“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!”

Brow Power™ Universal Eyebrow Pencil

IT’S YOUR BROWS BUT BETTER!

Universal Defining Eyebrow Pencil
Net Wt. 0.0056 oz / 0.16 g

$24.00

$24.00

Availability:

In Stock

Brow Power™ Universal Eyebrow Pencil

IT’S YOUR BROWS BUT BETTER!

Universal Defining Eyebrow Pencil

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Brow Power™ Universal Eyebrow Pencil is rated 4.4 out of 5 by 490.
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Why You'll Love IT

The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better! 

Key Benefits
  • Best-selling, award-winning eyebrow pencil!
  • Budge-proof formula looks like real hair and adheres to skin for natural-looking brows that last
  • Universal Taupe shade transforms to all hair colors based on pressure
  • Brow-enhancing biotin, saw palmetto and antioxidants
Ingredients
HYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CERA ALBA/BEESWAX/CIRE D'ABEILLE, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES(CI 77492, CI 77499, CI 77491).
How to Apply & Beauty Tips
Real Results
“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!”

How to Apply

Brow Power™ Universal Eyebrow Pencil

How to Apply

Brow Power’s Universal Taupe shade adjusts to your brow color based on pressure. Apply softer strokes for lighter eyebrow hair colors including blonde and silver. Press harder for darker hair including brown and black. To finish, lightly brush through brows with the spooley brush for a natural, polished look. See enclosed brow how-to-guide.

Beauty Tips

To create your most perfect-looking eyebrows, follow these easy-to-remember tips: (1) The start of your eyebrow should line up directly with the edge of your nose; (2) Your eyebrow arch should align to the outer edge of your iris, and (3) The end of your eyebrow should line up with the outer corner of your eye!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

Love IT. Live IT.
     Give IT.™

For every Brow Power™ pencil sold, we donate one to Look Good Feel Better® to help women face the effects of cancer with confidence. Millions of brow pencils have been donated because of you! 

