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"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”

BUILD-A-BROW™

it’s your brow perfector in a pot!

Waterproof 5-in-1 Crème Gel Stain
0.12 oz / 3.5 g

$24.00

$14.50

Your Shade Chart

$24.00

$14.50

Availability:

Out of stock

BUILD-A-BROW™

it’s your brow perfector in a pot!

Waterproof 5-in-1 Crème Gel Stain

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BUILD-A-BROW™ is rated 4.0 out of 5 by 129.
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Why You'll Love IT

Experience 24-hour brow power! This beauty game-changer delivers a waterproof taming gel, soft powder stain, brow conditioner, built-in primer and melted fill-in fibers—all in one revolutionary formula infused with biotin, lecithin, peptides, saw palmetto and antioxidants to condition each hair for your most beautiful brows. Developed with plastic surgeons and clinically shown waterproof for 24 hours, the budge-proof stain coats each brow hair and adheres to skin with Melted Fiber Technology that fills in gaps and looks like real hair, even if your brows are sparse or missing. For your most flawless application, let your Heavenly Luxe™ Build-A-Brow™ Brush #12 do the work for you; its unique fence-shaped bristles give you natural-looking definition and a polished finish. 

Key Benefits
  • 24-hour waterproof crème-gel fiber stain
  • Melted Fiber Technology gives you soft volume
  • Looks like real hair, adheres to skin, covers gray
  • Biotin, lecithin, peptides, saw palmetto and antioxidants condition each hair for your brows but better!
Ingredients
ISODODECANE, TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, POLYETHYLENE, CERESIN, CELLULOSE, DISTEARDIMONIUM HECTORITE, POLYISOBUTENE, PROPYLENE CARBONATE, METHICONE, DIMETHICONE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED COLLAGEN, HYDROLYZED SILK, SERENOA SERRULATA (SAW PALMETTO) FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) EXTRACT, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED OIL, ASCORBIC ACID, ZIZYPHUS JUJUBA FRUIT EXTRACT, BUTYROSPERMUM PARKII (SHEA) BUTTER, ALOE BARBADENSIS LEAF JUICE POWDER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ROSMARINUS OFFICINALIS (ROSEMARY) EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, BABASSU OIL GLYCERETH-8 ESTERS, RETINYL ACETATE, MYRISTOYL HEXAPEPTIDE-16, NIACIN, TOCOPHERYL ACETATE, TOCOPHEROL, RETINYL PALMITATE, SOLUBLE COLLAGEN, [+/-: TITANIUM DIOXIDE (CI 77891), MICA (CI 77019), IRON OXIDES (CI 77491, CI 77492, CI 77499)].
How to Apply & Beauty Tips
"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”

How to Apply

BUILD-A-BROW™

How to Apply

Using the dual-ended Heavenly Luxe™ Build-A-Brow™ Brush #12, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooley end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow™ sets in place, giving you waterproof, budge-proof, beautiful brows that last!

Beauty Tips

This double-duty formula can also be used as a root cover-up to conceal gray hair!

