Superhero No-Tug Sharpenable Gel Eyeliner

it’s eye-opening!

High-Impact Smudge-Proof Gel Eyeliner Pencil

$22.00

Available for orders over $35 with Afterpay ?
Sorry, ModiFace is currently unavailable.
NEW

try IT on

Explore the range of IT Cosmetics shades, updated in real time

You must consent before using try-on experience

Superhero No-Tug Sharpenable Gel Eyeliner

it’s eye-opening!

High-Impact Smudge-Proof Gel Eyeliner Pencil

Superhero No-Tug Sharpenable Gel Eyeliner

it’s eye-opening!

High-Impact Smudge-Proof Gel Eyeliner Pencil

  • Share L'Oreal on Facebook
  • Pin It
Superhero No-Tug Sharpenable Gel Eyeliner is rated 3.3 out of 5 by 402.
  • y_2020, m_7, d_12, h_15
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.10
  • cp_1, bvpage1
  • co_hasreviews, tv_11, tr_391
  • loc_en_US, sid_ITC_858, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 6ms
  • reviews, product
Why You'll Love IT

Superhero No-Tug Gel Eyeliner combines what you love most about Superhero Liner and your original No-Tug Anti-Aging Gel Eyeliner—making it easier than ever to achieve precise application without tugging on your delicate eyelids! Featuring technology exclusive to IT Cosmetics, this waterproof and sharpenable gel eyeliner pencil gives you super smooth glide, super pigment power, and super all-day wear.

The super blendable formula allows you to effortlessly create limitless eye looks—whether you want to draw thin, thick or cat-eye strokes or smudge immediately after lining for a smoky eye. Available in 8 high-impact shades, this game-changing eyeliner pairs perfectly with your Superhero Sidekick Pencil Sharpener to deliver your most eye-transforming results every time. You do IT all… now your eyeliner does, too!

IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.

Key Benefits
  • Waterproof and sharpenable gel eyeliner pencil delivers smooth-glide application of rich, saturated color without tugging on your delicate eyelids
  • Available in 8 high-impact shades for your most eye-opening results
Ingredients
TRIMETHYLSILOXYSILICATE, ISODODECANE, HYDROGENATED POLYISOBUTENE, SYNTHETIC WAX, HYDROGENATED POLYDICYCLOPENTADIENE, C20-40 ALCOHOLS, NYLON-611/DIMETHICONE COPOLYMER, DISTEARDIMONIUM HECTORITE, POLYETHYLENE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, PROPYLENE CARBONATE, ALUMINA, [+/-: , CI 77491, CI 77492, CI 77499/IRON OXIDES, MICA, CI 77742/MANGANESE VIOLET, CI 77288/CHROMIUM OXIDE GREENS, CI 77891/TITANIUM DIOXIDE, CI 42090/BLUE 1 LAKE, CI 77510/FERRIC AMMONIUM FERROCYANIDE, CI 75470/CARMINE, CI 77007/ULTRAMARINES, CI 77510/FERRIC FERROCYANIDE, CI 19140/YELLOW 5 LAKE, ].
How to Apply & Beauty Tips

How to Apply

How to Apply

Apply along your upper and lower lash line for super smooth glide, super pigment power, and super all-day wear.

Pairs perfectly with Superhero™ Mascara to give your lashes super volume, super length, and super elastic stretch in just one coat!

For easy makeup removal, try your award-winning Bye Bye Makeup Cleansing Balm.

Beauty Tips

For best results, sharpen with your Superhero Sidekick Pencil Sharpener

For an easy smoky eye look, use your Superhero™ 4-in-1 Eye-Transforming Super Shadow and Liner Brush to smudge out the liner within 30 seconds of application.

Customer Reviews

Rated 1 out of 5 by from So very disappointed Longtime user of the previous waterproof no-tug eyeliner. I was so very disappointed it was discontinued. I purchased this product, and after 2-3 applications, there was no way to get additional product out of the pencil. What a complete waste of money.
Date published: 2020-07-11
Rated 2 out of 5 by from I miss the old one. I miss the anti-aging eyeliner because it was self sharpening. I hate having to sharpen this - it’s messy and it wastes product. I won’t buy this again.
Date published: 2020-07-11
Rated 1 out of 5 by from Bring back the old eyeliner I loved the retractable eyeliner. It was the best one I’ve ever used. I won’t buy the one I have to sharpen. It just makes a mess.
Date published: 2020-07-11
Rated 1 out of 5 by from IT Superhero Eyeliner The Superhero eyeliner lasts quite well, but it is difficult even with the sharpener to sharpen. I will purchase it again when it goes back to being the IT eyeliner that was formerly a turn up sharpener within the pencil.
Date published: 2020-07-09
  • y_2020, m_7, d_12, h_15
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.10
  • cp_1, bvpage1
  • co_hasreviews, tv_11, tr_391
  • loc_en_US, sid_ITC_858, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 7ms
  • reviews, product

