Your Skin But Better Foundation + Skincare

IT'S YOUR FOUNDATION FOR BETTER SKIN!

Medium Coverage, Lightweight Foundation, Natural Radiant Finish

This product is not included in sale promotion.

$39.50

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Your Skin But Better Foundation + Skincare

IT'S YOUR FOUNDATION FOR BETTER SKIN!

Medium Coverage, Lightweight Foundation, Natural Radiant Finish

This product is not included in sale promotion.

1.0 US fl. oz./30 ml

$39.50

or 4 installments of $9.89 by Afterpay ?
Your Shade Chart

$39.50

Availability:

In Stock

Your Skin But Better Foundation + Skincare

IT'S YOUR FOUNDATION FOR BETTER SKIN!

Medium Coverage, Lightweight Foundation, Natural Radiant Finish

This product is not included in sale promotion.

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Why You'll Love IT

Experience an instantly better-looking complexion and better bare skin in just two weeks with Your Skin But Better Hydrating Foundation + Skincare! This buildable, medium coverage foundation minimizes the look of pores and imperfections while delivering all-day hydration and wear with a natural radiant finish.

Suitable for all skin types and infused with hyaluronic acid, aloe vera extract, plus vitamins E & B5, your skin-loving lightweight foundation goes beyond a tinted moisturizer by working behind the scenes as you wear it. After just two weeks, skin looks smoother, skin tone appears more even and skin texture is visibly refined. IT’s truly your foundation for better skin—even when you’re not wearing IT!

Learn more about what this hydrating foundation can do for your skin.

Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.

Key Benefits
  • Hydrating foundation with buildable, medium coverage
  • Micro-fine pearl powder provides a natural radiant finish
  • Moisturizing hyaluronic acid, aloe vera extract, vitamins E & B5, plus hepes acid for gentle exfoliation
  • 40 true-to-skin shades
Ingredients
KEY INGREDIENTS
Hyaluronic Acid & Aloe Vera Extract: Instantly hydrate and smooth the look of skin
Vitamins E & B5: Moisturize the skin and fight free radicals to help strengthen the skin barrier
Hepes Acid: Gently exfoliates for a brighter-looking complexion

FULL INGREDIENT LIST: AQUA/WATER/EAU, DIMETHICONE, ISODODECANE, CYCLOHEXASILOXANE, GLYCERIN, PEG-10 DIMETHICONE, METHYL METHACRYLATE CROSSPOLYMER, BUTYLENE GLYCOL, PENTYLENE GLYCOL, SYNTHETIC FLUORPHLOGOPITE, DISTEARDIMONIUM HECTORITE, HYDROXYETHYLPIPERAZINE ETHANE SULFONIC ACID, CETYL PEG/PPG-10/1 DIMETHICONE, SODIUM CHLORIDE, POLYGLYCERYL-4 ISOSTEARATE, HEXYL LAURATE, CAPRYLYL GLYCOL, PHENOXYETHANOL, DISODIUM STEAROYL GLUTAMATE, TOCOPHEROL, SILICA, PANTHENOL, ALUMINUM HYDROXIDE, HYDROXYETHYL UREA, ALOE BARBADENSIS LEAF JUICE POWDER, SODIUM HYALURONATE, TIN OXIDE, HYDRATED SILICA, METHICONE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, [+/-: CI 77891/TITANIUM DIOXIDE, CI 77491, CI 77492, CI 77499/IRON OXIDES, MICA, CI 77007/ULTRAMARINES, CI 15985/YELLOW 6 LAKE, CI 42090/BLUE 1 LAKE, CI 45410/RED 28 LAKE, CI 15850/RED 7]. D247442/1
How to Apply & Beauty Tips
Real Results

How to Apply

Your Skin But Better Foundation + Skincare

How to Apply

Shake well and apply 1-2 pumps to clean skin using your Heavenly Skin™ Skin-Smoothing Complexion Brush #704 or favorite IT Cosmetics foundation brush. For best results, start at the center of your face and blend outward.

Find your perfect coverage in just a few clicks! Take the Foundation Finder Quiz.

Beauty Tips

Need fuller coverage for targeted areas of your face? Use Bye Bye Under Eye Anti-Aging Concealer to instantly cover acne scars, dark under-eye circles and other skin imperfections.

How does Your Skin But Better Foundation compare to CC+ Cream? Learn more.

