“Imagine a top hair salon big volume blowout—for your lashes! We partnered with Drybar® and created this mascara that does just that, giving you all-day volume and instant lift—without clumping or flaking. I can’t wait for you to try it!”

Lash Blowout Mascara

it’s your ultimate lash blowout!

Salon Volume Lift Mascara
0.24 US fl. oz./7 ml

$25.00

$25.00

Availability:

In Stock

Lash Blowout Mascara

it’s your ultimate lash blowout!

Salon Volume Lift Mascara

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Lash Blowout Mascara is rated 4.7 out of 5 by 249.
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Why You'll Love IT

Lash Blowout—the first-ever mascara developed in partnership with Drybar®—brings the benefits of a top hair salon blowout to your eyelashes! Inspired by the technology used to create barrel hair brushes, this mascara’s specially designed wand features microspheres to gently catch all of your lashes and deliver beautiful separation, instant lift and structured volume.

The biotin-infused formula contains transparent polymers that intensify the saturation of super black pigment, creating a bold lash look. You won’t see any clumps or flakes—just blowout lift, blowout volume and blowout drama that lasts!

To learn even more about Lash Blowout Mascara click here.

IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.

Key Benefits
  • Game-changing mascara delivers 19X your lash volume!
  • Specially designed mascara brush inspired by technology used for barrel hair brushes
  • Transparent polymers intensify the saturation of super black pigment for a bold lash look
  • Biotin-infused formula promotes stronger, healthier-looking hair
  • Easy-grip, soft-touch handle for effortless application and control
Ingredients
Key Ingredients: Biotin: B vitamin that promotes stronger, healthier-looking hair and skin

Full Ingredient List: Aqua/Water/Eau, Paraffin, Potassium Cetyl Phosphate, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Ethylene/Acrylic Acid Copolymer, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Cera Alba/Beeswax/Cire Dabeille, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, Phenoxyethanol, Hydroxyethylcellulose, Acacia Senegal Gum, Tribehenin, Caprylyl Glycol, Glyceryl Behenate, Sodium Dehydroacetate, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Disodium Edta, Butylene Glycol, Tocopheryl Acetate, Panthenol, Sodium Laureth Sulfate, Biotin, Tetrasodium Edta, Silica, Propylene Glycol, Pentylene Glycol, Hydrolyzed Soy Protein, Potassium Sorbate, Soluble Collagen, Bht, Trisodium Edta, [+/-: Ci 77491, Ci 77492, Ci 77499/Iron Oxides, Ci 77007/Ultramarines, Ci 77891/Titanium Dioxide, Mica, Ci 75470/Carmine, Ci 77288/Chromium Oxide Greens, Ci 77742/Manganese Violet, Ci 77510/Ferric Ferrocyanide].
How to Apply & Beauty Tips
Real Results
“Imagine a top hair salon big volume blowout—for your lashes! We partnered with Drybar® and created this mascara that does just that, giving you all-day volume and instant lift—without clumping or flaking. I can’t wait for you to try it!”

How to Apply

Lash Blowout Mascara

How to Apply

For bold, clump-free, flake-free volume that lasts, place the mascara brush at the base of your lashes, then wiggle and sweep up and through to the tips.

Beauty Tips

During a salon blowout, volume is achieved by wrapping sections of hair around a barrel brush in the opposite direction of growth. Try using this technique for your Lash Blowout Mascara application! Sweep the brush up and through your lashes, slightly rotating your wand forward and away from your face as you reach the tips to “set” your volume!

Learn how IT compares to Superhero Mascara!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

19X YOUR VOLUME!*

  • 93% say product keeps lashes looking voluminous all day**
  • 93% say product does not flake**

          *Results observed in an instrumental study.
          **Results observed in a consumer panel study.