Customer Reviews

Rated 1 out of 5 by from Not the right color This was advertised as gray. It’s brown. Nuff said.
Date published: 2019-06-05
Rated 5 out of 5 by from love this! They stopped carrying this where I bought it before so bought it direct on line. As someone whose eyebrows never came fully back after chemo this is the best thing I have found for “giving” me eyebrows. Easy to use too.
Date published: 2019-05-31
Rated 5 out of 5 by from LOVE❣️ I have used this for years and love it! It does take a little practice but once you figure out the best way to apply it to your brows, you won’t use anything else. That’s why I checked both easy to use and complicated to use (complicated only until you figure it out). Best if applied with the iT applicator. Another plus is that it lasts all day long even on oily skin, in humidity, and water play. There is surprisingly a lot in the little tub and does start to dry out after a while. That is easily remedied by adding just one drop of facial oil. I just happen to have Clinique but I’m sure any brand would work. PLEASE NEVER discontinue this product!
Date published: 2019-05-10
Rated 5 out of 5 by from AMAZING I absolutely love this product. I knew after one use it was going to be a permanent item. It goes on so easily and looks great. Not sure how waterproof it is yet but I'm sure it will hold up.
Date published: 2019-05-06
Rated 1 out of 5 by from Good product The ordering procedure, quickness of delivery, and the product being just what I wanted is very impressive
Date published: 2019-04-27
Rated 5 out of 5 by from BEST BROW MAKEUP! BY FAR THE BEST BROW MAKEUP. HAVE TRIED SO MANY. NONE COMPARE. PLEASE PLEASE CONTINUE THIS PRODUCT!!!!
Date published: 2019-04-15
Rated 3 out of 5 by from great product, BUT... This product works well. I use it nearly every day, but before I can use it all, it dries out. This is the second time this has happened. If the jar was available in a smaller jar I would buy it again.
Date published: 2019-04-13
Rated 5 out of 5 by from My favorite brow gel!!! Love this brow gel!!! I refuse to use any other one. Sephora and Ulta use to sell it, unfortunately, not anymore. That doesn’t stop me from still getting it. It really looks great! I can go natural or bold. This brow gel doesn’t dry out... it actually stays on my brows... doesn’t wipe off or sweat off. Hope they ALWAYS KEEP THIS
Date published: 2019-04-13
Rated 3 out of 5 by from Too bad it dries out quickly. This product is a super idea, but dries out quickly and adding water just does not work. I’ll stick with the IT pencil which I’m fond of. The new one I got in a package deal is great. I’d skip this product I’m reviewing if I were you.
Date published: 2019-04-09
Rated 1 out of 5 by from Inaccurate Description The shade of "Universal Taupe" in the build-a-brow is NOT the same shade as the universal taupe IT pencil that I have loved for years. When purchasing build-a-brow shade of the same name as the pencil, you figure it'll be the exact same color, but it is far from it. The build-a-brow pulls red and is very, very obvious that you have something on your brows because it looks like red eyebrows! The pencil blends seamlessly and looks completely natural. Very disappointed that I wasted my money on this product. I reached out about exchanging, but I'd have to pay to return it. Totally not worth the month or my time! I just know I won't be purchasing from their website ever again.
Date published: 2019-04-04
Rated 5 out of 5 by from long lasting brow color This is my 2nd order of build a brow gel. I love it. It stays put all day long - if you sweat, it won't smudge or rub of. It glides on smoothly and gives a very natural look to your brows.
Date published: 2019-03-09
Rated 5 out of 5 by from Great product! I usually buy this product at Ulta but they no longer carry it - and I haven't found anything that works as good as this for me - glad i bought it online, I got free samples and a cute bag
Date published: 2019-02-20
Rated 2 out of 5 by from At first I was thrilled..... Ordered from QVC.....the build a brow gel and the brush. After about a week the texture of the gel hardened and the brush with the unique features is so caked and hardened with product the unique ridges are gone. I have 2 dollar products that perform better. I have brush soaking now and will add a bit of oil to gel. Will not purchase again.
Date published: 2019-02-16
Rated 1 out of 5 by from Dried out in jar I bought this product in grey as I find blonde, taupe, universal Taupes don’t cover my salt and pepper eyebrows. They are also thinner than they were. This product worked great for about 3 weeks. Then it turned into a dry lump. Yes I did tightly close the jar. I cannot scrape it onto the brush. I tried to rehydrate with water, then jojoba oil I have. No better. Waste of money.
Date published: 2019-02-12
Rated 5 out of 5 by from Favorite Brow Product I bought this to try as I no longer liked the Anastasia Dipbrow as the formula changed and I could never find the perfect shade, it was either too dark or grey. I instantly fell in love with the shade. it not only matched my brow color perfectly, but it is lightweight and lasts all day. This is now my go to product for my brows!!!
Date published: 2019-02-05
Rated 5 out of 5 by from Wonder product I have been using Build A Brow for 2 years now. It is the only waterproof eye brow product that actually stays on thru the Fla heat! Nothing worse than having your eyebrows melt right before your eyes!!
Date published: 2019-01-06
