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“Imagine all-day full coverage, hydration and confidence—all from one game-changing foundation! Your oil-free complexion must-have is here, and it does all of this while feeling weightless on your skin. Available in 48 shades, there’s a perfect match for every IT Girl and IT Guy!”

Confidence in a Foundation

it's your most confident you!

Longwear, Weightless, Full Coverage
Oil-Free | Velvet-Matte Finish
1.0 US fl. oz./30 ml

$32.00

Your Shade Chart

$32.00

Availability:

In Stock

Confidence in a Foundation

it's your most confident you!

Longwear, Weightless, Full Coverage
Oil-Free | Velvet-Matte Finish

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Confidence in a Foundation is rated 4.2 out of 5 by 318.
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Why You'll Love IT

Confidence in a Foundation is your longwear foundation infused with hydrating ceramides. With a velvet-matte finish, this oil-free, humidity-proof, full-coverage foundation flawlessly covers the look of blemishes, dark spots and other imperfections. Plus, it’s available in 48 true-to-skin shades. Experience all-day confidence every time you wear it!

Coverage: Full

Finish: Matte

Skin Types: Normal, Dry, Combination and Oily

This product contains a marine-derived ingredient. If you have sensitivity to fish-derived ingredients, please review the ingredient section.*

IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.

Key Benefits
  • Oil-free, humidity-proof, velvet-matte finish foundation delivers all-day full coverage, hydration and confidence
  • Feels weightless on skin; covers the look of blemishes, redness, dark spots and other imperfections without creasing or cracking
  • Infused with ceramides, peptides, hydrolyzed collagen, hyaluronic acid and squalane
  • Pairs perfectly with your Heavenly Skin Skin-Hugging Foundation Brush #707
Ingredients
*The initial production of Confidence in a Foundation incorporated a slightly higher concentration of marine-hydrolyzed collagen, a fish-derived byproduct of the food industry, than subsequent production runs. IT Cosmetics has labeled the limited number of units affected with a warning, so users who may be sensitive to these types of ingredients can make an informed buying decision.

INGREDIENTS: AQUA/WATER/EAU, CYCLOPENTASILOXANE, OCTYLDODECYL NEOPENTANOATE, PROPANEDIOL, DIMETHICONE CROSSPOLYMER, POLYGLYCERYL-4 ISOSTEARATE, SILICA, CETYL PEG/PPG-10/1 DIMETHICONE, HEXYL LAURATE, DIMETHICONE, PEG/PPG-18/18 DIMETHICONE, MARIS SAL/SEA SALT/SEL MARIN, KAOLIN, CAPRYLYL GLYCOL, PHENOXYETHANOL, TOCOPHERYL ACETATE, ASCORBYL PALMITATE, HEXYLENE GLYCOL, SODIUM DEHYDROACETATE, COLLOIDAL OATMEAL, HYDROLYZED COLLAGEN, GLYCERIN, NIACINAMIDE, RETINYL PALMITATE, TETRAHEXYLDECYL ASCORBATE, MAGNESIUM ASCORBYL PHOSPHATE, ALGAE EXTRACT, SQUALANE, SODIUM HYALURONATE, BUTYLENE GLYCOL, PROPYLENE GLYCOL, ALOE BARBADENSIS LEAF JUICE, C12-15 ALKYL BENZOATE, TRIBEHENIN, GLYCYRRHIZA GLABRA ROOT EXTRACT/LICORICE ROOT EXTRACT, CAMELLIA OLEIFERA LEAF EXTRACT, CARBOMER, SODIUM LACTATE, SOLUBLE COLLAGEN, POLYSORBATE 20, SODIUM LAUROYL LACTYLATE, CERAMIDE NG, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, PEG-10 PHYTOSTEROL, TRISODIUM EDTA, LACTIC ACID, POTASSIUM SORBATE, CERAMIDE NP, CERAMIDE AP, PHYTOSPHINGOSINE, CHOLESTEROL, XANTHAN GUM, ETHYLHEXYLGLYCERIN, PALMITOYL TRIPEPTIDE-1, PALMITOYL TETRAPEPTIDE-7, SODIUM BENZOATE, PALMITOYL HEXAPEPTIDE-12, PALMITOYL HEXAPEPTIDE-19, CERAMIDE EOP, [+/-: CI 77891/TITANIUM DIOXIDE, CI 77491, CI 77492, CI 77499/IRON OXIDES, CI 77007/ULTRAMARINES]. D233263/
How to Apply & Beauty Tips
Real Results
“Imagine all-day full coverage, hydration and confidence—all from one game-changing foundation! Your oil-free complexion must-have is here, and it does all of this while feeling weightless on your skin. Available in 48 shades, there’s a perfect match for every IT Girl and IT Guy!”