 

Customer Reviews

Rated 5 out of 5 by from I will highly recommend this product to others I really love this mascara, it lengthens and gives volume, but doesn't clump! I am a loyal customer of IT Cosmetics and they've outdone themselves again with this mascara.
Date published: 2019-08-16
Rated 5 out of 5 by from The real deal I love how much saloon time this product saves me. My natural lashes lools amazingly unreal. The difference in volume is so significant that my husband thought i was wearing false lashes. It dries out fast and doesn't leave my eyes and lasts all day without creating a mess. Totally worth a try. I absolutely loved it
Date published: 2019-08-15
Rated 5 out of 5 by from Love the lift! This mascara definitely lived up to its promises! It gave my lashes instant lift and volume that lasted all day. The only thing that was missing for me was length.
Date published: 2019-08-15
Rated 2 out of 5 by from Thick and clumpy Usually I LOVE it cosmetics products. Unfortunately, this one just missed the mark, it goes on very clumpy and really weighs my lashes down (and that's with just one coat), it's also not waterproof and flakes horribly throughout the day. The actually lash brush is very unique, and the mascara bottle is really cool looking though.
Date published: 2019-08-15
Rated 4 out of 5 by from Nice separation, but a bit dry I've used this mascara for about a week and a half now, and it's definitely my go-to for the moment. The wand is really pretty amazing and does exactly what it claims; it absolutely covers every lash. I do think the formula itself is a little on the dry side, but that might be the key to make the mascara and wand work together and do what it's supposed to. It dries really quickly, so getting additional coats without clumping just doesn't work. All that aside, I can see myself buying this in the future. It really is in a class of its own!
Date published: 2019-08-15
Rated 2 out of 5 by from Not for me I was not impressed with this mascara. I applied 2 thin coats and did not see any definition, length or fullness as I do with my usual brand. I felt this was a bit clumpy and I had to brush out my lashes afterwards. I love IT brand; however this mascara was a big miss for me.
Date published: 2019-08-15
Rated 5 out of 5 by from New favorite mascara! It Cosmetics and Drybar have nailed the perfect mascara!! The packaging is so adorable but the real prize is the wand and the formula. The wand gently grabs each lash so that when you swipe it through, lashes are coated to the very tip top of your lash! The formula is flake free and very eye opening. My lashes were lifted and soft throughout the day. This mascara has exceeded my expectations for sure!
Date published: 2019-08-15
Rated 5 out of 5 by from Lash Blast Blow Out has my vote! This product really does what is says! My lashes are very short to begin with but once I applied the mascara you can definitely see a big difference! The tube is so cute and the curve of the wand makes applying it so simple and easy. This will most likely be my go to mascara. It doesn't smudge at all. Definitely a keeper.
Date published: 2019-08-15
Rated 5 out of 5 by from Loved it! I loved how great my lashes looked with Lash Blowout mascara. It went on easily no clumping. Washed off easily yet stayed on all day. I will definitely be purchasing this product and recommending to others.
Date published: 2019-08-15
Rated 5 out of 5 by from A must have This blowout mascara is amazing. Makes my eyelashes so much fuller. It lasts all day no reapplying necessary. It comes in a unique container.
Date published: 2019-08-15
Rated 5 out of 5 by from They are mine! This makes my lashes look like like they are fake. It does not clump. It gives your lashes extra length and volume. My l ashes looked great all day long. Would highly recommend this product to anyone. I love the look of the tube it comes in.
Date published: 2019-08-15
Rated 5 out of 5 by from I Love IT Lash Blow Out This mascara is great, easy to apply, coverage is very good, & no clumps or flaking. I received this as a sample and will definitely purchase now.
Date published: 2019-08-15
Rated 5 out of 5 by from Love, Love, Love! I absolutely adore this mascara! I love not only how full it makes my lashes look but how it makes my lashes feel as well. Also it stays on all day. Oh yeah, and the name and design are too cute!
Date published: 2019-08-15
Rated 5 out of 5 by from Lengthening and Long Lasting I love this mascara because it is super easy to use. It lengthens my eye lashes and makes them look thicker too. What I liked the most about this mascara was the fact that it lasted me all day long. I absolutely love the packaging too. I wasn't aware of this mascara before but I am glad to have tried it. I'd definitely recommend this to everyone.
Date published: 2019-08-14
Rated 5 out of 5 by from Amazing Mascara! This mascara is amazing! It goes on super easy and covers and lifts every lash. It gives my lashes so much length and volume without even having to curl them. It doesn't flake or clump at all and lasts all day. I highly recommend it and will definitely be repurchasing it.
Date published: 2019-08-14