Customer Reviews

Rated 1 out of 5 by from I bought this two weeks ago! If you’re hair is naturally black forget it.... it’s brown! That’s the darkest shade... It applies nicely however you don’t get much for your money.... I didn’t even use it every day and it was gone in less than 2 weeks.... kinda expensive for what you get!
Date published: 2019-06-19
Rated 3 out of 5 by from Love the pencil but... The pencil breaks off inside the tube. That’s a lot to spend on makeup that breaks the first time you use it.
Date published: 2019-06-16
Rated 5 out of 5 by from Perfect Color This is by far the best brow pencil I've used and can't find this universal color in any other brand. I love this pencil!
Date published: 2019-06-06
Rated 1 out of 5 by from It did not work for me Sorry to let you know that it did not work for me and had to return it. I have been using the IT Super Skinny Brow Pencil in Taupe for many years and this new pencil did not do the same. I wish you will rethink of continuing producing the Super Skinny Brow Pencil again. Please let me know if you do. Thanks
Date published: 2019-05-24
Rated 1 out of 5 by from Color is awful I Purchased this brow pencil after my prior brow pencil from another brand ran out. The color looks like it would be a universal grayish taupe. It has a warm tone to it which might be good if you are a red head-even then it is a unattractive color. It does not have free return and so my time and cost to ship it back is not worth it. This is the first time I have ever wanted to return makeup purchased online.
Date published: 2019-05-20
Rated 5 out of 5 by from I love it! I love this product. I have finally found an eyebrow product that easily and evenly applies to the brow area yet keeps them in place.
Date published: 2019-05-11
Rated 2 out of 5 by from Not as good! I have used the Brow Power universal for years. Last time I accidentally ended up buying this by mistake. The original would last me for forever, this one lasted about 2 weeks and seemed super cakey on my brows. I will stick with the original.
Date published: 2019-05-10
Rated 5 out of 5 by from My favorite product ever I received a sample size of this brow pencil at Ulta with beauty points. I was wary of the ‘universal’ taupe color, but I’ve had hair all colors of the brown-to-platinum color spectrum and this is the only pencil I will ever use. It lasts forever, the texture is PERFECT and not at all waxy, and the color is truly universal. I have used many other, more expensive brow products and will never again try a new one. This is IT for me. See what I did there? :)
Date published: 2019-04-14
Rated 1 out of 5 by from Horrible Product. No. This is in the mail to be returned. Universal color? I dont think so unless everyone is universally blonde.
Date published: 2019-04-13
Rated 4 out of 5 by from it helps excentuate the brows I wasn't sure how this would make the appearance better. It does help make the brows more noticeable.
Date published: 2019-04-10
Rated 5 out of 5 by from Best eyebrow pencil ever! Cannot believe how good this eyebrow pencil is; the universal color is perfect for anyone.
Date published: 2019-04-09
Rated 5 out of 5 by from No comparison! I recently tried to save money and buy a store brand eyebrow pencil. I have been using the IT Brow Power for years and there is no comparison. My store brand pencil: the brush bristles were much harder, the pencil part kept breaking on me, and in the end it lasted less than a month!! The IT pencil lasts a very long time, looks natural, and gives my brows the perfect look. Best brow pencil on the market!!
Date published: 2019-04-09
Rated 5 out of 5 by from Great Item! LOVE LOVE IT ! It works ! Got it as a sample and love it so went back and got another one !
Date published: 2019-04-08
Rated 5 out of 5 by from I love it I’ve lost most of brows to chemo. This is the most natural looking they have looked since. Easy to use and last all day. So glad I found it.
Date published: 2019-04-04
Rated 5 out of 5 by from Love this. Looks so real I really love this for my brows. It came with some other products, I wish there was more in there but maybe I got the travel size. I'll get the big on next time. It's a keeper!!!
Date published: 2019-04-04
Rated 4 out of 5 by from Soft formula works great! I really like the way the soft formula is easy to use. It helps to keep my brow hairs where I want them, and the color is easy to build by adding pressure as you use it. My only complaint is that the “universal” color is still too light and warm toned for my naturally black eyebrows. I really wish they would come out with a black or darker shade! I had to give this one away, because ithe shade didn’t really look right.
Date published: 2019-04-04
Rated 4 out of 5 by from Good stuff I got this about a month or so ago and I love it !!! I use it everyday it doesnt make a mess and smear I can put it on an wipe over with my finger it doesnt come off . the color matched perfect with my brow color I could definitely see the difference !
Date published: 2019-04-03
Rated 1 out of 5 by from Not impressed I bought this thinking it would be easier then the brow powder I have but it actually is harder to put on. It’s very hard pencil so it doesn’t go on smooth. Have to press firmly and that isn’t fun on your eyebrow. I want to return it.
Date published: 2019-03-31
Rated 5 out of 5 by from Perfect This is my go to eyebrow pencil. Creamy, easy to handle. I only wish the color was slightly lighter
Date published: 2019-03-25
Rated 5 out of 5 by from The Best By Far I come back again and again, returning to purchase this brow pencil. I’ve tried many others that cost less but this one lasts longer and matches most any color, no matter what color I dye my hair.
Date published: 2019-03-24
Rated 5 out of 5 by from Perfect color and easy to apply 3rd one I have purchased. I dust with a little eyeshadow to soften edges and set it. Works like a charm.
Date published: 2019-03-22
Rated 4 out of 5 by from Brows I have used this product in the past and have been very pleased with it. The only bad thing that happened with this recent pencil I got was the first time I went to use it the pencil part fell out of the holder. I put it right back in and it seems fine. It has not fell out since.
Date published: 2019-03-17
Rated 3 out of 5 by from Brow Pencil Brow pencil has a universal color and works well with any hair color. I have purchased the no tug eyeliner in black and liked this product as well. Tried the brown no tug and it came as a bright copper color. Not happy with this color at all.
Date published: 2019-03-13
Rated 5 out of 5 by from excellent product With age my brows have become thinner with some bare spots. This product is the best I've found. Goes on evenly and looks natural. Great color. I've tried other pencils, brushes etc., and highly recommend this product over anything else I've tried.
Date published: 2019-03-07
Rated 5 out of 5 by from Perfect look always I received this as a sample I'm the mail. This is by far the easiest brow filler I have tried. The angle or design of the pencil helps llwith the shaping without over doing it.
Date published: 2019-02-25
Rated 4 out of 5 by from Great pecil This is one of the best brow pencils as far as coverage and long lasting. I have had problems with it breaking inside the tube and not from turning out too far. It just falls out. This truly needs to be addressed.
Date published: 2019-02-24
Rated 5 out of 5 by from Amazing product!! I got this for Christmas in a little kit and it was overall the best brow pencil I have ever used and I would totally recommend this product because it doesn’t fade away and it’s affordable
Date published: 2019-02-24
Rated 3 out of 5 by from A nice product This eyebrow pencil is very easy to use I love the brush . My only problem is I’m blonde and I can’t get the pencil to go one light enough .
Date published: 2019-02-24
Rated 2 out of 5 by from Dissapointed I bought this after reading the reviews and watching the video. I tried it and was happy with how it worked. However after only 3 uses the pencil part came all the way out and i was not able to use it after that. So i wasted a lot of monet
Date published: 2019-02-22
Rated 5 out of 5 by from Best pencil ever! This is the best eyebrow pencil by far. The two I just purchased are back-ups. I always like to be prepared.
Date published: 2019-02-21
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Questions & Answers

