Bye Bye Under Eye Illumination Anti-Aging Concealer

it’s your life-changing concealer—illuminated!

Full Coverage Anti-Aging Waterproof Concealer

$26.00

“The look of great skin means more than great coverage. Great skin also has the look of light! This is your full-coverage anti-aging concealer with Drops of Light Technology™ to give you a younger-looking, brighter complexion.”

Bye Bye Under Eye Illumination Anti-Aging Concealer

it’s your life-changing concealer—illuminated!

Full Coverage Anti-Aging Waterproof Concealer
0.40 US fl. oz./12 ml

$26.00

$26.00

Availability:

In Stock

Bye Bye Under Eye Illumination Anti-Aging Concealer

it’s your life-changing concealer—illuminated!

Full Coverage Anti-Aging Waterproof Concealer

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Bye Bye Under Eye Illumination Anti-Aging Concealer is rated 4.5 out of 5 by 754.
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Why You'll Love IT

Experience everything you love about your #1 best-selling*, award-winning concealer—plus Drops of Light Technology™ for a lit-from-within glow—all with one product, now in 12 true-to-skin shades!

Bye Bye Under Eye Illumination also features proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants, to improve the appearance of wrinkles and effectively conceal the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. Finally, a multitasking, full-coverage concealer that makes your skin look younger—and more luminous!

*#1 concealer formula for IT Cosmetics brand in the US.

IT Cosmetics partners with plastic surgeons to develop skin-loving solutions and clinically tested formulas.

Key Benefits
  • #1 best-selling*, award-winning concealer with Drops of Light Technology™ for instantly brighter-looking skin
  • Covers everything without creasing or cracking
  • Now available in 12 true-to-skin shades
  • Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, antioxidants, hydrolyzed collagen and hyaluronic acid
  • Clinically tested to make your skin look younger!
Ingredients
Key Ingredients:
Collagen: Skin-firming protein that supports elasticity for a youthfully smooth appearance.
Antioxidants: Help reduce the appearance of the visible signs of skin damage and aging.

Full Ingredient List:
CAPRYLIC/CAPRIC TRIGLYCERIDE, BIS-DIGLYCERYL POLYACYLADIPATE-2, VP/HEXADECENE COPOLYMER, CETYL ALCOHOL, SILICA DIMETHYL SILYLATE, OZOKERITE, PHENOXYETHANOL, AQUA/WATER/EAU, ASCORBYL PALMITATE, TOCOPHEROL, TOCOPHERYL ACETATE, MAGNESIUM ASCORBYL PHOSPHATE, CHOLESTERYL NONANOATE, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL CHLORIDE, CHRYSIN, GLYCERIN, HYDROLYZED COLLAGEN, N-HYDROXYSUCCINIMIDE, NIACINAMIDE, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, RETINYL PALMITATE, SODIUM HYALURONATE, STEARETH-20, [+/-: MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77492, CI 77491, CI 77499)].
How to Apply & Beauty Tips
Real Results
“The look of great skin means more than great coverage. Great skin also has the look of light! This is your full-coverage anti-aging concealer with Drops of Light Technology™ to give you a younger-looking, brighter complexion.”

How to Apply

Bye Bye Under Eye Illumination Anti-Aging Concealer

How to Apply

Warm, tap, blend! Warm a tiny amount with fingers, tap onto skin and blend using your favorite IT Cosmetics makeup brush. Can also be worn as a foundation.

Beauty Tips

Using your IT Cosmetics Heavenly Luxe™ Dual Airbrush Concealer Brush #2, blend Bye Bye Under Eye Illumination around your eyes, nose and lips to instantly erase the look of imperfections. Set with Bye Bye Pores™ Poreless Finish Airbrush Powder for a pore-blurring, shine-free finish that lasts!

Understanding Your Undertone

Warm
You tan easily in the sun, and gold jewelry makes your skin glow! The veins on your wrists look green.

Neutral
Both gold and silver jewelry flatter your skin! You can tan in the sun but sometimes burn. The veins on your wrists look blue and green.

