BUILD-A-BROW™

it’s your brow perfector in a pot!

Waterproof 5-in-1 Crème Gel Stain

$24.00

$12.00

Available for orders over $35 with Afterpay ?
"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”

BUILD-A-BROW™

it’s your brow perfector in a pot!

Waterproof 5-in-1 Crème Gel Stain
0.12 oz / 3.5 g

$24.00

$12.00

Available for orders over $35 with Afterpay ?
Your Shade Chart

$24.00

$12.00

Availability:

Out of stock

BUILD-A-BROW™

it’s your brow perfector in a pot!

Waterproof 5-in-1 Crème Gel Stain

  • Share L'Oreal on Facebook
  • Pin It
BUILD-A-BROW™ is rated 4.0 out of 5 by 169.
  • y_2020, m_7, d_2, h_15
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.9
  • cp_1, bvpage1
  • co_hasreviews, tv_15, tr_154
  • loc_en_US, sid_ITC_0027, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 8ms
  • reviews, product
Why You'll Love IT

Experience 24-hour brow power! This beauty game-changer delivers a waterproof taming gel, soft powder stain, brow conditioner, built-in primer and melted fill-in fibers—all in one revolutionary formula infused with biotin, lecithin, peptides, saw palmetto and antioxidants to condition each hair for your most beautiful brows. Developed with plastic surgeons and clinically shown waterproof for 24 hours, the budge-proof stain coats each brow hair and adheres to skin with Melted Fiber Technology that fills in gaps and looks like real hair, even if your brows are sparse or missing. For your most flawless application, let your Heavenly Luxe™ Build-A-Brow™ Brush #12 do the work for you; its unique fence-shaped bristles give you natural-looking definition and a polished finish. 

Key Benefits
  • 24-hour waterproof crème-gel fiber stain
  • Melted Fiber Technology gives you soft volume
  • Looks like real hair, adheres to skin, covers gray
  • Biotin, lecithin, peptides, saw palmetto and antioxidants condition each hair for your brows but better!
Ingredients
ISODODECANE, TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, POLYETHYLENE, CERESIN, CELLULOSE, DISTEARDIMONIUM HECTORITE, POLYISOBUTENE, PROPYLENE CARBONATE, METHICONE, DIMETHICONE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED COLLAGEN, HYDROLYZED SILK, SERENOA SERRULATA (SAW PALMETTO) FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) EXTRACT, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED OIL, ASCORBIC ACID, ZIZYPHUS JUJUBA FRUIT EXTRACT, BUTYROSPERMUM PARKII (SHEA) BUTTER, ALOE BARBADENSIS LEAF JUICE POWDER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ROSMARINUS OFFICINALIS (ROSEMARY) EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, BABASSU OIL GLYCERETH-8 ESTERS, RETINYL ACETATE, MYRISTOYL HEXAPEPTIDE-16, NIACIN, TOCOPHERYL ACETATE, TOCOPHEROL, RETINYL PALMITATE, SOLUBLE COLLAGEN, [+/-: TITANIUM DIOXIDE (CI 77891), MICA (CI 77019), IRON OXIDES (CI 77491, CI 77492, CI 77499)].
How to Apply & Beauty Tips
"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”

How to Apply

BUILD-A-BROW™

How to Apply

Using the dual-ended Heavenly Luxe™ Build-A-Brow™ Brush #12, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooley end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow™ sets in place, giving you waterproof, budge-proof, beautiful brows that last!

Beauty Tips

This double-duty formula can also be used as a root cover-up to conceal gray hair!

Customer Reviews

Rated 1 out of 5 by from Wrong item Since I didn’t receive this item as ordered but a concealer in tan (I wear light) and have tried calling It and emailed customer service and have had no luck from either!! No answer!
Date published: 2020-06-27
Rated 5 out of 5 by from Love this product I lost my eyebrows because of a nerve disease, I have tried everything and was disappointed until I tried IT Build a Brow pot, it looks natural and dries quickly. I just love it. Would recommend this product to everyone.
Date published: 2020-06-20
Rated 5 out of 5 by from Best brows ever—please don’t discontinue IT I have used the build a brow Auburn for years and it is the only brow product I have found that has a consistent color and stays on all day during heat & humidity. I have tried many other brands and other IT brow products and this is the best one by far. It’s one of my IT must-haves for sure. Please bring this back or please make a product available in similar shades with the same wear. Love, love, love this and don’t want to do without it. Thank you!
Date published: 2020-06-14
Rated 5 out of 5 by from Discontinued???!!!!!! this is the world's best eyebrow product!! Universal taupe is perfect. No other brand even comes close. I am so disappointed, as early many others are too. Please bring it back!! Now I have to find as many as I can on ebay.....
Date published: 2020-06-11
  • y_2020, m_7, d_2, h_15
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.9
  • cp_1, bvpage1
  • co_hasreviews, tv_15, tr_154
  • loc_en_US, sid_ITC_0027, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 9ms
  • reviews, product

Questions & Answers

Print

Hi, as a redhead who has never found any makeup for her eyebrows, I was so excited when I found your Brow Power Super Skinny pencil. I'm really sad to see that you discontinued it. Will you be coming out with anything similar with the same color range? 