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

BETTER SKIN IN 2 WEEKS!
  • 7 out of 10 say skin looks smoother*
CLINICALLY TESTED**
  • Evens appearance of skin tone
  • Visibly refines skin texture

*Results based on a 2-week consumer study.
**Results based on a 2-week clinical study.

Customer Reviews

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Questions & Answers

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I wear Light Medium in the Matte finish.  What Shade would I wear in the new foundation?

Asked by: AlyceMartin
Hi there! Thank you for reaching out! Given the information provided, we recommend using the shade Medium Neutral 31 in Your Skin But Better Foundation + Skincare. We hope you try IT out! XOXO Scarlett
Answered by: ITCS
Date published: 2020-08-05

I wear medium tan in the CC cream...what color would that be in this foundation?

Asked by: Shanscar
Hi there! Thank you for reaching out! Given the information provided, we recommend using the shade Medium Neutral 33 in Your Skin But Better Foundation + Skincare. We hope you try IT out! XOXO Scarlett
Answered by: ITCS
Date published: 2020-08-05

I use cc light medium....what shade should I use?

Asked by: Cathypy
Hi there! Thank you for reaching out! Given the information provided, we recommend using the shade Medium Neutral 31 in Your Skin But Better Foundation + Skincare. We hope you try IT out! XOXO Scarlett
Answered by: ITCS
Date published: 2020-08-05

I have olive skin. What color do I get?

Asked by: PattyBean
Hi there! We are so happy to hear you're looking into Your Skin But Better Foundation + Skincare, and are happy to assist you in finding the perfect shade match! So we can learn about your skin and undertone, we invite you to Live Chat with us, or have a Video Consult directly with a Beauty Advisor on our site! This way, we can speak with you directly! We hope to hear from you soon! XOXO Scarlett
Answered by: ITCS
Date published: 2020-08-05

What is your return policy if we order and a shade doesn’t match us?

Asked by: Alicat414
Hi there, thank you for reaching out to IT! If you find the shade of your product is not your best match, you can absolutely return it to us. We currently offer a 60 day return policy. You can view all return instructions on the Customer Service page for more information on IT! XOXO Scarlett
Answered by: ITCS
Date published: 2020-08-05

I wear fair in the CC cream illumination. What color would you suggest for this new foundation?

Asked by: Nik05
Hi there! Thank you for reaching out! Given the information provided, we recommend using the shade Light Neutral 20.5 in Your Skin But Better Foundation + Skincare. We hope you try IT out! XOXO Scarlett
Answered by: ITCS
Date published: 2020-08-05

I buy the  cc cream makeup in Tan and the next color I think it’s ginger and I mix it to make my color a little darker I like a little pink in my makeup what color of the  tan should I order ?

Asked by: Gerri 913
Hi there! Thank you for reaching out! Given the information provided, we recommend using the shade Tan Cool 40 in Your Skin But Better Foundation + Skincare. We hope you try IT out! XOXO Scarlett
Answered by: ITCS
Date published: 2020-08-05

Hi.. I don't have a shade in the CC cream but I'm hoping to have a shade in this foundation. I'm normally between fair and light (fair light neutral) in other brands. The fair light in the CC cream is way too pink/orange on me. Do you have suggestions?

Asked by: kc48423
Hi there! Thank you for reaching out! Given the information provided, we recommend using the shade Light Neutral 22 in Your Skin But Better Foundation + Skincare. We hope you try IT out! XOXO Scarlett
Answered by: ITCS
Date published: 2020-08-05

Hello :-) I wear the CC cream in medium, what color would I wear in this new product? Thank you

Asked by: Stacy p
Hi there! Thank you for reaching out! Given the information provided, we recommend using the shade Medium Neutral 31 in Your Skin But Better Foundation + Skincare. We hope you try IT out! XOXO Scarlett
Answered by: ITCS
Date published: 2020-08-05

hello, I am the shade Rich in the CC Cream. What is my shade in the Foundation ?

Asked by: Julie Jules
Hi there! Thank you for reaching out! Given the information provided, we recommend using the shade Tan Warm 43 in Your Skin But Better Foundation + Skincare. We hope you try IT out! XOXO Scarlett
Answered by: ITCS
Date published: 2020-08-05

I used BYe Bye Lines Light. What color is best match with this product as well as CC product?