Rated 5 out of 5 by from Awesome Wow this is a blowout. I thought another mascara I was using prior to using this was great but once I used this I thought to myself this mascara is amazing. This really does elongate my lashes and gives my lashes a blowout look. I love the design the of mascara tube as well, it's so cute. I absolutely love this. The mascara glides on smooth and makes my lashes look full and long. Definitely recommend.
Date published: 2019-08-14
Rated 5 out of 5 by from Lashes This mascara is so amazing. This IT cosmetics Lash Blowout makes my lashes look thick and long. I've gotten stopped and asked which mascara I use. I'm very satisfied and highly recommend.
Date published: 2019-08-14
Rated 5 out of 5 by from Best mascara I've used It's Lash Blowout Mascara has to be the best mascara I have ever used! It gave my lashes twice the volume and they looked fuller. Plus the packaging...so cute! I think I might have found my holy grail for mascara!
Date published: 2019-08-14
Rated 5 out of 5 by from Great mascara I love how this mascara doesn't flake off during the day. It makes my lashes so long that when I curl them too they touch my brow bone. I wish that it was more volumizing, but it's still a great mascara
Date published: 2019-08-14
Rated 3 out of 5 by from Decent Enough I received this mascara to review. I am not impressed. There is no wow factor. My lashes look better when I wear a MUCH cheaper mascara. The only real benefit I could see was that the mascara didn't clump, which is nice.
Date published: 2019-08-14
Rated 5 out of 5 by from Holy lashes! It Cosmetics Lash Blowout Mascara is AMAZING! I have pretty long eyelashes normally & after using this, even my husband noticed my lashes looked longer & thicker than usual!
Date published: 2019-08-14
Rated 3 out of 5 by from Love the packaging I will start this by saying I LOVE IT Cosmetics this mascara unfortunately did not do it for me. I do not get the lift and fullness that I get from the Super Hero mascara. I do like want and it does not have a strong scent like other mascaras tend to have. I have noticed as the day goes on it does get a little crumbly with fall out on my cheeks. I had to apply 3 coats to get the desired amount of product I wanted. With their other mascaras I typically have a visibly appealing look after 1 coat. I am going to continue to use this but I will most likely not purchase another once it is gone. The packaging is super cute and I love the concept.
Date published: 2019-08-14
Rated 5 out of 5 by from Amazing volume Like the name implies It gives you amazing volume. I don't have to use multiple layers to get the effect I am looking for. The black is a true black and not an dull black. Will definitely be purchasing in the future!
Date published: 2019-08-14
Rated 5 out of 5 by from Great Maacara! I've used this mascara daily for about a week now. It goes on easily in one coat and makes my lashes look full and long. And, it has great staying power. It does not smudge easily or wear off. I live in the humid South so smudgeproof is a must!! I remove it at night with a make up cloth. It has stayed put during hour long zumba classes as well! I will definitely continue to buy and use the It Blowout Mascara!
Date published: 2019-08-14
Rated 5 out of 5 by from Love this Mascara!! Let me start by saying that I am a makeup addict! I love trying new mascara and decided to try Lash blowout by it cosmetics! I have to say, I'm in love ! I love the coverage and it makes my lashes look full and long! Also, there is no flaky fallout like you find in a lot of mascaras. I highly recommend giving this a try, you will not be disappointed!!
Date published: 2019-08-14
Rated 5 out of 5 by from Long lasting Mascara This mascara goes on nicely and lasts all day. It has a bold dark look and I love it.
Date published: 2019-08-14
Rated 5 out of 5 by from I love it.. I have to say that I had never used a mascara as good as it cosmetics lash blowout mascara. This mascara gives alot of volume to your lashes unlike any other brand I've tried. I am definitely telling all my friends and family about this gem. I will continue to purchase after I finish the one I already have. Thank you Viewpoints.
Date published: 2019-08-14
Rated 4 out of 5 by from The brush saves the day The formula in the Lash Blowout Salon Volume Lift Mascara is very thick and sticky, but after a few passes from the brush, I was able to thin out all the clumps. It took a little work, but in the end, my lashes are longer, thicker, and bolder than ever.
Date published: 2019-08-14
Rated 5 out of 5 by from Amazing Mascara I have tried so many different mascaras in my life and my little lashes are looking so good now! First the tube is the cutest design, so unique and cool looking. The mascara gives me long, full lashes, no clumps they look curled when I don't curl them. I normally do one coat, sometimes I'll add a little more before they fully dry but you can actually see I have eyelashes now. The wand is a full brush with tons of bristles and whatever magic it has works. This is a great collaboration with Drybar, this mascara is the best!
Date published: 2019-08-14
Rated 5 out of 5 by from Love it! I love everything about this product! The container is very unique and easy to hold. Product went on smooth with no smudges and lasted all day!
Date published: 2019-08-14
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Questions & Answers

