Brow Power Powder™

it’s your brows, made easy!

Instant Universal Brow-Perfecting Powder

$19.00

$14.25

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Brow Power Powder™

it’s your brows, made easy!

Instant Universal Brow-Perfecting Powder
Net Wt. 0.048 oz./1.37 g

$19.00

$14.25

$19.00

$14.25

Availability:

Out of stock

Brow Power Powder™

it’s your brows, made easy!

Instant Universal Brow-Perfecting Powder

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Brow Power Powder™ is rated 4.7 out of 5 by 93.
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Why You'll Love IT

Brow Power Powder™ is your breakthrough brow powder that is clinically tested to be waterproof—and is so easy to use, it does your brows for you! Developed with plastic surgeons, this groundbreaking product creates the look of real hair, and adds the look of soft volume and definition without ever appearing flat or drawn on. Perfect for both thin and thick brows, your brow innovation also features award-winning Brow Power™ Technology and transforms to all hair colors based on pressure. Infused with brow-enhancing biotin, saw palmetto and argan and jojoba oils, plus anti-aging antioxidants and collagen, Brow Power Powder™ is truly unlike any other brow powder you’ve ever experienced!

Key Benefits
  • Breakthrough brow powder is so easy to use, it does the work for you—and is clinically tested to be waterproof!
  • Universal shade utilizes award-winning Brow Power™ Technology to transform to all hair colors based on pressure
  • Adds soft volume and definition for brows that look real, never flat or drawn on
  • Brow-enhancing biotin, peptides, saw palmetto, argan and jojoba oils
Ingredients
INGREDIENTS: MICA, SILICA, MAGNESIUM STEARATE, NYLON-12, DIMETHICONE, HYDROGENATED POLYISOBUTENE, OCTYLDODECYL STEAROYL STEARATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, TOCOPHERYL ACETATE, AQUA/WATER/EAU, GLYCERIN, SERENOA SERRULATA FRUIT EXTRACT, POTASSIUM SORBATE, SORBIC ACID, BIOTIN, BUTYLENE GLYCOL, URTICA DIOICA (NETTLE) LEAF EXTRACT, EQUISETUM ARVENSE EXTRACT, HYDROGENATED LECITHIN, PANTHENOL, CAMELLIA SINENSIS LEAF EXTRACT, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBYL PALMITATE, RETINYL PALMITATE, TOCOPHEROL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, ARGANIA SPINOSA KERNEL OIL, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, BENZOIC ACID, HYDROLYZED COLLAGEN, ALUMINA, TRIETHOXYCAPRYLYLSILANE, [+/-: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77492, CI 77491)].
How to Apply & Beauty Tips
Real Results

How to Apply

Brow Power Powder™

How to Apply

Universal transforming shade adjusts to your brow color. Using your Heavenly Luxe™ Brow Power™ Universal Brow-Transformer Brush #21, apply softer strokes for lighter hair colors and press firmer for darker hair. Brush through brows with spooley to finish. Set with Brow Power Pomade™ for a polished look.

Beauty Tips

To create your most beautiful brows, follow these easy-to-remember tips: (1) The start of your brow should line up directly with the edge of your nose; (2) Your brow arch should align to the outer edge of your iris, and (3) The end of your brow should line up with the outer corner of your eye!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

it's your only step!

Clinically tested results!
  • 100% say it gave their brows more volume*
  • 92% say it did not smear or smudge*
  • 100% say it covered sparse areas*
  • 96% say it was easy to apply*

          *Results observed in a consumer panel survey.

 