Cool
Silver jewelry complements your skin! You burn easily in the sun—and when you roll up your sleeves, your veins look blue.

We’ve made it easier than ever to find your perfect shade of Bye Bye Under Eye Illumination by including an undertone indicator in each of the 12 shade names: W (warm) N (neutral) and C (cool).

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

All-Day Wear – up to 24 hours

  • 93% say product provides full coverage*
  • 86% say product corrects the look of imperfections*

*Results observed in a consumer study.

Humidity-Proof & Waterproof

Customer Reviews

Rated 2 out of 5 by from Not as good as the original I though "oh good they have put my favorite product into a new container so I wont lose the cap. Not so. Too many color choices. I got my usual medium. It was not the same color or product.. Thinner and no real coverage like the original. I'm looking into other brands.
Date published: 2019-09-20
Rated 5 out of 5 by from It's like magic I bought this with high hopes that it would cover up my dark circles, omg did it ever!! I was Shocked,I love It, highly recommend it to anyone with circles or dark spots,
Date published: 2019-09-19
Rated 2 out of 5 by from Too wet I purchased this a couple weeks ago. Love the color and coverage, but I could never get it to set even with powder. My liner and mascara continued to run all day. Returning
Date published: 2019-09-17
Rated 5 out of 5 by from Amazing I always have dark circles under my eyes and this is the only thing that takes them away!!! I will forever buy this!!
Date published: 2019-09-09
Rated 5 out of 5 by from Best stuff on earth I got a sample and I’ve been using it for months. A little bit goes a loooong way. It’s wonderful! I love the thick consistency. It goes on so nice and stays put. Best of all, it covers anything and everything. Great for oily skin!
Date published: 2019-08-26
Rated 5 out of 5 by from Can’t live without!!! I’ve been using this product for a couple years now. I have it on auto ship. There would be nothing to replace this Amazing product if I Ran Out!! It covers my very dark under eye circles and the redness on my cheeks! It’s a bit thick but you just but it on the back of your hand and use a brush to apply to the area you want to cover..... ♥️
Date published: 2019-08-08
Rated 5 out of 5 by from Great Concealer I love the waterproof concealer. I only use a tiny tiny dot and dab it on 2 fingers, then dab that under each eye. Coverage is excellent and lasts. I’ve even used it on a brown age spot on my leg, a scar on my shin and spider veins behind my knee. It is truly amazing.
Date published: 2019-08-07
Rated 1 out of 5 by from Unfortunately this product did not work for me. Fails in every way. Does not conceal dark circles, does make my fine lines extra creasy, and feels way too heavy when wearing it. It also accentuated the wrinkles and flaws under my eyes.
Date published: 2019-07-24
Rated 5 out of 5 by from best concealer Having a lot of red in my face I recommend this as the best concealer for everyone
Date published: 2019-07-01
Rated 5 out of 5 by from Great coverage for darkness AND fine lines! This concealer covers shadows under my eyes. It is a little thick & tacky to the touch, but the tackiness prevents fine lines from showing, which I love! When I brush my IT powder over my eye area, it is smooth and matte. If you prefer more shine, just rub in the concealer & leave it.
Date published: 2019-06-28
Rated 2 out of 5 by from I’ve been using for the past couple of years. I don’t know if they changed their ingredients or it is a different anti-aging concealer, but the coverage is very light and not like it used to work. Very disappointed!!! The tube is different,
Date published: 2019-06-24
Rated 2 out of 5 by from Great Product but.......The tube split ! The tube split and caused a great loss of product all over my fingers. I taped it back together and I hope it will stay. I love the product but the tube should not have done that.
Date published: 2019-06-17
Rated 5 out of 5 by from Wonderful coverage! Covers the dark circles and scar over my eye very well. Isn't clumpy and doesn't just settle into the fine lines.
Date published: 2019-06-13