Print

Is it waterproof 

Asked by: Shannon cardwell
It's not waterproof.
Answered by: warriorinpink
Date published: 2019-08-07

Is this vegan and/or cruelty free?

Asked by: kmgm2460
Hi there, thanks for your question! While Lash Blowout Mascara is not considered Vegan, all IT Cosmetics products are cruelty-free, PETA certified! You can find a full list of ingredients on the product page for all our products! We hope this helps! XOXO Tina.
Answered by: IT Cosmetics
Date published: 2019-08-06

Is it Gluten Free? 

Asked by: Ama1979
Hi there! Thanks for reaching out to us! While Lash Blowout is made with lash-loving ingredients, IT is not gluten free. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-06

Does IT carry brown mascara?

Asked by: JustMeDucky
Hi there! Thank you for reaching out to us. Having a Black-Brown Mascara is a wonderful suggestion and something to keep in mind! We are happy to pass this inquiry along to our teams internally. We love hearing the shades, products, and new innovative ideas our IT Girls, and Guys are looking forward to. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-06

Is this mascara water proof?

Asked by: Amybu
Hi there! Thank you for reaching out to us. Lash Blowout Mascara is not formulated to be waterproof. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-06

Do you apply a lash primer with this or is it better not to?

Asked by: Cassandra419
Hi there! Thank you for reaching out to us. You can absolutely wear Lash Blowout Mascara alone, or pair IT with a lash primer underneath. If pairing, we reccomend adding our Tightline Mascara! Tightline works great to prep and prime your lashes, and gives a longer wear to a volumizing mascara like Lash Blowout. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-06

Does this contain palm oil and if yes why?

Asked by: Sian
Hi there! Thank you for reaching out to us. We can confirm Lash Blowout does contain palm oil. Since 2010, 100% of our palm oil purchases are certified through RSPO (Roundtable on Sustainable Palm Oil) standards. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-06

Is IT waterproof?

Asked by: CeciliaG
Hi there! Thank you for reaching out to us. Lash Blowout is best for IT Girls and IT Guys who are seeking dramatic lash volume! If you prefer a waterproof mascara, we recommend looking into our Tightline™ Waterproof 3-in-1 Black Primer - Eyeliner - Mascara! IT contains lash loving ingredients to condition and nourish the lashes from root to tip, and is clinically shown waterproof even after 12 hours of wear! We hope this helps! XOXO Tina Tightline™ Waterproof Mascara- https://www.itcosmetics.com/eyes/mascara/tightline-waterproof-3-in-1-black-primer---eyeliner---mascara/ITC_511.html#q=waterproof&start=6
Answered by: IT Cosmetics
Date published: 2019-08-06

Hi! Does this smudge? I have a problem with mascara smudging under my eyebrows. 

