BUILD-A-BROW™

it’s your brow perfector in a pot!

Waterproof 5-in-1 Crème Gel Stain

$24.00

$12.00

"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”

BUILD-A-BROW™

it’s your brow perfector in a pot!

Waterproof 5-in-1 Crème Gel Stain
0.12 oz / 3.5 g

$24.00

$12.00

BUILD-A-BROW™
Your Shade Chart

$24.00

$12.00

Availability:

Out of stock

BUILD-A-BROW™

it’s your brow perfector in a pot!

Waterproof 5-in-1 Crème Gel Stain

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BUILD-A-BROW™ is rated 4.0 out of 5 by 151.
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Why You'll Love IT

Experience 24-hour brow power! This beauty game-changer delivers a waterproof taming gel, soft powder stain, brow conditioner, built-in primer and melted fill-in fibers—all in one revolutionary formula infused with biotin, lecithin, peptides, saw palmetto and antioxidants to condition each hair for your most beautiful brows. Developed with plastic surgeons and clinically shown waterproof for 24 hours, the budge-proof stain coats each brow hair and adheres to skin with Melted Fiber Technology that fills in gaps and looks like real hair, even if your brows are sparse or missing. For your most flawless application, let your Heavenly Luxe™ Build-A-Brow™ Brush #12 do the work for you; its unique fence-shaped bristles give you natural-looking definition and a polished finish. 

Key Benefits
  • 24-hour waterproof crème-gel fiber stain
  • Melted Fiber Technology gives you soft volume
  • Looks like real hair, adheres to skin, covers gray
  • Biotin, lecithin, peptides, saw palmetto and antioxidants condition each hair for your brows but better!
Ingredients
ISODODECANE, TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, POLYETHYLENE, CERESIN, CELLULOSE, DISTEARDIMONIUM HECTORITE, POLYISOBUTENE, PROPYLENE CARBONATE, METHICONE, DIMETHICONE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED COLLAGEN, HYDROLYZED SILK, SERENOA SERRULATA (SAW PALMETTO) FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) EXTRACT, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED OIL, ASCORBIC ACID, ZIZYPHUS JUJUBA FRUIT EXTRACT, BUTYROSPERMUM PARKII (SHEA) BUTTER, ALOE BARBADENSIS LEAF JUICE POWDER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ROSMARINUS OFFICINALIS (ROSEMARY) EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, BABASSU OIL GLYCERETH-8 ESTERS, RETINYL ACETATE, MYRISTOYL HEXAPEPTIDE-16, NIACIN, TOCOPHERYL ACETATE, TOCOPHEROL, RETINYL PALMITATE, SOLUBLE COLLAGEN, [+/-: TITANIUM DIOXIDE (CI 77891), MICA (CI 77019), IRON OXIDES (CI 77491, CI 77492, CI 77499)].
How to Apply & Beauty Tips
"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”

How to Apply

BUILD-A-BROW™

How to Apply

Using the dual-ended Heavenly Luxe™ Build-A-Brow™ Brush #12, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooley end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow™ sets in place, giving you waterproof, budge-proof, beautiful brows that last!

Beauty Tips

This double-duty formula can also be used as a root cover-up to conceal gray hair!

Customer Reviews

Rated 2 out of 5 by from Pot dried out after 4 weeks After 4 weeks, the pot was already dried out. The lid was off briefly and closed tightly. The only reason I gave 2 stars was because at least it comes in gray. The universal taupe colors are just ash blonde and I'm not blonde. The only reason I am re-ordering is because it it on sale and available in gray. The only reason I recommend the product it is available in gray and on sale. Also, in spite of the fact I ordered the recommended brush, it is not the easiest thing to apply.
Date published: 2020-03-25
Rated 4 out of 5 by from Brown Not Auburn This product is not auburn. It's a medium brown. If you were looking for a color to match the old microwbrow pencil in auburn, you will be disappointed with this product.
Date published: 2020-03-24
Rated 1 out of 5 by from BEWARE! GRAY IS NOT GRAY! Not gray! I only ordered this brow gel because they had the color gray. However, the color is not gray! It is taupe! So I had to pay to send it back.
Date published: 2020-03-03
Rated 5 out of 5 by from WHY IS THIS OUT OF STOCK PLS DONT SAY DISCONTINUED IM SO UPSET.... THAT I CANT BY THIS WHY WHY WHY.... THERE NOTHING LIKE THIS PLS PLS BRING IT BACK... IF START IT FROM ONE SIDE THIS KEEP IT FROM DRYING OUT ... Pls Respond IT COSMETICS!!! ARE YOU BRING IT BACK!!! I CAN SEE PEOPLE ARE WAITING FOR IT
Date published: 2020-02-23
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Questions & Answers

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please bring back build a brow in blonde.i have no eyebrows and this is the only product that lasts and doesn't make me look like a freak. If it starts to dry I just spray a light mist of the brush spray cleaner. Please please bring it back.please.

