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Bye Bye Lines Serum™

IT turns back time!

Advanced Anti-Aging Wrinkle-Smoothing Miracle Concentrate
1 US fl. oz. / 30 ml /
$58.00
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Why You'll Love IT

This revolutionary, anti-aging miracle concentrate was developed with plastic surgeons to deliver 10 powerful clinical results to your skin in just 10 days! Infused with proprietary Drops of Light Optical Blurring Technology™ and powerful anti-aging peptides, caviar extract, sea water, hydrolyzed collagen and algae, the weightless wonder serum visibly erases the appearance of fine lines and wrinkles, plus improves the look of tone, texture, firmness, suppleness and elasticity. While deeply hydrating hyaluronic acid, argan oil and babassu oil restore moisture and aid skin barrier repair, vitamins A, C, E, B1, B2, B3, B5, B7, B9 and CoQ10 work synergistically with skin-brightening licorice root to restore the look of youthful vitality and radiance for your most beautiful complexion!

Key Benefits
  • Weightless serum lifts, firms and fills in wrinkles and fine lines
  • Powerful anti-aging peptides, caviar extract, collagen and algae deeply hydrate and improve skin barrier repair
  • Instantly restores skin’s natural glow by boosting radiance and vitality 
  • Clinically shown to deliver 10 powerful anti-aging results in just 10 days!
Ingredients
WATER, CYCLOPENTASILOXANE, CYCLOTETRASILOXANE, DIMETHICONE, ISODODECANE, VINYL DIMETHICONE/METHICONE SILSESQUIOXANE CROSSPOLYMER, GLYCERIN, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, HEXYL LAURATE, CYCLOHEXASILOXANE, OZOKERITE, PEG-10 DIMETHICONE, PETROLATUM, SODIUM CHLORIDE, CAPRYLYL METHICONE, CETYL PEG/PPG-10/1 DIMETHICONE, POLYGLYCERYL-4 ISOSTEARATE, POLYMETHYLSILSESQUIOXANE, POLYSILICONE-11, CAVIAR EXTRACT, TOCOPHEROL, THIAMINE HCL, RIBOFLAVIN, RETINYL PALMITATE, PANTOTHENIC ACID, PALMITOYL OLIGOPEPTIDE, NIACIN, FOLIC ACID, HYDROLYZED COLLAGEN, HYDROLYZED HYALURONIC ACID, COLLOIDAL OATMEAL, HYDROLYZED SILK, ALGAE EXTRACT, ALOE BARBADENSIS LEAF EXTRACT, CARNITINE HCL, BIOTIN, ASCORBIC ACID, PALMITOYL TETRAPEPTIDE-7, ORBIGNYA OLEIFERA SEED OIL, VITIS VINIFERA (GRAPE) SEED OIL, UBIQUINONE, SQUALANE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, MARIS AQUA/SEA WATER/EAU DE MER, PUNICA GRANATUM SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, NIACINAMIDE, MANGIFERA INDICA (MANGO) SEED BUTTER, COFFEA ARABICA (COFFEE) SEED EXTRACT, CAFFEINE, ARGANIA SPINOSA KERNEL OIL, ARBUTIN, ADENOSINE, ANTHEMIS NOBILIS FLOWER WATER, CAMELLIA SINENSIS LEAF EXTRACT, SNAIL SECRETION FILTRATE, CHRYSANTHEMUM INDICUM FLOWER EXTRACT, CHOLESTERYL CHLORIDE, CHOLESTERYL ISOSTEARATE, CHOLESTERYL NONANOATE, LACTOBACILLUS/HONEYSUCKLE FLOWER/LICORICE ROOT/MORUS ALBA ROOT/PUERARIA LOBATA ROOT/SCHIZANDRA CHINENSIS FRUIT/SCUTELLARIA BAICALENSIS ROOT/SOPHORA JAPONICA FLOWER EXTRACT FERMENT FILTRATE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, CUCUMIS SATIVUS (CUCUMBER) FRUIT EXTRACT, BETULA PLATYPHYLLA JAPONICA JUICE, HIBISCUS SABDARIFFA FLOWER EXTRACT, ARNICA MONTANA FLOWER EXTRACT, ALCHEMILLA VULGARIS EXTRACT, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, ACTINIDIA CHINENSIS (KIWI) FRUIT EXTRACT, PUERARIA LOBATA ROOT EXTRACT, MORUS ALBA FRUIT EXTRACT, MAGNOLIA KOBUS BARK EXTRACT, GLYCINE SOJA (SOYBEAN) SPROUT EXTRACT, DIOSPYROS KAKI LEAF EXTRACT, ARTEMISIA PRINCEPS LEAF EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, ACHILLEA MILLEFOLIUM EXTRACT, MARRUBIUM VULGARE EXTRACT, GENTIANA LUTEA ROOT EXTRACT, ARTEMISIA ABSINTHIUM EXTRACT, VERONICA OFFICINALIS EXTRACT, PRIMULA VERIS EXTRACT, MALVA SYLVESTRIS (MALLOW) EXTRACT, SORBITAN OLIVATE, BUTYLENE GLYCOL, HYDROGENATED LECITHIN, MENTHA PIPERITA (PEPPERMINT) LEAF EXTRACT, MELISSA OFFICINALIS LEAF EXTRACT, CINNAMOMUM CASSIA BARK EXTRACT, ILLITE, CHRYSIN, PENTAFLUOROPROPANE, CITRUS AURANTIUM DULCIS (ORANGE) OIL, CITRUS GRANDIS (GRAPEFRUIT) PEEL OIL, PERFLUOROHEXANE, N-HYDROXYSUCCINIMIDE, STEARETH-20, 1,2-HEXANEDIOL, ETHYLHEXYLGLYCERIN, ALCOHOL, PERFLUORODECALIN, CAPRYLYL GLYCOL, CITRIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE, CAPRYLHYDROXAMIC ACID, DISODIUM EDTA, PROPYLENE GLYCOL, CHLORHEXIDINE DIGLUCONATE, PHENOXYETHANOL, TITANIUM DIOXIDE (CI 77891), MICA (CI 77019).

