Superhero No-Tug Gel Eyeliner

it’s eye-opening!

High-Impact Smudge-Proof Gel Eyeliner Pencil

$22.00

Superhero No-Tug Gel Eyeliner

it’s eye-opening!

High-Impact Smudge-Proof Gel Eyeliner Pencil

Superhero No-Tug Gel Eyeliner

it’s eye-opening!

High-Impact Smudge-Proof Gel Eyeliner Pencil

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Superhero No-Tug Gel Eyeliner is rated 4.1 out of 5 by 195.
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Why You'll Love IT

Superhero No-Tug Gel Eyeliner combines what you love most about Superhero Liner and your original No-Tug Anti-Aging Gel Eyeliner—making it easier than ever to achieve precise application without tugging on your delicate eyelids! Featuring technology exclusive to IT Cosmetics, this game-changing gel eyeliner pencil gives you super smooth glide, super pigment power, and super all-day wear.

The super blendable formula allows you to effortlessly create limitless eye looks—whether you want to draw thin, thick or cat-eye strokes or smudge immediately after lining for a smoky eye. Available in 8 high-impact shades, this groundbreaking eyeliner pairs perfectly with your Superhero Sidekick Pencil Sharpener to deliver your most eye-transforming results every time. You do IT all… now your eyeliner does, too!

IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.

Key Benefits
  • Super blendable gel eyeliner pencil delivers smooth-glide application of rich, saturated color without tugging on your delicate eyelids
  • Available in 8 high-impact shades for your most eye-opening results
Ingredients
TRIMETHYLSILOXYSILICATE, ISODODECANE, HYDROGENATED POLYISOBUTENE, SYNTHETIC WAX, HYDROGENATED POLYDICYCLOPENTADIENE, C20-40 ALCOHOLS, NYLON-611/DIMETHICONE COPOLYMER, DISTEARDIMONIUM HECTORITE, POLYETHYLENE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, PROPYLENE CARBONATE, ALUMINA, [+/-: , CI 77491, CI 77492, CI 77499/IRON OXIDES, MICA, CI 77742/MANGANESE VIOLET, CI 77288/CHROMIUM OXIDE GREENS, CI 77891/TITANIUM DIOXIDE, CI 42090/BLUE 1 LAKE, CI 77510/FERRIC AMMONIUM FERROCYANIDE, CI 75470/CARMINE, CI 77007/ULTRAMARINES, CI 77510/FERRIC FERROCYANIDE, CI 19140/YELLOW 5 LAKE, ].
How to Apply & Beauty Tips

How to Apply

How to Apply

Apply along your upper and lower lash line for super smooth glide, super pigment power, and super all-day wear.

Pairs perfectly with Superhero™ Mascara to give your lashes super volume, super length, and super elastic stretch in just one coat!

For easy makeup removal, try your award-winning Bye Bye Makeup Cleansing Balm.

Beauty Tips

For best results, sharpen with your Superhero Sidekick Pencil Sharpener

For an easy smoky eye look, use your Superhero™ 4-in-1 Eye-Transforming Super Shadow and Liner Brush to smudge out the liner within 30 seconds of application.

Customer Reviews

Rated 4 out of 5 by from Great product I love the pencil, but got the wrong color. Guess I can chalk it up to the crazy timer we are having right now.
Date published: 2020-04-07
Rated 3 out of 5 by from Just ok. I use this product without tugging at first but in order for me to get it straight I have to tug it. The color was gorgeous and the consistency was perfection but I don't think I will purchase this liner due to the fact that it is is advertising no tug and I had to tug when I applied it to achieve the look I was wanting.
Date published: 2020-04-07
Rated 5 out of 5 by from Bold Blue rocks! This was so smooth n it made my hazel eyes pop out so nice. It was easy to put on n easy to take off. Amazed the color stayed all day
Date published: 2020-04-07
Rated 5 out of 5 by from Amazing!! This product is amazing. It lasts all day and goes on smooth.
Date published: 2020-04-06
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Questions & Answers

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Any chance the old one will come back? The new one is ok but I do not like the fact that it is not waterproof and not retractable. Miss the old one and will be looking around again. Thought I had found my forever liner!!

Asked by: Lolypop
Sooo sad the waterproof version is no longer. What a shame. That was my absolute holy grail. Nothing else ever stayed put in my waterline.
Answered by: MoniMoni2579
Date published: 2020-04-07

Bring back the original no tug gel liner!!!  It was the only liner I have found that doesn’t smudge, and LOVED the plum color for my green eyes.  It was the best, why discontinue???

