Lash Blowout Mascara

it’s your ultimate lash blowout!

Salon Volume Lift Mascara

$25.00

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“Imagine a top hair salon big volume blowout—for your lashes! We partnered with Drybar® and created this mascara that does just that, giving you all-day volume and instant lift—without clumping or flaking. I can’t wait for you to try it!”

Lash Blowout Mascara

it’s your ultimate lash blowout!

Salon Volume Lift Mascara
0.24 US fl. oz./7 ml

$25.00

$25.00

Availability:

In Stock

Lash Blowout Mascara

it’s your ultimate lash blowout!

Salon Volume Lift Mascara

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Lash Blowout Mascara is rated 4.3 out of 5 by 901.
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Why You'll Love IT

Lash Blowout—the first-ever mascara developed in partnership with Drybar®—brings the benefits of a top hair salon blowout to your eyelashes! Inspired by the technology used to create barrel hair brushes, this mascara’s specially designed wand features microspheres to gently catch all of your lashes and deliver beautiful separation, instant lift and structured volume.

The biotin-infused formula contains transparent polymers that intensify the saturation of super black pigment, creating a bold lash look. You won’t see any clumps or flakes—just blowout lift, blowout volume and blowout drama that lasts!

To learn even more about Lash Blowout Mascara click here.

IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.

Key Benefits
  • Game-changing mascara delivers 19X your lash volume!
  • Specially designed mascara brush inspired by technology used for barrel hair brushes
  • Transparent polymers intensify the saturation of super black pigment for a bold lash look
  • Biotin-infused formula promotes stronger, healthier-looking hair
  • Easy-grip, soft-touch handle for effortless application and control
Ingredients
Key Ingredients: Biotin: B vitamin that promotes stronger, healthier-looking hair and skin

Full Ingredient List: Aqua/Water/Eau, Paraffin, Potassium Cetyl Phosphate, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Ethylene/Acrylic Acid Copolymer, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Cera Alba/Beeswax/Cire Dabeille, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, Phenoxyethanol, Hydroxyethylcellulose, Acacia Senegal Gum, Tribehenin, Caprylyl Glycol, Glyceryl Behenate, Sodium Dehydroacetate, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Disodium Edta, Butylene Glycol, Tocopheryl Acetate, Panthenol, Sodium Laureth Sulfate, Biotin, Tetrasodium Edta, Silica, Propylene Glycol, Pentylene Glycol, Hydrolyzed Soy Protein, Potassium Sorbate, Soluble Collagen, Bht, Trisodium Edta, [+/-: Ci 77491, Ci 77492, Ci 77499/Iron Oxides, Ci 77007/Ultramarines, Ci 77891/Titanium Dioxide, Mica, Ci 75470/Carmine, Ci 77288/Chromium Oxide Greens, Ci 77742/Manganese Violet, Ci 77510/Ferric Ferrocyanide].
How to Apply & Beauty Tips
Real Results
“Imagine a top hair salon big volume blowout—for your lashes! We partnered with Drybar® and created this mascara that does just that, giving you all-day volume and instant lift—without clumping or flaking. I can’t wait for you to try it!”

How to Apply

Lash Blowout Mascara

How to Apply

For bold, clump-free, flake-free volume that lasts, place the mascara brush at the base of your lashes, then wiggle and sweep up and through to the tips.

Beauty Tips

During a salon blowout, volume is achieved by wrapping sections of hair around a barrel brush in the opposite direction of growth. Try using this technique for your Lash Blowout Mascara application! Sweep the brush up and through your lashes, slightly rotating your wand forward and away from your face as you reach the tips to “set” your volume!

Learn how IT compares to Superhero Mascara!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

19X YOUR VOLUME!*

  • 93% say product keeps lashes looking voluminous all day**
  • 93% say product does not flake**

          *Results observed in an instrumental study.
          **Results observed in a consumer panel study.

