Brow Power™ Lift Pencil

IT’S YOUR MAGIC WAND OF LIGHT AND IT GIVES YOU THE LOOK OF A BROW LIFT IN 1 SIMPLE STEP!

Developed with leading Plastic Surgeons, Brow Power® Lift utilized micronized pigments to create ... Read more

Discontinued product

We regret to inform you that this product has been discontinued.

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Developed with leading Plastic Surgeons, Brow Power® Lift utilized micronized pigments to create light on the face. This illuminator is perfect on all skin tones and types and does not use glitter or shimmer for illumination.

Wherever you apply this pencil on your face, the micronized pigments instantly make that area look more lifted and youthful. When applied to the deepest part of a fine line or wrinkle, it instantly erases and blurs away how visible it is. It’s the perfect finishing step for the look of lift and illumination. Plus it’s packed with skin loving ingredients for younger-looking skin. Paraben-free, Fragrance-free, Phthalate-free and Sulfate-free.

  • Infused with Anti-Aging Ingredients.
  • Universal, transforming shade that works with all skin tones with both matte and pearl finish in one dual-ended pencil.
  • No glitter or shimmer which can actually make you look older.
  • Eyes appear more bright and awake, brows appear more lifted, lips appear fuller.
Apply Brow Power™ Lift to areas you want to look more lifted, and then lightly blend with fingers. For the look of a more lifted brow: Use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair, from the start of your brow to the end (tail). Once applied, lightly blend and pat in the illuminator with fingers along the entire area ¼ inch above and below the length of your brow. The illuminator is natural looking, soft and invisible to the eye, but attracts light to the area both above and below your eyebrows, creating a more lifted, youthful look.
MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), ISOTRIDECYL ISONONANOATE, PHENYL TRIMETHICONE, DIISOSTEARYL MALATE, OCTYLDODECANOL, OLEYL ALCOHOL, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, DIPENTAERYTHRITYL HEXAHYDROXYSTEARATE/HEXASTEARATE/HEXAROSINATE, LANOLIN, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, PHENOXYETHANOL, TOCOPHERYL ACETATE, METHYL METHACRYLATE CROSSPOLYMER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, SILICA, SOLUBLE COLLAGEN, RETINYL PALMITATE, TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED COLLAGEN, HYDROLYZED SILK, [+/-: IRON OXIDES (CI 77492, CI 77491, CI 77499), CARMINE (CI 75470)].
Rated 5 out of 5 by from Eye Magic This is a great product. It definitely brightens your eye area in a realistic subtle way. Great highlighter - made my eyes appear more rested. Will def be buying again.
Date published: 2020-03-01
Rated 5 out of 5 by from A must have! I don't leave the house without putting this on first. Fabulous product, a must have.
Date published: 2020-02-07
Rated 5 out of 5 by from Great two-in-one! I LOVE this pencil...so much so that I ordered 5 when they were on sale! Unlike many who said the caps on each end cracked, mine have not. Pretty shade that is suitable for women of all ages. I used to use a pink or peach shadow just under my brows but now I use the radiance end of this pencil.
Date published: 2020-02-03
Rated 5 out of 5 by from Love it! Glides on and great color Very nice pencil , I love both sides and that you can use both cream and shimmer in one pencil
Date published: 2019-12-16
Rated 5 out of 5 by from FAVOURITE FOR EYES I started using this under my Brows and loved the colour and texture so much that I started using as eyeshadow! Stays on ALL DAY and brightens up my whole face. I just came to purchase and it’s SOLD OUT so everyone else must love it as much as I do.
Date published: 2019-12-15
Rated 4 out of 5 by from Brow Power and Lift pencil I love this Brow lifter. I wish that I could also buy just the shimmering end on its own. I use it as an eye shadow. Just the perfect amount of shimmer, not too sparkly.
Date published: 2019-12-13
Rated 5 out of 5 by from BROW POWER DELIVERS It does what it is meant to do; brightens and opens my eyes
Date published: 2019-11-17
Rated 5 out of 5 by from Versatile highlighter This pencil is great for lifting the brows and for highlighting the eyes. It is long lasting and the perfect touch. I also use it the enhance the Cupid’s bow on my lips. Excellent product for the price
Date published: 2019-11-08
Rated 4 out of 5 by from Instant Line Minimizer I will never be without this product: The brow highlighter gives instant visual lift! It also minimizes facial lines and darkness with natural illumination. Gifting this to girlfriends. I would have given this product 5 stars ⭐️ but it did not come with a sharpener. For the price point a sharpener should be included.
Date published: 2019-10-28
Rated 5 out of 5 by from Every day must have! This is part of my every day makeup regimen. Provides a nice lift to brow line and blends well with light to medium toned skin.
Date published: 2019-10-26
Rated 5 out of 5 by from Best eyebrow highlighter Love this pencil for making my eyebrows looked lifted and more refreshed. I like both sides of the pencil. I use the matte for everyday and the shimmer side when I am more dressy. Don't stop making this!
Date published: 2019-10-09
Rated 5 out of 5 by from Light in a pencil Love this pencil! It does exactly what it says it will do. It gives the right amount of lift and light right where I want it. I even add a little shimmer to the inside corners of my eyes for a more awake look.
Date published: 2019-09-29
Rated 5 out of 5 by from Love IT I've been using the Brow Power pencil for 2 years now and after watching the how-to video on the It Cosmetics website, I decided to give this a try. I love it, especially for the area above the brow. It helps define the brow and provides a finished professional look.
Date published: 2019-09-21
Rated 5 out of 5 by from Holy Grail! I’ve repurchased at least 4 times and have extras on hand just in case. This is the best brow lift pencil out there. It blends so well and really does what it claims. Please don’t ever discontinue this!!!
Date published: 2019-08-23