Customer Reviews

Rated 5 out of 5 by from Using for years and LOVE!! I have been using my IT brow power powder for YEARS one of them lasts so long and it makes my brows filled it but also natural. Will definitely buy again!!
Date published: 2020-05-03
Rated 5 out of 5 by from Good color I barely have brows they are very light. I have been searching for a color that does not look fake. I tried It Brow Power Powder and I love it!!! On me it looks so natural...not too dark or light...just right!. Perfect color! Smooth and easy to use. Just wish they would make a bigger version of it.
Date published: 2020-05-02
Rated 5 out of 5 by from Love brow powder Perfect color, easy to apply. Love the brow powder. Have been using this and all It products for years
Date published: 2020-04-26
Rated 4 out of 5 by from Brow power Makes my eye brows look very natural and full. Wish for a little darker color.
Date published: 2020-04-26
Rated 5 out of 5 by from Fabulous Brow Powder Love this brow powder. IT goes on so easy and smooth. The color is perfect.
Date published: 2020-04-24
Rated 3 out of 5 by from Brow Power not for me. I purchased the Brow Power because of the reviews.
Date published: 2020-04-23
Rated 5 out of 5 by from TRY IT ... YOU WILL LOVE IT! My favorite brow powder isn't available right now, so decided to try IT brow power powder and I much to my surprise, I love it. The Universal Taupe is a great color and seems to work for my blonde cousin as my brunette self!
Date published: 2020-04-19
Rated 5 out of 5 by from Love it! Lasts all day and covers well. The color will work for everyone.
Date published: 2020-04-17
Rated 5 out of 5 by from Best powder for brows I love this product !! IT products are the best !!
Date published: 2020-04-11
Rated 5 out of 5 by from Brow Power I love this product! It goes on so easy and looks really natural as the color is fantastic. The best product out there as far as I’m concerned. Don’t stop making it!
Date published: 2020-03-22
Rated 5 out of 5 by from Amazing product! This is simply awesome! The color is natural and lasts all day! I don’t think that my brows have ever looked better!
Date published: 2020-03-16
Rated 5 out of 5 by from Brow Power It goes on smoothly and lasts well. The colors are accurate and beautiful!
Date published: 2020-03-15
Rated 5 out of 5 by from So happy with this! So glad I tried this brow powder! I’ve used a brow powder from another company that recently stopped carrying theirs. IT Brow Power Powder lasts all day and it is easy to control how much to use to get your perfect color
Date published: 2020-03-01
Rated 5 out of 5 by from Awesome! I have tried A LOT of brow products and this one is the BEST by far. It lasts forever.. I just ordered another one after 13 months of daily use. And.. it stays on through long, Sweaty workouts and humid conditions. Plus the color is buildable. My favorite brow product from IT (the brow power pencil would be next) bc this one is just faster to put on and lasts until you take it off.
Date published: 2020-02-24
Rated 5 out of 5 by from Love this brow powder Love this product. My brows are sparse and this really fills them in beautifully and naturally
Date published: 2020-02-13
Rated 5 out of 5 by from Littly dynamite!!! It's amazing that you can control the color applied to your eyebrows.
Date published: 2019-12-31
Rated 4 out of 5 by from Awesomeness Awesomeness! I use the it eyebrow pencil and then touch up with the powder. Works really well. My only issue is with the shipping time. If I don't use Shoprunner it takes almost a week for it to arrive.
Date published: 2019-12-07
Rated 5 out of 5 by from Love the brow powder! My brows look so natural after using the brow powder...Love!
Date published: 2019-11-13
Rated 5 out of 5 by from Love Easy to use, beautiful color, stays on all day, does not smudge. I will purchase this again!
Date published: 2019-11-12
Rated 5 out of 5 by from Kitty Kat Love this brow powder. I've tried so many eyebrow pencils, gel pencils and powders. I either send them back or they go in the trash. I lost most of the darker, more noticeable hairs in my eyebrows after receiving radiation during brain surgery. I have a lot of faint eyebrow hairs you can barely see. Everything I tried would cake up at the root of the hairs and wouldn't blend in. I would be left with a mess. Eyebrow powders did work a little better versus any type of pencil.This eye brow powder glides on easily, doesn't cake up and blends well using a small soft brush. I use a little at a time and keep building until I've got the look I like for my eyebrows. The color is perfect. I have light brown hair with golden blond high lights. It's not too light or too dark. Love it!
Date published: 2019-11-08
Rated 2 out of 5 by from Not for me I had high hopes for this brow powder but it was a big disappointment, even using with the pomade. It did not adhere to sparse or bare spots in my brows. I'm going back to the Brow Power and returning this, the pomade and the brush I ordered especially for use with this powder.
Date published: 2019-11-04
Rated 5 out of 5 by from Perfect brow powder! I was skeptical that this brow powder would match any color brow, but it does! I have always used a powder for brows, but they are getting harder to find. I love this. It fills in my sparse areas and matches my brows perfectly. Very glad I found this.
Date published: 2019-10-25
Rated 5 out of 5 by from Love!! My brows are so light and thin. This powder gives them such an amazing full look. I’m in love.
Date published: 2019-10-11
Rated 4 out of 5 by from Not waterproof?? Left on an hour came right off?? I just bought this and unless I received a bad batch, my brow Power Powder, is looking me eyeshadow comes right off with a tissue, Forget water? I wanted to love this as my brows are space I live in Vegas, Swrat, Swim. I really needed a stain type I guess. Hoping mine was just a bad one, Please Advise As I love your products for years and I'm starting a beauty Show, Makeup, Skincare Reviews, This was to be my first Product Testimonial, I tell EVERYONE Your Products are the best! This is the only one I'm Hat I'm having issues with Only this Product. I'm an It GirlI'm going to wait and not review this product incase it was defective! I'll wait for your Response, Well I shall purchase More Priducts today I've run out and love all your Products. Thankyou
Date published: 2019-05-26
Rated 5 out of 5 by from Easy to use and last all day! I have used eyebrow powder a good portion of my life, and this is the best product I have ever used! I will use nothing else. It makes beautiful eyebrows soft and for salt and pepper hair perfect!
Date published: 2019-02-24
Rated 5 out of 5 by from Best brow powder! I love this product! It goes on so easily, stays on, and looks great. It is so much easier to use than the other brow pomades that I was using before. It is a dream product. I give it an A+. I have dark brown hair and fair skin and the color is great for me.
Date published: 2018-12-19
Rated 5 out of 5 by from Surprised! The color looks very natural and lasts all day. Easy to apply
Date published: 2018-11-25
Rated 5 out of 5 by from I love the powder instead of a pencil for my eyebrows. I love the color as I can apply it with my tiny brush and make it as light or dark as I like. Very nice product and I am completely satisfied. Mary Ann
Date published: 2018-10-30
Rated 5 out of 5 by from My first choice! This is the second time I've purchased this and my local stores didn't carry it. I was very happy to find it on your website. This gives me the most natural looking brows of anything I've tried.
Date published: 2018-10-11
Rated 5 out of 5 by from Natural-looking Brow I love the Brow Power Powder. It goes on easily and looks very natural.
Date published: 2018-09-18
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Questions & Answers