How to Apply

Confidence in a Foundation

How to Apply

  • Start by prepping your skin with your favorite IT Cosmetics moisturizer. If you have normal to dry skin, use Confidence in a Cream Moisturizer. If you have combination to oily skin, use Confidence in a Gel Lotion Moisturizer. For your most flawless foundation application, allow the moisturizer to fully absorb.
  • A little goes a long way! Start by applying 1 pump of Confidence in a Foundation onto the back of your hand.
  • Using your Heavenly Skin Skin-Hugging Foundation Brush #707, swirl brush into foundation and apply in sweeping motions starting in the center of your face and blending outward. For hard-to-reach areas, such as under the eyes and around the nose, use the outer edge of the brush.
  • For more coverage, apply additional product onto the back of your hand, then swirl brush into foundation and stipple (bounce) brush onto skin.
  • As your finishing step, sweep a small amount of Bye Bye Pores Poreless Finish Airbrush Powder all over using your Heavenly Luxe Wand Ball Powder Brush #8 for an ultimate airbrushed effect.

Find your perfect coverage in just a few clicks! Take the Foundation Finder Quiz

Beauty Tips

To ensure your perfect shade match:
  • With your hand on the lid, shake the bottle before use for even distribution of the full-coverage pigments.
  • Allow the formula to completely dry to reveal its truest tone before making your decision.
  • If you are in between two shades, try the lighter shade.
Watch this video to learn how to find your perfect shade.

How does Confidence in a Foundation compare to CC+ Cream?

Know your CC+ Cream shade? Find your Confidence in a Foundation match!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

  • 94% say product does not crack*
  • 93% say product provides full coverage*
  • 92% say product covers the look of imperfections*
  • 90% say product feels weightless on skin*

*Results observed in a consumer study.

