to apply with the brow brush (purchased separately earlier.) I have very sparse brows, but this fills them in very nicely and makes them look full. Will buy this again and highly recommend it.
Date published: 2018-02-17
Rated 5 out of 5 by from Perfect Power brow! I bought this accompanied with a brow brush on QVC. Im not one to use brow product every day, however if I want a super polished look I like to have a product for that option. I grew up with a beautician mother so I've always been quite aware of what brows do as we age. I have Thick dark brunette brows similar to Brooke Shields and as I've aged I have noticed some areas that are spuratically thinned. Because I have an ample amount of hair, Gel and pencil brow products always clump, and deposit on the hair and I don't find that un, attractive. This on the other hand fills in my brow beautifully w/o making me look like Grocho Marx. The universal taupe is fantastic for controlling the depth of color you desire. This honestly stays put on me all day, I don't mess with it though in all fairness. This is the best brow product I've ever used.
Date published: 2018-01-24
Rated 5 out of 5 by from Lasts all day. I am glad that I purchased the brow powder. My eyebrows are almost gone and this product really helps. I love that it's a powder and lasts all day. I was worried about the color, but it looks more natural on me than any other product that I've tried. I highly recommend this product. I wish I had it during the summer months because it appears to last all day.
Date published: 2017-11-16
Rated 3 out of 5 by from Just ok I was getting ready to return and decided to watch Jamie's video on application. Based on that I kept the product. My brows are very sparse. This product is very powdery, covers well (other than gray hairs) and lasts all day. I usually have to fill in with a pencil (IT of course). I much prefer the Build a Brow even though that product becomes dry in the pot when almost gone (still usable though).
Date published: 2017-11-15
Rated 5 out of 5 by from Best brow powder! I now have no need to buy any other brow product. The IT Brow Power Powder applies smoothly without looking cakey or fake. The color matches my brows great; so glad I bought this!
Date published: 2017-11-06
Rated 5 out of 5 by from Very quick and easy! I kept looking at this on line, trying to decide whether to try. I was afraid it would be too dark. I have highlighted blonde hair and very light brows. It's as perfect for the brow like the It cream blush is for cheeks. LOVE IT!!!
Date published: 2017-11-06
Rated 5 out of 5 by from I bought this powder a few weeks ago and I love it! My only request would to ask that it come in gray to go with the super skinny brow pencil in gray! I have silver hair and really like the pencil color but would love to have it in gray powder!
Date published: 2017-10-06
Rated 5 out of 5 by from Super Staying Power for a Powder! I have always used the IT pencil for years, and decided to try the powder. I could not believe how long it lasts and stays on so well. I'm ordering another one to have an extra!
Date published: 2017-09-28
Rated 5 out of 5 by from BETTER THAN THE BROW POWER PENCIL!!!! THIS IS SO MUCH MORE NATURAL LOOKING THAN THE BROW POWER PENCIL-WHICH IS WHAT I WANTED......WOW!!! I LOVE IT!!!!! PLEASSSSSSE MAKE COMPLETE A LINE OF YOUR MAKEUP FOR "OILY SKIN" PLEASSSSSSSSSSSE!!!!
Date published: 2017-09-24
Rated 5 out of 5 by from What a surprise! When I ordered this product, I have to say I was skeptical. However, I didn't need to fret...it works great! Easy to apply, stays put and great looking!
Date published: 2017-09-22
Rated 2 out of 5 by from No staying power I wanted to give this product a fair and honest review so I have been using it for a while. I have gone through chemo a number of years ago and as a result my brows did not return 100%. I do not have any brows at my tail end. This product does seem to grab on to brow hairs but is unable to create tails. Also, I have noticed that it does not have the staying power that the other It Cosmetics brow products do. I seem to have the best results when I wet the It Cosmetic Brow Brush. Over all disappointed with this product!
Date published: 2017-09-12
Rated 2 out of 5 by from Brow Power I do not like it, not universal color does not last
Date published: 2017-09-06
Rated 5 out of 5 by from Brow power powder I have very blonde eyebrows. I've used pencils for years. This powder is more natural and so easy! The universal taupe worked & I was a total skeptic. My natural red hair is hard to match. I love this product!
Date published: 2017-09-06
Rated 5 out of 5 by from Love it Absolutely the best. Very natural looks great and stays all day. This is one product I never want to run out of.
Date published: 2017-09-05
Rated 5 out of 5 by from Works just as advertised!!! I have tried at least 500 brow products in my 68 years with blonde/white brows!! Now they are sparse and grow every which way!! This product is infallible!! I use very little and apply VERY LIGHTLY!! Lasts all day even with 100 degree Florida temperatures and 100% humidity!!
Date published: 2017-09-04
Rated 5 out of 5 by from Best ever Eyebrows I just received this product. I used to use the IT pencil for my brows. I loved how it didn't come off but sometime it didn't go on smooth. This power is fabulous. It goes on smooth, just where you want it to. I hope it stays on as well as the pencil did. It is suppose to be waterproof. This is a must for you all to try
Date published: 2017-09-02
Rated 5 out of 5 by from Waterproof brow powder Waterproof brow powderA little dark but an excellent product. I dropped it on the second use and it shattered. Nonetheless it was an excellent product and did not rub off. I will be purchasing another one and recommend it to everyone.
Date published: 2017-09-01
Rated 5 out of 5 by from Like ALL IT Cosmetics, GREAT! I got this about a week ago and I LOVE it. Stays on until I wash it off. Goes on fast and easy and looks very natural. Thank You Jamie.
Date published: 2017-08-30
Rated 4 out of 5 by from My favorite brow product Love this! I have tried pencils and other products. This is far and away the BEST! Stays put all day, no smudges, but comes off nicely with IT melting balm. The only reason I did not give it 5 stars is because it only comes in one color
Date published: 2017-08-30
Rated 5 out of 5 by from Works great I have been looking for a brow powder that would cover well and stay on, I have found that in It's Brow Power Powder. I can easily make my brows dark or light with this powder. Give it a try, I just know you will be as pleased with it as I am.
Date published: 2017-08-29
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Questions & Answers