How to Apply

Apply in the A.M. and P.M. onto clean skin, underneath or in place of your moisturizer, for hydrated, firmer, younger, more radiant-looking skin. Wear on face, neck and décolleté for powerful results instantly and more dramatic results over time.

How to Apply

Apply in the A.M. and P.M. onto clean skin, underneath or in place of your moisturizer, for hydrated, firmer, younger, more radiant-looking skin. Wear on face, neck and décolleté for powerful results instantly and more dramatic results over time.

Real Beauty. Real Results.TM

You’ll see 10 powerful, clinical results in just 10 days*:

  • 96% saw improvement in skin texture and smoothness*
  • 77% saw fine lines and wrinkles appeared less noticeable*
  • 100% showed improvement in skin barrier repair*
  • 92% said skin looked more radiant and healthy*
  • 92% said skin was infused with moisture*
  • 96% said skin looked more supple*
  • 77% saw pores appeared minimized*
  • 88% said skin felt younger and healthier*
  • 88% said skin appeared brighter and less dull*
  • 85% said skin looked and felt rejuvenated*

*Results observed in a clinical study

Customer Reviews

Bye Bye Lines Serum is rated 4.4 out of 5 by 32.
Rated 5 out of 5 by from Love it Smells great, feels great! Feels like silk. Works! The only thing negative is the cost. Ouch. It's a small bottle and even just using very little - as others noted - doesn't last long :(
Date published: 2017-01-13
Rated 5 out of 5 by from Buh bye to the crepeyness! The crepey lines under my eyes are GONE! The overall texture of my eye area is so much improved, I can hardly believe it! I have used nearly every product for eyes under $75 (my personal limit for any face product) and this is the best I have found, and it's not even specifically formulated for eyes alone! Love this stuff!
Date published: 2017-01-11
Rated 5 out of 5 by from Replenish I am 72 years young- don't want to look like a teenager but just needed to redefine and nourish some facial lines. This serum works for what I wanted and expected. Thank you, Jamie and the IT crew for making aging easier and pleasanter.
Date published: 2016-12-16
Rated 5 out of 5 by from Great Serum
Date published: 2016-12-04
Rated 2 out of 5 by from I had high expectations I continue to use the Bye Bye Lines every morning and evening, hoping that at some point I will see some form of results. I absolutely LOVE the IT products. This is the first time I've felt disappointed with my purchase. I will not re-order. Far too expensive with absolutely no visable results. I do like the No. 50 serum and will continue to use that product on my face. I will be 55 years in a month and have beginning signs of wrinkles and crows feet. Maybe this product works well on others but it's not for me.
Date published: 2016-12-01
Rated 5 out of 5 by from My new skincare! I have been paying a small fortune for Roden and Fields for a year and a half. During the recent friends and family sale I bought the Bye Bye skincare line since I love It makeup. Been using it for a month and love it. My eyes are finally no longer puffy and with the use of Bye Bye lines under my makeup each day my skin never looked better! Now I am 100% It girl! Loving my skin and my savings!
Date published: 2016-11-28
Rated 3 out of 5 by from Jury is still out.... I have been using the Feel the Moment serum and thought I would try this one. The Feel the Moment glides on so effortlessly. It almost feels as if the Bye-Bye Lines Serum tugs at my face when I apply it. I wouldn't think that that would not be something that would benefit wrinkles. Seems like it's stretches my skin to apply it. I'll keep at it for a few more weeks and maybe update my review.
Date published: 2016-11-26
Rated 5 out of 5 by from Great line I bought the foundation about 3 months ago and I love it. Moisture filled without oily. I bought the face creams and eye creams -- the line is just what I needed. The concealer with illuminator is wonderful.
Date published: 2016-11-23
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Questions & Answers

can I use this product to replace the confidence in a cream, not crazy with the confidence in a cream however, do love it products and trying to replace the confidence cream with something that help dryness and wrinkle I am 58 and live in Co dry country.

