Superhero No-Tug Sharpenable Gel Eyeliner

it’s eye-opening!

High-Impact Smudge-Proof Gel Eyeliner Pencil

$22.00

Available for orders over $35 with Afterpay ?
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Superhero No-Tug Sharpenable Gel Eyeliner

it’s eye-opening!

High-Impact Smudge-Proof Gel Eyeliner Pencil
Net Wt. 0.042 oz./1.20 g

$22.00

Available for orders over $35 with Afterpay ?

$22.00

Availability:

In Stock

Superhero No-Tug Sharpenable Gel Eyeliner

it’s eye-opening!

High-Impact Smudge-Proof Gel Eyeliner Pencil

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Superhero No-Tug Sharpenable Gel Eyeliner is rated 3.1 out of 5 by 459.
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Why You'll Love IT

Superhero No-Tug Gel Eyeliner combines what you love most about Superhero Liner and your original No-Tug Anti-Aging Gel Eyeliner—making it easier than ever to achieve precise application without tugging on your delicate eyelids! Featuring technology exclusive to IT Cosmetics, this waterproof and sharpenable gel eyeliner pencil gives you super smooth glide, super pigment power, and super all-day wear.

The super blendable formula allows you to effortlessly create limitless eye looks—whether you want to draw thin, thick or cat-eye strokes or smudge immediately after lining for a smoky eye. Available in 8 high-impact shades, this game-changing eyeliner pairs perfectly with your Superhero Sidekick Pencil Sharpener to deliver your most eye-transforming results every time. You do IT all… now your eyeliner does, too!

IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.

Key Benefits
  • Waterproof and sharpenable gel eyeliner pencil delivers smooth-glide application of rich, saturated color without tugging on your delicate eyelids
  • Available in 8 high-impact shades for your most eye-opening results
Ingredients
TRIMETHYLSILOXYSILICATE, ISODODECANE, HYDROGENATED POLYISOBUTENE, SYNTHETIC WAX, HYDROGENATED POLYDICYCLOPENTADIENE, C20-40 ALCOHOLS, NYLON-611/DIMETHICONE COPOLYMER, DISTEARDIMONIUM HECTORITE, POLYETHYLENE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, PROPYLENE CARBONATE, ALUMINA, [+/-: , CI 77491, CI 77492, CI 77499/IRON OXIDES, MICA, CI 77742/MANGANESE VIOLET, CI 77288/CHROMIUM OXIDE GREENS, CI 77891/TITANIUM DIOXIDE, CI 42090/BLUE 1 LAKE, CI 77510/FERRIC AMMONIUM FERROCYANIDE, CI 75470/CARMINE, CI 77007/ULTRAMARINES, CI 77510/FERRIC FERROCYANIDE, CI 19140/YELLOW 5 LAKE, ].
How to Apply & Beauty Tips

How to Apply

How to Apply

Apply along your upper and lower lash line for super smooth glide, super pigment power, and super all-day wear.

Pairs perfectly with Superhero™ Mascara to give your lashes super volume, super length, and super elastic stretch in just one coat!

For easy makeup removal, try your award-winning Bye Bye Makeup Cleansing Balm.

Beauty Tips

For best results, sharpen with your Superhero Sidekick Pencil Sharpener

For an easy smoky eye look, use your Superhero™ 4-in-1 Eye-Transforming Super Shadow and Liner Brush to smudge out the liner within 30 seconds of application.

Customer Reviews

Rated 5 out of 5 by from No tug eyeliner This is the best eyeliner I have ever owned. Not only did it come in dark brown, but it seriously does not come off till it is washed off. Goes on easily and stays put. What’s not to love?
Date published: 2020-08-10
Rated 2 out of 5 by from Bring back the old eyeliner! Agree with everyone else here- why discontinue the older, better eyeliner? This one seems to have less pigment.
Date published: 2020-08-08
Rated 1 out of 5 by from New product - not as good as the old versioin I have been using this product for years and loved it when it had a twistable bottom which lasted me about 6 months for each pencil. This newer version does not have a twistable bottom and after two weeks is out of gel. I will no longer purchase this product. IT should go back to the older version otherwise I will elsewhere for a pencil.
Date published: 2020-08-07
Rated 1 out of 5 by from IT no Tug Eyeliner Replacement is Terrible Not sure why the No Tug gel eyeliner was replaced with the new product but I will no longer be purchasing this product. It's terrible for many reasons, smaller, not waterproof and not a twist up! Not sure why this change was made but unless the old product returns I'll be looking for a replacement from another line.
Date published: 2020-08-06
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Questions & Answers

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PLEASE PLEASE bring back the original "No-Tug waterproof anti-aging gel eyeliner"!! The new replacement liner is terrible!!! I liked the slate and silk taupe colors and they were more appropriate for middle-aged women. PLEASE listen to your customers!!!!