Print

will IT be coming out with a Universal Eyebrow Microblading product? love the way the pencil works and would really love it in microblading

Asked by: robyno
Hi there! Thank you for reaching out. We appreciate your suggestion, and will be happy to pass IT along to the team! Make IT a beautiful day! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2019-06-23

I have black hair...will this shade taupe suit me??

Asked by: Elma
Hi there! Thank you for your question! The natural-looking universal transforming shade adjusts to all hair colors based on pressure, simply apply softer strokes for lighter hair colors, and press harder for darker tones! We hope you try IT out! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2019-04-30

I've loved the original, but looks different and recent reviews appears to complain about manufacturing issues and decline in quality. Have these problems been resolved?

Asked by: Caran
Hi there! Thank you so much for reaching out! We can assure you that the quality of our products have not changed. IT Cosmetics always strives to bring the best products, and we follow the highest quality standards! If you suspect that your Brow Power Universal Eyebrow Pencil looks different please reach out to our Customer Care Team at info@it-cosmetics.com and they will be able to look into IT for you! We look forward to hearing from you! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-09-22

Can I buy refills only?

Asked by: Idostones
Hello, thank you for your question. At this time we do not offer refills for Brow Power Universal but we will absolutely pass this suggestion on to our team! We hope this helps! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2019-01-14

Why don't you provide extra refill inserts to this pencil, when the core is removable?? Why do you keep selling the entire housing, and wasting precious resources on the plastic material, when once purchased, refills could be used indefinitely?

Asked by: ZoltanGZ
Hello, thanks for your question! We truly apologize for any inconvenience this may cause, we will pass this on to our team as we are always working hard to make your IT experience great! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2018-12-15

This was the second brow pencil I bought. Just like the first lasted just about a month and fill fell out or it ran out, I don't know. Surely they are supposed to last longer than this. Please inform. Thank You,

Asked by: mema31
Hi there, thanks for reaching out! We are sorry to hear this happened with your brow pencil! Kindly reach out to our Customer Care Team by Live Chat on itcosmetics.com or by phone at 1800-356-5120. We are available during our business hours, Monday-Thursday 8am-7pm EST and Friday-Saturday 9am-5pm EST. We look forward to hearing from you! XOXO
Answered by: IT Customer Care Expert
Date published: 2018-09-22

Does it only come in one shade?

Asked by: Vick55
Hi there, thanks for your question! Brow Power Universal comes in one shade, Universal Taupe. It works with pressure technology to control the depth of color. The lighter the pressure you apply with, the lighter the color payoff. For darker color, you can apply more pressure. We hope this helps! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2018-04-27

My Brow Power pencil is very waxy and not pigmented at all. I've tried warming it up on the back of my hand, but it still doesn't work. Is the product supposed to be like that?

Asked by: Lily Andres
Hi there, we're happy to help you! We are so sorry to hear this happened to your Brow Power! We kindly ask that you reach out to our Customer Care Team for further assistance. You can reach us by email at info@it-cosmetics.com or by phone at 1-800-356-5120 during our business hours Monday-Friday 8:30am-7:00pm EST. We look forward to speaking with you! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2018-01-23

I recently purchased a Brow Power, and it was very waxy and didn't have very much pigment. Is it supposed to be like that?

Asked by: Lily A
Hello there, thanks so much for your question! Brow Powder is not meant to have a waxy finish to IT, it is a more precise pencil. If you are finding you're not getting the pigment you're looking for we suggest trying IT on the back of your hand first to warm IT up! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2018-07-17

Is this one waterproof ?

