Sorry, ModiFace is currently unavailable.

try IT on

Explore the range of IT Cosmetics shades, updated in real time

You must consent before using try-on experience
"Never wear foundation again!"

Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+

Never wear foundation again!

Clinically Tested Hydrating & Anti-Aging with 3D Skin Flex™
1.0 US fl. oz./30 ml

$39.50

Your Shade Chart

$39.50

Availability:

In Stock

Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+

Never wear foundation again!

Clinically Tested Hydrating & Anti-Aging with 3D Skin Flex™

  • Share L'Oreal on Facebook
  • Pin It
Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+ is rated 4.3 out of 5 by 1029.
  • y_2019, m_6, d_15, h_6
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_71, tr_958
  • loc_en_US, sid_ITC_0025, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 8ms
  • reviews, product
Why You'll Love IT

Bye Bye Foundation is your first-ever full-coverage moisturizer from IT Cosmetics that gives you the power to say “bye bye” to traditional foundation—and hello to your most beautiful skin! Developed with plastic surgeons, your innovative problem solver is designed to help cover and improve the look of skin concerns including redness, pores, dark spots, breakouts, lines and wrinkles—all while protecting your skin with SPF 50+ broad-spectrum physical sunscreen. Created with proprietary 3D Skin Flex™ Technology, your hydrating color-infused moisturizer provides smooth, flexible pure color pigments that float over lines and wrinkles and feel like nothing on your skin, but cover everything without creasing or cracking. Ideal for all skin types, it also features 7 key fermented ingredients to increase the absorption and efficacy of your skincare, plus bioluminescence and diamond powder for subtle radiance without glitter or shimmer. Finally, you can experience clinically tested hydration and smoothing, skin-perfecting full coverage that makes your skin look younger!

Key Benefits
  • Revolutionary full-coverage moisturizer with SPF 50+ physical sunscreen feels like nothing but covers everything for a natural satin finish
  • Delivers intense hydration and clinically advanced skin results instantly and over time
  • Created to cover and improve the look of skin concerns including redness, pores, breakouts, dark spots, lines and wrinkles
  • Proprietary 3D Skin Flex™ Technology provides flexible pure color pigments that float over lines and wrinkles without creasing or cracking
  • 7 key fermented ingredients work to increase absorption and efficacy of skincare
Ingredients
ACTIVE INGREDIENTS
TITANIUM DIOXIDE – 9.0%
ZINC OXIDE – 6.3%