Customer Reviews

Rated 4 out of 5 by from Good Foundation I heard great reviews about It cosmetics Confidence in a Foundation and really wanted to try it. I used the Confidence in a Foundation: Rich Golden (warm undertones). I was really impressed to see, that it cosmetics has included so many options for shades and undertones in this Foundation product. The pump design of the bottle, makes it convenient to dispense the small amount required. I have a combination skin, so first, I applied moisturizer on my face. Once it was absorbed, I blended the Foundation with a Foundation brush. The Foundation blended well, with matte finish and I used setting powder on top. I liked the lightweight feel and coverage of foundation. It didnt irritate my skin, and covered my acne scars well. The one thing that I wished, it should have lasted longer. I recommend to get matched with the right shade from a beauty expert, for best results.
Date published: 2019-05-12
Rated 4 out of 5 by from A good match! I am loving it when I am going for a full coverage look and it blends so easily. It is basically seamless on my skin. Also, the color match isn't bad either but i will says that it does transfers easily. other than that, great product and definitely recommend trying!
Date published: 2019-05-11
Rated 5 out of 5 by from It cosmetics Confidence in a foundation This foundation is completely full coverage and Matte finish so if you have normal to dry skin my advice would be to prep your skin well by exfoliating and hydrating your skin properly... This foundation is beautiful and log lasting but it will cling to dry patches and accentuate any texture if you do not prep properly.
Date published: 2019-05-11
Rated 3 out of 5 by from didn't get the results I wanted the description says longwear, weightless, full coverage with velvet-matte finish. it didn't work for me. i have a combination dry and oily skin. i prepped my face before applying the foundation by using a facial cleanser and then moisturized it after. take note that my face is already clean because I just took a shower before using it. What I like about this foundation is that it came with a pump. so it's mess free during application and will maximize the use of it as well. The formula is also thick so 1 pump will go a long way. However, the foundation just didn't work for me. It didn't give me a velvet matte finish. It made my face cakey and dry. I also find it hard to blend. I am not sure if the shade is just not right for me or because my face is really dry but I did moisturized my face before applying the foundation. I will give the product another try with a darker shade and I will see if it will give me the same result.
Date published: 2019-05-10
Rated 5 out of 5 by from I love this! This product lasts all day long and it gives my face so much moisture which I desperately needed because of how dry my skin is. I have tried so many different products and each one either dried my face out or it looked like it was caked on. I did not know of this brand before I tried this sampling program but I am so glad I did because I will be buying this product from here on out. I would recommend this ANYONE who just wants good long lasting coverage that doesn't leave your face dry.
Date published: 2019-05-09
Rated 5 out of 5 by from Loved the feel of this foundation I loved the coverage of this foundation. Smooth and very light weight.
Date published: 2019-05-09
Rated 5 out of 5 by from AMAZINGGGG !!! I absolutely love this foundation. Provides full coverage and made my skin look flawless. Plus it lasts all night long! I found its best applied with a beauty blender and not my foundation brush (I tried both) I live where there's A LOT of humidity so finding a decent foundation that doesn't melt off is always great! I love this foundation.
Date published: 2019-05-09
Rated 4 out of 5 by from Product is good Product is good but I chose the wrong shade for my skin tone. I have also heard that this product oxidizes on the skin so I would recommend purchasing a shader lighter than your skin tone.
Date published: 2019-05-09
Rated 5 out of 5 by from Works great I used this over my Flesh Illuminating primer and I was impressed how nice it covers the flaws like acne marks and gave me nice smooth finishing.
Date published: 2019-05-09
Rated 5 out of 5 by from Amazing I bought this at an Ulta store last weekend while browsing for something else and had to try it. Extremely weightless and covers my rosacea beautifully. No odor and feels just like bare skin. No cracking and no transferring. I have dry skin so I started with 1 pump and have been using less and less to where I need only a small dab for complete coverage. Absolutely wonderful product. Glad I saw it. Thanks IT Cosmetics.
Date published: 2019-05-09
Rated 5 out of 5 by from lighter in color than others, but really great fou My one and only complaint about this Confidence in a Foundation - Light Ivory by IT Cosmetics is the fact that the shade is more light than a normal "Light Ivory" would be. So keep that in mind if you're ordering online to try one shade darker if you have more of a pale skin tone like I do. Other than that I loved everything about this foundation. I really liked how it has an air pump so I feel like I'm getting an accurate pour and not wasting too much from an over pour. I also like how little the nozzle and pump are. They express the liquid foundation with ease and immediately. The foundation blends perfectly into your skin and has excellent coverage of blemishes and redness. I also like how it doesn't transfer easily (most other times when I'm wearing other brands of foundation it will rub off on my cell phone while I'm talking on it. However, this problem was almost nonexistent with the IT cosmetics foundation.) all in all I would say this is a great addition to any makeup enthusiasts collection. Just keep in mind to test it on your skin so you know you're getting a good color match as I do personally feel like the light Ivory is lighter than most other brands.
Date published: 2019-05-08
Rated 4 out of 5 by from Light, dewy finish I have been using Your Confidence in a Foundation in Medium Honey for 3 weeks. I was previously familiar with the It brand, but not the specific product Your Confidence in a Foundation. The moment I first used the product, a few qualities stood out: it's lightweight, sets quickly, and had a dewy (yet non-greasy) finish. For me, these are qualities that I look for when choosing a foundation. Additionally, it's medium coverage offers a natural look, which stayed-put all day. I have been using Your Confidence in a Foundation almost every morning since receiving it, and I would highly recommend this product to anyone seeking a dewy-finished, moderate-coverage foundation. It provides the perfect foundation for the rest of my makeup routine, and is appropriate for both day and night looks. I will certainly be buying this makeup in the future. However, I believe that medium honey is slightly darker than what works best for my complexion — so I will probably go with a lighter shade next time. I received Your Confidence in a Foundation in Medium Honey for free from Viewpoints in exchange for my feedback. My review is base solely on my personal experience & was not influenced by any other factors or parties.