 

Customer Reviews

Rated 3 out of 5 by from Its a little dry it's a little dry and doesn't do a great job so I'm not impressed
Date published: 2020-05-22
Rated 5 out of 5 by from Love, Love, Love it!! I love this mascara. It makes my thin and short lashes look amazing. It adds length and volume!
Date published: 2020-05-22
Rated 5 out of 5 by from My Favorite Mascara Ever!! Lightweight mascara that defines and volumizes!!!!
Date published: 2020-05-14
Rated 1 out of 5 by from Extremely clumpy, “old lady” look doesn’t separate lashes NO MATTER WHAT I TRIED
Date published: 2020-05-13
Rated 2 out of 5 by from Defintely NOT flake free I bought this mascara because it promised to be flake free. However, EVERY time I look in the mirror throughout the day, I have flakes on my cheeks. This mascara definitely goes on well, and looks nice, without clumps. BUT, the only reason to spend this much on a mascara is if it actually does what it promises. If you are looking for Flake Free - I would go with another mascara.
Date published: 2020-05-11
Rated 5 out of 5 by from Holy Eyelashes!! The first mascara that I have used that actually gave me nice eyelashes!!! I look like I'm wearing natural false eyelashes without the annoying glue! This mascara has magical powers I swear. It added length and volume to my terribly thin lashes. My most favorite IT product by far!!! It doesn't flake or bleed like most other products I have used and lasts all day!
Date published: 2020-05-01
Rated 5 out of 5 by from Love Love Love Amazing!!! I have very sensitive eyes, this is the first mascara that DOESN’T burn them. My favourite mascara ever. Doesn’t clump, doesn’t get goopy.
Date published: 2020-04-29
Rated 1 out of 5 by from Lash Blowout Mascara I gave this mascara a whirl because of all the positive reviews, especially with my age group. I have very sparse, short lashes. This mascara does a wonderful job of reaching each and every lash and really defines my lashes. No flaking, no caking. It's wonderful!
Date published: 2020-04-28
Rated 5 out of 5 by from Miracle Mascara Incredible! My true lashes are broken from age, lash extensions and wearing false eyelashes...I am amazed how wonderful this product makes my lashes look! Yay!!
Date published: 2020-04-27
Rated 5 out of 5 by from It Lash Blowout Mascara I have never gotten so many compliments on my eyelashes until I started using this mascara. I won’t use any other mascara after discovering this!
Date published: 2020-04-27
Rated 5 out of 5 by from Long lasting, full lashes This goes on so smoothly and makes my lashes look full and amazing all day long.
Date published: 2020-04-27
Rated 3 out of 5 by from Was hoping for more "magic" The Tightline mascara worked well for a primer, but did not add a "line" at the base of my lashes. When worn by itself, it sore off by the end of the day. The Lash Blowout was adequate, but did not "wow" me as I've seen with so many other reviews. Lash Blowout worked best when using the Tightline as a primer.
Date published: 2020-04-26
Rated 5 out of 5 by from Awesome mascara I love this mascara. Great quality. All day wearing, no smear.
Date published: 2020-04-24
Rated 4 out of 5 by from Nice set Love this so much. It’s got a great brush and using it with the primer is fantastic
Date published: 2020-04-23
Rated 5 out of 5 by from Best mascara ever! This is by far the best mascara I have ever bought. It add volume, length and separates your lashes. As a bonus it washes off easily with face soap and warm water. Love it!
Date published: 2020-04-23
Rated 5 out of 5 by from Love this mascara !!! Great duo for defining& separating then enhancing& thickening!! Super price too!!!
Date published: 2020-04-22
Rated 4 out of 5 by from Mascara Duo Was a replacement for intial order. Enjoy both however the thin line is favorite. Less dry and clumpy than dry bar.
Date published: 2020-04-22
Rated 5 out of 5 by from Amazing Best mascara I’ve ever owned! It fans the lashes out perfectly.
Date published: 2020-04-22
Rated 5 out of 5 by from So far, so love I've only used this a few times, but so far, so great!
Date published: 2020-04-21
Rated 1 out of 5 by from Bummed out. I was really excited to get both mascaras but when I used them it was very heavy and made my lashes stick straight out with just one application and made my lashes clump together and then when trying to fix them and separate them with my lash comb the product just slid right off in dry chunks. I thought maybe it was just a fluke or that my lashes might have had my facial oils on them that made the mascara be like that so I tried it again with completely clean lashes and no other facial products and the same exact thing happened. I am really bummed.
Date published: 2020-04-20
Rated 5 out of 5 by from Favorite mascara! I have used many. This is my new favorite. Goes on nice, not clumpy and spreads my lashes. I usually buy two at a time.
Date published: 2020-04-15
Rated 5 out of 5 by from Just what I was looking for Stays on well and best of all it is so easy to remove. I know most of you want waterproof máscaras and máscaras that stay on all day, but I don’t like buying make up remover and scrubbing my eyelids trying to take it off. This mascara came off easily with my regular skincare, and it made my eyelashes look super long! The picture is with 2 coats of mascara.
Date published: 2020-04-15
Rated 5 out of 5 by from Very natural look I love it! This mascara is not clumpy and my eyelashes look “fluttery” and not heavy!!
Date published: 2020-04-13
Rated 5 out of 5 by from Amazing This product is amazing! I already have long eyelashes but this mascara helps define them and seems like it makes them longer! I used the smaller one to help separates my lashes
Date published: 2020-04-12
Rated 3 out of 5 by from Product ok The product it ok. Don’t love it. I wouldn’t of bought it if it wasn’t on sale
Date published: 2020-04-12
Rated 2 out of 5 by from Not as good as Superhero. Had great staying ability but the product soon started to clump on the wand and became difficult to apply.
Date published: 2020-04-08
Rated 2 out of 5 by from Not as good as superhero Bought this from a local beauty store about a month or so ago. Already semi dried out, brush doesnt catch my lashes like the superhero wand and its bristles are already stuck together. I dont swirl my brush in the tube and apparently the wand is very delicate as it already busted in half so I cant cover it. I dont have the coverage as the super hero either. Like the brand, this just wasnt my favorite choice at all.
Date published: 2020-04-04
Rated 5 out of 5 by from I love it! This is my new favorite mascara! It goes on easily with no clumping and great volume and length. Stays on all day with no smearing or flaking.
Date published: 2020-03-25
Rated 5 out of 5 by from Love this mascara! Best mascara I’ve ever used to thicken and extend lashes! It’s doesn’t clump or look like I have tarantula eyes. Very natural and full looking lashes!
Date published: 2020-03-22
Rated 5 out of 5 by from Puerto Rico excellent product! I love it! I will buy it again!
Date published: 2020-03-16
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Questions & Answers