Asked by: Susan no eyebrow hairs
Hi there! Thanks for reaching out to us. We are so sorry to confirm Build- A- Brow will be discontinued once all available shades are sold out. We apologize for any inconvenience this may have caused. We can assure feedback is taken seriously, and will be passed along to our teams to thoroughly look into. We love learning what our IT Girls and Guys want and need, and whether positive or negative, we take feedback into consideration. If you have any additional questions or concerns, please feel free to reach back out to us. XOXO Tina
Answered by: ITCS
Date published: 2020-03-17

Is it true you are discontinuing the Build-a-Brow? Why would you get rid of such a great product??? I was an ITgirl but not anymore. If you do this, I will NEVER buy another IT product, EVER!!

Asked by: Anjolie62
Hi there! Thanks for reaching out to us. We are so sorry to confirm Build- A- Brow will be discontinued once all available shades are sold out. We apologize for any inconvenience this may have caused. We can assure feedback is taken seriously, and will be passed along to our teams to thoroughly look into. We love learning what our IT Girls and Guys want and need, and whether positive or negative, we take feedback into consideration. If you have any additional questions or concerns, please feel free to reach back out to us. XOXO Tina
Answered by: ITCS
Date published: 2020-03-11

What has happened to brow power protector  Has it been discontinued Very disappointed 

Asked by: Ferky
Hi there! Thank you for reaching out to us. We can confirm Brow Power Waterproof Perfector will be discontinued once all available shades are sold out. In it's place, we hope you check out the original Brow Power! The Brow Power Universal works on ALL Hair Colors and with the exclusive oval tip, you are able to achieve the most Natural Looking Brows. Our exclusive, transforming shade adjusts to every hair color based on how hard you press to give you a beautiful, natural-looking brow. We hope you try IT out. XOXO Tina https://www.itcosmetics.com/brows/brow-power-universal-eyebrow-pencil/ITC_501.html#start=1&cgid=brows
Answered by: ITCS
Date published: 2020-03-09

just received my order which included the brow gel. i ordered too quickly and did not realize that the pencil was not included. can I use the gel with one of my eyebrow brushes

Asked by: ConnieSoo
Hi there! Thanks for reaching out! You can pair our Build-A-Brow with any of your favorite brow brushes. We recommend checking out our Heavenly Luxe Brow Power Universal Brow-Transformer Brush #21 using the link below. We hope this helps! XOXO Halsey https://www.itcosmetics.com/brushes-and-tools/eyes/heavenly-luxe-brow-power-universal-brow-transformer-brush-21/ITC_693.html#start=17&cgid=brushes-and-tools
Answered by: Halsey
Date published: 2019-12-16

Why is the brow gel out of stock? It’s been a few months 

Asked by: Beattny
Hi there! Thanks for reaching out! We can confirm Build-A-Brow is being discontinued in the future. We are so sorry! We do recommend staying tuned for more updates though, as we'll be re-stocking the product until we not longer have inventory. We apologize again for any inconvenience! XOXO Halsey
Answered by: Halsey
Date published: 2019-12-06

Will you be getting more in stock or are you discontinuing this product?

Asked by: Kai N
Any updates on when this product will be available again? In particular, I'm looking for the auburn product.
Answered by: LM0082
Date published: 2019-12-01

Have you discontinued this product?  Please don't tell me to stay tuned.  Either it is discontinued or not.

Asked by: KayTan
Hi there! Thanks for reaching out! At this time, this product has not been discontinued. We hope this helps! XOXO Halsey
Answered by: Halsey
Date published: 2019-11-14

Hi! I absolutely love this product and used to buy it at ulta but they do not carry it now. I came on here to order more but the Auburn is out of stock. When will this be available again? It's the only product that matches my hair so I gotta have it lol

Asked by: Paige90
Hi there! Thanks for reaching out! At this time, we don't have insight into when Build-A-Brow will be back in-stock in the Auburn shade, but we hope you'll stay tuned for more updates! XOXO
Answered by: Halsey
Date published: 2019-11-05
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