Bye Bye Foundation Custom Kit ($63.50 Value)

Bye Bye Foundation Custom Kit ($63.50 Value) is rated 4.4 out of 5 by 2872.
  • y_2021, m_3, d_3, h_8
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.14
  • cp_2, bvpage2n
  • co_hasreviews, tv_699, tr_2173
  • loc_en_US, sid_ITC_876, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 39ms
  • reviews, product

Say “Bye Bye” to typical liquid foundation and hello to your most beautiful-looking skin with this c ... Read full description

Bye Bye Foundation Custom Kit ($63.50 Value)

Bye Bye Foundation Custom Kit ($63.50 Value)

$49.00
or 4 installments of $12.25 by Afterpay Learn more
Select a Shade
In Stock

Say “Bye Bye” to typical liquid foundation and hello to your most beautiful-looking skin with this customizable kit that allows you to pick your perfect shade of this best-selling full coverage moisturizer with a natural satin finish. You’ll experience hydration and flawless-looking coverage that floats over your skin without settling into lines and wrinkles. Also included in the kit: Two game-changing skincare essentials that help you face the day with confidence!

Kit Includes:
  • Full-Size Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+ (30 ml): Designed to cover and improve the look of skin concerns including redness, pores, breakouts, dark spots, lines and wrinkles—all while protecting your skin with SPF 50+ physical sunscreen.
  • Confidence in a Cleanser Mini (50 ml): Gently melts away dirt, oil, and even long-wear eye makeup while leaving skin feeling soft, refreshed and revitalized.
  • Confidence in a Gel Lotion Moisturizer Mini (15 ml): Transforms from a gel to a water-light liquid upon application to deliver 72 hours of hydration with a weightless feel.
IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas."

Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+: Apply 1-2 pumps to clean skin using your favorite IT Cosmetics brush or fingertips, either on top or in place of your skincare products.

Confidence in a Cleanser: Gently massage onto wet skin for 30 seconds every morning and evening. Rinse and pat dry. Skin is left feeling soft, refreshed and perfectly balanced.

Confidence in a Gel Lotion Moisturizer: Apply this oil-free gel moisturizer to clean skin in the morning and evening. Using upward sweeping motions, apply to face, neck, décolleté and anywhere your skin needs moisture.

  • Limited-edition kit features your full coverage moisturizer in your shade choice, plus minis of two more skincare essentials
  • Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+ feels like nothing but covers everything with a natural satin finish
  • Confidence in a Cleanser is your soap-free, sulfate-free cleansing serum that’s gentle enough for even the most sensitive skin
  • Confidence in a Gel Lotion Moisturizer helps smooth the look of fine lines and leaves skin primed for makeup application

Your IT Tip: A radiant complexion starts with great skincare!

Morning and night, use Confidence in a Cleanser—an innovative cleanser and serum in one—to rejuvenate your skin. Before applying makeup, smooth on a layer of Confidence in a Gel Lotion. This lightweight gel moisturizer locks in 72 hours of hydration and leaves skin radiant and primed for makeup application.

Find your perfect coverage in just a few clicks! Take the Foundation Finder Quiz

Understanding Your Undertone

Warm (W)
You tan easily in the sun, and gold jewelry makes your skin glow! The veins on your wrists look green.

Neutral (N)
Both gold and silver jewelry flatter your skin! You can tan in the sun but sometimes burn. The veins on your wrists look blue and green.

Cool (C)
Silver jewelry complements your skin! You burn easily in the sun—and when you roll up your sleeves, your veins look blue.

To make it easier to find your perfect shade of Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50, here are the undertones for all 12 shades:
  • Fair (W)—ultra porcelain skin, fairest of fair skin, with warm (yellow) undertone
  • Fair Light (C)—fair skin, if you burn easily in the sun, with cool (pink) undertone
  • Light (W)—light skin with more warmth (yellow) to your skin
  • Light Medium (C)—light to medium skin with cool (pink) undertones
  • Medium (W)—medium skin with warm (yellow) undertones (this is Jamie’s shade!)
  • Neutral Medium(N)—medium skin with neutral undertone
  • Medium Tan (W)—medium to tan skin with warm (yellow) undertone
  • Neutral Tan (N)—tan skin with neutral undertone
  • Tan (W)—tan skin with warm (yellow) undertone
  • Rich (W)—tan to rich skin with warm (yellow) undertone
  • Rich Honey (W)—deep skin with warm (yellow) undertone
  • Deep (N)—deep skin with neutral undertone
Bye Bye Foundation Ingredients: ACTIVE INGREDIENTS
TITANIUM DIOXIDE – 9.0%
ZINC OXIDE – 6.3%