Questions & Answers

Print

Really curious why you made a new eyeliner product that contains less eyeliner than before? After a week of using this new liner, the tip was already getting low. I twisted it to get more product out, and, lo and behold--there is no more product! :-(

Asked by: eyriaa
Hi there! Thank you for reaching out to us. We apologize for any confusion. Superhero No-Tug Gel is not a retractable pencil. For a sharper point, you can pair IT with your favorite cosmetics sharpener including the Superhero Sidekick Pencil Sharpener! You can check IT out on our site using the link below. We hope this helps. XOXO Tina Superhero Sidekick Pencil Sharpener- https://tinyurl.com/ycdoapmm
Answered by: ITCS
Date published: 2020-07-08

My favorite color was the silk taupe and it seems to be discontinued.. Is the soft brown comparable? I liked the sheen of the silk taupe. Bring it back....

Asked by: Charmarf
Hi there! Thank you for reaching out to us. We hear you, and what you say matters to our team. We are sure to pass this information along internally! While we do not have an exact match to the Silk Taupe shade, we recommend looking into the shade Brilliant Brown. IT is a highly pigmented, soft natural brown shade. We hope once you try IT out, you'll love IT just as much than the original! XOXO Tina
Answered by: ITCS
Date published: 2020-07-01

Why did you do this to us without better communication or without adding a sharpener. Horrendous. Smudgy mess and I so loved SILVER TAUPE IN THE OLD PENCIL. After a not so succesful chat I went online for the recommended sharpener to find it out of stock.

Asked by: Grammy Tycoon
Hi there! We completely understand your concern. As consumers ourselves we understand how frustrating IT can be when your favorite product, or shade is discontinued. We hear all of our IT Girls and Guys, and are sure to share this with our teams internally. We value your feedback, and thank you for bringing this to our attention. XOXO Tina
Answered by: ITCS
Date published: 2020-07-01

Is there any way you will bring back the waterproof no tug gel eyeliner you used to sell? It was the absolute best one ever!! I do not get the same results with the pencil at all. Please bring it back and notify me so I can pre-order.

Asked by: nlohio
Hi there! At this time, we do not have insight if the original No-Tug Liner will be brought back into production. We can assure feedback is taken seriously, and will be passed along to our teams to thoroughly look into. We love learning what our IT Girls and Guys want and need, and whether positive or negative, we take feedback into consideration. XOXO Tina
Answered by: ITCS
Date published: 2020-06-29

I miss the old liner. It was perfect. I tried the new product. It doesn’t come close to the former liner. I am search for a new brand.

Asked by: Kathy220
Hi there! We are so sorry to hear you're not loving the Superhero No-Tug Liner. We hear you, and are sure to share this with our teams internally. We value your feedback, and thank you for bringing this to our attention. XOXO Tina
Answered by: ITCS
Date published: 2020-06-29

So sad the perfectly wonderful eyeliner was changed into this worthless piece of junk! Now you need a $12 sharpener and only get half the product. The product was fine before. Please change it back!!! I'm not buying any more IT cosmetics until then.

Asked by: Cargram
Hi there. We apologize about your disappointment of our discontinuation of our No Tug Gel Eyeliner. We hear you, and can assure you feedback is taken seriously, and will be passed along to our teams to thoroughly look into. We love learning what our IT Girls want and need, and whether positive or negative, we take feedback into consideration. Thank you for reaching out to us about this! XOXO
Answered by: ITCS
Date published: 2020-06-19

Can you use the product on the liner water line of your eyes?

Asked by: Nana Vic
Hi there! Thanks for reaching out to us. While Superhero No-Tug Gel Eyeliner provides you with high pigment, and all-day wear, IT is not tested to be waterproof. We would not recommend use directly on the waterline. We hope this helps! XOXO Tina
Answered by: ITCS
Date published: 2020-06-19

If the original eyeliner works better than the new one, why would you change it! I see only bad reviews and I do not want to try the new formula! Please bring back the other one! Listen to the people!

Asked by: Katherine1233
Hi there. We apologize about your disappointment of our discontinuation of our No Tug Gel Eyeliner. We apologize for any inconvenience this may have caused. We can assure feedback is taken seriously, and will be passed along to our teams to thoroughly look into. We love learning what our IT Girls want and need, and whether positive or negative, we take feedback into consideration. Thank you for reaching out to us about this! XOXO Tina
Answered by: ITCS
Date published: 2020-06-19
  • y_2020, m_7, d_11, h_15CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.10
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_43
  • loc_en_US, sid_ITC_858, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 8ms
  • questions, product