Date published: 2019-05-08
Rated 5 out of 5 by from Great Foundation I have used iT cosmetics for years. I was so excited to try this foundation. What I loved was that this is a full-coverage foundation but weightless. Previously I used CC+ foundation but what I prefer about this one is the lightweight feeling. I love that the coverage lasts all day and there is such a wide range of colors.
Date published: 2019-05-08
Rated 5 out of 5 by from Coverage us EXCELLENT and makes my skin look flawl I feel like this is the foundation that I've been missing out on and looking for! I have blemishes and acne scars and I have spent so much money and years looking for a foundation that covers scars and doesn't cake on thick. This foundation does just that! The thing that I love the most is that it's not too thick but it seems to hide all of my blemishes. It leaves my skin with a natural look that doesn't look like I'm trying too hard to hide behind. The honey color makes my skin glow and the before and after is remarkable. I know beyond a doubt that I will continue to use this foundation for years, it's really works great for me!!!
Date published: 2019-05-08
Rated 5 out of 5 by from I would buy this product again and again I use it for full coverage its smooth and makes my skin look amazing
Date published: 2019-05-08
Rated 4 out of 5 by from Great Foundation - Just One Problem I really like this foundation. The color compliments my skin tone, it goes on smooth with no streaks, it lasts throughout the day. If only it lived up to its promise of a "velvet-matte finish". I found myself very disappointed with the shine of my skin after only a couple hours. Great product if you aren't too concerned about shine or if you are willing to reapply powder throughout the day.
Date published: 2019-05-08
Rated 3 out of 5 by from Covers well, doesn't stay I like the way this foundation goes on and covers. The color match was great. I am a very light with neutral under tones. It only took one pump to cover my whole face. For some reason after just a few hours this seemed to settle into my pores and created almost like little white dots all over my face. Where it did not settle like this it did not stay well. I feel like if you do not have fine lines or larger pores this may work for you as an all day foundations but unfortunately this will be a foundation that I use for times I don't need to be out all day. One positive is that it did not make me greasy or break out at all though.
Date published: 2019-05-07
Rated 5 out of 5 by from Amazing Great foundation was really impressed with the coverage and it lasted all day
Date published: 2019-05-07
Rated 4 out of 5 by from Great, lasting coverage This color was a bit too light for my complexion, so I used it as a base color and then added in a darker color and contour shade turning it into a pretty highlight. I would use it as a highlight for future looks and recreations. I really enjoyed using this product and it has great staying power.
Date published: 2019-05-07
Rated 5 out of 5 by from Good coverage This is a great concealer. Great coverage. Goes on super smooth and light. Wears all day
Date published: 2019-05-07
Rated 4 out of 5 by from Full Cover! This product is a full cover dream! It lasts really well throughout the day. It is trickier to blend well, hence the 4 stars
Date published: 2019-05-07
Rated 5 out of 5 by from Great Foundation This foundation leaves my skin feeling smooth and light. It doesn't have a heavy, thick feeling, like other foundations I have used. It covered my acne scares which is what I need a foundation to do for me. I would recommend using this foundation.
Date published: 2019-05-07
Rated 4 out of 5 by from Not my color but a long lasting product Unfortunately this color didn't work for me at all, but the foundation is long lasting and works wonders on hiding your pores. I loved the consistency of the foundation. I'd definitely try it again.
Date published: 2019-05-07
Rated 5 out of 5 by from This is an amazing foundation! Very lightweight feel to it, dries matte but definitely doesn't feel like it's drying my skin out like a lot of other matte foundations have. Very slight oily feel to it, however. Not enough to deter me from continuing use. Covers what I want it to cover, with build-able coverage if I want or need more. It isn't transfer proof, sadly for oily folks, but doesn't oxidize or streak from sweat or water. I don't know if it stays true for a full 24 hours, but I can say that it worked perfectly for my skin for a good 14 hours. Only touch-up I had to deal with was some blotting, because I'm quite oily to begin with. I only wish I had pictures to show how well it held up.
Date published: 2019-05-07
Rated 5 out of 5 by from Great foundation! IT Cosmetics Confidence in a foundation is the kind of foundation i've been looking for! I got this in the shade medium and it goes on so smoothly and blends well! I love that this foundation doesn't make my skin look cakey. It is easy to apply with a blender sponge and I like how it doesn't make my skin dry. Other foundations tend to dry my face but I did not have that issue with this foundation. I really love the bottle it comes in, not only is it big but it looks nice when I leave it out on the vanity. The push pump is nice too because you can easily dispense as much foundation as you need. I really like this foundation and would recommend!
Date published: 2019-05-07
Rated 5 out of 5 by from Great product! I LOVE this foundation! It totally matches my skin and doesn't leave a greasy feel like most foundations do. I usually don't use foundation just for the fact that it irritates my skin. So if you have sensitive skin like I do, I think you will be safe using this product. They definitely have a loyal customer for life!
Date published: 2019-05-07
Rated 4 out of 5 by from I would get this again just brightened up my day useing this product
Date published: 2019-05-07
Rated 5 out of 5 by from Perfect coverage I love this product. It has great coverage and is buildable. Lasted throughout the day. Definitely better than the drug store brands I've used in the past and I love that this product is available at Ulta!
Date published: 2019-05-07
Rated 5 out of 5 by from Great product Love this foundation! It blends and covers well. Lasts for a long time without touch up. Feels light on my skin and keeps my skin hydrated. Will definately buy again.
Date published: 2019-05-07
Rated 4 out of 5 by from Great Foundation! I have been using this foundation for about two months and love it. I have dry to normal skin and this foundation does not grab at dry patches unlike most others. It does, however, break a little around my nose, but every foundation does that to me. If you have dry to normal skin, please give this product a try!
Date published: 2019-05-06
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Questions & Answers

