"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”

BUILD-A-BROW™

it’s your brow perfector in a pot!

WATERPROOF 5-IN-1 MICRO-FIBER CRÈME GEL STAIN
0.12 oz / 3.5 g

$24.00

Your Shade Chart

$24.00

Availability:

In Stock

BUILD-A-BROW™

it’s your brow perfector in a pot!

WATERPROOF 5-IN-1 MICRO-FIBER CRÈME GEL STAIN

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BUILD-A-BROW™ is rated 4.0 out of 5 by 102.
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Why You'll Love IT
Combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming creme gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid. This is for anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face! Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing.
Key Benefits
  • 24-hour waterproof crème-gel fiber stain
  • Melted Fiber Technology gives you soft volume
  • Looks like real hair, adheres to skin, covers gray
  • Biotin, lecithin, peptides, saw palmetto and antioxidants condition each hair for your brows but better!
Ingredients
ISODODECANE, TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, POLYETHYLENE, CERESIN, CELLULOSE, DISTEARDIMONIUM HECTORITE, POLYISOBUTENE, PROPYLENE CARBONATE, METHICONE, DIMETHICONE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED COLLAGEN, HYDROLYZED SILK, SERENOA SERRULATA (SAW PALMETTO) FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) EXTRACT, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED OIL, ASCORBIC ACID, ZIZYPHUS JUJUBA FRUIT EXTRACT, BUTYROSPERMUM PARKII (SHEA) BUTTER, ALOE BARBADENSIS LEAF JUICE POWDER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ROSMARINUS OFFICINALIS (ROSEMARY) EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, BABASSU OIL GLYCERETH-8 ESTERS, RETINYL ACETATE, MYRISTOYL HEXAPEPTIDE-16, NIACIN, TOCOPHERYL ACETATE, TOCOPHEROL, RETINYL PALMITATE, SOLUBLE COLLAGEN, [+/-: TITANIUM DIOXIDE (CI 77891), MICA (CI 77019), IRON OXIDES (CI 77491, CI 77492, CI 77499)].
How to Apply & Beauty Tips
"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”

How to Apply

How to Apply

Using the dual-ended Heavenly Luxe™ Build-A-Brow™ Brush #12, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooley end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow™ sets in place, giving you waterproof, budge-proof, beautiful brows that last!

Beauty Tips

This double-duty formula can also be used as a root cover-up to conceal gray hair!

Customer Reviews

Rated 5 out of 5 by from Great product and value I am on my 2nd pot of this wonderful product. To the reviewer who said it dries and gets sticky, I say, yes it does. But it does not affect the performance. Any product that comes in a jar and lasts a long time will get dried a bit. Just use a really stiff eyebrown brush and you can get the full value to bottom of the jar. The automatic pencil products for brows are so much more expensive as there is not much product there.
Date published: 2018-11-25
Rated 5 out of 5 by from Build a Brow I have been using this product for a couple years now and love it. I wear it when I go to workout and it stays on pretty good! Some people say it dries up but as long as you put the lid on good it will not. I have never had one that dried up. I also purchased the brow brush which really helps to put it onl
Date published: 2018-11-21
Rated 2 out of 5 by from Disappointed Very disappointed...looks very fake...should have returned, but too late.
Date published: 2018-11-15
Rated 5 out of 5 by from Best Brow Color Ever I have been using this brow gel for a few years. It is easy to apply and the color is perfect (Blonde). I apply, wait a few seconds and use the brow brush to comb thru the brows - it lightens up as I comb and I stop when I get the perfect shade. When in an Ulta store recently, the rep said it may be discontinued!!!! PLEASE, continue to sell!!!!
Date published: 2018-11-13
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Questions & Answers

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I heard a heartbreaking rumor that this product is being discontinued. It is the only product that I find works for my brows. They simply don't exist without product, and I have tried dozens of products before I found this one. Is it true?

Asked by: ElizabethKatherine
Hi there! Thank you for your question. We are so happy to hear you're loving Build-A-Brow. At this time we do not have insight on if this product will be discontinued. All shades are available directly on our site. We hope this helps! XOXO Tina.
Answered by: IT Customer Care Expert
Date published: 2018-11-16

Will it cover course grey brows?

Asked by: Buddy
Hi there! Thank you for your question! Build a Brow in the Gray shade is ideal to match perfectly with gray and silver hair colors. IT delivers a waterproof taming gel, soft powder stain, brow conditioner, built-in primer and melted fill-in fibers all in one revolutionary formula infused with biotin, lecithin, peptides, saw palmetto and antioxidants to condition each hair for your most beautiful brow. We hope this is helpful! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-06-18

I purchased this back in November used it once, when I recently tried to use it it was completely dried out lid was on. Is there any tricks to get it back to it use to be thanks so much 

Asked by: Christineg2003
Hi there! Kindly email our Customer Care team at info@it-cosmetics.com or reach out by phone at 1-800-356-5120 during our business hours Monday-Thursday 8:00am-7:00pm and Friday-Saturday 9am-5pm EST for further assistance with this product. We look forward to hearing from you! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-12-01

Is this a true gray? I received my order and it appears to be more brown taupe than gray despite the box saying gray and the jar being labeled as gray. I am wondering if the product is incorrect. The color choices look like gray. 

Asked by: Eileen M C
Hi there! Thank you so much for reaching out. The Gray shade in the Build a Brow is more of a gray-taupe to universally flatter more IT girls. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-12-18

I really love this product. I haven't really had a problem with it drying in the jar. But do yiu have any suggestions to how to clean the brush? After a few uses I soak the brush in with the IT brush cleaner or full strength Philosophy facial cleanser. 

Asked by: girleygirl
Hi there, thank you so much for being an IT Girl! We suggest doing a deep clean every other week by using warm water and baby shampoo or a gentle soap and just swirling the bristles in that. Make sure you keep them pointed down as to not get any water into the base of the brush! Then just lay IT flat to dry. Brush Love is amazing to use in between washes, especially right after using the product to keep the bristles in the best shape possible! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-27

This is SO DIFFICULT to put on!!! Why dont you demonstrate putting it on a Whole plain eyebrow instead of just a missing space? I bought 2 of these in taupe and brown plus the brush -and can Not figure out how to use it?!? VIDEO please!!!!!!!! Thank you!

Asked by: Debbbie333
Hi Debbie, thank you for reaching out! We're so sorry you're having trouble with IT! You can view our YouTube channel as we do offer videos on how to shape your brow or you can also call our team at 1-800-356-5120 and they will be happy to walk you through IT! XOXO
Answered by: IT Customer Care Expert
Date published: 2017-01-24

My Build-a-Brow has dried out after only a short time.  Is there anything I can do to renew it?  I loved it when it was new.

Asked by: DLC Gourmet
Hi there, thanks for reaching out to us! We are so sorry to hear this happened! We recommend putting your tightly sealed Build A Brow jar into a sealed Ziploc bag and running hot water over it for 5 minutes. This will help to loosen up the consistency. We have found with the nature of this product it can become dry after 3 months as it is exposed to air from use. IT may be time for a new one if it is past that time. We hope this helps! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2018-06-26

How much is shipping? I could not find the cost anywhere. It does say free for orders of 25.00 but the cost of the product is 24.00.

Asked by: alicen
We'd be happy to give you more information. Ground Shipping is $5.95 or FREE for orders over $25.00(pre-tax) within the continental U.S. You can find out more about our shipping methods at http://www.itcosmetics.com/customer-service. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-29
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