INACTIVE INGREDIENTS: AQUA/WATER/EAU, SNAIL SECRETION FILTRATE, PHENYL TRIMETHICONE, DIMETHICONE, BUTYLENE GLYCOL, BUTYLENE GLYCOL DICAPRYLATE/DICAPRATE, ORBIGNYA OLEIFERA SEED OIL, BUTYLOCTYL SALICYLATE, CETYL PEG/PPG-10/1 DIMETHICONE, CYCLOPENTASILOXANE, CYCLOHEXASILOXANE, MAGNESIUM SULFATE, POLYGLYCERYL-4 ISOSTEARATE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, ALUMINUM HYDROXIDE, HEXYL LAURATE, STEARIC ACID, CALCIUM STEARATE, CAPRYLYL GLYCOL, TRIETHOXYCAPRYLYLSILANE, ETHYLHEXYLGLYCERIN, CITRUS LIMON (LEMON) PEEL OIL, TOCOPHERYL ACETATE, SORBITAN ISOSTEARATE, PHENOXYETHANOL, CITRUS AURANTIUM BERGAMIA (BERGAMOT) FRUIT OIL, 1,2-HEXANEDIOL, DISODIUM EDTA, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, CITRUS AURANTIFOLIA (LIME) OIL, NIACINAMIDE, HYDROLYZED HYALURONIC ACID, LACTOBACILLUS/KELP FERMENT FILTRATE, SACCHAROMYCES/RICE FERMENT FILTRATE, HYDROLYZED SILK, ALOE BARBADENSIS LEAF EXTRACT, CHOLESTERYL NONANOATE, CHOLESTERYL ISOSTEARATE, CHOLESTERYL CHLORIDE, PUNICA GRANATUM SEED OIL, LACTOBACILLUS/PUMPKIN FERMENT EXTRACT, CHOLESTEROL, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTERYL OLEYL CARBONATE, PERSEA GRATISSIMA (AVOCADO) OIL, PINUS SYLVESTRIS LEAF OIL, POLYMETHYLSILSESQUIOXANE, ANTHEMIS NOBILIS FLOWER WATER, LACTOBACILLUS/DIPTERYX ODORATA SEED FERMENT FILTRATE, PANAX GINSENG ROOT EXTRACT, AVENA SATIVA (OAT) KERNEL EXTRACT, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, SACCHARUM OFFICINARUM (SUGAR CANE) EXTRACT, HYDROLYZED COLLAGEN, CAPRYLHYDROXAMIC ACID, TOCOPHEROL, THIAMINE HCL, RIBOFLAVIN, RETINYL PALMITATE, PANTOTHENIC ACID, NIACIN, FOLIC ACID, CARNITINE HCL, BIOTIN, ASCORBIC ACID, BACILLUS/CORDYCEPS SINENSIS/GANODERMA LUCIDUM/INONOTUS OBLIQUUS/LENTINUS EDODES/PHELLINUS LINTEUS/SCHIZOPHYLLUM COMMUNE/TRICHOLOMA MATSUTAKE EXTRACT FERMENT FILTRATE, PHASEOLUS ANGULARIS SEED EXTRACT, LACTOBACILLUS/RICE FERMENT FILTRATE, SACCHAROMYCES/CAMELLIA SINENSIS EXTRACT FERMENT FILTRATE, LACTOBACILLUS FERMENT, LACTOBACILLUS/CENTELLA ASIATICA/GLEDITSIA SINENSIS THORN/HOUTTUYNIA CORDATA EXTRACT/PHELLODENDRON AMURENSE BARK/POLYGONUM CUSPIDATUM ROOT/PRUNELLA VULGARIS/TORILIS JAPONICA EXTRACT FERMENT FILTRATE, EUCALYPTUS GLOBULUS LEAF OIL, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, MAGNOLIA KOBUS BARK EXTRACT, LACTOBACILLUS/HONEYSUCKLE FLOWER/LICORICE ROOT/MORUS ALBA ROOT/PUERARIA LOBATA ROOT/SCHIZANDRA CHINENSIS FRUIT/SCUTELLARIA BAICALENSIS ROOT/SOPHORA JAPONICA FLOWER EXTRACT FERMENT FILTRATE, GLYCINE SOJA (SOYBEAN) SPROUT EXTRACT, PERFLUOROHEXANE, GLYCERIN, LEUCONOSTOC/RADISH ROOT FERMENT FILTRATE, CAMELLIA SINENSIS LEAF EXTRACT, SILK EXTRACT, PERFLUORODECALIN, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, CHRYSANTHEMUM INDICUM FLOWER EXTRACT, DIAMOND POWDER, MORUS ALBA FRUIT EXTRACT, PUERARIA LOBATA ROOT EXTRACT, CINNAMOMUM CASSIA BARK EXTRACT, ARTEMISIA PRINCEPS LEAF EXTRACT, DIOSPYROS KAKI LEAF EXTRACT, N-HYDROXYSUCCINIMIDE, PALMITOYL OLIGOPEPTIDE, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, PENTAFLUOROPROPANE, STEARETH-20, CITRIC ACID, SODIUM BENZOATE, POTASSIUM SORBATE, CHLORHEXIDINE DIGLUCONATE, [+/-: IRON OXIDES (CI 77492, CI 77491, CI 77499)].