Asked by: terry k
I'm beyond furious upon realizing that the $45 (2 liners) that I just spent yielded a totally different product. I detest sharpening eyeliner which is why I have been a loyal customer for these liners for years. Also silk taupe was awesome.
Answered by: MistyATL
Date published: 2020-08-11

Just adding my voice to the many requests posted here to bring back to original version of the no tug. The new version is terrible (see my review). I will have to find a new brand of eyeliner now when I have been a faithful It user for years!

Asked by: wendyk
Hi there! Thank you so much for taking the time to reach out to us. We can assure you, we are listening to all of your concerns. We are so sorry you were not happy with the Superhero No-Tug Liner. If you have any additional feedback or would like assistance in finding a product better suited for you, please feel free to reach back out. XOXO Tina
Answered by: ITCS
Date published: 2020-08-10

Was the original no tug found to be bad for one's eyes? That's the only reason I can think of why it would be discontinued!

Asked by: Terrabella
Hi there! We are so sorry for your disappointment in the original No-Tug Liner. We can assure you this product was safe to use, and if you are currently using IT, you can absolutely continue. We periodically reassess our formulas and make adjustments. While we do not have insight if the original will be brought back at this time, we are sure to pass your feedback along. XOXO Tina
Answered by: ITCS
Date published: 2020-07-23

What happened to the no tug waterproof gel eyeliner.  I can only wear waterproof eyeliner and yours was the best.  It won awards if I’m not mistaken.  Why discontinue a great thing?  Now I will have to go to a different brand to replace.  

Asked by: Greatly disappointed
Hi there! We completely understand your concern. As consumers ourselves we understand how frustrating IT can be when your favorite product, or shade is discontinued. We hear all of our IT Girls and Guys, and are sure to share this with our teams internally. We value your feedback, and thank you for bringing this to our attention. XOXO Tina
Answered by: ITCS
Date published: 2020-07-21

Can you please, please bring back the IT waterproof no tug eyeliner? Why on earth would you discontinue a perfectly good product that so many loved?? Please listen to your customers and bring it back!

Asked by: Mary24
Hi there. We're so sorry about your disappointment of our discontinuation of our No Tug Gel Eyeliner. We apologize for any inconvenience this may have caused. We can assure feedback is taken seriously, and will be passed along to our teams to thoroughly look into. We love learning what our IT Girls want and need, and whether positive or negative, we take feedback into consideration. Thank you for reaching out to us about this! XOXO Tina
Answered by: ITCS
Date published: 2020-07-14

Really curious why you made a new eyeliner product that contains less eyeliner than before? After a week of using this new liner, the tip was already getting low. I twisted it to get more product out, and, lo and behold--there is no more product! :-(

Asked by: eyriaa
Hi there! Thank you for reaching out to us. We apologize for any confusion. Superhero No-Tug Gel is not a retractable pencil. For a sharper point, you can pair IT with your favorite cosmetics sharpener including the Superhero Sidekick Pencil Sharpener! You can check IT out on our site using the link below. We hope this helps. XOXO Tina Superhero Sidekick Pencil Sharpener- https://tinyurl.com/ycdoapmm
Answered by: ITCS
Date published: 2020-08-03

My favorite color was the silk taupe and it seems to be discontinued.. Is the soft brown comparable? I liked the sheen of the silk taupe. Bring it back....

Asked by: Charmarf
Hi there! Thank you for reaching out to us. We hear you, and what you say matters to our team. We are sure to pass this information along internally! While we do not have an exact match to the Silk Taupe shade, we recommend looking into the shade Brilliant Brown. IT is a highly pigmented, soft natural brown shade. We hope once you try IT out, you'll love IT just as much than the original! XOXO Tina
Answered by: ITCS
Date published: 2020-07-16

Why did you do this to us without better communication or without adding a sharpener. Horrendous. Smudgy mess and I so loved SILVER TAUPE IN THE OLD PENCIL. After a not so succesful chat I went online for the recommended sharpener to find it out of stock.

Asked by: Grammy Tycoon
Hi there! We completely understand your concern. As consumers ourselves we understand how frustrating IT can be when your favorite product, or shade is discontinued. We hear all of our IT Girls and Guys, and are sure to share this with our teams internally. We value your feedback, and thank you for bringing this to our attention. XOXO Tina
Answered by: ITCS
Date published: 2020-07-01
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