Asked by: TICA
Hi there, thank you so much for your question! These products can be used on their own along with paired together! Bye Bye Lines will add hydration and help reduce the appearance of fine lines over time, however IT is your true serum rather than a facial moisturizer. If you feel like IT gives you enough moisture than you can absolutely use IT on its own! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-12-19

Which of your products would help fade brown spots and reduce wrinkles. I am 64 years old have normal skin type.

Asked by: Pelicanlover
Hi there, thank you so much for your question! We recently launched our new Bye Bye Lines Serum. IT lifts, firms and fills in wrinkles/fine lines while working to deeply hydrate your skin! IT has vitamins and licorice root to really have a brightening effect on the skin all while improving skin texture, tone and elasticity! We think IT is just what you're looking for, take a look below! XOXO Molly https://www.itcosmetics.com/bye-bye-lines-serum-advanced-anti-aging-wrinkle-smoothing-miracle-concentrate
Answered by: IT Customer Care Expert
Date published: 2016-11-18

For now I can only afford one high end cream and wish to try your brand since i love your cc cream so much. Which one would you recommend? I would use it as a daily moisturizer under makeup or alone to correct redness & fine lines. I'm 38 with normal skin

Asked by: SMommie
Hi there, thank you for reaching out to IT Cosmetics! We are happy to recommend a product for you. IT sounds like you will love Confidence in a Cream. IT is a super moisturizing cream that has been clinically proven to reduce the appearance of fine lines and wrinkles. IT is also known to brighten, calm, nourish, and firm the skin for the look of more supple skin. You can absolutely use IT in combination with your CC+ Cream which will neutralize any redness. We hope you try IT out! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-10-17

Can Bye Bye Lines be used in eye area? I also use your new eye cream and confidence moisturizer . What order should I use them?

Asked by: walk the dog
Hi there, thank you for reaching out to IT! Bye Bye Lines Serum is intended to be used in the center of the face and blended outward. We recommend applying your Bye Bye Under Eye Eye Cream first, focused on the eye area. Then apply Bye Bye Lines Serum in the center of the face and blend outward. Allow these to fully absorb into the skin, then apply Confidence in a Cream to lock in the anti-aging properties and hydration. We hope IT helps! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-10-17

If I am using CC Veil Foundation which is a serum? Why would I need other serums? If I put a primer on my face and then use my CC Veil Foundation is the Serum Foundation even getting into my skin?  I am using Balm , Doonfidence and CC Veil Foundation

Asked by: Glenda Kay
Hi there, thank you for your question! CC+ Veil absolutely has many of the properties offered in a serum and will give you the same hydrating and anti-aging benefits while you wear IT. However, Bye Bye Lines Serum is offered as an individual serum specifically to be used during your skincare routine either in the morning or at nighttime to repair the skin's barrier, to reduce the appearanace of fine lines and wrinkles, and much more. While you wear CC+ Veil, your skin will absolutely absorb those benefits while being evened out by the color correcting properties as well. IT is your preference whether you choose to use a serum on it's own when you do not want any coverage, typically overnight. We hope IT is helpful! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-10-17

Hi! Will this aggravate Rosacea?

Asked by: Sandy13
Hello.  I am 54 and have VERY sensitive skin with light rosacea.  If I use the wrong products, my face lights up like a Christmas tree ornament!  I use LOTS of IT Cosmetics products including this product, the Bye Bye Makeup Remover blam, the confidence cream, their CC foundation and finishing powders, and my skin never breaks out, burns or turns red.  I have been using th balm and confidence cream for about a month now and my skin looks and feels great!  It really is amazing for me, because so many products are awful for me.  I love this line!!
Answered by: Janet62
Date published: 2016-10-28

I use Melting Balm , Confidence in a Cream, No 50 Serum Anti Aging Primer, why is this Serum different? I see at least 3 serums to use and my foundation is also supposed to be a serum. Getting confused on how or what to use and in which order?

Asked by: Glendak
Hi there, thank you for reaching out to IT! Bye Bye Lines is unique in that IT helps to improve skin texture, reduce the appearance of fine lines and wrinkles, improve skin barrier repair, create more supple skin, and reduce the appearance of pores. Bye Bye Lines Serum should be applied to cleansed skin to absorb directly into the skin for best results. If you are using all of these products, use Bye Bye Makeup to remove your makeup, cleanse and rinse. Use Bye Bye Lines Serum, and then apply Confidence in a Cream. We recommend using No. 50 Primer in the morning after your skincare routine and before your makeup application to prime for the day. We hope IT helps! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-10-13

Is this new bye bye lines serum now replacing the #50 or feel the moment?

Asked by: LadyLV
Hi there, thank you for your question! The new Bye Bye Lines Serum is not replacing any product we currently have, IT is just a new serum designed to reduce the appearance of fine lines and wrinkles. Bye Bye Lines Serum is designed to fit into your current skincare routine. No. 50 Primer is designed to blur the look of pores, smooth the skin's texture, and prep for makeup. We recommend using Feel the Moment Serum at night as a hydrating serum to nourish skin over night so IT is renewed the next morning. We hope IT helps! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-10-04
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