Print

I wear Light Medium in Bye Bye Foundation what color would I need to get in the new one.

Asked by: Nannyruth
Hi there! Thanks for reaching out to us! Confidence in a Foundation has a much wider shade range than Bye Bye Foundation, so the shades will not have an exact match. Based on the information provided, we recommend trying the shade 135 Light Natural (N) in Confidence in a Foundation. We hope you try IT out! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-04-15

I used the light in the IT-O2 ultra repair liquid oxygen foundation.  What shade should I used in this new foundation?

Asked by: ang73
Hi there! Thanks for reaching out to us! We would still recommend taking a look at the Light shade family when selecting your shade in Confidence in a Foundation. For your closest match with this wider shade range, IT is important to keep your undertone in mind! Once you determine your undertone, select the lighter option of any two shades that you are between. We hope this helps, but don't hesitate to reach out to our Customer Care Team at 1.800.356.5120 for further assistance! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-04-15

I'd like to know which shade you would recommend in Confidence in a Foundation. I wear L'Oreal Infallible Pro Matte in 103 Natural Buff

Asked by: Ksmooth
Hi there! Thanks for reaching out to us! Based on your current foundation shade, we reccomend looking into the Medium shade family when selecting your shade in Confidence in a Foundation. For your closest match with this wider shade range, IT is important to keep your undertone in mind! Once you determine your undertone, select the lighter option of any two shades that you are between. We hope this helps, but don't hesitate to reach out to our Customer Care Team at 1.800.356.5120 for further assistance! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-04-15

Has anyone else noticed little white specks after applying this foundation? 