Print

are these products waterproof?

Asked by: PamelaW
Hi there! Thank you for reaching out to us. Neither Lash Blowout Salon Volume Lift Mascara, or Tightline 3-in-1 Black Primer-Eyeliner-Mascara are formulated to be waterproof. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-12-29

I just opened my mascara for the first time. There are chunks all over the brush and it’s all clumpy on my lashes. Is this how it’s supposed to be? Maybe I just got an old tube?

Asked by: Debc15
Hi there! Thank you for reaching out to us. We can assure you this is not a known issue with Lash Blowout Mascara. For further assistance, we ask that you reach out to our team directly at info@it-cosmetics.com. We are happy to look into this further for you. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-11-23

Do you make different colors?  I always use a blue or blue/black, the other colors aren’t right for my skin tone.   Thanks

Asked by: Mar jay
Hi there! Thank you for reaching out to us. Having a variety of shades in Lash Blowout Mascara is a wonderful suggestion and something to keep in mind! We are happy to pass this inquiry along to our teams internally. We love hearing the shades, products, and new innovative ideas our IT Girls, and Guys are looking forward to. XOXO Tina
Answered by: IT Cosmetics
Date published: 2020-03-29

Hi - first I love all of IT's products. I've just recently tried the lash blowout and it's great; however, I find that with most mascaras after awhile it starts clumping - too much product on the wand. Should you as a routine wipe the want clean?

Asked by: SEvans
Hi there! Thank you for reaching out to us. When clumps build up with your mascaras, IT is important to clean the wand with a makeup remover product to prevent the transfer of clumping to your lashes. Overly pumping the wand to get more product will cause the formula to dry out and clump, so we encourage you to pump the wand as little as possible. Instead, swirl the wand around the sides of the tube to pick up more product. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2020-03-26

Is this mascara water resistant?? I have chronic dry eye and need waterproof only!!

Asked by: Shatzie
Hi there! Thank you for reaching out to us. If you prefer a waterproof formula, we recommend looking into our Tightline Mascara waterproof! IT is clinically shown waterproof even after 12 hours of wear! We hope you try IT out! XOXO Tina https://www.itcosmetics.com/eyes/mascara/tightline-waterproof-3-in-1-black-primer---eyeliner---mascara/ITC_511.html#start=4&cgid=eyes-mascara
Answered by: IT Cosmetics
Date published: 2020-02-17

I've been using Hello Lashes mascara for several years how does this compare?