Confidence in a Cleanser Ingredients: AQUA/WATER/EAU, DISODIUM COCOAMPHODIACETATE, GLYCERIN, ACRYLATES COPOLYMER, SODIUM CHLORIDE, 1,2-HEXANEDIOL, PEG-7 GLYCERYL COCOATE, ARGININE COCOATE, COCAMIDOPROPYL BETAINE, PEG-120 METHYL GLUCOSE DIOLEATE, STYRENE/ACRYLATES COPOLYMER, POTASSIUM COCOYL GLYCINATE, COCO-GLUCOSIDE, CITRIC ACID, HEXYLENE GLYCOL, PORTULACA OLERACEA EXTRACT, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, ALLANTOIN, XANTHAN GUM, CYMBOPOGON MARTINI OIL, PELARGONIUM GRAVEOLENS FLOWER OIL, CITRUS PARADISI (GRAPEFRUIT) PEEL OIL, LAVANDULA ANGUSTIFOLIA (LAVENDER) OIL, CITRUS SINENSIS PEEL OIL EXPRESSED, BUTYLENE GLYCOL, HYDROLYZED COLLAGEN, ETHYLHEXYLGLYCERIN, NIACINAMIDE, CAMELLIA SINENSIS LEAF EXTRACT, TOCOPHERYL ACETATE, ASCORBYL TETRAISOPALMITATE, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER WATER, COLLOIDAL OATMEAL, LEUCONOSTOC/RADISH ROOT FERMENT FILTRATE, ALOE BARBADENSIS LEAF EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL, GLYCERYL STEARATE, PALMITIC ACID, STEARIC ACID, PHYTOSTERYL/ISOSTEARYL/CETYL/STEARYL/BEHENYL DIMER DILINOLEATE, HYDROGENATED POLYDECENE, CERAMIDE NP, BUTYROSPERMUM PARKII (SHEA) BUTTER, CETEARETH-20, GLYCERYL CITRATE/LACTATE/LINOLEATE/OLEATE, HYDROXYPROPYL BISPALMITAMIDE MEA, GLYCOSPHINGOLIPIDS, GLYCINE SOJA (SOYBEAN) STEROLS, MEADOWFOAM ESTOLIDE, CERAMIDE AP, ETHYLHEXYL ISONANOATE, SQUALANE, SODIUM HYALURONATE, POLYSORBATE 20, CARBOMER, PALMITOYL PENTAPEPTIDE-4, STEARETH-20, CHRYSIN, PALMITOYL TRIPEPTIDE-1, PALMITOYL TETRAPEPTIDE-7, N-HYDROXYSUCCINIMIDE, DISODIUM EDTA, BENZOIC ACID, PHENOXYETHANOL, POTASSIUM SORBATE, CHLORHEXIDINE DIGLUCONATE, FD&C YELLOW NO. 5 (CI 19140).