Asked by: Mandapaige4
Hi there! Thank you so much for your question. While Brow Power Universal is long-wearing, IT is not waterproof. We would recommend our Brow Power Super Skinny if you prefer a waterproof pencil! You can check IT out via the link below. We hope this helps! XOXO Clark https://www.itcosmetics.com/brow-power-super-skinny/ITC_0035.html#start=5&cgid=brows
Answered by: IT Customer Care Expert
Date published: 2018-06-08

I like be this eyebrow pencil.  Just love.  I can feather in my sparse eyebrows easily with this.  However, this pencil did not last a month! Bdoes that seem a reasonable amount of time?   Thank you for answering my question.  

Asked by: Luan
Hi there! Thank you so much for reaching out. Brow Power can last anywhere from 60-90 days depending on usage. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2018-05-07

I'm seeing many comments saying their brow pencil only had one inch of brow liner (make up) in the pencil which is by far not enough. Mine came with half that. I'm so sad by this. Truly it's the best brow pencil I've found. Is this going to be fixed?

Asked by: Dessy
Hi there! Thank you so much for reaching out. If you have any concerns about your brow pencil, kindly email our Customer Care team at info@it-cosmetics.com for further assistance. They are more than happy to help you with this! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2018-04-30

I bought this product and liked it very much.  However, the pencil part broke within a month! I am very disappointed.  I didn't get to use it much. My daughter recommended that I lodge a complaint. Will you replace it?

Asked by: sushilover
Hi there, thank you for reaching out to IT! We're so sorry to hear this happened! Kindly reach out to our Customer Care Team over the phone at 1800-356-5120 or by email at info@it-cosmetics.com including your order information so we can look into IT for you. We look forward to hearing from you! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-12-28

I want a lighter brow pencil than Universal Taupe--any other shades?

Asked by: spuggy
Hi there! Thank you so much for reaching out. If you find the Universal Taupe shade to be too dark, we would recommend trying the Universal Blonde or Universal Warm Blonde shades in our Brow Power Super Skinny. You can find IT via the link below. We hope this helps! XOXO Clark https://www.itcosmetics.com/brow-power-super-skinny/ITC_0035.html#start=5&cgid=brows
Answered by: IT Customer Care Expert
Date published: 2018-04-14

CAN YOU BUY REFILLS FOR THIS EYEBROW PENCIL

Asked by: brenda59
Hi there! We do not carry refills for Brow Power Universal, however we can absolutely share your suggestion for IT! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-12-28

My daughter recently gave me the iT Brow Power Protector Universal Taupe for a gift in May. After using it a few times, the piece that screws to bring the color up broke in half. How can it be that fragile to break so quickly? Please replace asap.

Asked by: Barbara71
Hi there! Thank you so much for reaching out. This definitely should not have happened! We ask that you email our customer care team at info@itcosmetics.com and they would be happy to assist you with this! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2018-03-04

I've tried using the Universal Eyebrow Pencil but it is not dark enough. I have black eyebrow hairs and no matter how firming I apply the brow pencil it still looks like brown showing through the black hairs. it doesn't look natural. Any suggestions<

Asked by: Jeepgirl17
Hi there, thank you for your question! If you find the Universal Taupe shade is not deep enough for your brow color, we suggest trying another pencil offered in a variety of shades. We have brow products available in the shade Dark Brown that could be a better match for your brows. The Brow Power Super Skinny, Build A Brow, and Brow Power Waterproof Perfector all are available in Dark Brown. We hope you try IT out! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-09-07

What if you have red/auburn brows?

Asked by: Reeledge
Hi there, thank you for your question! If you prefer a pencil with warm undertones, we suggest using Brow Power Waterproof Perfector, Brow Power Super Skinny, or Build A Brow which all come in the shade Auburn! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-12-28

Hi I went through Breast Cancer and treatments I lost my eye brows they never grew back. Will this product make my brows look natural and will the product work with no brows at all? Thank you

Asked by: saintdeb
Hi there, that's a great question! Brow Power is a truly amazing product that gives you super natural looking brows. IT adheres to both hair and skin and comes in a perfect universal taupe shade so you can be confident IT will match you! We think you will love IT! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-11-15

I have two pencils. Both seem empty. What am I doing wrong?

Asked by: soups
Hi there, thanks for reaching out! If you just purchased them they definitely should not be empty. We suggest bringing them to the original place of purchase for an exchange. If you have any issues please contact our team at info@itcosmetics.com and they will be happy to help! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-10-07

Are you Are you going to come out with a waterproof version of this pencil? Please?!? I love the way it looks but it wears off in just a couple hours. The skinny version is too fragile and only lasts a month! The waterproof 5-in-1 just isn't as pretty.