Rated 5 out of 5 by from Wonderful concealer I have very dark circles under my eyes and I'm always looking for the perfect concealer that will not only cover, but stay in place all day, not dry out the skin under my eyes and not settle into the creases. Some reviews have said bye bye under eye is too thick to rub around eyes, it actually is, but you use the teeny tiniest bit and pat it in and it's perfect. Best concealer I've ever used for any price. The small tube will last a long time since you use such a tiny amount.
Date published: 2019-06-08
Rated 5 out of 5 by from Really brightens up my tired eyes! This has become a go-to product for me. With my aging skin, I sometimes need a brightness booster/ concealer to look more awake. This product had a slight learning curve, because it is thicker than anything I have used previously, and I'm a big makeup buff! But this stuff has no equal! I didn't know about it before I received it as a free sample, or even about IT Cosmetics for that matter, but now this concealer has become a must-have in my makeup routine, especially on days when I wake up looking tired or have dark under eyes or bags under my eyes. Love love love it!!! Don't be discouraged if it takes a couple tries. A little bit goes a loooong way!!! Great value!!
Date published: 2019-06-04
Rated 4 out of 5 by from Good concealer i use this product and this stuff is pretty serious.While advertised as an under-eye illuminator, it's really a heavy duty-concealer that can be used for under-eye dark circles or blemishes. My only caution is that it's easy to cross the line from the "natural look" to looking like your'e wearing foundation if you apply it liberally. However, it has great staying power and really gets the job done. I'm very pleased with the quality and efficacy for the price.
Date published: 2019-06-01
Rated 5 out of 5 by from Good product for dark circles and redness My skin naturally tends to be very red as well as I have dark circles under my eyes from never getting enough sleep (at least until the kids are older). I was very happy to find this product. Not only did it cover the redness, but it helped my eyes look brighter. I may feel exhausted, but at least I won't look it!
Date published: 2019-05-31
Rated 5 out of 5 by from Great Coverage! I hadn't tried IT products before and I.recieved a sample in one of my Ipsy bags. I LOVE IT! Wonderful coverage and a little goes along way. Definitely reccomend trying it.
Date published: 2019-05-31
Rated 5 out of 5 by from Bye Bye Under eye illuminator aka age concealor Anyone reading this either knows or will know how great this little tube goes a long way. Just 1 small pen head dot will cover your entire face flawlessly! I use the under eye line eraser with this product to smooth the small lines. I am over 65 judge for yourself.
Date published: 2019-05-27
Rated 4 out of 5 by from Great but smaller amount for same $$. I love the illuminating concealer however I noticed it is now in a smaller package for the same price.
Date published: 2019-05-25
Rated 5 out of 5 by from Love this product I just love this product. It goes on smooth and covers up any blemishes or redness that I have on my cheeks. I use it just about every day. When I just want to wear light make up, I use this for touch ups. I would highly recommend this product if you have a lot of redness in your cheeks because it's coverage is fantastic.
Date published: 2019-05-23
Rated 5 out of 5 by from I like it! I am a pregnant mom of two. My normal is tired. I have dark circles under my eyes. I tried this concealer and I really like it! It has a slight shimmer to it. Covers up my dark circles and makes me look more like myself again!
Date published: 2019-05-23
Rated 3 out of 5 by from Great for brightening my under eyes...but For me; like all concealers, it made me look dry and crepey as the day went along
Date published: 2019-05-22
Rated 5 out of 5 by from Amazing AMAZING. I was a little worried when it came out of the tube like clay. Gentle rubbed and it softened up and went on nicely. A little goes a long way! I got out a little too much (because of the clay texture) but was well worth it. Read that it can also be used over entire face so I went ahead and covered face with extra. This stuff is amazing. Covered up every skin spot with one layer. Couldn't even see my dark eye circles. Blended well with my skin and didn't come off cakey at all. I am so happy to have this product.