Confidence in a Gel Lotion Ingredients: AQUA / WATER / EAU, GLYCERIN, DIMETHICONE, PROPANEDIOL, DIMETHICONE/PEG-10/15 CROSSPOLYMER, POLYMETHYLSILSESQUIOXANE, PHENOXYETHANOL, CITRIC ACID, SODIUM CHLORIDE, CHLORPHENESIN, SODIUM CITRATE, P-ANISIC ACID, DISODIUM EDTA, PEG-10 DIMETHICONE, TOCOPHEROL, SODIUM HYALURONATE, SODIUM HYDROXIDE, ALOE BARBADENSIS LEAF JUICE, ADENOSINE, DIPROPYLENE GLYCOL, PROPYLENE GLYCOL, CEREUS GRANDIFLORUS FLOWER EXTRACT / CACTUS FLOWER EXTRACT, CETEARETH-25, SOLUBLE COLLAGEN, GLUCOSE, SODIUM BENZOATE, LACTIC ACID, CI 19140 / YELLOW 5, CETYL ALCOHOL, POTASSIUM SORBATE, DIPEPTIDE DIAMINOBUTYROYL BENZYLAMIDE DIACETATE, CERAMIDE NP, BEHENIC ACID, CHOLESTEROL, TRISODIUM EDTA, CERAMIDE NS, ETHYLHEXYLGLYCERIN, CERAMIDE AP, CERAMIDE EOP, CERAMIDE EOS, CAPROOYL PHYTOSPHINGOSINE, CAPROOYL SPHINGOSINE, ASCORBYL PALMITATE. D227948/1

Learn More About IT

Learn more about Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

Learn about Bye Bye Foundation Full Coverage Moisturizer with SPF 50+, designed to help the look of skin concerns like redness, pores, dark spots & wrinkles.

Product before image

Real Results

Clinically tested results!
  • 100% of subjects showed improved skin hydration*
  • 97% said it provided full and lasting coverage*
  • 84% said it reduced the look of dark spots*
  • 97% said it reduced the look of blemishes*
  • 91% said it reduced the look of redness*