Print

How much product is in the pan?

Asked by: Sammie1992
Hi there! Thank you for your question. Brow Power Powder™ contains 0.048 oz/ 1.37 g. We can't wait for you to try IT out. XOXO Tina.
Answered by: IT Customer Care Expert
Date published: 2018-11-26

I received the brow powder Universal Brow Pencil at a LOOK GOOD FEEL GOOD class for Breast Cancer Patients. I absolutely love the color as I have lost all of my hair, but the pencil fell apart during class. Any chance I can get this replaced?

Asked by: DONNA DEWINNE
Hi there! Thank you for reaching out, we are so sorry to hear that this has happened! Kindly email our Customer Care team at info@it-cosmetics.com or by phone at 1-800-356-5120 during our business hours Monday-Thursday 8:00am-7:00pm and Friday-Saturday 9am-5pm EST for further assistance. We look forward to hearing from you! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2019-03-19

While applying the brow powder, some always drops down to my eyelids, even though I always tap the brush about a dozen times to get off any excess. How can I stop this from happening?

Asked by: Susan H
Hi there, thank you so much for your question! We recommend using smaller strokes against the Brow Power Powder compact as it sounds the brush is picking up excess product. Additionally, we recommend pairing this product with Heavenly Luxe™ Brow Power™ Universal Transformer Brush #21 for optimal results! XOXO Halsey https://www.itcosmetics.com/heavenly-luxe-brow-power-universal-transformer-brush-21/ITC_693.html#start=1&cgid=brushes-and-tools
Answered by: IT Customer Care Expert
Date published: 2018-11-26

I have black hair and very light eyebrows that I use an almost black powder to fill them in. Will this work for someone with black hair?

Asked by: Ellen491615
Hi there, that is a great question! The best part about Brow Power Powder is that IT works on the lightest to the darkest of eye brows. All you have to do is push a little harder with your brush - IT will still leave a super natural brow. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2019-02-01

I use IT in Rich. Will this work on my complexion. My brows were tattooed (microbladed and later filled on) it faded very quickly. My brows are very sparse

Asked by: Lrpc4ya1
Hi there! Thank you so much for your question. The Brow Power Powder is made in a Universal Taupe shade that works to compliment IT Girls of all complexions and hair colors. IT is also buildable to create a darker brow so we think you'll love IT! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2019-08-21

I have a few gray hair in my brows. Does IT Cosmetics new Brow Power Powder cover the gray?

Asked by: Cat54
It does not cover my grays. It does conceal them, though, and makes my brows more even and less sparse, making the grays less noticeable
Answered by: kathyrussell1234
Date published: 2019-02-01

Does anyone use this with an eyebrow stencil? I currently use Anastasia “Blonde” powder with a stencil and small eye shadow foam applicator 

Asked by: Juliej
Hi there! Thank you so much for your question. While you can use your eyebrow stencil with Brow Power Powder, we do find that our IT Girls get best results by using the Heavenly Luxe Brow Power Brush! IT is custom cut to give you your most beautiful brows! You can check IT out via the link below. We hope this helps! XOXO Clark https://www.itcosmetics.com/heavenly-luxe-brow-power-universal-brow-transformer-brush-21/ITC_693.html#start=3&cgid=brushes-and-tools
Answered by: IT Customer Care Expert
Date published: 2017-10-19

Does this come with the brush applicator?

