Search It
Menu
Sold Out Almost Gone Best Seller Online Exclusive New Shades New Shade New
XOXO Jamie
"I hope you love this true beauty innovation as much as I do and it brings you joy every day!" XOXO jamie

Bye Bye Under Eye™ Eyelift in a Tube™

IT’s your magic eraser!™

Dual Ended Full Coverage Anti-Aging Concealer & Brightener
0.19 US fl. oz. / 5.39 ml /
$29.00
Shade:
  • medium

    medium

  • tan

    tan

  • rich

    rich

  • medium

    medium

  • tan

    tan

  • rich

    rich

View Details
+ Shopping List
Why You'll Love IT

Developed with plastic surgeons, this dual-ended magic eraser features your best-selling, award-winning Bye Bye Under Eye™ Concealer and Hello Light™ Liquid Brightener for instant skin-perfecting results and more open, younger-looking eyes. While the highly pigmented, full-coverage concealer improves the appearance of wrinkles and camouflages the look of dark circles, redness, hyperpigmentation, broken capillaries, age spots and discoloration, the liquid brightener utilizes proprietary Drops of Light Technology™ to add a subtle touch of radiance and bring your best features forward. These game-changing formulas are loaded with anti-aging ingredients including hydrolyzed collagen, peptides and antioxidants for younger-looking skin—making this 2-in-1 product a must-have for every IT Girl’s makeup bag, and your secret weapon for creating your most beautiful you!

For a flawlessly radiant complexion, use Bye Bye Under Eye™ Concealer as a spot-concealer or all-over foundation, and the Hello Light™ Liquid Brightener on areas of your face you wish to enhance with the look of light and lift, including under your eyes, the center of your forehead, on top of your cheekbones and straight down the bridge of your nose.

Key Benefits
  • Your best-selling, award-winning concealer and liquid brightener, all in one!
  • Full-coverage, highly pigmented concealer never creases or cracks
  • Brightener with Drops of Light Technology™ adds a subtle touch of radiance
  • Anti-aging peptides, antioxidants and hydrolyzed collagen for younger-looking skin
Ingredients
Hello Light™ Liquid Brightener Ingredients: Water(Aqua), Glycerin , Glycereth-26, Propylene Glycol, Caprylyl Methicone, Diethylhexyl Carbonate, Dimethicone, Isohexadecane, Isododecane, Isostearyl Isostearate, Neopentyl Glycol Diheptanoate , Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Isostearyl Palmitate, Polymethyl Methacrylate, Sodium Chloride, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Phenoxyethanol, PEG-10 Dimethicone, Tocopheryl Acetate, Polyhydroxystearic Acid, Disteardimonium Hectorite, Magnesium Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Propylene Carbonate, Ethylhexylglycerin, Sodium Hyaluronate, Methylisothiazolinone , Vegetable oil, Hydrolyzed Collagen, Ascorbyl Palmitate, Niacinamide, Aloe Barbadensis Leaf Juice, Persea gratissima (Avocado ) Oil, Punica grantum seed oil, Perfluorodecalin, Butylene Glycol , Camellia Sinensis(Leaf) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cholesteryl Chloride, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Chrysin, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil , Hydrolyzed Pearl, Maris Sal, N-Hydroxysuccinimide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Retinyl Palmitate, Steareth-20, Tocopherol, Vitis Vinifera (Grape) Seed Extract, Magnesium Ascorbyl Phosphate, Simmondsia chinensis ( Jojoba ) Seed Oil, Hydrolyzed silk, Alumina, Triethoxycaprylylsilane . May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491). Bye Bye Under Eye® Concealer Ingredients: Caprylic/Capric Triglyceride, Bis-Diglyceryl polyacyladipate-2, VP/Hexadecene Copolymer, Cetyl Alcohol, Silica Dimethyl Silylate, Ozokerite, Phenoxyethanol, Aqua, Ascorbyl Palmitate, Tocopherol, Tocopheryl Acetate, Magnesium Ascorbyl Phosphate, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Cholesteryl Chloride, Chrysin, Glycerin, Hydrolyzed Collagen, N-Hydroxysuccinimide, Niacinamide, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Retinyl Palmitate, Sodium Hyaluronate, Steareth-20.May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

How to Apply

Apply a small amount of concealer and gently blend using your fingertips or favorite IT Cosmetics™ brush. Apply brightener to areas of your face that you wish to appear lifted, add light to or bring forward for an instant youthful look. Use on bare skin or over foundation.

Beauty Tips

For the look of an instant eye lift, apply a small amount of concealer from the tube onto your eye area, then gently blend in circular motions using your Heavenly Luxe™ Dual Airbrush Concealer Brush #2. Then, using the wand on the other side of the tube, tap the liquid brightener underneath your eyes and along the inner corners to create a youthful, eye-opening effect.