Asked by: Tsteeley
My eyes water and I'm worried Lash Blowout Mascara will run. Can I use a sealer over the mascara?
Answered by: CherylW1950
Date published: 2020-03-25

Do you need to use a mascara primer, with this new mascara, lash blowout? 

Asked by: Katty24
Hi there! Thank you for reaching out to us. You can absolutely wear Lash Blowout Mascara alone, or pair IT with a lash primer underneath. If pairing, we reccomend adding our Tightline Mascara! Tightline works great to prep and prime your lashes, and gives a longer wear to a volumizing mascara like Lash Blowout. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-12-02

For extra volume and length can you use both superhero( love this my favorite) and blowout( want to try as well for extra volume) together; if so which would you apply first?

Asked by: Charlene70
Hi there! Thank you for reaching out to us. As both products provide dramatic results individually, you will not need to pair Lash Blowout, and Superhero Mascara together. If you're looking for dramatic lash volume, Lash Blowout brings the benefits of a top hair salon blowout to your lashes! We hope you try IT out! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-11-09

Will this product wash off without a makeup remover?

Asked by: kathomer
Hi there! Thank you for reaching out to us. The formula for Lash Blowout Mascara is not waterproof. IT can be removed with your favorite cleanser, makeup remover, or makeup wipes like Bye Bye Makeup. We hope you check IT out! XOXO Tina
Answered by: IT Cosmetics
Date published: 2020-01-06

I tend to naturally rub my eyes a lot throughout the day, will this mascara come off if I rub my eyes?

Asked by: Rebeca
Hi there! Thank you for reaching out to us. Lash Blowout Mascara provides blowout volume and blowout drama that lasts. To extend the wear of IT, we recommend adding a primer like our Tightline™ Waterproof 3-in-1 Black Primer - Eyeliner - Mascara underneath! Adding a primer will help with transferring and rubbing off! We hope you try IT out. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-11-09

I ordered your new mascara  But I reading that’s it’s not water proof  Do you have a water proof mascara  I can purchase  Thank you  Lisa 

Asked by: Softball Jess
Hi there! Thank you for reaching out to us. If you prefer a waterproof formula, we recommend looking into our Tightline Mascara waterproof! IT is clinically shown waterproof even after 12 hours of wear! We hope you try IT out! XOXO Tina https://www.itcosmetics.com/eyes/mascara/tightline-waterproof-3-in-1-black-primer---eyeliner---mascara/ITC_511.html#start=4&cgid=eyes-mascara
Answered by: IT Cosmetics
Date published: 2019-09-14

Where is this product made?

Asked by: warriorinpink
Hi there! Thank you for your question. Lash Blowout Mascara is made in the U.S.A.. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2020-03-25

How does it compare to the Superhero Mascara?

Asked by: Eyelash
Hi there! Thank you for reaching out to us. Lash Blowout is best for IT Girls and IT Guys who are seeking dramatic lash volume! With a lash-volumizing microsphere brush, this mascara gently catches all of your lashes for effortless root-to-tip application. Experience 19X your volume! Superhero is best for IT Girls and IT Guys who are seeking super lash length! Its Elastic Stretch Technology stretches the look of your lashes wider and longer, plus its lash-changing power brush wraps your lashes in a lengthening cape of color. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-26

Is it really clump free? I’m using the superhero mascara and it clumps so much ,I’m ready to throw it out. 

Asked by: Nanadeb
Hi there! Thank you for your question. Lash Blowout Mascara is a clump, and and flake-free mascara! IT delivers beautiful separation, instant lift, and structured volume to your lashes. We hope you try IT out! XOXO Tina
Answered by: IT Cosmetics
Date published: 2020-04-29

Is this a water based or oil based mascara? Is it suitable for someone with lash extensions 

Asked by: Jen111087
Hi there, thanks for reaching out! All of our mascaras contain natural and healthy oils! We highly recommend consulting with your lash specialist before using any of our mascaras! They will be able to advise you what is best to use. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-09-14

Is this waterproof

Asked by: Olivia19
Hi there! Thank you for reaching out to us. Lash Blowout Mascara is not formulated to be waterproof. IT works best for our IT Girls, and Guys to acheive instant maximum lift and structured volume that won't clump or flake! We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-09-14

Is it waterproof 

Asked by: Shannon cardwell
It's not waterproof.
Answered by: warriorinpink
Date published: 2019-08-26

Is this vegan and/or cruelty free?