Date published: 2019-05-20
Rated 5 out of 5 by from Bye Bye Under Eye Illumination Anti-Aging Conceale The concealer hides my under eye circles, but I also use it to conceal blemishes. It is so light that you could use it as a foundation on your whole face. The fact that it is so light does not discount the heavy duty job it does! Hides my restless nights and after using the concealer I am bright eyed! It blends and layers well. Did not crease, even after wearing it during my sweaty workouts! I use the 10.5 light and it matched perfectly with my cool undertones. I have used heavy concealers in the past and they either caked up or just couldn't get the job done without looking obvious! I just can't stop raving about IT Cosmetics. Telling all my friends about this well rested look in a tube!
Date published: 2019-05-20
Rated 5 out of 5 by from Best new concealer to hit the market in years I was already a huge fan of this brand long before participating in this promotion. To give this a fair try before giving my opinion, I used it three different ways. One just clean face and a couple dabs of this. The 2nd was with my normal make up routine and the 3rd way was with a sample of another foundation I had laying around. The first trial I learned the hard way, a little goes a long way. Which is great dont get me wrong, it's just a very pleasant surprise compared to my old concealer. So just plain face and a little under my eyes and dab here and there for scars, and I was/am so happy with the results. Even with huge almost black baggy eyes, this wonderful magic in a bottle made it all better. And made me feel like a million bucks. This I could really get used to. 2nd trial was with my normal routine and again it's like magic. I swear it's just pure magic. I can almost watch the years of sleepless nights fade away and rewinding my face 20 years! Third and final trial was with a sample of a new foundation. Well new foundation was awful. I ended up basically taking it off and just wore this under my eyes and I was off and still felt great about my appearance. Even with all three trials, this product excelled in each one. My favorite being the no makeup except for a little of this, and i still look and feel like I spendt 45mins on my makeup. I would absolutely reccomend this to anyone and everyone. And will be placing my order very soon for this, thats for sure!! It's rhe best concealer I have tried and honestly the best to hit the market in many years! The coverage is superior compared to otners, spreads so well with just a little bitty tad bit, seems to blend itself in very well with whatever I am wearing that day or just plain skin. I am sold. I was not aware of this particular concealer prior, but I will definitely be buying and not using anything but this product from here on out.
Date published: 2019-05-19
Rated 5 out of 5 by from Great coverage This concealer is the best that I have ever used. It makes your eyes look brighter while also providing excellent coverage of dark circles under your eyes.
Date published: 2019-05-16
Rated 4 out of 5 by from Definitely a must buy Bye Bye Under Eye Illumination Anti-Aging Concealer has been extremely beneficial! I seriously recommend this product to everyone, at least give it try, you will be pleasantly surprised
Date published: 2019-05-14
Rated 5 out of 5 by from THE BEST concealer The It Cosmetics Bye Bye Under Eye Concealer Illumination works wonders for fine lines and especially for dark under eye circles! it's easy to blend with any other foundation or makeup and blends easily with a sponge, brush, or just a finger! This is my new go to concealer for my dark under eye circles!
Date published: 2019-05-14
Rated 5 out of 5 by from I am impressed... I have been very impressed with the results of this Bye Bye Under Eye Illumination Anti-Aging Concealer from IT Cosmetics. My dark circles are greatly improved and I especially appreciate that it does not settle into the crevices around my eyes...so my eye area now looks younger.
Date published: 2019-05-13
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Questions & Answers