Rated 5 out of 5 by from Amazing staying power I have used this for years and I love it! I actually sleep in it and I looked as good when I get up as I did when I went to bed. I was not born with a lot of eyebrows so I've always had to use a pencil they never stayed on. This has the most amazing staying power of any brow product I have ever used and I'm 70 years old. It matches my hair perfectly, and it looks so natural. Please don't ever stop making it! Please And don't change it' you can't improve on perfect!
Date published: 2018-12-23
Rated 5 out of 5 by from Love this product! I prefer this over Anastasia’s brow gel. It can dry out some, I just Spray it w Mac prep prime + fix. I brush The brush off on a make up wipe after each use and it keeps it from getting stiff. Please don’t discontinue this! This is my holy grail product and won’t leave the house without using it. My quick out the door look is this, then I curl My lashes and mascara.
Date published: 2018-12-17
Rated 5 out of 5 by from Love the gray brow builder! I have purchased this product regularly for a year now and love it! My hair grayed early and the browns and blacks are too dark. This gray is a blend of taupe, with a darker color sprinkled in. It is perfect for my skin tone and hair color. I will never use anything else.
Date published: 2018-12-10
Rated 5 out of 5 by from Great product and value I am on my 2nd pot of this wonderful product. To the reviewer who said it dries and gets sticky, I say, yes it does. But it does not affect the performance. Any product that comes in a jar and lasts a long time will get dried a bit. Just use a really stiff eyebrown brush and you can get the full value to bottom of the jar. The automatic pencil products for brows are so much more expensive as there is not much product there.
Date published: 2018-11-25
Rated 5 out of 5 by from Build a Brow I have been using this product for a couple years now and love it. I wear it when I go to workout and it stays on pretty good! Some people say it dries up but as long as you put the lid on good it will not. I have never had one that dried up. I also purchased the brow brush which really helps to put it onl
Date published: 2018-11-21
Rated 2 out of 5 by from Disappointed Very disappointed...looks very fake...should have returned, but too late.
Date published: 2018-11-15
Rated 5 out of 5 by from Best Brow Color Ever I have been using this brow gel for a few years. It is easy to apply and the color is perfect (Blonde). I apply, wait a few seconds and use the brow brush to comb thru the brows - it lightens up as I comb and I stop when I get the perfect shade. When in an Ulta store recently, the rep said it may be discontinued!!!! PLEASE, continue to sell!!!!
Date published: 2018-11-13
Rated 5 out of 5 by from Fantastic Product! This is the only brow product I have ever found that stays on and doesn't smudge. I went to my local Ulta store to buy one and I was told they were discontinuing this product, I almost cried. However I called IT directly and was told this was not true. Thank you IT for a great product!
Date published: 2018-11-01
Rated 5 out of 5 by from Can't live without! Absolutely love this! I have oily skin, avid gym, and MMA and this product stuck through everything. I was so bummed that my Ulta no longer carries this! Grateful I can still order this online. I've seen a few reviews on how this gets hard at the end of its use and it does, but a worker at Ulta helped me with a solution to this. Just add a tiny drop of Maracuja oil and it'll help revive it. ;)
Date published: 2018-10-31
Rated 5 out of 5 by from My Favorite Pomade I’ve tried a bunch of different brands and this one stays creamy. Truth is all pomades will dry up if you leave the lid off too long. This one is no exception. My trick to keep it creamy is by keeping the lid on while I’m applying it. I apply some to my brush, loosely put the lid on top and apply. When I know I’m done then I screw the lid back on. This is the only pomade I’ve tried that I can do this with. Please keep making this pomade! Ulta and Sephora aren’t selling it anymore and I’m holding out hope they will again soon. It’s amazing product!
Date published: 2018-10-19
Rated 1 out of 5 by from Easy to apply while it’s soft!! I bought this product because it’s 24 non transferable but was so disappointed when the product dried up.
Date published: 2018-10-16
Rated 2 out of 5 by from Great....while it's still soft Build-a-brow does a very nice job while it's still soft. Unfortunately, it dries out (securely sealed!) rapidly. Very disappointing. Only It product I've been disappointed in.
Date published: 2018-10-13
Rated 5 out of 5 by from Best Brow Product! I have been using this product for well over a year and I love it! The wear is incredible! I read reviews about it drying out. I keep mine in the original box and in a ziplock to keep it soft and have never had an issue. It may seem like a lot of extra work but when you find such an amazing product like this you want to keep it in great condition and if it takes an extra few seconds to put it back in the box/bag then I'll do it! I highly recommend this product!
Date published: 2018-10-08
Rated 5 out of 5 by from Use this product for great looking brows Being a blond, I look like I don't have any brows if I don't use some kind of brow cream or pencil, but I have trouble fiUnding a brow color that doesn't look too dark. The blond shade in this brow cream was just perfect. Not too dark or too light. It stays on all day. The cream is so much easier to apply than a pencil and looks so natural. Glad I found this product.
Date published: 2018-07-18
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Questions & Answers