Asked by: Kellymc90
Hi there! We are so sorry to hear about your disappointment of our discontinuation of our No Tug Gel Eyeliner. We apologize for any inconvenience this may have caused. We can assure feedback is taken seriously, and will be passed along to our teams to thoroughly look into. We love learning what our IT Girls want and need, and whether positive or negative, we take feedback into consideration. Thank you for reaching out to us about this! XOXO Halsey
Answered by: ITCS
Date published: 2020-04-01

Will the ‘Silky Taupe’ color be added to the new gel eyeliner collection? Loved that liner color. Also is there any possibility that there would be a built-in sharpener in the cap so the point will be always sharpened?

Asked by: Sim12
Hi there! We thank you for reaching out to us! We love to hear the ideas and suggestions of our IT Girls! We will be sure to share all this feedback with our teams! Thank you for sharing this with us! XOXO Halsey
Answered by: ITCS
Date published: 2020-04-01

Why did It Cosmetics discontinue the original No-Tug liner? This question goes unanswered, only response is "we know you're disappointed" This sounds condescending, and is not an honest answer. Please pass this on to the president of the company.

Asked by: lydlet
Hi there! We are so sorry to hear about your disappointment of our discontinuation of our No Tug Gel Eyeliner. We apologize for any inconvenience this may have caused. We can assure feedback is taken seriously, and will be passed along to our teams to thoroughly look into. We love learning what our IT Girls want and need, and whether positive or negative, we take feedback into consideration. Thank you for reaching out to us about this! XOXO Tina
Answered by: ITCS
Date published: 2020-04-01

So disappointed you discontinued the previous no-tug liner in black/brown. It was the perfect formula, color and applicator. Just ordered the new replacement in Espresso but will be returning it now that I see it's not a retractable style applicator.

Asked by: Bluechalk
Hi there! We are so sorry to hear about your disappointment of our discontinuation of our No Tug Gel Eyeliner. We apologize for any inconvenience this may have caused. We can assure feedback is taken seriously, and will be passed along to our teams to thoroughly look into. We love learning what our IT Girls want and need, and whether positive or negative, we take feedback into consideration. Thank you for reaching out to us about this! XOXO Tina
Answered by: ITCS
Date published: 2020-03-25

I have used  No-Tug Waterproof Anti-Aging Gel Eyeliner for years and just learned it’s being discontinued.  I am so disappointed! Best product, ever!  How is superhero gel eyeliner different?

Asked by: JSSS
Hi there! Thanks for reaching out to us. Superhero No-Tug Gel Eyeliner combines what you love most about Superhero Liner and your original No-Tug Anti-Aging Gel Eyeliner—making IT easier than ever to achieve precise application without tugging on your delicate eyelids! Featuring technology exclusive to IT Cosmetics, this game-changing gel eyeliner pencil gives you super smooth glide, super pigment power and super all-day wear. While the original No-Tug Liner is discontinued, we hope you'll check out the Superhero No-Tug Gel Eyeliner in its place! XOXO Tina
Answered by: ITCS
Date published: 2020-03-24

Hi. I’m so disappointed!  I just found out that the Eyeliner Gel is being discontinued!  I can’t believe it. I stopped at my local Ulta store tonight because I was running low. This is is the ONLY eyeliner I can use. I have severe eczema. 

Asked by: DebbieinFlorida
Hi there! We are so sorry to hear about your disappointment of our discontinuation of our No Tug Gel Eyeliner. We apologize for any inconvenience this may have caused. We can assure feedback is taken seriously, and will be passed along to our teams to thoroughly look into. We love learning what our IT Girls want and need, and whether positive or negative, we take feedback into consideration. We hope you can check out our brand NEW Superhero No Tug Eyeliner as an alternative! IT combines what you love most about Superhero Liner and your original No-Tug Anti-Aging Gel Eyeliner—making it easier than ever to achieve precise application without tugging on your delicate eyelids! We hope this helps! XOXO Tina https://www.itcosmetics.com/eyes/eyeliner/superhero-no-tug-gel-eyeliner/ITC_858.html#q=super+hero+no+tug&start=1
Answered by: ITCS
Date published: 2020-03-11

I purchased the Superhero No-Tug Gel Liner and seem to have a defective dispenser - I twist and twist and no more product comes out. Any ideas on how to fix this?

Asked by: lorijeanie
Hi there! Thank you for reaching out to us. We apologize for any confusion. Superhero No-Tug Gel is not a retractable pencil. For a sharper point, you can pair IT with your favorite cosmetics sharpener including the Superhero Sidekick Pencil Sharpener! You can check IT out on our site using the link below. We hope this helps. XOXO Tina https://www.itcosmetics.com/eyes/eyeliner/superhero-sidekick-pencil-sharpener/ITC_859.html#start=4&cgid=eyes-eyeliner
Answered by: ITCS
Date published: 2020-03-09
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