INACTIVE INGREDIENTS: AQUA/WATER/EAU, SNAIL SECRETION FILTRATE, PHENYL TRIMETHICONE, DIMETHICONE, BUTYLENE GLYCOL, BUTYLENE GLYCOL DICAPRYLATE/DICAPRATE, ORBIGNYA OLEIFERA SEED OIL, BUTYLOCTYL SALICYLATE, CETYL PEG/PPG-10/1 DIMETHICONE, CYCLOPENTASILOXANE, CYCLOHEXASILOXANE, MAGNESIUM SULFATE, POLYGLYCERYL-4 ISOSTEARATE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, ALUMINUM HYDROXIDE, HEXYL LAURATE, STEARIC ACID, CALCIUM STEARATE, CAPRYLYL GLYCOL, TRIETHOXYCAPRYLYLSILANE, ETHYLHEXYLGLYCERIN, CITRUS LIMON (LEMON) PEEL OIL, TOCOPHERYL ACETATE, SORBITAN ISOSTEARATE, PHENOXYETHANOL, CITRUS AURANTIUM BERGAMIA (BERGAMOT) FRUIT OIL, 1,2-HEXANEDIOL, DISODIUM EDTA, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, CITRUS AURANTIFOLIA (LIME) OIL, NIACINAMIDE, HYDROLYZED HYALURONIC ACID, LACTOBACILLUS/KELP FERMENT FILTRATE, SACCHAROMYCES/RICE FERMENT FILTRATE, HYDROLYZED SILK, ALOE BARBADENSIS LEAF EXTRACT, CHOLESTERYL NONANOATE, CHOLESTERYL ISOSTEARATE, CHOLESTERYL CHLORIDE, PUNICA GRANATUM SEED OIL, LACTOBACILLUS/PUMPKIN FERMENT EXTRACT, CHOLESTEROL, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTERYL OLEYL CARBONATE, PERSEA GRATISSIMA (AVOCADO) OIL, PINUS SYLVESTRIS LEAF OIL, POLYMETHYLSILSESQUIOXANE, ANTHEMIS NOBILIS FLOWER WATER, LACTOBACILLUS/DIPTERYX ODORATA SEED FERMENT FILTRATE, PANAX GINSENG ROOT EXTRACT, AVENA SATIVA (OAT) KERNEL EXTRACT, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, SACCHARUM OFFICINARUM (SUGAR CANE) EXTRACT, HYDROLYZED COLLAGEN, CAPRYLHYDROXAMIC ACID, TOCOPHEROL, THIAMINE HCL, RIBOFLAVIN, RETINYL PALMITATE, PANTOTHENIC ACID, NIACIN, FOLIC ACID, CARNITINE HCL, BIOTIN, ASCORBIC ACID, BACILLUS/CORDYCEPS SINENSIS/GANODERMA LUCIDUM/INONOTUS OBLIQUUS/LENTINUS EDODES/PHELLINUS LINTEUS/SCHIZOPHYLLUM COMMUNE/TRICHOLOMA MATSUTAKE EXTRACT FERMENT FILTRATE, PHASEOLUS ANGULARIS SEED EXTRACT, LACTOBACILLUS/RICE FERMENT FILTRATE, SACCHAROMYCES/CAMELLIA SINENSIS EXTRACT FERMENT FILTRATE, LACTOBACILLUS FERMENT, LACTOBACILLUS/CENTELLA ASIATICA/GLEDITSIA SINENSIS THORN/HOUTTUYNIA CORDATA EXTRACT/PHELLODENDRON AMURENSE BARK/POLYGONUM CUSPIDATUM ROOT/PRUNELLA VULGARIS/TORILIS JAPONICA EXTRACT FERMENT FILTRATE, EUCALYPTUS GLOBULUS LEAF OIL, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, MAGNOLIA KOBUS BARK EXTRACT, LACTOBACILLUS/HONEYSUCKLE FLOWER/LICORICE ROOT/MORUS ALBA ROOT/PUERARIA LOBATA ROOT/SCHIZANDRA CHINENSIS FRUIT/SCUTELLARIA BAICALENSIS ROOT/SOPHORA JAPONICA FLOWER EXTRACT FERMENT FILTRATE, GLYCINE SOJA (SOYBEAN) SPROUT EXTRACT, PERFLUOROHEXANE, GLYCERIN, LEUCONOSTOC/RADISH ROOT FERMENT FILTRATE, CAMELLIA SINENSIS LEAF EXTRACT, SILK EXTRACT, PERFLUORODECALIN, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, CHRYSANTHEMUM INDICUM FLOWER EXTRACT, DIAMOND POWDER, MORUS ALBA FRUIT EXTRACT, PUERARIA LOBATA ROOT EXTRACT, CINNAMOMUM CASSIA BARK EXTRACT, ARTEMISIA PRINCEPS LEAF EXTRACT, DIOSPYROS KAKI LEAF EXTRACT, N-HYDROXYSUCCINIMIDE, PALMITOYL OLIGOPEPTIDE, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, PENTAFLUOROPROPANE, STEARETH-20, CITRIC ACID, SODIUM BENZOATE, POTASSIUM SORBATE, CHLORHEXIDINE DIGLUCONATE, [+/-: IRON OXIDES (CI 77492, CI 77491, CI 77499)].
How to Apply & Beauty Tips
Real Results
Never wear foundation again!

How to Apply

Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+

How to Apply

Apply 1-2 pumps to clean skin using your favorite IT Cosmetics brush or fingertips, either on top or in place of your skincare products.

Find your perfect coverage in just a few clicks! Take the Foundation Finder Quiz

Beauty Tips

For best results, apply starting at the center of your face, then smooth and blend outward for complexion perfection.

Understanding Your Undertone

Warm
You tan easily in the sun, and gold jewelry makes your skin glow! The veins on your wrists look green.

Neutral
Both gold and silver jewelry flatter your skin! You can tan in the sun but sometimes burn. The veins on your wrists look blue and green.

Cool
Silver jewelry complements your skin! You burn easily in the sun—and when you roll up your sleeves, your veins look blue.

To make it easier to find your perfect shade of Bye Bye Foundation, here are the undertones for all 12 shades:
  • Fair—ultra porcelain skin, fairest of fair skin, with warm (yellow) undertone
  • Fair Light—fair skin, if you burn easily in the sun, with cool (pink) undertone
  • Light—light skin with more warmth (yellow) to your skin
  • Light Medium—light to medium skin with cool (pink) undertones
  • Medium—medium skin with warm (yellow) undertones (this is Jamie’s shade!)
  • Neutral Medium—medium skin with neutral undertone
  • Medium Tan—medium to tan skin with warm (yellow) undertone
  • Neutral Tan—tan skin with neutral undertone
  • Tan—tan skin with warm (yellow) undertone
  • Rich—tan to rich skin with warm (yellow) undertone
  • Rich Honey—deep skin with warm (yellow) undertone
  • Deep—deep skin with neutral undertone

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

it's your only step!

Clinically shown results!
  • 100% of subjects showed improved skin hydration*
  • 97% said it provided full and lasting coverage*
  • 84% said it reduced the look of dark spots*
  • 97% said it reduced the look of blemishes*
  • 91% said it reduced the look of redness*

          *Results observed in a clinical study.