Print

How can I know my color I’m 39 yrs old I have try to many products 

Asked by: Liz 39
Hi there, thank you for your question! We would love to speak with you further to suggest the right shade for you. We invite you to Live Chat with us at itcosmetics.com so we can discuss your skin and make the best recommendations for you. We are available on Live Chat Monday-Thursday 8am-7pm and Friday-Saturday 9am-5pm EST. We look forward to speaking with you! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2019-01-12

Does this do anything to help with under eye bags?

Asked by: Tee64
Hi there! Thank you for your question. Bye Bye Under Eye Illumination™ offers anti-aging full coverage that will camouflage imperfections including dark circles, bags, and hyperpigmentation. To treat your under eye, you can also add Bye Bye Under Eye Eye Cream beforehand. Bye Bye Under Eye Eye Cream is focused on de-puffing the under eye area and brightening. IT contains cooling ingredients such as cucumber and caffeine to awaken and calm the undereye. We hope this helps! XOXO Tina.
Answered by: IT Customer Care Expert
Date published: 2019-02-12

Hi, I wear bye bye foundation full coverage moisturizer in fair light. What color concealer would you recommend & is it only meant for under eye darkness or can u apply under eye, down side of bridge of nose & diagonally across cheek & blend? Thanks 

Asked by: MLuke
HI there! Thank you for reaching out! We recommend using 10.0 Light Fair in Bye Bye Under Eye! IT is a full coverage concealer that is highly pigmented and will not crease or crack! You can certainly use IT under your eye, down the side of the bridge of your nose and diagonally across your cheek! IT is all about personal preference! We hope you love IT! XOXO Scarlett https://www.itcosmetics.com/award-winners/bye-bye-under-eye/ITC_0005.html#q=bye+bye+under+eye&start=2
Answered by: IT Customer Care Expert
Date published: 2019-02-14

I use the light in the cc cream. Should I use the light in the bye bye illuminating under eye concealer?

Asked by: bnan
Hi there! Thank you for reaching out! We recommend using the shade Light in Bye Bye Under Eye Illumination given the information provided. We hope you love IT! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-10-31

Hi, I use CC+ Your Skin But Better in Light. I already have the Bye Bye UnderEye in Medium (Light-Medium), but it is significantly lighter than the CC+. What shade do I choose if I want a perfect color match with my CC+? Thank you!

Asked by: Orso7777
Hi there, thank you for reaching out to us! We would love to speak with you further to suggest the right shade products for you. We invite you to Live Chat with us at itcosmetics.com so we can discuss your skin and make the best recommendations for you. We are available on Live Chat Monday-Thursday 8am-7pm and Friday-Saturday 9am-5pm EST. We look forward to speaking with you! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2019-02-21

I’m using CC ( light) right now . Is it the light of CC& Medium of this Bye bye under eye illumination is the same color? Im about to buy the light( illumination) to match with me light (CC).But i read the review said this is lighter than the light CC one

Asked by: AnnieTran0830
Hi, the Medium Under Eye Illumination is significantly lighter than the Light CC. I would say almost as light as the Fair CC!
Answered by: Orso7777
Date published: 2019-02-21

Does this have sunscreen in it?

Asked by: Mullett
Hi there! Thank you for reaching out! Bye Bye Under Eye does not contain tested SPF. We do recommend applying an additional SPF to the skin to assure your skin is protected. Anti-Aging Armour is a physical only SPF 50+ skin blurring weightless beauty fluid. IT has a subtle hint of color that evens the appearance of all skin tones! You can shop IT directly through the link below! XOXO Scarlett https://www.itcosmetics.com/real-results/anti-aging/anti-aging-armour/ITC_646.html#q=anti+aging+armour&start=12
Answered by: IT Customer Care Expert
Date published: 2018-11-26

How long does the eye cream last for/how long until it expires?

Asked by: Tay27
Hi there! Thank you for your question. We recommend using Bye Bye Under Eye Illumination™ within one year once opened, and up to three years unopened. We hope this helps! XOXO Tina.
Answered by: IT Customer Care Expert
Date published: 2019-02-14

This may seem like a silly question, but is the medium tan lighter than the tan in the bye bye under eye illumination? The swatch of medium tan looks darker than the tan on the website. 

Asked by: Mhuffines
Hi there! Thank you for reaching out! The Medium Tan shade is lighter than the Tan shade in Bye Bye Under Eye Illumination. We hope this is helpful! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-10-31

The medium shade in this concealer is the same medium shade in the regular concealer with black tube? I ´ve tried the medium in this product free sample), now i want to buy a full size of the regular concealer (black tube), i need to match the colour

Asked by: majica
Hi there! Thank you for reaching out! Since you are using Bye Bye Under Eye Illumination in the shade Medium, we recommend using the shade Medium in Bye Bye Under Eye as well! We hope you love IT! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-06-19

Which product is best for covering/hiding under eye wrinkles and on eyelid area that won’t crease?  Has to last all day too?  Is there such a product??