Asked by: Anna28
Yes I noticed little white specks  after applying the foundation.  The first bottle I bought had this problem I exchanged it thinking that maybe it was just  that particular bottle .  I am on the second bottle now and I’m still having the same problem.  I really love this foundation I hope I just bought a bad batch.
Answered by: Lois2121
Date published: 2019-04-13

Hello, I’m between light and medium in the original it cosmetics cc cream. I have yellow undertones. What shade would work for me in this foundation? 

Asked by: Vane98
Hi there! Thanks for reaching out to us! Based on the information provided, we recommend using the shade 145 Light Tan (W) in Confidence in a Foundation. We hope you try IT out! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-04-13

My color in BYE BYE Foundation is Neutral Tan. I would like to switch to the Confidence in a Foundation . What color is the same in this foundation?

Asked by: GardenSandy
Hi there! Thanks for reaching out to us! Confidence in a Foundation has a much wider shade range than Bye Bye Foundation, so the shades will not have an exact match. Based on the information provided, we recommend trying the shade 300 Tan Beige (C) in Confidence in a Foundation. We hope you try IT out! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-04-13

Hi, I’m looking for help with a shade match. I am between Fair and Fair Light in the CC cream (I mix them together). I have pink undertones. Thanks! 

Asked by: Kimmie c
Hi there! Thank you for reaching out to us. Given the information provided, we recommend looking into the shade 115 Light (C) in Confidence in a Foundation! We hope you try IT out. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-04-13

Hi! I have been using Confidence in a Foundation for about a month or so now and I love the coverage! I used CC cream prior and I noticed after switching that this product does not appear to have SPF protection. Can you tell me why?

Asked by: lorikwright
Hi there! Thank you for reaching out to us. While Confidence in a Foundation is not formulated with SPF, you can absolutely pair your favorite SPF product with IT beforehand. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-04-13

Hi! I am a red head with fair skin that has pink undertones. I always seem to be matched with something that is too yellow or too light for my skin tone. Plus I have dry skin so I tend to be flaky. Do you have a recommendation of color to purchase? 

Asked by: beekaleek
Hi there! Thanks for reaching out to us! Based on the information provided, we recommend using the shade 115 Light (C) in Confidence in a Foundation. We hope you try IT out! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-04-13

If I am shade fair in the matte oil free cc cream (blue bottle) what shade would I be in this? 

Asked by: alex12
Hi there! Thanks for reaching out! We recommend trying the shade 100 Light Ivory (N) in Confidence in a Foundation, based on the information provided. We hope you try IT out! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-04-13

Ahhhh... I'm really trying to love Confidence in a Foundation but something is not working! Looks great at first then it gets cakey, my lines are actually accentuated... and it breaks apart... ahhhh..Help! What am I doing wrong?

Asked by: Prisipooh
Hi there! Thank you for reaching out to us! Confidence in a Foundation is truly full-coverage and has a velvet matte finish to IT, so a little bit of this product will really go a long way! We recommend applying just one pump to the areas of the face that you feel need the most coverage, and then buffing outwards for your most flawless finish! We hope this helps, but if you have any other questions, don't hesitate to call out IT experts at 1.800.356.5120! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-04-13

Hi! I currently wear Lancôme teint idole ultrawear 220 Buf C. When I went to Macy’s they matched me to #200 but I wasn’t sure if that was the right match since they didn’t have all the colors in yet! I think I like it but not sure if it’s a little yellow

Asked by: Judy16
Hi there! Thanks for reaching out to us! We recommend trying the shade 205 Medium (N) in Confidence in a Foundation, based on the information provided. We hope you try IT out! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-04-12

My shade in cc cream is medium, what is the closest for that?