Rated 5 out of 5 by from Great, but I don't use it on my brows! I have no idea how this pencil works on the eyebrows. I only know that it works fantastically on my undereye area, where the bags and blue lines exist, no matter how much sleep I receive. I am a fair skinned blonde that tans to a pinkish/tannish colour. I do not tan brown. This pencil does a fantastic job of matching my undereye skin colour perfectly, and it covers my blue circles better than anything else I have tried. No, it does not completely cover my bluish undereye circles, but it does make them less noticeable. Also, it does not settle into any of the wrinkles/crepe paper type skin under my eyes. Other concealers do, perhaps because they have more liquid in them and thus spread out more easily? If you wish to blend this out, it must be done immediately after application, or it will set firm. I do not use the sparkly highlighter part, only the solid colour. I wish this came without the sparkly half. However, I am so glad to find something that covers my blue undereye circles so well that I will purchase this anyway, even if half of it is wasted.
Date published: 2019-07-21
Rated 5 out of 5 by from Awesome product I really love IT products. My first purchase was eyeliner and mascara. Loved them! Now on to eyebrow pencil. I really like the eyebrow pencil as well. Taupe is very close to my hair color and the pencil makes applying my eyebrows easy!
Date published: 2019-07-18
Rated 5 out of 5 by from Easy to use and great results I love the Brow Power & Lift Pencil. The Lift pencil is great to hide lines as well.
Date published: 2019-06-06
Rated 5 out of 5 by from Makes my eyes look wide awake and younger! This is my 3rd purchase of this pencil because I love it! I use the highlighter side in the inner and outer corners of my eyes and under them instead of concealer and the results are wonderful. I also use it under and over my eyebrows, down the center of my nose and at the bow and corners of my lips. It brightens my face, makes me look younger and doesn’t cake in my creases. I don’t use the matte side of the pencil and wish it was available in highlighter only.
Date published: 2019-05-04
Rated 5 out of 5 by from Totally in awe Just received brow lift pencil. Absolutely amazed how it lifted brow visually. I am a medium blonde...with greys in my brows...applied universal pencil....true to my color and covered greys. Didn't think could look more real until i applied the brow lift!!! Shadow even looks better. Wow. Use several products....all great. This is a real game changer at 67. Thank you Jamie!!!!
Date published: 2019-02-21
Rated 2 out of 5 by from Average product with flaws I agree with a previous reviewer that stated that the caps on either end of the product crack, for no apparent reason other than it appears they are poorly designed and/or made of an inferior plastic (they were not dropped or handled roughly). The caps have multiple cracks in them along the length of the cap, and eventually will split open completely. This is really a defect in the product and IT should offer to replace it. Also the sharpener that comes with it is really not a great sharpener. It comes apart easily in pieces, and doesn't sharpen smoothly, like a quality sharpener should. I love most IT products (and I have many), and although this pencil is creamy (the shimmer side is more creamy than the matte side, which pulls a little), I don't find this pencil to be up to the standards that IT cosmetics has for it's other products. A cheaper drugstore brand would easily meet or exceed the quality of this product.
Date published: 2019-01-24
Rated 5 out of 5 by from It's a hit! I love this brow pencil! It goes on smoothly, and if you make a mistake you can use you finger to correct, but yet it stays on all day. Brought it to my Zumba class for my friends to try.....they all went to Ulta after class to buy!
Date published: 2018-12-18
Rated 4 out of 5 by from Love the product, hate the caps that quickly broke I have been using this for two months or more and have yet to need to sharpen it. So that's great value for the price. Love the creaminess that blends quickly and easily. My problem is that both caps have long and multiple cracks in them. This happened quickly with a product that lives in a drawer except while being used. It was never dropped or rough up in any way. I noticed the sample at Ulta was also cracked although that would be more understandable than my personal pencil. It's not great for any trip, with the cracked caps. I assume it's no longer sealed and the product may age quicker than it should.
Date published: 2018-11-15
Rated 5 out of 5 by from I bought this a year ago, have run got to have another one
Date published: 2018-11-09
Rated 5 out of 5 by from Good coverage I like the way to helps with the shadows in the creases of the eye. Very easy to use.
Date published: 2018-08-10
Rated 5 out of 5 by from excellant brow tool love the matte finish as well as the pearly end, both have their purpose..i did one eye against the other..the eye with brow power pencil seemed to lift the appearance of the eye overall. and in a subtle way.. I love IT !!
Date published: 2018-07-19
Rated 5 out of 5 by from LOVE!!! I bought this when IT was having a sale. OMG I can’t tell you how much I love this product. I will definitely buy it again. I use both sides depending on where I am going.
Date published: 2018-07-17
Rated 5 out of 5 by from I have enjoyed the double side brow pencil. I love the fact that one end is for radiance and the other end is matte.
Date published: 2018-07-12
Rated 4 out of 5 by from Love the radiance side I bought this mainly for the radiance side and i love it. I dont use the matte side much simply bc im still young and dont need it but i love the lift the radiance side gives me i even use it in the crners of my eyes for extra and under my bottom lashes for a brighter more awake look. Love this product
Date published: 2018-07-07
Rated 3 out of 5 by from Disappointed While I love every product of yours that I have purhased, I’m not seeing any benefit or difference with this pencil, sorry to say! I have recommended your products to many people but can’t recommend this.
Date published: 2018-07-03
Rated 5 out of 5 by from Universal eye brow pencil and brow lefter are great product.glad i found this product
Date published: 2018-05-18
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