Print

This is SO DIFFICULT to put on!!! Why dont you demonstrate putting it on a Whole plain eyebrow instead of just a missing space? I bought 2 of these in taupe and brown plus the brush -and can Not figure out how to use it?!? VIDEO please!!!!!!!! Thank you!

Asked by: Debgincinn
Hi Debbie, thank you for reaching out! We're so sorry you're having trouble with IT! You can view our YouTube channel as we do offer videos on how to shape your brow or you can also call our team at 1-800-356-5120 and they will be happy to walk you through IT! XOXO
Answered by: IT Customer Care Expert
Date published: 2019-02-22

How much is shipping? I could not find the cost anywhere. It does say free for orders of 25.00 but the cost of the product is 24.00.

Asked by: alicen
We'd be happy to give you more information. Ground Shipping is $5.95 or FREE for orders over $25.00(pre-tax) within the continental U.S. You can find out more about our shipping methods at http://www.itcosmetics.com/customer-service. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-29

Does it come with the brush?

Asked by: alicen
This is just the brow gel. You can find the Build-A-Brow brush to apply this with at http://www.itcosmetics.com/heavenly-luxer-build-a-browtm-brush-12. Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2017-01-27

Is it difficult (or awkward) to apply?

Asked by: Beckytoo
Hi, Thank you for your question. If you're not use to using a brush with a gel formula to draw on your brows, it may require some practice but it's not difficult once you get used to it.
Answered by: IT Customer Care Expert
Date published: 2016-04-03

I put the lid on tight and still dried up, very clumpy and hard to use after the first month. How about fixing the problem? It is a great product for the first month but after that I looked like I had clumpy man brows. I loved it for the first month!

Asked by: clumpy
Hi, Thank you for your question. We're very sorry that you're having this issue. Kindly email our team at info@itcosmetics.com and we'd be happy to further assist you with this.
Answered by: IT Customer Care Expert
Date published: 2019-02-22

How do I prevent it from drying out?

Asked by: Dinaeblair
Hi, Thank you for your question. Making the sure lid is screwed on tight on the jar will prevent the product from drying.
Answered by: IT Customer Care Expert
Date published: 2019-02-22

I'm on my second jar of this product because the first dried up within 2 months. My husband ordered a new jar for me & I've had him close on & off with every use but it has also dried up within 2 months???? Product needs more moisturizer!!!

Asked by: firstbatwoman
When this happens to any of my cosmetics I put a few drops of Argan Oil (I'm a hairdresser and for me Argan Oil is Crack for hairdressers I couldn't live without it. Also, straight up plain Saline Solution also works. I good this helps
Answered by: Scssrwzrd
Date published: 2019-02-22

Can I use something to give life to my product. I bought it, love it but it dried up in a few weeks I am so sad about it. The product is great for few weeks and then dry with 3/4 pot of unused dried of product.Please tell me how to bring gel back to life

Asked by: Donna1
Hi, We're so sorry that this happened. Kindly email our team at info@itcosmetics.com and we'd be happy to further assist you.
Answered by: IT Customer Care
Date published: 2019-02-22

Love Love this brow gel! But it is drying out in the jar! Read other reviews and I have kept the jar tight but it is still happening. What do I do with a half jar of unused product? Is there something to rehydrate gel so I continuing using it?

Asked by: CA345
Hi, We're so sorry that this happened. Kindly email our team at info@itcosmetics.com and we'd be happy to further assist you.
Answered by: IT Customer Care
Date published: 2019-02-22
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