Asked by: Bamacat
Hi there! Thank you for being an IT Girl! We would recommend the Bye Bye Under Eye Illumination as IT is a full coverage concealer with a radiant finish to brighten while camouflaging any under eye darkness, without creasing or cracking! We think you'll love IT! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-10-06

Best concealer for dark under eye circles

Asked by: Whatnickname1
Hi there! Thank you for your question! Based on your concerns, we would recommend the Bye Bye Under Eye Illumination as IT is a full coverage concealer with a radiant finish to brighten while camouflaging any under eye darkness. We think you'll love IT! We hope you try IT out! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2019-02-14

is there any way i could just order a sample?

Asked by: sadie18
Hi there! Thank you so much for your question. We offer 3 free samples with any order placed on our website. Additionally, we have a full 30 day return policy so that you can have confidence while shopping! We hope this helps! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2019-02-14

I wear the light in cc cream , would i be light in concealer 

Asked by: Ashley83
Hi there, thanks for your question. We also recommend using Light in Bye Bye Under Eye Illumination as well. We hope you love it! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2018-04-19

I purchased the Bye Bye Pores Primer and it comes out of the tube like white water. I have shaken it like it says and it still comes out like that. I asked the girl at Ulta in Winchester, VA and she had absolutely no clue about anything. Help!!!!???

Asked by: Cheryl47
Hi there, thanks for reaching out! We're happy to hear you are experiencing this with your Bye Bye Pores Primer! We suggest reaching out to our Customer Care Team via Live Chat or phone at 1800-356-5120. We are available until 7pm EST to assist you! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2018-08-25

Should I get the same under the eye concealer as I do my makeup

Asked by: Hipnanny
Hi there, thanks for your question. Most IT girls do prefer sticking to the same shade in foundation and concealer! IT is all about personal preference. XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2018-04-16

Hi What is the different between this and the black tube?

Asked by: Body
I currently use both “black” and “pink” tube. The coverage is the same full coverage concealer...however, the black tube is more matte and the pink tube has a beautiful illumination to it. Mind you...it is a very light illumination....not a chunky glitter. So, the illumination actually smooths beautifully over my fine lines and wrinkles. I love both formulas!! They both cover my ruddy and splotchy complexion. I do use a CC CREAM  or foundation over the this product. Also I must add a helpful tip: this formula is indeed thick, but if warmed up it applies beautifully....no tug or pull but if I might suggest, instead of warming up on the back of hand, (wasteful), warm the entire tube under hot water for a few seconds. Also, I have found pat and dab with ring finger is a better method of application than smearing or wiping as you would a foundation. Hope this helps.
Answered by: Annielou
Date published: 2018-12-02

I use the CC cream in shade fair. Will the light concealer be too dark?

Asked by: Ryker85
Hi, thanks for reaching out! If you currently use CC Cream in fair we actually recommend pairing it with Bye Bye Under Eye Illumination in Light as well! We hope this helps! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2018-07-14

I received a sample of this in a medium color that was much too light for my skin tone I normally wear your tan  foundation. Should I order this in the medium tan? Also, why isn't this being sold with your other products in the Ulta stores? Thank you

Asked by: PamelaKrug
Hi there, thanks for reaching out! If you wear Tan foundation, we recommend using the Tan Bye Bye Under Eye Illumination. While Bye Bye Under Eye is currently not available at ULTA Beauty stores, you can find it at Sephora stores! Visit the link below to find the closest one to you! XOXO Halsey https://www.itcosmetics.com/stores
Answered by: IT Customer Care Expert
Date published: 2018-06-24

My skin generally matches better to a yellow undertone.I am debating on the medium or the medium tan shades.I am not fair complected and I tan very easily although my face is usually lighter due to protecting it from the sun. Which would you recommend?

Asked by: Dtexas
I thought Medium was neutral.
Answered by: Chris05
Date published: 2017-12-23

How is this product different from the perfect lighting magic wand?

Asked by: Judy grandma
Hi there! This is a great question! Bye Bye Under Eye Illumination is a full coverage concealer with a radiant finish while Perfect Lighting is a sheer radiant cream that can be used to lightly conceal or to highlight. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2018-07-14

Our 3 local stores don't carry it. I received a medium color as a sample and it's GREAT but color was too light for me. I wear the tan foundation. I think I need the medium tan but would sure like to try it 1st. Is this only an online product?