 

Customer Reviews

Rated 5 out of 5 by from Love this stuff I am on my second tube. I had used bare minerals for years and went in to see if there was anything new. I was offered “it” and I have been trying new products every time I run out of what I have been using. I use very little so it lasts very long. I also only recently realized that ordering it directly from “it” online affords me an array of samples that I was not getting from my local make up store.
Date published: 2019-06-11
Rated 5 out of 5 by from I love it! I bought this and it is wonderful. I have combo oily skin and this product glides on! I use a foundation brush to apply it. It covers well. My favorite foundation!
Date published: 2019-06-10
Rated 5 out of 5 by from Great Smooth Coverage I’ve used IT products for several years but had used the tinted moisturizer and loved it. I decided to try the foundation, and it is wonderful. Also smooth, light and covers beautifully without looking like plaster. Definitely recommend!
Date published: 2019-06-04
Rated 2 out of 5 by from Tired of picking silver sparkles & white flecks I always have stuff all over my face from the “paint” on the tube. Just touching the tube picks up tiny particles & they transfer to my face (even though I apply foundation with a brush). Too much trouble.. I sit in front of magnifying mirror for 30 minutes with a q tip trying to get them all off.
Date published: 2019-06-04
  • y_2019, m_6, d_15, h_6
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_71, tr_958
  • loc_en_US, sid_ITC_0025, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 8ms
  • reviews, product

Questions & Answers

Print

I use the Bye Bye Foundation.  What is the difference between Neutral Tan, and Medium Tan?

Asked by: Cathy88
Hi there! Thank you for reaching out to us. The Medium Tan shade is formulated for medium to tan skin with warm (yellow) undertones. Neutral Tan is formulated for tan skin with (neutral) undertones. Which shade you choose, depends on your undertone! We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-06-12

Lately this foundation has been breaking up on chin area. Is there something I can do to stop this from happening? Also, do you put a Moisturizer on with is product? 

Asked by: Gouch7
Hi there! Thank you for reaching out to us. We would love to assist you further with tips and tricks for applying your Bye Bye Foundation. We invite you to Live Chat with us at itcosmetics.com for direct assistance Monday-Thursday 8am-7pm and Friday-Saturday 9am-5pm EST. We look forward to speaking with you! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-06-11

I am allergic to topical Vitamin C. Does your Bye Bye foundation contain Vitamin C?

Asked by: Pam12
Hi there! Thank you for reaching out to us! Bye Bye Foundation is formulated with ascorbic acid. For any concerns, we do recommend reaching out to your doctor with the full list of ingredients, before use. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-06-06

I wear light medium in winter but it’s too light in the summer-i use a self tanner due to a past history with skin cancer but do not like to use self tanners on my face. I have pink undertones-suggestions for a summer shade so my face doesn’t look so pale

Asked by: LeslieW
Hi there! Thank you for reaching out to us. Given the information provided, we recommend looking into the Neutral Medium shade in our Bye Bye Foundation! We hope you try IT out. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-06-05

Is this product non comedogenic? 

Asked by: Jsnow
Hi there! Thanks for reaching out! Bye Bye Foundation is made with skin-loving ingredients and created with sensitive skin in mind. However, IT is not non-comedogenic. If you are looking specifically for a non-comedogenic product, we recommend our CC Oil Free Matte! You can check IT out using the link below! XOXO Ellie https://www.itcosmetics.com/face/foundation/your-skin-but-better-cc-cream-oil-free-matte-with-spf-40/ITC_760.html#q=oil+free&start=1
Answered by: IT Cosmetics
Date published: 2019-06-05

I have EXTREMELY oily skin especially in the summer. Will this foundation hide the oily ness?

Asked by: Gemini52
Hi there! Thanks for reaching out to us! For any concerns such as oily skin, we recommend using our CC Oil Free Matte Foundation! IT is completely oil-free, has a soft matte finish, and is clinically tested to reduce shine and control oil for up to 12 hours. We hope you check IT out! You can shop IT using the link below. XOXO Ellie https://www.itcosmetics.com/face/foundation/your-skin-but-better-cc-cream-oil-free-matte-with-spf-40/ITC_760.html#q=oil+free&start=1
Answered by: IT Cosmetics
Date published: 2019-06-03

Do you have a quiz to help you decide on a shade?

Asked by: Juana Bonilla
Hi there! Thanks for reaching out to us! At this time, we don't have a shade finder available on itcosmetics.com directly, however we would love to speak with you further to suggest the right products for you. We invite you to Live Chat with us at itcosmetics.com so we can discuss your skin and make the best recommendations for you. We are available on Live Chat Monday-Thursday 8am-7pm and Friday-Saturday 9am-5pm EST. We look forward to speaking with you! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-06-03

Hi im a black woman and i have dark spots on my face which foundation would you recommend i wanna look natural but covered

Asked by: Enquiring minds
Hi there, thank you for reaching out to us! We offer a variety of foundations and shades for our IT Girls and Guys. We would love to speak with you further to suggest the right products and shades for your skin. Kindly Live Chat with us at itcosmetics.com so we can discuss each product and make the best recommendation for you. We are available on Live Chat Monday-Thursday 8am-7pm and Friday-Saturday 9am-5pm EST. We look forward to speaking with you! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-05-30
  • y_2019, m_6, d_15, h_6CST
  • bvseo_bulk, prod_bvqa, vn_bulk_2.0.12
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_357
  • loc_en_US, sid_ITC_0025, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 7ms
  • questions, product