Asked by: kmgm2460
Hi there, thanks for your question! While Lash Blowout Mascara is not considered Vegan, all IT Cosmetics products are cruelty-free, PETA certified! You can find a full list of ingredients on the product page for all our products! We hope this helps! XOXO Tina.
Answered by: IT Cosmetics
Date published: 2019-09-04

Is it Gluten Free? 

Asked by: Ama1979
Hi there! Thanks for reaching out to us! While Lash Blowout is made with lash-loving ingredients, IT is not gluten free. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-09

Does IT carry brown mascara?

Asked by: Just Me1
Hi there! Thank you for reaching out to us. Having a Black-Brown Mascara is a wonderful suggestion and something to keep in mind! We are happy to pass this inquiry along to our teams internally. We love hearing the shades, products, and new innovative ideas our IT Girls, and Guys are looking forward to. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-12-02

Is this mascara water proof?

Asked by: Amybu
Hi there! Thank you for reaching out to us. Lash Blowout Mascara is not formulated to be waterproof. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-09

Do you apply a lash primer with this or is it better not to?

Asked by: Cassandra419
Hi there! Thank you for reaching out to us. You can absolutely wear Lash Blowout Mascara alone, or pair IT with a lash primer underneath. If pairing, we reccomend adding our Tightline Mascara! Tightline works great to prep and prime your lashes, and gives a longer wear to a volumizing mascara like Lash Blowout. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-09

Does this contain palm oil and if yes why?

Asked by: Sian
Hi there! Thank you for reaching out to us. We can confirm Lash Blowout does contain palm oil. Since 2010, 100% of our palm oil purchases are certified through RSPO (Roundtable on Sustainable Palm Oil) standards. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-12-02

Is IT waterproof?

Asked by: CeciliaG
Hi there! Thank you for reaching out to us. Lash Blowout is best for IT Girls and IT Guys who are seeking dramatic lash volume! If you prefer a waterproof mascara, we recommend looking into our Tightline™ Waterproof 3-in-1 Black Primer - Eyeliner - Mascara! IT contains lash loving ingredients to condition and nourish the lashes from root to tip, and is clinically shown waterproof even after 12 hours of wear! We hope this helps! XOXO Tina Tightline™ Waterproof Mascara- https://www.itcosmetics.com/eyes/mascara/tightline-waterproof-3-in-1-black-primer---eyeliner---mascara/ITC_511.html#q=waterproof&start=6
Answered by: IT Cosmetics
Date published: 2019-09-10

Hi! Does this smudge? I have a problem with mascara smudging under my eyebrows. 

Asked by: Lealea
Hi there! Thank you for reaching out to us. Lash Blowout Mascara will provide blowout lift, blowout volume and blowout drama that lasts, however IT is not tested to be smudge-proof. To prevent any smudging or smearing try applying a light dusting of finishing powder such as Bye Bye Pores around the eyes or where this normally occurs. It will set your make up and keep any mascara from adhering to where it shouldn't belong! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-12-02

Is this formula safe in pregnancy? 

Asked by: Racquel 22
Hi there! Thanks for reaching out to us! While our Lash Blowout Mascara is made with skin-loving ingredients and formulated with sensitive skin in mind, we do recommend reaching out to a doctor before use during pregnancy if you have any concerns! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-05

Which ingredients do not make this mascara gluten free? Or is it due to cross contamination in the processing facility? 

Asked by: lmway
Hi there! Thank you for reaching out to us. Due to the difficulty of tracing the source used in the manufacturing of our products, we are unable to state whether a product is free of gluten or ingredients that may have been derived from gluten. Therefore, we cannot give you a 100% guarantee that trace levels are not present. Since individuals can exhibit a wide range of sensitivities, if you have any questions or concerns, you should discuss with your medical care provider. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-09-14

Waterproof?

Asked by: Scott
IT answered another customer's question and said it is not waterproof.
Answered by: State_of_Grace
Date published: 2019-08-05

Is this mascara gluten, paraben free?

Asked by: Lurz
Hi there! Thanks for reaching out to us! We are happy to confirm that all of our products are paraben free! While Lash Blowout is made with lash-loving ingredients, IT is not gluten free. We hope this helps! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-08-09

Can this mascara be removed with just soap and water?

Asked by: Kathy1
Hi there! Thank you for reaching out to us. The formula for Lash Blowout Mascara is not waterproof. IT can be removed with your favorite cleanser, makeup remover, or makeup wipes like Bye Bye Makeup. We hope you check IT out! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-12-02
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