Print

I have black hair and very light eyebrows that I use an almost black powder to fill them in. Will this work for someone with black hair?

Asked by: Ellen491615
Hi there, that is a great question! The best part about Brow Power Powder is that IT works on the lightest to the darkest of eye brows. All you have to do is push a little harder with your brush - IT will still leave a super natural brow. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2019-02-01

I use IT in Rich. Will this work on my complexion. My brows were tattooed (microbladed and later filled on) it faded very quickly. My brows are very sparse

Asked by: Lrpc4ya1
Hi there! Thank you so much for your question. The Brow Power Powder is made in a Universal Taupe shade that works to compliment IT Girls of all complexions and hair colors. IT is also buildable to create a darker brow so we think you'll love IT! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2019-03-19

I have a few gray hair in my brows. Does IT Cosmetics new Brow Power Powder cover the gray?

Asked by: Cat54
It does not cover my grays. It does conceal them, though, and makes my brows more even and less sparse, making the grays less noticeable
Answered by: kathyrussell1234
Date published: 2019-02-01

Does anyone use this with an eyebrow stencil? I currently use Anastasia “Blonde” powder with a stencil and small eye shadow foam applicator 

Asked by: Juliej
Hi there! Thank you so much for your question. While you can use your eyebrow stencil with Brow Power Powder, we do find that our IT Girls get best results by using the Heavenly Luxe Brow Power Brush! IT is custom cut to give you your most beautiful brows! You can check IT out via the link below. We hope this helps! XOXO Clark https://www.itcosmetics.com/heavenly-luxe-brow-power-universal-brow-transformer-brush-21/ITC_693.html#start=3&cgid=brushes-and-tools
Answered by: IT Customer Care Expert
Date published: 2017-10-19

Does this come with the brush applicator?

Asked by: juxe
Hi there! Brow Power Powder does not come with a brush. All products sold through IT Cosmetics directly are sold individually. The pairing brush, Heavenly Luxe™ Brow Power™ Universal Transformer Brush #21, is sold separately and can be found through the link below! XOXO Nicole https://www.itcosmetics.com/heavenly-luxe-brow-power-universal-transformer-brush-21/ITC_693.html#start=1&cgid=brushes-and-tools
Answered by: IT Customer Care Expert
Date published: 2017-10-30

PLEASE LET ME KNOW WHEN MY ORDER WILL BE SHIPPED. JUDY CONNOLE EMAIL CONNOLE123@MSN.COM

Asked by: HARRISON
Hi there! For further assistance with the status of your order, you may reach our Customer Care Team over the phone at 1800-356-5120 during our business hours Monday-Thursday 8am-7pm EST and Friday & Saturday 9am-5pm EST. We look forward to hearing from you! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2018-10-03

Is it necessary to use the brow pomade with the brow powder or can i skip the pomade? Will the powder hold and shape my brows well alone? Thank you!