Asked by: tarafl
Hi there! We are so sorry you are no longer able to purchase your favorite Brow Power Super Skinny at this time. We can assure you we are taking in all feedback, and we hear our IT Girls and Guys on what they are looking to see in the future. While we do not have an exact match at this time, we are working on IT! We hope that you stay tuned for what's in store. XOXO Tina
Answered by: ITCS
Date published: 2020-06-29

I cannot believe you’re discontinuing this product. It’s the best and most natural on the market!!!!!’ Will there be one similar that is a cream like this one????

Asked by: Redhed615 615
Hi there! We hear you, and are so sorry this product is no longer available. While we do not have a comparable match available at this time, we can assure you our teams are working on IT! We understand as consumers ourselves how frustrating IT can be when your favorite product is no longer available. We will pass your feedback along, and hope that you stay tuned. XOXO Tina
Answered by: ITCS
Date published: 2020-06-24

I agree with other reviews of people. Why do you keep discontinuing brow products, especially in gray. My hair is very thin and gray and I no longer have eyebrows due to chemo treatments for breast cancer.Gray is what works for me. 

Asked by: Joni O
Hi there! Thank you for reaching out to us. We are so sorry Build-A-Brow will be discontinued once all available shades sell out. We periodically reassess our formulas and make adjustments. While certain products will no longer be available, we can assure you our teams are working to bring our IT Girls new innovative ideas based on the feedback we receive. We hope you stay tuned for what's in store. XOXO Tina
Answered by: ITCS
Date published: 2020-06-15

What is happening with this company? Why are you discontinuing products that CLEARLY are favorites of MANY people.... Please don't give me your generic response of "sorry for the inconvenience....". For real, what is going on?

Asked by: Ridiculous
Hi there! Thank you for reaching out to us. We are so sorry Build-A-Brow in addition to some of your favorite products will be discontinued once all available shades sell out. We periodically reassess our formulas and make adjustments. While certain products will no longer be available, we can assure you our teams are working to bring our IT Girls new innovative ideas based on the feedback we receive. We hope you stay tuned for what's in store. XOXO Tina
Answered by: ITCS
Date published: 2020-05-25

I have been an IT girl for many years.I am so DISAPPOINTED that Build A Brow has been discontinued.I loved this product and have not found any product that works on my brows.Will there be a replacement product that is similar? If not,PLEASE bring it back.

Asked by: MsClassy1
Hi there. We apologize for your disappointment with our discontinuation of BUILD-A-BROW™. We apologize for any inconvenience this may have caused. We can assure feedback is taken seriously and will be passed along to our teams to look into thoroughly. We love learning what our IT Girls want and need, and whether positive or negative, we consider all feedback. Thank you for reaching out to us about this! XOXO Jan
Answered by: ITCS
Date published: 2020-05-19

does it come with the brush? must you buy it separately.

Asked by: carob
Hi there! Thank you for reaching out. Build- A- Brow is not packaged with a brush. For precise application, you can pair IT with the Heavenly Luxe™ Build-A-Brow™ Brush #12 which can be purchased separately! We hope this helps. XOXO Tina
Answered by: ITCS
Date published: 2020-05-18

What happened to the build - a brown gel waterproof ,go to????? I CAN'T FIND IT ANY WHERE. DON'T TELL ME IT IS DISCONTINUDED?????? THAT is the only product THAT works for me. I have your powder and I DON'T LIKE IT, I HAVE NEXT TO NO EYE BROWS.

Asked by: lois1952
Hi there. We apologize about your disappointment of our discontinuation of BUILD-A-BROW™. We apologize for any inconvenience this may have caused. We can assure feedback is taken seriously, and will be passed along to our teams to thoroughly look into. We love learning what our IT Girls want and need, and whether positive or negative, we take feedback into consideration. Thank you for reaching out to us about this! XOXO Tina
Answered by: ITCS
Date published: 2020-05-07

please bring back build a brow in blonde.i have no eyebrows and this is the only product that lasts and doesn't make me look like a freak. If it starts to dry I just spray a light mist of the brush spray cleaner. Please please bring it back.please.

Asked by: coopersec
Hi there! Thanks for reaching out to us. We are so sorry to confirm Build- A- Brow will be discontinued once all available shades are sold out. We apologize for any inconvenience this may have caused. We can assure feedback is taken seriously, and will be passed along to our teams to thoroughly look into. We love learning what our IT Girls and Guys want and need, and whether positive or negative, we take feedback into consideration. If you have any additional questions or concerns, please feel free to reach back out to us. XOXO Tina
Answered by: ITCS
Date published: 2020-03-19
  • y_2020, m_7, d_1, h_15CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.9
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_32
  • loc_en_US, sid_ITC_0027, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 7ms
  • questions, product