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Developed with plastic surgeons, Bye Bye Lines™ Foundation starts its life as your hydrating anti-aging serum, and is infused with pure color pigments to seamlessly conceal the look of lines, wrinkles and imperfections and give you instant complexion perfection!
Perfect for all skin types, this advanced foundation is infused with anti-aging peptides, caviar extract, hydrolyzed collagen, hyaluronic acid, argan oil and babassu oil, plus vitamins A, C, E, B1, B2, B3, B5, B7, B9 and CoQ10—and features proprietary Drops of Light Optical Blurring Technology™ for an airbrushed, lit-from-within glow. Finally, you can experience luminous, sheer-to-medium coverage that makes your skin look younger, not older!
Discover IT. Love IT. Believe IT.®
Key Benefits
Features all the benefits of your hydrating anti-aging serum, infused with pure color pigments for buildable sheer-to-medium coverage you can count on!
Covers the look of imperfections while diffusing the appearance of lines and wrinkles
Drops of Light Optical Blurring Technology™ for your most luminous, flawless finish
Anti-aging hydrolyzed collagen, peptides, caviar extract, argan oil and vitamins
Apply 1-2 pumps and smooth onto skin, blending outward from the center of your face with your fingertips or favorite IT Cosmetics™ brush for flawless, luminous complexion perfection.
A little goes a long way! This foundation is completely buildable, so start with one pump and build to your desired coverage.
Real Results
Real Beauty. Real Results.TM
Real Results
Real
it turns back time!
Clinically tested results!
100% showed increased hydration*
100% say skin was soft and smooth*
92% say skin looked more supple*
88% say skin felt younger and healthier*
*Results observed in a clinical study.
How to Apply
How to Apply
Apply 1-2 pumps and smooth onto skin, blending outward from the center of your face with your fingertips or favorite IT Cosmetics™ brush for flawless, luminous complexion perfection.
A little goes a long way! This foundation is completely buildable, so start with one pump and build to your desired coverage.
Real Beauty. Real Results.TM
Real Results
Real
it turns back time!
Clinically tested results!
100% showed increased hydration*
100% say skin was soft and smooth*
92% say skin looked more supple*
88% say skin felt younger and healthier*
*Results observed in a clinical study.
Our best sellers
Customer Reviews
Rated 5 out of
5 by
DJensen from
Feel beautiful!I struggle with dry skin and foundations just showing off my dry skin and not helping it! This foundation actually helps it while hiding it and not caking on! Feels great on too!
Date published: 2020-01-25
Rated 4 out of
5 by
Jennym08 from
Fair light?When are you going to get the shade fair/light in this one? You have it in the others but not this one (the one I need)?
Date published: 2020-01-25
Rated 5 out of
5 by
Jane313 from
This Was my Holy Grail FoundationI'm so sad to hear this foundation is being discontinued. It's the perfect foundation for me (the best I've ever found). It comes in a neutral shade that's light enough for me, it doesn't oxidize, and doesn't contain SPF. I really hope there will be a suitable replacement without SPF.
Date published: 2020-01-25
Rated 5 out of
5 by
Topsy from
Best ever foundation for aging, extremely dry skinCan’t sing enough accolades about this foundation! I’m a 60 year old with sun damaged, extremely dry skin. I’ve tried Charlotte Tilbury, Estée Lauder, G. Armani, and many others! They all “pill”! But not “it” bye bye lines! It goes on smoothly and leaves a beautiful, illuminating finish! Thank you, “it.”
Hi there! Thanks for reaching out! Bye Bye Lines Foundation is a water and oil emulsion. You can find the full list of ingredients for this product directly on our website. We hope this helps! XOXO Halsey
Answered by: Halsey
Date published: 2020-01-15
With Bye Bye Lines being discontinued which foundation will be comparable? I like the anti-aging and serum with invisible coverage
Asked by: Tracy9812
Hi there! Thank you for reaching out to us. At this time, we do not have a comparable product available. However, please feel free to live chat us so we can learn more about your skin and help you find a foundation that you will love! XOXO Halsey
Answered by: Halsey
Date published: 2020-01-02
Does this have SPF?
Asked by: Msmarcy
Hi there! Thanks for reaching out! Bye Bye Lines Foundation does not contain SPF, but you can absolutely pair IT with your favorite sunscreen underneath. We hope this helps! XOXO Halsey
Answered by: Halsey
Date published: 2019-12-26
What is the main difference of this foundation verses your other foundation products? Which foundation do you recommend, I am 65, now tend to have dry skin (not too bad) and would like a medium to full coverage foundation?
Asked by: Penne667
Hi there! Thanks for reaching out! Bye Bye Lines Foundation is a medium to full coverage foundation that starts IT's life as a skin smoothing serum. IT provides lightweight hydration and is a true liquid consistency, compared to Bye Bye Foundation and CC Cream which are full coverage cream foundations with SPF 50+. Based on the information provided, we think you'll love Bye Bye Lines Foundation the best, because of its lightweight and build-able coverage. We hope this helps! XOXO Halsey
Answered by: Halsey
Date published: 2019-12-26
I noticed that Bye Bye Lines say Last Chance. Does this mean you are discontinuing it?? So disappointed
Asked by: Paddy
Hi there! Thanks for reaching out! All items that feature a Last Chance sticker on our website are being discontinued. We are so sorry! For further assistance, please don't hesitate to reach out to us directly at 1.800.356.5120 or via Live Chat on itcosmetics.com. We love hearing from you! XOXO Halsey
Answered by: Halsey
Date published: 2019-12-24
My skin is dry and I have an issue with foundations making my wrinkles and pores look worse than if I didn't wear any make up....would this product help? Also, is there a concealer as well?
Asked by: Mcroxton
Hi there! Thanks for reaching out! We think you'll love our Bye Bye Lines Foundation as it starts its life as your hydrating anti-aging serum, and is infused with pure color pigments to seamlessly conceal the look of lines, wrinkles and imperfections and give you instant complexion perfection! The lightweight formula leaves your skin feeling hydrated and offers buildable coverage, for a natural looking finish. We hope you check IT out! XOXO Halsey
Answered by: Halsey
Date published: 2019-12-23
I have a problem with the IT website. When you pull a product up, it comes up showing a certain shade, but when you click to view a different shade of that product, the website NEVER brings it up, there is just a continuous loading "wheel."
Asked by: Yvettemarieb
Hi there! We're so sorry that you're having trouble with our website. We ask that you kindly reach out to us directly at 1.800.356.5120 for further assistance. We hope to hear from you soon! XOXO Halsey
Answered by: Halsey
Date published: 2019-12-23
Which color is comparable to more to fashion fair makeup color TENDER? RICH or DEEP? Do you mail out small samples? I’m not sure which color to order
Asked by: Ling
Hi there! Thanks for reaching out! Based on the information provided, we recommend using the shade Deep in Bye Bye Lines Foundation. We hope you check IT out! XOXO Halsey
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