“It’s a skin-loving brush cleaner that will turn your brushes brand new instantly!”

IT’s Your Brush Love

IT’s your brushes but better!

Makeup Melting ∙ Skin Loving ∙ Purifying Instant Brush Cleaner
3.4 US fl. oz. / 100 ml

$19.50

$19.50

Availability:

In Stock

IT’s Your Brush Love

IT’s your brushes but better!

Makeup Melting ∙ Skin Loving ∙ Purifying Instant Brush Cleaner

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IT’s Your Brush Love is rated 4.6 out of 5 by 57.
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Why You'll Love IT
Treat your brushes with love! This one-step solution instantly cleanses and conditions your brushes to make them last longer and apply makeup more flawlessly. Fast-drying and easy to use, the alcohol-free formula is developed with plastic surgeons and specifically designed to extend the life of all brush hair, natural or synthetic—plus, it’s packed with gentle, skin-loving ingredients including hydrolyzed collagen, peptides, antioxidants and vitamins A, C and E, making it ideal for even the most sensitive skin types. Just spray, wipe and dry to leave your brushes smelling fresh and clean every time!
Key Benefits
  • Cleanses and conditions your brushes in one fast-drying step
  • Makes brushes last longer and apply makeup more flawlessly
  • Designed for natural and synthetic brush hairs
  • Alcohol-free formula with anti-aging peptides, antioxidants, hydrolyzed collagen and vitamins A, C and E is gentle on skin and brushes!
Ingredients
ISODODECANE, GLYCERYL CAPRYLATE, ETHYLHEXYLGLYCERIN, PHENOXYETHANOL, CITRUS PARADISI (GRAPEFRUIT) SEED OIL, HYDROLYZED COLLAGEN, ROSA MOSCHATA SEED OIL, SODIUM HYALURONATE, METHYL UNDECYLENOYL DIPEPTIDE-16, WATER, BUTYLENE GLYCOL DICAPRYLATE/DICAPRATE, GLYCERIN, SORBITOL, LECITHIN, TOCOPHERYL ACETATE, GLYCERYL LINOLEATE, GLYCERYL LINOLENATE, RETINYL PALMITATE, SODIUM ASCORBYL PHOSPHATE, XANTHAN GUM, PARFUM (FRAGRANCE), LIMONENE, CAPRYLYL GLYCOL, DISODIUM EDTA.
How to Apply & Beauty Tips
“It’s a skin-loving brush cleaner that will turn your brushes brand new instantly!”

How to Apply

How to Apply

Spray directly onto brush head. Gently wipe with tissue or towel to remove makeup residue. Repeat as needed. Lay flat to dry for 60 seconds.

Beauty Tips

Clean brushes at least once a week to prolong their life and make the most of your makeup!

Customer Reviews

Rated 5 out of 5 by from PLEASE make larger size!!! I am a makeup artist and there is nothing as good as this to instantly clean my brushes in store! Please please please make larger sizes!!
Date published: 2018-09-20
Rated 5 out of 5 by from Works Wonders! This removes all the makeup from your brushes instantly! Now I can easily clean my brushes everyday without waiting for them to dry.
Date published: 2018-08-16
Rated 5 out of 5 by from Excellent I was so thrilled at how it worked just as advertised.
Date published: 2018-07-18
Rated 5 out of 5 by from Best! Cleaner! Ever! I first bought this cleaner from Ulta as a recommendation from a sales person there. I had been faithful to Mac brush cleaner for years, but the It brush bath is my absolute new favorite! I love that it dries instantly and conditions my expensive makeup brushes at the same time. It also smells amazing! You will not regret this purchase!
Date published: 2018-05-07
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Questions & Answers

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How strong is the scent on this product? I'm extremely fragrance sensitive and some cleaners leave behind fragrance that then blends with my makeup and transfers to my skin.

Asked by: BelleC
Hi there! Thank you for reaching out! While we typically try to avoid the use added fragrance since we know our IT Girls prefer that, we do want them to have the best product experience possible and ingredients such as these were necessary to achieve the desired performance and aesthetics of the formula. We recommend visiting our ingredients list directly on itcosmetics.com for more information! For any concerns, we do advise consulting with your physician before use! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-09-24

My It brush handles very sticky.  I’ve tried cleaner and soap and water. They still very stick it They are not the metal 

Asked by: JakkiB
Hi there! Thank you so much for reaching out. We're happy to help you with this! Kindly email our Customer Care team at info@it-cosmetics.com for further assistance. We look forward to hearing back from you! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-08-16

Is It’s Your Brush Love brush cleanser gluten free?  Thank you for your time! :)

Asked by: KC09
Hi there, thanks for your question! At this time our products are not tested to be gluten free. They are made in facilities where gluten is contained. If this is concerning an allergy, we advise consulting with your dermatologist before use of IT with any further concerns. XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2018-03-02

I used as directed but the product left an oily residue on my brushes, even after air-drying overnight. Then, even worse, I tried to use with my foundation and it left the same oily residue on my celebration foundation. Has anyone else had this problem??

Asked by: PennyH
Hi there! Thank you so much for reaching out! IT sounds like there is too much Brush Love on the brush. We recommend only using 1-2 sprays and then wiping IT on a paper towel or cloth. To deep clean the brush, we suggest using warm water and baby shampoo and your brush should be good as new. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2018-07-30

I've read in a few reviews on this site that the pump for this product does not perform well (or at all); has this manufacturing flaw been resolved since those reviews? Thank you.

Asked by: Babette
Hi there! Thank you so much for reaching out. Your Brush Love pump should work perfectly upon receiving IT. If you find you encounter any issues with IT, please reach out to our customer care team at info@it-cosmetics for more assistance. XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2018-07-30

I was going to purchase the Brush Bath cleaner from Ulta for my it foundation brush until I noticed the product was flammable.  Is the Brush Love product flammable as well?  I don't want to use a product that has flammable capabilities.  

Asked by: Marben567
Hi there, thank you so much for your question! Since these two do have similar properties, we do also recommend not using IT near anything that is flammable for safety purposes. We hope this helps and we apologize for any inconvenience! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2018-01-27

What is the difference between Brush Love sold here and the It Brush Bath sold at Ulta?

Asked by: Wisnid53
Hi there, we're happy to help with this! Brush Bath cleanses, purifies and protects all synthetic and natural hair makeup brushes. The gentle, alcohol-free formula is great for those with sensitive skin! With IT’s light, fruity citrus and lavender scent, Brush Bath instantly dissolves any makeup and dries quickly, helping your brushes last longer and maintain their shape and quality. This is designed to work well with not only our IT For Ulta brushes but also any makeup brush that you have! Brush Love with ITs innovative, skin-loving and fast-drying formula is quick and convenient to use and specifically designed to extend the life of all brush hair types - natural or synthetic. Brush love is packed with extra skin loving ingredients such as peptides and collagen to not only help your brushes last longer but also benefit the skin! This alcohol-free cleanser is ideal even for the most sensitive skin types and with IT’s citrus scent based off of our No 50 primer, it will leave your brushes smelling fresh and clean every time! We recommend using this with our Heavenly Luxe Brushes as it was designed to work best with their award winning hair! Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2018-09-05

How does this cleaner compare to the IT Brushes for Ulta Brush Bath formula? 

Asked by: Alabaster Angel
Brush Love and Brush Bath are both amazing brush cleaners that are alcohol-free. Brush Love (here on our website) contains extra skin-loving ingredients, so when the brush cleaner residue left on your brush touches your skin, you know IT's good for you! Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2017-12-30
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