Asked by: PamelaKrug
Hi there! Thank you so much for your question. Bye Bye Under Eye Illumination is available in Sephora stores nationwide. We can't wait for you to try IT! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-12-18

How is this any different than the under eye concealer that I just purchased?

Asked by: Danasign
Hi there! Thank you so much for your question! Bye Bye Under Eye Illumination has all the benefits of our original Bye Bye Under Eye concealer including full coverage pigments and a formulation that prevents creasing or cracking. Illumination also contains our Drops of Light Technology that provides a lit from within glow but without any shimmer or glitter. This is a great brightening concealer for under the eyes and anywhere else you would like to conceal and brighten! We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2018-04-12

Should I apply before or after my foundation? Thank you

Asked by: dlynn
Hi there! Thank you so much for reaching out. With Bye Bye Under Eye Concealer, IT is all about personal preference! We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2018-11-18

Hello, I recently went to Sephora and they recommend the Bye Bye Under Eye Illumination in light. I have the CC cream in light, but this seems much lighter. Should it be lighter than my skin tone, or do I need to exchange it for medium? 

Asked by: Nicole12181
Hi there! Thank you so much for your question. We generally recommend the Light Bye Bye Under Eye Illumination for IT Girls using the Fair CC Cream. If you're looking for a better match, we do suggest exchanging IT for the Medium shade. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-12-12

Hi i have really bad dark black circles under my eyes and i ware a light under my eyes and medium on my face but i really loved this product a lot ive always hated my looks cuz of my circles but what one would be best for covering the blackness the best

Asked by: Katie bug
Hi there! Thank you so much for reaching out. Based on your concerns, we would recommend the Bye Bye Under Eye Illumination as IT is a full coverage cream concealer with a radiant finish to brighten while camouflaging any under eye darkness. We think you'll love IT! We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2018-04-11

Hi< I am 59 years old and I have puffy and light color undereyes. My undereye color is lighter in color than my complexion. So I am looking for a product that would camouflage the puffiness and add some color to even out with my complexion.

Asked by: dianefaith
Hi there, thank you for your question! To help combat puffy under eyes, we suggest using an eye cream first such as Bye Bye Under Eye Eye Cream. IT is cooling to the touch and is infused with cucumber and caffeine to help depuff that area. For coverage, we suggest using Bye Bye Under Eye Concealing Pot, which has the same full coverage as the original Bye Bye Under Eye, but now with a weightless formula which feels like nothing is there. IT is also infused with green coffee extract to depuff and colloidal oatmeal to soothe. You can find both products through the links below! XOXO Nicole https://www.itcosmetics.com/bye-bye-under-eye-eye-cream/ITC_644.html#start=8&cgid=skincare https://www.itcosmetics.com/bye-bye-under-eye-concealing-pot/ITC_691.html#start=2&cgid=face-concealer
Answered by: IT Customer Care Expert
Date published: 2018-04-07

Could you please start listing the makeup your models wear when they're in a video? I absolutely love the colors and the softness of Desiree's makeup in this video, would love to know what she's wearing. Thanks!

Asked by: Oma13
Hi there, thank you for reaching out to IT! We appreciate your suggestion and will be sure to share IT with our team. We love hearing what you want to see so we can make IT happen! XOXO
Answered by: IT Customer Care Expert
Date published: 2019-09-08

Why doesn't Bye Bye Undereye come in FAIR shade? Light is way too dark for me. Should I use a different product?

Asked by: Handyviv
Hi there! Thank you so much for reaching out. We're so sorry that you aren't totally happy with IT! We're always working on expanding our shade ranges so all IT Girls can find their perfect fit. We're happy to pass your suggestion along to our internal team as we love hearing directly from our IT Girls! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2018-03-02

i have this concealer in tan and i want to go a little darker. Is the deep much darker?

Asked by: lisalisa
Hi there, thank you for your question! The Deep shade is about two shades darker than the Tan shade. If you find you are in between shades, you can even mix them to get your best match! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-12-12
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