Asked by: Rach24
Hi there! Thanks for reaching out to us! We would still recommend taking a look at the Medium shade family when selecting your shade in Confidence in a Foundation. For your closest match with this wider shade range, IT is important to keep your undertone in mind! Once you determine your undertone, select the lighter option of any two shades that you are between. We hope this helps, but don't hesitate to reach out to our Customer Care Team at 1.800.356.5120 for further assistance! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-03-28

Hello, I got a colour match at Ulta today; matched to what I was guessing myself to be; after looking at the pictures on the site "Rich Amber" 405. I used to wear NC 45 Mac. Do you believe the match is correct?

Asked by: Karzi
Hi there! Thank you for your question. Given the information provided, we recommend sticking with the shade 405 Rich Amber (W). If you find this shade may be too dark, you can look into 400 Rich Golden (W). We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-03-27

Hi, I wanted to know I'm Medium Tan 18 in the bareminerals original SPF 15 foundation. what shade would i be in it Confidence in a Foundation?

Asked by: Dori Heard
Hi there! Thanks for reaching out to us! We recommend taking a look at the Medium Tan shade family (300-320) when selecting your shade in Confidence in a Foundation. For your closest match with this wider shade range, IT is important to keep your undertone in mind! Once you determine your undertone, select the lighter option of any two shades that you are between. We hope this helps, but don't hesitate to reach out to our Customer Care Team at 1.800.356.5120 for further assistance! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-03-27

I use Neutral Tan in the CC cream. What color would you recommend?

Asked by: LaurenP
Hi there! Thanks for reaching out to us! We recommend using the shade 300 Tan Beige (C) in Confidence in a Foundation, based on the information provided. We hope you try IT out! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-03-25

I use the CC foundation in Medium Tan, what color do I get?  

Asked by: Osito
Hi there! Thanks for reaching out to us! Based on the information provided, we recommend using the shade 235 Medium Natural (N) in Confidence in a Foundation. We hope this helps! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-03-25

Is it phthalate free?

Asked by: CarinaMia
Hi there! Thanks for reaching out! We're happy to confirm that all of our products are paraben and phthalate free! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-03-25

I'm a NW 25. Which shade would you recommend? Thank you

Asked by: Verawnika
Hi there! Thanks for reaching out to us! Based on the information provided, we recommend using the shade 200 Medium Shell (C) in Confidence in a Foundation.We hope this helps! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-03-25

How does this foundation compare to the Bye Bye Moisturizing Foundation? Please tell me the differences between the two with regards to coverage and ingredients. Thank you.

Asked by: Lisa Bitar
Hi there! Thanks for reaching out to us! Bye Bye Foundation is a full-coverage tinted moisturizer with SPF 50+. IT has our 3-D Skin flex Technology which helps IT float over the surface of your skin and move with your natural facial expressions. This product also features our 7 key fermented ingredients, which help to increase the absorption and efficacy of your skincare. Confidence in a Foundation is an oil free, liquid foundation that provides 24 hours of coverage and hydration, while also delivering a velvet matte finish. IT does not contain SPF, but can absolutely be paired with your favorite sunscreen. We hope this helps! You can also find the full ingredient list for each foundation on their product pages! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-03-25

Hi! Is glycerin from veggi sorce or animal sorce? Thank you 

Asked by: Romina junaid
Hi there! Thanks for reaching out to us! We ask that you kindly send us an email at info@it-cosmetics.com, with your request, and we would be happy to look into this further for you! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-03-25

I wear light medium in the cc cream what color foundation is close to this ?

Asked by: Kacielee
Hi there! Thanks for reaching out to us! Based on the information provided, we recommend checking out the shade 205 Medium (N) in Confidence in a Foundation. We hope this helps! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-03-25

If I wear Fair Light in the CC+Oil Free Matte Poreless Finish Full Coverage Cream, what color would I wear in the new Confidence Foundation? 

