Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara

$25.00

Available for orders over $35 with Afterpay ?
Sorry, ModiFace is currently unavailable.

try IT on

Explore the range of IT Cosmetics shades, updated in real time

You must consent before using try-on experience
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!”

Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara
0.3 US fl. oz. / 9 ml

$25.00

Available for orders over $35 with Afterpay ?

$25.00

Availability:

In Stock

Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara

  • Share L'Oreal on Facebook
  • Pin It
Superhero™ Mascara is rated 4.1 out of 5 by 1495.
  • y_2020, m_7, d_5, h_15
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.10
  • cp_1, bvpage1
  • co_hasreviews, tv_252, tr_1243
  • loc_en_US, sid_ITC_612, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 9ms
  • reviews, product
Why You'll Love IT

Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!

 

Key Benefits
  • Exclusive Elastic Stretch Technology for volume and length!
  • Lash-Changing Power Brush for maximum reach, lift, separation and curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen, biotin and peptides to condition as you coat
Ingredients
Key Ingredients:
Collagen: Skin-firming protein that supports elasticity for a youthfully smooth appearance.
Biotin: B vitamin that promotes stronger, healthier-looking hair and skin.
Peptides: Help reduce the appearance of wrinkles for the look of smoother, firmer skin.

Full Ingredient List:
WATER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).
How to Apply & Beauty Tips
Real Results
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!”

How to Apply

Superhero™  Mascara

How to Apply

Starting at the base of your eyelashes, wiggle and sweep Superhero Mascara up and through to the tips. Apply additional coats for more dramatic, volume and lengthening results.

Beauty Tips

If you want even more volume, simply apply additional coats! The game-changing formula is completely buildable.

Learn how IT compares to Lash Blowout Mascara!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

IT transforms your lashes!

  • 100% saw a fuller lash line!*
  • 96% said lashes looked stretched!*
  • 96% saw dramatic volume & length!*
  • 96% saw plumper-looking lashes!*
*Results observed in a consumer panel survey.

Customer Reviews

Rated 4 out of 5 by from Long-lasting great coverage I’ve used these mascara for years and have recommended it to friends. It makes my lashes look lush and thick without smudging or smearing. My only criticism is not the actual product coverage but the design of the wand and tube. After several uses, the wand tip clumps up making it messy when putting it back into the tube. Aside from this, it’s an amazing mascara.
Date published: 2020-07-04
Rated 5 out of 5 by from Best mascara! Stays on well and actually makes my lashes look longer.
Date published: 2020-07-04
Rated 4 out of 5 by from Love it - do not order on Amazon Love this... it is clumpy on the wand but goes one great! I wanted something quick so ordered on Amazon, definitely not the same product inside the tube... dried gross crust.
Date published: 2020-07-03
Rated 5 out of 5 by from Best mascara out there! I try and have tried every expensive and cheap mascara there is but nothing works on my lashes like superhero! It gives my lashes curl and volume and it’s buildable. It lasts all day and doesn’t flake off. Best part is it washes right off. Definitely worth a try you won’t be sorry
Date published: 2020-06-30
  • y_2020, m_7, d_5, h_15
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.10
  • cp_1, bvpage1
  • co_hasreviews, tv_252, tr_1243
  • loc_en_US, sid_ITC_612, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 8ms
  • reviews, product

Questions & Answers

Print

Is the Superhero mascara waterproof? I don’t want it and it doesn’t say. 

Asked by: Tamrastaab
Hi there! Thanks for reaching out! Superhero Mascara is not formulated to be waterproof. If you prefer a waterproof mascara, we recommend checking out our Tightline Waterproof Mascara using the link below. We hope this helps! XOXO Tina https://tinyurl.com/ycd8kyzo
Answered by: ITCS
Date published: 2020-06-23

Is this waterproof 

Asked by: Bree85
Hi there! Thanks for reaching out! Superhero Mascara is not formulated to be waterproof. If you prefer a waterproof mascara, we recommend checking out our Tightline Waterproof Mascara using the link below. We hope this helps! XOXO Tina https://www.itcosmetics.com/eyes/mascara/tightline-waterproof-3-in-1-black-primer---eyeliner---mascara/ITC_511.html#q=tightline&start=2
Answered by: ITCS
Date published: 2020-06-08

The ITC Lash and glow set is sold out. Can I get it at this price when it comes back in?

Asked by: KDK1
Hi there! Thank you for reaching out to us. We are so sorry you are not currently able to purchase the Lash and Glow set. Please note promotional discounts are applicable only on items that are in stock. Unfortunately the price can not be honored if the promotion is no longer available. If you have any additional questions or concerns, please feel free to reach back out to us. XOXO Tina
Answered by: ITCS
Date published: 2020-06-04

Are the liner and mascara in this set full size?

Asked by: Lashesx2
Hi there! Thank you for reaching out to us. The Superhero Lash & Liner Gift set includes a full size Superhero Mascara, Superhero Liner, and a travel size No-Tug Liner! We hope you can try IT out soon! XOXO Tina
Answered by: ITCS
Date published: 2020-06-01

I have medium/tan/olive skin, is the bronzer light or will it still work for me?

Asked by: lwhosane
Hi there! Thank you for reaching out to us. The Bye Bye Pores Bronzer offered in this set is suitable for all skin types and tones! The universally flattering shade Beach adds instant sun-kissed warmth to your skin wherever applied! We hope you try IT out. XOXO Tina
Answered by: ITCS
Date published: 2020-05-05

Can we get rain checks? So many of your items are out of stock that I was hoping to purchase during your 20% off sale!

Asked by: LauraK2
Hi there, thank you for your question! We are so sorry to hear that the Lash & Glow! Mascara + Bronzer Superpowers Set was out of stock at the time of the Friends & Family Sale, however IT is currently back in stock at this time for purchase. We hope this helps! XOXO Scarlett
Answered by: ITCS
Date published: 2020-04-21

when will this be back in stock ?

Asked by: lolip
Hi there! Thank you for reaching out. We apologize that you are unable to purchase the Lash & Glow Mascara + Bronzer Superpowers Set. While we do not have insight at this time on when IT will be restocked, we hope you stay tuned for future availability! XOXO Scarlett
Answered by: ITCS
Date published: 2020-04-17

I too love the Superhero mascara!!! My only complaint and I have had at least 8 tubes of this: at about the 2-3 week the wand gets clumpy and when you put back in the tube it leaks at the perforation? How do you fix this? Want to keep using!!

Asked by: Janybub
Put a few drops of visine in tube.
Answered by: Cowens
Date published: 2020-04-15
  • y_2020, m_7, d_5, h_15CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.10
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_128
  • loc_en_US, sid_ITC_612, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 9ms
  • questions, product