*Results observed in a clinical study

You May Also Like

Rated 5 out of 5 by from Say HELLO to Bye Bye Perfection in a tube! I love this foundation! It has gorgeous coverage that looks natural but way BETTER than "natural. " The shade range is exceptional for me - I am very fair but not white as a ghost pale so this does not make me look washed out. After having tried thousands of other foundations (not exaggerating) this one is a keeper!
Date published: 2021-02-24
Rated 5 out of 5 by from Good full coverage This foundation gives great coverage it's not like most liquid foundation it's thick goes on well with a brush and you can build it as thin or thick as needed. The only bad thing I can say about it is the smell while applying it is bad like paint thinner but fades quickly.
Date published: 2021-02-24
Rated 5 out of 5 by from No need for extra moisturizer ! I don't use it all the time since I have so many different foundations and bases, but this one, when I am in a pinch and don't have time to do my whole entire moisturizing get up after my morning shower, all I need is to throw a layer of this on, then my make-up and I am ready to go! This will always be a staple in my makeup basket.
Date published: 2021-02-24
Rated 5 out of 5 by from Great product Great product. Light but covers. My favorite foundation.
Date published: 2021-02-22
Rated 5 out of 5 by from Excellent quality Loved it! Quality of brushes and makeup were excellent.
Date published: 2021-02-19
Rated 5 out of 5 by from Best tinted moisturizer out there! Love this! I needed a replacement when a different tinted moisturizer I was using ceased production, and found this. Better than my old brand! Excellent coverage, lightweight, looks fab. Recommend!
Date published: 2021-02-16
Rated 5 out of 5 by from It moisturizer foundation The foundation goes in smoothly and does not cake onto my very dry winter skin. Im also liking the buildable coverage.
Date published: 2021-02-14
Rated 1 out of 5 by from Not happy at all!!! Very disappointed this time. Iv used this product for years & never had a issue before. Makes my pores look huge & my skin look flaky.
Date published: 2021-02-13
Rated 1 out of 5 by from Too yellow I ordered this shade because it is supposed to be for "cool" skin tones, however, it goes on very yellow and is also too dark for me.
Date published: 2021-02-13
Rated 5 out of 5 by from Bye Bye Foundation is the best there is...for me! I have been using IT exclusively for years! I love the coverage, the ease of using the product and it removes simply. I love IT!
Date published: 2021-02-12
Rated 5 out of 5 by from Love the coverage Great coverage but not “cakey” or too thick. I actually feel like my skin is better after wearing.
Date published: 2021-02-11
Rated 5 out of 5 by from Best Foundation Best product ever!! I definitely will refer a friend to use this foundation!!
Date published: 2021-02-11
Rated 5 out of 5 by from Amazing I absolutely love this product. It is my go to everyday!
Date published: 2021-02-11
Rated 5 out of 5 by from Bye Bye foundation is a game changer BBF is a game changer for women with mature skin. You don't need a primer because it doesn't settle in your lines and creases. It sits on top and gives a flawless finish without drying. I cannot do a matte because it's too drying. This is a magnificent product.
Date published: 2021-02-10
Rated 5 out of 5 by from 10/10 leader of the pack Love, love, love this foundation. Had previously purchased through a 3 month reimbursement product promotion and have never turned back. I had to slow shipments too, since 1 pump covers your whole face, i had too much product! So..value here!! It glides on with a pleasant scent and creamy smooth mouisturized feel, like satin!! I have never turned back after 4 years, and I'm a make-up junkie! From drugstore to super pricey, i love to try all the newest products and magazine promoted best of the year new make-up, but hands down..this is it and I've stopped throwing my money away! This is my all time favorite! DONT LET THE NAME FOOL YOU, I don't have huge pores, only noticeable in make-up mirror, but this foundation gives you an airbrushed, super smooth radiant complexion, regardless of whether you have gaping pores or barely noticeable, the name should be airbrushed smoothing, evening skin silk;) The fact that IT makes me feel more confident now that my 50 year old skin is showing definite signs of aging, is priceless!!! I love all IT cosmetics! This and cc cream=flawless skin!!
Date published: 2021-02-10
Rated 5 out of 5 by from Thumbs up! Love it. Theirs time purchase. Would buy it again.
Date published: 2021-02-08
Rated 5 out of 5 by from Bye Bye Foundation Full Coverage with SPF 50 Great coverage. Color was a perfect match. I also purchased your oil free primer which is the perfect combination. I will continue with your line of cosmetics.
Date published: 2021-02-08
Rated 5 out of 5 by from Simply the best! Simply the best for my “mature” skin! This is my holy grail foundation because it covers imperfections and discoloration, minimizing the appearance of my wrinkles. Bye Bye Foundation has a waxy smooth finish, so it almost looks like Botox or a filler, in a positive way.
Date published: 2021-02-08
Rated 3 out of 5 by from Won't buy again :-( I was disappointed when you discontinued your BYE BYE LINES foundation - this new one is not true to the color that I had and what you suggested - it is yellowy. The coverage is not full and goes on greasy. Disappointed since I had been using the BYE BYE LINES for over 2 years.
Date published: 2021-02-08
Rated 4 out of 5 by from nice- but not not sure nice, but not as full coverage as the CC cream. also, the light-med is more on the light side so I will have to try the medium. it does hydrate and does not emphasis lines, but because too light for me, it does settle in pores...I have to matte down with a sponge.
Date published: 2021-02-08
Rated 5 out of 5 by from Great Coverage It’s a great product . Goes on nicely with great coverage and wears well.
Date published: 2021-02-08
Rated 5 out of 5 by from Feels and looks great Love the coverage, does it go on cakey! I still use a concealer for under eyes and pimples or scars but very little because the coverage is so great with this. I have less breaks out and skin feels great
Date published: 2021-02-08
Rated 4 out of 5 by from Must have! Fantastic coverage and texture. This time around a purchased the light medium and in my option it has too much pink. Once you find your color match this will become a staple.
Date published: 2021-02-06
Rated 4 out of 5 by from Very happy! Full coverage. Not drying but also pretty matte. I wish it had a little more dewiness to it. I do love this product though!
Date published: 2021-02-06
Rated 5 out of 5 by from Love I have been using IT Cosmetics for several years now, I love the coverage and spf that it provides.
Date published: 2021-02-06
Rated 5 out of 5 by from Light weight It is very light on the skin and looks like skin but still provides some coverage.
Date published: 2021-02-05
Rated 5 out of 5 by from Amazing product! Great coverage, would recommend going a shade or 2 lighter than you normally are for this product
Date published: 2021-02-05
Rated 4 out of 5 by from Love the formula, but want more color options I love the feel and coverage. It minimizes lines and flaws. The only think I don't like is that I can't find a color that gives me a perfect match; the closest one I can get is a little too yellow so I just make sure when I apply it that there's no demarcation line.
Date published: 2021-02-05
Rated 5 out of 5 by from Best Foundation for Mature Skin I love this foundation! It’s darker than I normally use being a redhead but it looks great! At 51, I found a good coverage!!!!!
Date published: 2021-02-05
Rated 4 out of 5 by from Great, but dark. I love the coverage, it’s such a great product but this is my 3rd tube and it always ends up way too dark. This is the 3rd color I’ve tried so I’ll just keep mixing with lighter shades.
Date published: 2021-02-04
  • y_2021, m_3, d_3, h_8
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.14
  • cp_2, bvpage2n
  • co_hasreviews, tv_699, tr_2173
  • loc_en_US, sid_ITC_876, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0
  • CLOUD, getReviews, 41ms
  • reviews, product
Orientation message
For the best experience, please turn your device