Brow Power™ Universal Eyebrow Pencil

IT’S YOUR BROWS BUT BETTER!

Universal Defining Eyebrow Pencil

$24.00

Available for orders over $35 with Afterpay ?
“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!”

Brow Power™ Universal Eyebrow Pencil

IT’S YOUR BROWS BUT BETTER!

Universal Defining Eyebrow Pencil
Net Wt. 0.0056 oz./0.16 g

$24.00

Available for orders over $35 with Afterpay ?
Brow Power™ Universal Eyebrow Pencil

$24.00

Availability:

In Stock

Brow Power™ Universal Eyebrow Pencil

IT’S YOUR BROWS BUT BETTER!

Universal Defining Eyebrow Pencil

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Brow Power Universal Eyebrow Pencil is rated 4.3 out of 5 by 847.
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Why You'll Love IT

You asked and we listened! Your best-selling, award-winning brow pencil now comes in four universal shades to match every hair color—from the blondest blonde to the darkest brunette! Featuring an exclusive oval tip that mimics the look of real hair, Brow Power adjusts to your eyebrow color based on pressure and also works to completely cover gray. The budge-proof formula ensures natural-looking brows that last, while the built-in spooley brush does the work for you to create polished perfection. IT truly is your brows but better!

IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.

Key Benefits
  • Best-selling, award-winning brow pencil mimics the look of real hair
  • Budge-proof formula adheres to skin for the look of natural eyebrows that last
  • Universal shades transform to all hair colors based on pressure
  • Brow-enhancing biotin, saw palmetto and antioxidants
Ingredients
Key Ingredients:
Biotin: B vitamin that promotes stronger, healthier-looking hair and skin.
Saw Palmetto: A plant extract that conditions skin and promotes stronger-looking hair.
Antioxidants: Help reduce the appearance of the visible signs of skin damage and aging.

Full Ingredient List:
HYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CERA ALBA/BEESWAX/CIRE D'ABEILLE, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES(CI 77492, CI 77499, CI 77491).
How to Apply & Beauty Tips
Real Results
“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!”

How to Apply

Brow Power™ Universal Eyebrow Pencil

How to Apply

Just remember: The harder you press, the deeper your color! So if your eyebrow color is on the lighter side of your shade family (platinum blonde, for example), you’ll want to apply the Universal Blonde shade using softer strokes. If your hair color is jet black, you’ll want to apply the Darkest Brunette shade using harder strokes.

To finish, lightly brush through brows with the built-in spooley brush for a natural, polished look. Or, for added definition, apply Brow Power Filler Volumizing Fiber Eyebrow Gel on top.

Beauty Tips

To create your most beautiful, natural eyebrows, follow these easy-to-remember tips: (1) The start of your eyebrow should line up directly with the edge of your nose; (2) Your eyebrow arch should align to the outer edge of your iris, and (3) The end of your eyebrow should line up with the outer corner of your eye!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

Love IT. Live IT.
     Give IT.™

Since 2011, IT Cosmetics has donated over $35 million in product* to the Look Good Feel Better® program in support of its mission to help women face the appearance-related side effects of cancer with confidence. We will continue to support this mission that’s near and dear to our hearts in 2020. For more information on Look Good Feel Better®, including how you can get involved, click here

*IT Cosmetics’ support of Look Good Feel Better® is not influenced by the purchase of any IT Cosmetics product, and Look Good Feel Better® does not endorse any IT Cosmetics product.

Customer Reviews

Rated 3 out of 5 by from Great look and easy to use After the second use the product fell out of tube. I put it back down in the cylinder and kept going.
Date published: 2020-08-06
Rated 5 out of 5 by from Perfect brow pencil The color is perfect, and I love not having to sharpen it. It’s easy to use.
Date published: 2020-08-06
Rated 3 out of 5 by from Could be better It would be a five if the pencil wouldn’t fall out of the of pencil. This is the fourth pencil I purchase and I have lost at least two full pencils due to them being too loose.
Date published: 2020-08-06
Rated 1 out of 5 by from Not well made Falls out of pencil immediately. Not well made but i liked color.
Date published: 2020-08-05
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Questions & Answers

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Why did ya'll discontinued the Brow Power Perfector? I loved that pencil ! I have very sparse eyebrow and the Perfector worked great for me !

Asked by: Chattycathy
Hi there! We are so sorry you are unable to purchase your favorite shade in Brow Powder Perfector. We periodically reassess our formulas and make adjustments. While certain products are no longer offered, we can assure you our teams are working to bring our IT Girls new innovative ideas based on the feedback we receive. We hope that you stay tuned for what's in store! XOXO Tina
Answered by: ITCS
Date published: 2020-06-23

Why on earth did you get rid of the brow power? It was one of your best products! Not only was it waterproof but it stayed on overnight! The universal taupe was a perfect color. What kind of company gets rid of it’s best seller? 