Asked by: oakina
Hi there, thank you for your question! You can absolutely use Brow Power Powder alone without setting IT with Brow Power Pomade. Brow Power Powder is very long wearing and will not come off until you take IT off! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2018-07-24

Does it come with a brush?

Asked by: Texlee
Hi there, thank you for your question! Brow Power Powder does not come included with a brush, they are sold separately. You can pair IT with the Heavenly Luxe Brow Power Brush for perfect application! XOXO Nicole https://www.itcosmetics.com/heavenly-luxe-brow-power/ITC_693.html#start=1&cgid=brushes-and-tools
Answered by: IT Customer Care Expert
Date published: 2018-04-12

I have gray hair . Would universal work for me?

Asked by: Cat54
Hi there! Brow Power Powder in Universal Taupe works for all brow colors! IT is ideal for gray hair as taupe is a cool toned shade to match perfectly with gray and silver hair colors. XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2018-04-12

I keep my brushes in the plastic tubes that they come in. Is this good or not?

Asked by: Sharon51
Hi there! The plastic tubes the brushes come in are not meant to be used to store them. We advise disposing of the plastic tubes. We suggest storing your brushes upwards in a brush holder to allow the bristles to breath. For this you can use a coffee mug, mason jar, or any container suitable for IT! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2018-11-03

does the powder flake onto your eyelids

Asked by: Macy2
Hi there! Brow Power Powder does not transfer or flake! Once IT is applied, it does not come off until you take IT off. This is a waterproof formula for all day wear! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-08-29

How does this work for someone with gray hair. My brows are light brown as originally I was a natural blonde. Won't a taupe shade conflict with the gray in my hair?

Asked by: bunny lady
Hi there! Taupe is a universal shade to work for all hair colors. IT works with Pressure Technology- the lighter you apply, the lighter color payoff you will get for lighter hair colors. Deeper hair colors can apply more pressure for darker color payoff. Taupe is also a cool toned shade to compliment all brow colors! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-08-10

I have NO brow hair beyond the arch. Will this give realistic coverage on bare skin?

Asked by: Nelliemay
Hi there! You can absolutely use IT on bare skin as Brow Power Powder adheres to both bare skin and hair. You can try a pencil such as Brow Power Waterproof Perfector or Brow Power Powder to see which works best for you! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-08-22

Does this stick to the skin or just the eyebrow hairs?  I have plenty of brow hairs, but they are almost transparent and I need something that is waterproof, the right color, and only sticks to the hairs .  If it sticks to my skin, it looks artificial. 

Asked by: mmgnaples
Hi there! Brow Power Powder adheres to both skin and hair for fill in sparse brows for your most beautiful you! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-08-12

Hi I am wondering if I use Brow power pencil now & still have some YBBB, what is the difference? All It products are fantastic! Just wondering what is the difference between the pencil & the powder? Thank you It for all your phenomenal products! 

Asked by: AmyCS345
Hi there! Brow Power Powder is a new product applied with a brush to fill in sparse brows and give shape. IT is based on your preference as to which brow product you prefer for your brows! The Brow Power Universal has a twist up applicator with brow-lead, which is a very different texture in comparison to the powder. Both will adhere to skin and hair and last all day long. We are so happy you are loving IT! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-08-10

Is it sweat & waterproof?

Asked by: Girle2077
Hi there! Brow Power Powder is waterproof and sweatproof. IT will last till you take IT off! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-08-10

Hi, I am curious about how this brow powder is a universal shade. I have blonde hair and quite light space brows. I tend to go for a natural brow. Would this product give me a natural brow or would it be too dark?

Asked by: MeganLane
Hi there, thank you for your question! Brow Power Powder is a universal shade as IT works by pressure technology. Apply IT lightly to get soft color for blonde and light hair colors, or use more pressure to get darker color payoff for brunette and darker hair colors! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-08-29
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