How to Apply

Apply a small amount of concealer and gently blend using your fingertips or favorite IT Cosmetics™ brush. Apply brightener to areas of your face that you wish to appear lifted, add light to or bring forward for an instant youthful look. Use on bare skin or over foundation.
XOXO Jamie XOXO jamie
"I hope you love this true beauty innovation as much as I do and it brings you joy every day!" XOXO jamie

Customer Reviews

Bye Bye Under Eye Eyelift in a Tube is rated 4.9 out of 5 by 27.
Rated 5 out of 5 by from The BEST ConcealerI Have Found! I bought this a few months ago and am amazed at how well both the concealer and highlighter work. I have the concealers in tubes, every single one that It! makes. However, this product is better than all of them. Easier to apply and both products glide on easier than the products in the tubes. This is one of those "Can't live without" products. Please don't ever discontinue!! You have a winner here, Jamie!
Date published: 2017-04-15
Rated 5 out of 5 by from OMG, this is seriously a fountain of youth I'm 65 years old and have been using cosmetics since I was 15. I never thought I would find the truly PERFECT under eye cover, but this is amazing. I'm practically without words to describe how incredible this product works. I'm very happy with all my IT cosmetics, but this one is pure GENIUS.
Date published: 2017-04-13
Rated 5 out of 5 by from GREAT PRODUCT IN A TUBE I recently was in Ulta and found this little gem. I absolutely love it. The moisture is so beautiful and the highlight does its job. Also, it is so convenient to use and carry. Please do not ever discontinue this product in this tube.
Date published: 2017-03-02
Rated 5 out of 5 by from Full to medium coverage ,but feels light I have probably 10 concealers and I always gravitate towards this one. It really feels so light on, like you almost doubt it's going to look good and cover all the imperfections but IT works! Definitely repurchashing!
Date published: 2017-03-01
  • y_2017, m_4, d_24, h_7
  • bvseo_bulk, prod_bvrr, vn_bulk_1.0.0-hotfix-1
  • cp_1, bvpage1
  • co_hasreviews, tv_3, tr_24
  • loc_en_US, sid_10000010, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 47.29ms
  • REVIEWS, PRODUCT

Questions & Answers

I don't know exactly how to use the brightener of this product. Of course I am aware of how to use the concealer but what is the brightener for? And do you recommend applying it over or under the foundation?

Asked by: SwissMiss
Hi there, thank you for your question! We are happy to help with IT! Eyelift in a Tube features both Bye Bye Under Eye Concealer and Hello Light Brightener. Both products are meant to be used together over top of your foundation! Apply Bye Bye Under Eye using the wand in 3 dots in a triangle formation under each eye. Then use the Hello Light Brightener Wand and apply in 3 dots as well, in between the dots you applied using Bye Bye Under Eye. Blend IT out by blending together and in an upward and outward direction for a lifted, brightened appearance! Hello Light Brightener adds a touch of brightness to create natural contrast to the face. We hope you try this method out! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-04-02

Is the shade Fair in the Bye Bye eyelift tube lighter then the shade light in the Bye Bye concealer?

Asked by: munchakee
HI there, that's a great question! The shade included in the fair Eyelift in a Tube is the same as our Light shade in Bye Bye Under Eye, since there are just four shades in IT we do suggest it for fair, ultra porcelain skin tones. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-03-19

I have a light neutral skin tone. I want to brighten my under-eyes. Which shade should I purchase?

Asked by: SamSauce
Hi there, thank you for your question! To assist with brightening the under eyes, we recommend using Eyelift in a Tube in the Fair shade! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-03-19

Really having a hard time choosing a color for me. I have light skin with neutral undertones (think Jessica Biel coloring) - what do I go with? 

Asked by: SamSauce
Hi there, we're happy to match you to IT! Based on your complexion, we recommend using Eyelift in a Tube in the shade Light/Medium! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-03-19

I have an older version of this product and the color on the tube says "Neutral Medium" - is that the same as the Fair/Medium? Or closer to Light?

Asked by: DebF
HI there, that's a great question! If your previous tube said Neutral Medium then we suggest purchasing the Light-Medium shade as this will match perfectly! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-03-19

Can it be put on the eyelid as well?

Asked by: Senior
Hello there, thanks for reaching out to us! You can absolutely use a light application of this on the eyelid, IT makes a perfect eyeshadow primer and helps to even out skin tone! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-04-02

I want to try this but I'm torn on the color. I'm fair to light not light to medium. I'm afraid the light will be too light and the light to medium will be too dark. Which should I choose? Do i go lighter. Or is there a light color?

Asked by: Sophie
Hi there, thank you for your question! The concealer shades are formulated to be 1-2 shades lighter than the complexion shades. Based on your preference, we recommend using Fair if you like a very bright under eye. If you want coverage but want your concealer to blend into your foundation, we recommend using Light-Medium. We hope IT helps! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-03-19

I have under eye bags (prominent ) will this product help?

Asked by: Skeeter1
Hi there, thank you for reaching out to us! Eyelift in a Tube will absolutely help to brighten the under eye area and create the illusion of a lifted under eye. Use the Bye Bye Under Eye wand to apply 3 dots of product under each eye. Use the Hello Light Brightener end to place 3 more dots in between the ones you have already applied. Blend IT out together to create a brightened under eye look. We hope you try IT out! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-04-07
  • y_2017, m_4, d_24, h_6CST
  • bvseo_bulk, prod_bvqa, vn_bulk_1.0.0-hotfix-1
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_8
  • loc_en_US, sid_10000010, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 46.79ms
  • QUESTIONS, PRODUCT