“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!”

Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara
0.3 US fl. oz. / 9 ml

$24.00

$24.00

Availability:

In Stock

Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara

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Superhero™ Mascara is rated 4.1 out of 5 by 918.
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Why You'll Love IT

Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!

 

Key Benefits
  • Exclusive Elastic Stretch Technology for volume and length!
  • Lash-Changing Power Brush for maximum reach, lift, separation and curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen, biotin and peptides to condition as you coat
Ingredients
WATER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).
How to Apply & Beauty Tips
Real Results
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!”

How to Apply

Superhero™  Mascara

How to Apply

Starting at the base of your eyelashes, wiggle and sweep Superhero Mascara up and through to the tips. Apply additional coats for more dramatic, volume and lengthening results.

Beauty Tips

If you want even more volume, simply apply additional coats! The game-changing formula is completely buildable.

Learn how IT compares to Lash Blowout Mascara!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

IT transforms your lashes!

  • 100% saw a fuller lash line!*
  • 96% said lashes looked stretched!*
  • 96% saw dramatic volume & length!*
  • 96% saw plumper-looking lashes!*
*Results observed in a consumer panel survey.

Customer Reviews

Rated 5 out of 5 by from LOVE!!!! I received a free sample of this and fell in love with it. I bought the full size product and it’s been performing perfectly!! I don’t have naturally curly lashes, so this formula does the perfect job at lengthening, a little volumizing, and keeping the curl all day. No flaking off and very minimal rubbing off only from my bottom lashes (I do have very small eyes). Could not recommend this any more!
Date published: 2019-08-13
Rated 5 out of 5 by from The absolute best mascara ever! I received a sample size and as soon as I put it on immediately knew I loved it! I ordered the full size and will never use anything else. It makes my lashes appear long and thick. It doesn’t clump or make them feel hard. It wears all day. I have had some smudging on hot days but it cleans up easily. Easy to remove at the end of the day. Will definitely repurchase. I can’t wait to try the Superhero liner.
Date published: 2019-08-11
Rated 5 out of 5 by from my oldest daughter & I love IT mascara! it lengthens and not cakey. It's the perfect mascara.
Date published: 2019-08-07
Rated 1 out of 5 by from Sad I bought this expecting the usual quality and am very disappointed. The mascara is very thick and clumpy, I won’t buy this one again. The travel size is the same.
Date published: 2019-08-07
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Questions & Answers

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Seems like every time I purchase this mascara at Sephora or Ulta, it clumps up bad. What would be the reason for this? It doesn't happen when I buy directly through your site.

Asked by: Anonymous
Hi there! Thank you for reaching out to us and bringing this to our attention! Your Superhero Mascara should not be clumpy in the tube or when applied to your lashes. If you ever experience this again in the future, we definitely recommend reaching out to our Customer Care Team at 1.800.356.5120, so that we can look into this further and assist you as best as possible! We're always happy to help! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-08-07

I have short, sparsely eyelashes. To the point that when I do use mascara and apply it from base to tip, I end up getting mascara on my eyelid. So how well will this work for me?

Asked by: Gertie
Hi there! Thank you for your question. Superhero™ Mascara is an elastic stretch volumizing mascara! IT coats every lash from base to tips lifting lashes while separating them to create a fuller lash line. Superhero works great on both short, and longer lashes. For more dramatic, volume and lengthening results, we recommend adding additional coats. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-08

Has the formula or the wand changed recently? I've been using this for years but I'm not getting the same amazing results as I used to.

Asked by: mmurph
Hi there! Thanks for reaching out! We have not made any changes to the packaging or the formula for Superhero Mascara. If you are having any trouble with your product, please don't hesitate to reach out to our Customer Care Team for further assistance! They are available via Live Chat on itcosmetics.com and over the phone at 1.800.356.5120! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-06-29

Is this mascara 100% plant-based(vegan)?

Asked by: chella424
Hi there! While our products are made with skin loving ingredients and are cruelty free, they are not vegan. XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-04-12

Is there an expiration date on the Superhero mascara?

Asked by: KAWM
Hi there, thank you for your question. Our products have been tested to have at least a 3-year shelf life if unopened and stored at normal room temperature, during which they will retain their integrity and perform as expected. Once opened, we recommend using your Superhero Mascara in 3 months. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-04-08

I curl my lashes before I use this and it never stays. Any tips to help keep the curl?

Asked by: Fangirl
Hi there! Thank you for your question. To prep, and prime your lashes before adding Superhero Mascara, we recommend looking into Tightline™ 3-in-1 Black Primer - Eyeliner - Mascara beforehand! The ultra-conditioning formula coats each lash at the root to create a beautiful, lash-lengthening effect. We hope this helps! XOXO Tina. Tightline™ - https://www.itcosmetics.com/eyes/mascara/tightline-3-in-1-black-primer---eyeliner---mascara/ITC_500.html#q=tightline&start=1
Answered by: IT Cosmetics
Date published: 2019-03-18

Is this product waterproof?

Asked by: LadyD
Hi there! Thanks for reaching out to us! Our Superhero Mascara is not waterproof. If you prefer a waterproof mascara, we recommend checking out our Tightline Waterproof Mascara using the link below. We hope this helps! XOXO Ellie https://www.itcosmetics.com/eyes/mascara/tightline-waterproof-3-in-1-black-primer---eyeliner---mascara/ITC_511.html#q=tightline&start=2
Answered by: IT Cosmetics
Date published: 2019-03-09

I have sensitive very dry eyes! Is your mascara considered hypoallergenic? Would you recommend this mascara for super sensitive eyes?? It is also important it comes off easy with water alone. what's the story as far a for sensitive eyes? Is it fragranced?

Asked by: Hxerri
Hi there! Thank you for reaching out to us, we are happy to assist you further with any questions you may have with Superhero Mascara! We ask that you please contact us directly for further assistance. We invite you to Live Chat with us at itcosmetics.com! We are available on Live Chat Monday-Thursday 8am-7pm and Friday-Saturday 9am-5pm EST. We look forward to speaking with you! XOXO Tina.
Answered by: IT Cosmetics
Date published: 2019-02-28
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