Asked by: Anonymous
Hi there! Thank you for reaching out to us. We can confirm Brow Power Waterproof Perfector will be discontinued once all available shades are sold out. We apologize for any inconvenience this may have caused. We can assure feedback is taken seriously, and will be passed along to our teams to thoroughly look into. We love learning what our IT Girls and Guys want and need, and whether positive or negative, we take feedback into consideration. In its place, we hope you check out the original Brow Power! The Brow Power Universal works on ALL Hair Colors and with the exclusive oval tip, you are able to achieve the most Natural Looking Brows. Our exclusive, transforming shade adjusts to every hair color based on how hard you press to give you a beautiful, natural-looking brow. We hope you try IT out. XOXO Tina
Answered by: ITCS
Date published: 2020-05-25

are there color selections for brow power? I don't see where you order color. I want universal taupe.

Asked by: smijan
Hi There! Thank you for reaching out to us with your question. Brow Power™ Universal Eyebrow Pencil comes in one universal color called Universal Taupe. This universal transforming shade adjusts to all hair colors based on pressure and completely covers gray! We hope this helps! XOXO Jan
Answered by: ITCS
Date published: 2020-05-19

Are you looking into Brow power perfector water proof eyebrow pencil? Issue with pencil falls out of pencil case. And also found it with not feed out all the eyebrow pencil, when you think it’s empty it still has a lot of pencil left. To pricey for that.

Asked by: Lmills464
Hi there! Thank you for bringing this to our attention. We hear you, and are sure to pass this feedback along to our teams internally. We can assure you the lead should not fall out of your pencil. If you ever experience any issues with our products, we ask that you kindly reach out to our team directly by e-mail at info@it-cosmetics.com. Our Customer Care Team is always happy to help. XOXO Tina
Answered by: ITCS
Date published: 2020-08-04

Do you plan on bringing back the 5 in 1 eyebrow perfector pencil? It is my favorite makeup product ever. I would always buy 2 at a time so I would always have a backup. Now you are always out of stock and I can't seem to find them anywhere else. Help!

Asked by: darlene99
Hi there! Thank you for reaching out out us. We are very sorry that you are no longer able to purchase Brow Power Waterproof Perfector. We can assure you our teams are taking in feedback from our IT Girls and Guys regarding future products. We hope you'll stay tuned for what's in store! XOXO Tina
Answered by: ITCS
Date published: 2020-05-27

What is the difference between the brow power universal pencil and the brow POWERFULL pencil?

Asked by: mrbeanz
Hi there! Thank you for reaching out to us. All three Brow Power Pencils feature the same pencil! The only difference between them are the tip! The Original will have an oval tip for normal to full brows, Full features a triangular tip ideal for fuller brows, and the Micro will have a micro fine pencil tip ideal for sparse brows! We hope this helps! XOXO Tina
Answered by: ITCS
Date published: 2020-05-22

Where is this eyebrow pencil made and where is it imported from

Asked by: BRONX GAL
Hi there! Thank you for your question. IT Cosmetics formulates all of our products in the U.S., but does use factories in multiple countries for manufacturing. Brow Power specifically is made in Korea. We have an entire manufacturing team located in New York that is dedicated to traveling in order to inspect and determine the absolute best factories to work with based on each product we develop. We hope this helps! XOXO Tina
Answered by: ITCS
Date published: 2020-04-16

Why did you discontinue the Brow Power in the shade of blond.  I have no visible eye brows, and this was the very best pencil I had ever found,    I probably would pay double for it, it was that good.   Very disappointed in your company

Asked by: CarolW53
Hi there! Thank you for reaching out to us. We can confirm Brow Power Waterproof Perfector will be discontinued once all available shades are sold out. We apologize for any inconvenience this may have caused. We can assure feedback is taken seriously, and will be passed along to our teams to thoroughly look into. We love learning what our IT Girls and Guys want and need, and whether positive or negative, we take feedback into consideration. In it's place, we hope you check out the original Brow Power! The Brow Power Universal works on ALL Hair Colors and with the exclusive oval tip, you are able to achieve the most Natural Looking Brows. Our exclusive, transforming shade adjusts to every hair color based on how hard you press to give you a beautiful, natural-looking brow. We hope you try IT out. XOXO Tina
Answered by: ITCS
Date published: 2020-03-17
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