Asked by: Lealea
Hi there! Thank you for reaching out to us. Lash Blowout Mascara will provide blowout lift, blowout volume and blowout drama that lasts, however IT is not tested to be smudge-proof. To prevent any smudging or smearing try applying a light dusting of finishing powder such as Bye Bye Pores around the eyes or where this normally occurs. It will set your make up and keep any mascara from adhering to where it shouldn't belong! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-06

Is this formula safe in pregnancy? 

Asked by: Racquel 22
Hi there! Thanks for reaching out to us! While our Lash Blowout Mascara is made with skin-loving ingredients and formulated with sensitive skin in mind, we do recommend reaching out to a doctor before use during pregnancy if you have any concerns! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-05

Which ingredients do not make this mascara gluten free? Or is it due to cross contamination in the processing facility? 

Asked by: lmway
Hi there! Thank you for reaching out to us. Due to the difficulty of tracing the source used in the manufacturing of our products, we are unable to state whether a product is free of gluten or ingredients that may have been derived from gluten. Therefore, we cannot give you a 100% guarantee that trace levels are not present. Since individuals can exhibit a wide range of sensitivities, if you have any questions or concerns, you should discuss with your medical care provider. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-06

Waterproof?

Asked by: Scott
IT answered another customer's question and said it is not waterproof.
Answered by: State_of_Grace
Date published: 2019-08-04

Is this mascara gluten, paraben free?

Asked by: Lurz
Hi there! Thanks for reaching out to us! We are happy to confirm that all of our products are paraben free! While Lash Blowout is made with lash-loving ingredients, IT is not gluten free. We hope this helps! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-07-31

Can this mascara be removed with just soap and water?

Asked by: Kathy1
Hi there! Thank you for reaching out to us. The formula for Lash Blowout Mascara is not waterproof. IT can be removed with your favorite cleanser, makeup remover, or makeup wipes like Bye Bye Makeup. We hope you check IT out! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-07-29

Is it safe for contact wearers

Asked by: Jank66
Hi there! Thank you so much for your question! Lash Blowout Mascara is formulated with good for you, skin-loving ingredients and is specifically formulated for sensitive skin and eyes. IT is also ophthalmologist-tested! We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-02

Is this a fiber mascara, like No7 Stay Perfect Mascara? Does it come off in little clumps rather than black under your eyes? Thank you!

Asked by: Keri5569
Hi there! Thank you for your question. Lash Blowout Mascara is a fiber-free, clump-free, and flake-free mascara! IT delivers beautiful separation, instant lift and structured volume to your lashes. We hope you try IT out! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-07-30

I live in Texas where it is incredibly hot and humid. I need mascara that won’t melt, and it has to be waterproof for that reason alone. Is drybar going to be offered in a waterproof formula? 

Asked by: Jill in Dallas
Hi there! Thank you for reaching out to us. Lash Blowout is best for IT Girls and IT Guys who are seeking dramatic lash volume! If you prefer a waterproof mascara, we recommend looking into our Tightline™ Waterproof 3-in-1 Black Primer - Eyeliner - Mascara! IT contains lash loving ingredients to condition and nourish the lashes from root to tip, and is clinically shown waterproof even after 12 hours of wear! We hope this helps! XOXO Tina Tightline™ Waterproof Mascara- https://www.itcosmetics.com/eyes/mascara/tightline-waterproof-3-in-1-black-primer---eyeliner---mascara/ITC_511.html#q=waterproof&start=6
Answered by: IT Cosmetics
Date published: 2019-07-23
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