Asked by: Alabaster Angel
Hi there, thank you so much for reaching out to us! Brow Power is considered to be long wearing, however we're happy to pass along the suggestion to make IT clinically tested waterproof! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-09-07

I found this pencil and absolutely love it!!!  I just have one small problem with how quickly this pencil has dried out.  I purchased the pencil a couple of weeks ago and it is already COMPLETELY dry.  I can't even use it!!  I'm not happy!!   :-(

Asked by: KatKlark
I thought my pencil was dry but it turned out that my skin/brow was too dry so I apply it within minutes of washing my face before my skin dries completely. If for some reason I find I've waited too long I simply touch the tip of the pencil to my tongue, problem solved!
Answered by: Janet C
Date published: 2018-12-03

how will this work for redheads? I have more of blonde eye brows but I don't want it to be TOO dark?

Asked by: brittny960
It Girls with red hairs have told us that they were able to use Brow Power because it adjusts the shade based on pressure, so it can be used for all hair color. If you don't want your brows to be too dark, you can simply put less pressure on when filling in your brows. We hope you give it a try! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2017-10-07

is the brow power waterproof

Asked by: joellen
Hi, Thank you for reaching out to us. Brow Power is not waterproof, but if you're looking for a waterproof formula, check out our new Brow Power Super Skinny. This is a waterproof brow pencil that has the same pressure technology as the original Brow Power where you adjust the shade based on pressure. It has a super skinny tip for precision and it's available in 7 different shades to better match your brow hairs. You can find it here: http://www.itcosmetics.com/brow-powerr-super-skinny Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2017-08-16

Hello, I purchased the Brow Power however I've used it several times but does not last long on my skin.  It seems to disappear after about 30 to 45 minutes.  What can I do to avoid this without having to apply it more than once?

Asked by: Mayaj123
Hi, Thank you for your question. Making sure the area is matte will help prevent your brows from wiping off. After foundation, set the brow area with a powder first, then draw in your brows. Hope this helps!
Answered by: IT Customer Care Expert
Date published: 2017-10-07

How can I get "It's all about you 4 piece collection.?

Asked by: Tamarind
Hi, Thank you for your question. The TSV (Today Special Value) collection that was offered on QVC is no long available. TSVs are offered for one-day only, or until supplies last, and is not offered after that period. We do have several TSVs throughout the year, although never the same collection, so please stay tuned for the upcoming one!
Answered by: IT Customer Care Expert
Date published: 2016-02-07

I have a couple of white/gray hairs in my brows. Which one of It brow products will color those hairs? Thank You

Asked by: JoNYC
Hi, Thank you for your question. This is a Universal shade pencil that will work with any hair color as the shade adjusts based on pressure. 
Answered by: IT Customer Care
Date published: 2017-01-27

I've used this pencil in Universal Taupe and like the color. Thinking of trying the new thinner pencil that offers more color choices, but I don't know what color to order? I'm a brunette, but with fair skin & green eyes. What color do I order?

Asked by: JLV96
Hi, Thank you for your question. The Universal Taupe shade of the Brow Power Super Skinny is the same shade as this. So you can either go for the Universal Taupe shade or Medium Brown shade. 
Answered by: IT Customer Care
Date published: 2016-02-07

how do I contact this company by phone?

Asked by: galdeb2
If you scroll down the page to Customer Service and then follow the link, eventually you get to this in the FAQ section. It says "Call us for assistance at 1 (800) 356-5120 (from the United States), Monday - Friday, 8:30am - 7:00pm ET. After hours, leave us a message and we'll get back to you the next business day." You just have to do a little poking around on this website to find a phone number.
Answered by: JLV96
Date published: 2016-07-27

Is this the same pencil as the "skinny pencil with brow enhancing technology? If it is not is the Skinny Pencil still available? Or is the current pencil offered of the same quality?

Asked by: Janet39
Hi, Thank you for your question. It is the same amazing formula but the YBBB Brow Power Skinny has a skinnier tip than the original Brow Power. You can still find YBBB Brow Power Skinny at http://www.itcosmetics.com/ybbbtm-your-brows-but-bettertm-brow-powerr-skinny-pencil. Also, check out our new Brow Power Super Skinny, which is now available in 7 different shades, with an even skinnier tip, and a waterproof formula at http://www.itcosmetics.com/brow-powerr-super-skinny.
Answered by: IT Customer Care
Date published: 2018-12-31
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