Asked by: juxe
Hi there! Brow Power Powder does not come with a brush. All products sold through IT Cosmetics directly are sold individually. The pairing brush, Heavenly Luxe™ Brow Power™ Universal Transformer Brush #21, is sold separately and can be found through the link below! XOXO Nicole https://www.itcosmetics.com/heavenly-luxe-brow-power-universal-transformer-brush-21/ITC_693.html#start=1&cgid=brushes-and-tools
Answered by: IT Customer Care Expert
Date published: 2017-10-30

PLEASE LET ME KNOW WHEN MY ORDER WILL BE SHIPPED. JUDY CONNOLE EMAIL CONNOLE123@MSN.COM

Asked by: HARRISON
Hi there! For further assistance with the status of your order, you may reach our Customer Care Team over the phone at 1800-356-5120 during our business hours Monday-Thursday 8am-7pm EST and Friday & Saturday 9am-5pm EST. We look forward to hearing from you! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2018-10-03

Is it necessary to use the brow pomade with the brow powder or can i skip the pomade? Will the powder hold and shape my brows well alone? Thank you!

Asked by: oakina
Hi there, thank you for your question! You can absolutely use Brow Power Powder alone without setting IT with Brow Power Pomade. Brow Power Powder is very long wearing and will not come off until you take IT off! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2018-07-24

Does it come with a brush?

Asked by: Texlee
Hi there, thank you for your question! Brow Power Powder does not come included with a brush, they are sold separately. You can pair IT with the Heavenly Luxe Brow Power Brush for perfect application! XOXO Nicole https://www.itcosmetics.com/heavenly-luxe-brow-power/ITC_693.html#start=1&cgid=brushes-and-tools
Answered by: IT Customer Care Expert
Date published: 2018-04-12

I have gray hair . Would universal work for me?

Asked by: Cat54
Hi there! Brow Power Powder in Universal Taupe works for all brow colors! IT is ideal for gray hair as taupe is a cool toned shade to match perfectly with gray and silver hair colors. XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2018-04-12

I keep my brushes in the plastic tubes that they come in. Is this good or not?

Asked by: Sharon51
Hi there! The plastic tubes the brushes come in are not meant to be used to store them. We advise disposing of the plastic tubes. We suggest storing your brushes upwards in a brush holder to allow the bristles to breath. For this you can use a coffee mug, mason jar, or any container suitable for IT! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2018-11-03

does the powder flake onto your eyelids

Asked by: Macy2
Hi there! Brow Power Powder does not transfer or flake! Once IT is applied, it does not come off until you take IT off. This is a waterproof formula for all day wear! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-08-29

How does this work for someone with gray hair. My brows are light brown as originally I was a natural blonde. Won't a taupe shade conflict with the gray in my hair?

Asked by: bunny lady
Hi there! Taupe is a universal shade to work for all hair colors. IT works with Pressure Technology- the lighter you apply, the lighter color payoff you will get for lighter hair colors. Deeper hair colors can apply more pressure for darker color payoff. Taupe is also a cool toned shade to compliment all brow colors! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-08-10

I have NO brow hair beyond the arch. Will this give realistic coverage on bare skin?

Asked by: Nelliemay
Hi there! You can absolutely use IT on bare skin as Brow Power Powder adheres to both bare skin and hair. You can try a pencil such as Brow Power Waterproof Perfector or Brow Power Powder to see which works best for you! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-08-22

Does this stick to the skin or just the eyebrow hairs?  I have plenty of brow hairs, but they are almost transparent and I need something that is waterproof, the right color, and only sticks to the hairs .  If it sticks to my skin, it looks artificial. 

Asked by: mmgnaples
Hi there! Brow Power Powder adheres to both skin and hair for fill in sparse brows for your most beautiful you! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-08-12

Hi I am wondering if I use Brow power pencil now & still have some YBBB, what is the difference? All It products are fantastic! Just wondering what is the difference between the pencil & the powder? Thank you It for all your phenomenal products! 

Asked by: AmyCS345
Hi there! Brow Power Powder is a new product applied with a brush to fill in sparse brows and give shape. IT is based on your preference as to which brow product you prefer for your brows! The Brow Power Universal has a twist up applicator with brow-lead, which is a very different texture in comparison to the powder. Both will adhere to skin and hair and last all day long. We are so happy you are loving IT! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-08-10

Is it sweat & waterproof?

Asked by: Girle2077
Hi there! Brow Power Powder is waterproof and sweatproof. IT will last till you take IT off! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-08-10

Hi, I am curious about how this brow powder is a universal shade. I have blonde hair and quite light space brows. I tend to go for a natural brow. Would this product give me a natural brow or would it be too dark?

Asked by: MeganLane
Hi there, thank you for your question! Brow Power Powder is a universal shade as IT works by pressure technology. Apply IT lightly to get soft color for blonde and light hair colors, or use more pressure to get darker color payoff for brunette and darker hair colors! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-08-29
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