Asked by: lc64
Hi there! Thanks for reaching out! We recommend using the shade 125 Light Beige (C) in Confidence in a Foundation, based on the information provided. We hope you try IT out! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-03-25

I wear 1C Bone in Estee Lauder Waterfreak foundation.  What shade would I be in Confidence in a Foundation?  

Asked by: Wendy04
Hi there! Thank you for reaching out to us. We are more than happy to assist you further in finding your perfect shade match in Confidence in a Foundation. Unfortunatly, we are having trouble locating your current foundation shade. We ask that you kindly reach out to our team directly by phone at 1-800-356-5120 during our business hours Monday-Thursday 8am-7pm and Friday-Saturday 9am-5pm EST for further assistance. We look forward to hearing from you! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-03-24

My shade is neutral tan in the bye bye foundation, what would be my color in this? Neutral tan is a perfect match for me

Asked by: Pith
Hi there! Thank you for reaching out to us. Based on the information provided, we recommend looking into the shade 330 Tan Natural (N) in Confidence in a Foundation! Please know you can also "Try IT On" on the product page by uploading a photo, or using the live camera! We hope this helps. XOXO Tina.
Answered by: IT Cosmetics
Date published: 2019-03-18

I am allergic to shellfish-  in the comments it says marine derived.   Does this have any shellfish derived ingredients in it? I also use light in CC cream and confidence in a compact - which color would be the most neutral?   

Asked by: Kmhutt
Hi there! Thank you for your question. All of our collagen is marine based collagen. Most reactions are caused by ingestion of fish or fish-derived ingredients and not through their topical use in cosmetics. Nonetheless, if you have any concerns about your health and using this product, we always recommend that you discuss this with your physician and follow their advice. Additionally, based on your current foundation shade, we recommend looking into 135 Light Natural (N). We hope this helps. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-03-18

I am 51. To match my skin tone, I MIX both IT bye bye foundation in LIGHT AND IT CC + illumination in MEDIUM. I have cool undertones, dark blond hair, blue-green eyes w/ redness, and blotchy. Which IT product is best for me? Which shade in this product?

Asked by: DLBee717
Hi there! Thanks for reaching out to us! In order to best assist you with selecting a foundation, we need some additional information on our end. We invite you to live chat with us, so we can learn more about any skin concerns that you may have, and make the best recommendation possible! Based on the information provided, we recommend trying the shade 200 Medium Shell (C) in Confidence in a Foundation specifically! We hope this helps, but don't hesitate to let us know if you have any other questions! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-03-16

Is this new foundation fragrance free, paraben free, and talc free?

Asked by: amed
Hi there! Thanks for reaching out! Confidence in a Foundation is fragrance free, paraben free, and talc free. We hope you try IT out! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-03-15

How do I know the comor? I use Tan color in Bye bye Foundation or CC cream, thank you

Asked by: Martas
Hi there! Thanks for reaching out to us! We would still recommend taking a look at the Tan shade family when selecting your shade in Confidence in a Foundation. For your closest match with this wider shade range, IT is important to keep your undertone in mind! Once you determine your undertone, select the lighter option of any two shades that you are between. We hope this helps, but don't hesitate to reach out to our Customer Care Team at 1.800.356.5120 for further assistance! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-03-14

If this foundation has a warning because of the high concentration of hydolyzef collagen then how can it be good for sensitive skin. I love your cc illumination foundation but cannot use because of the snail secretion. Any without?

Asked by: Karoxy62
Hi there! Thank you for your question. Confidence in a Foundation includes a higher level of marine-hydrolyzed collagen, which is why we have placed a warning label on the boxes and bottles of those units, so users who may be sensitive to these types of ingredients can make an informed buying decision. Hydrolyzed collagen is recognized in the beauty industry for its hydrating properties and is infused in our formula along with a number of other moisturizing agents, resulting in a product that delivers up to 24 hours of hydration.We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-03-13
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