Asked by: KVB8814
Hi there! Thank you for reaching out! Given the information provided, we recommend using the shade Light Warm 22.5 in Your Skin But Better Foundation + Skincare and the shade Light in CC+ Cream. We hope you try IT out! XOXO Scarlett
Answered by: ITCS
Date published: 2020-08-05

Does this contain spf?

Asked by: Libbysaurus
I completly disagree with otherv answer" . If your SOMEONE LIKE ME .. I cant WEAR THE other line with the spf added . This one with a watery texture and SKINCARE in it may just be perfect for me to be able to WEAR !! And not get cakey!! The others did not work for me, I'm 44 with dry skin. Hoping this works great!! High Hope's !! I dont mind putting my spf under or even over my foundation as I plan to use a good bit of bronzers and blush as well as my eyeshawdow .
Answered by: Starsunmoon
Date published: 2020-08-05

Does this have spf 50 in it like the other foundation does? Does it have ANY spf in it at all? Sadly, I refuse to buy any foundation that doesn't offer adequate sun protection.

Asked by: LilBLuE
Hi there, thank you for reaching out. While Your Skin But Better Foundation + Skincare is clinically tested to visibly improve your skin over time and can be paired with a separate SPF product, we recommend using CC+ Cream with SPF 50+ if you’re looking for sun protection and coverage in one step! We hope this helps! XOXO Scarlett https://tinyurl.com/y6baatex
Answered by: ITCS
Date published: 2020-08-03

I wear CC cream in fair light ? What shade should I get in this new foundation 

Asked by: Katrinabeena77
Hi there! Thank you for reaching out! Given the information provided, we recommend using the shade Light Neutral 21.5 in Your Skin But Better Foundation + Skincare. We hope you try IT out! XOXO Scarlett
Answered by: ITCS
Date published: 2020-08-03

Hi I am medium tan in the cc cream, what would I be in this one? 

Asked by: Kb15
Hi there! Thank you for reaching out! Given the information provided, we recommend using the shade Medium Warm 35 in Your Skin But Better Foundation + Skincare. We hope you try IT out! XOXO Scarlett
Answered by: ITCS
Date published: 2020-08-03

I use fair light in UR skin but better CC +, what shade would recommend for this. 

Asked by: Froggs22
Hi there! Thank you for reaching out! Given the information provided, we recommend using the shade Light Neutral 20.5 in Your Skin But Better Foundation + Skincare. We hope you try IT out! XOXO Scarlett
Answered by: ITCS
Date published: 2020-08-03

I wear CC cream in light. What shade would you suggest in this new foundation?

Asked by: Berlis
Hi there! Thank you for reaching out! Given the information provided, we recommend using the shade Light Warm 22.5 in Your Skin But Better Foundation + Skincare. We hope you try IT out! XOXO Scarlett
Answered by: ITCS
Date published: 2020-08-03

I currently use Clinique Alabaster color, which color should I choose to be the closest match to this?

Asked by: Sondi1205
Hi there! Thank you for reaching out! Given the information provided, we recommend using the shade Light Neutral 20.5 in Your Skin But Better Foundation + Skincare. We hope you try IT out! XOXO Scarlett
Answered by: ITCS
Date published: 2020-08-03

I use medium in the BYE BYE foundation full coverage moisturizer what color would I wear in the your skin but better foundation?

Asked by: Annalesa
Hi there! Thank you for reaching out! Given the information provided, we recommend using the shade Medium Neutral 31 in Your Skin But Better Foundation + Skincare. We hope you try IT out! XOXO Scarlett
Answered by: ITCS
Date published: 2020-07-31

How do I know what shade to get. 

Asked by: Tammy96744
Hi there, thank you for your interest in IT! We would love to speak with your further to suggest the right shade products for you. We invite you to Live Chat with us at itcosmetics.com so we can discuss your skin and make the best recommendations for you. We are available on Live Chat Monday-Thursday 8am-7pm and Friday-Saturday 9am-5pm EST. XOXO Scarlett
Answered by: ITCS
Date published: 2020-07-31

I need help finding the right shade. 

Asked by: Tammy96744
Hi there, thank you for your interest in IT! We would love to speak with your further to suggest the right shade products for you. We invite you to Live Chat with us at itcosmetics.com so we can discuss your skin and make the best recommendations for you. We are available on Live Chat Monday-Thursday 8am-7pm and Friday-Saturday 9am-5pm EST. XOXO Scarlett
Answered by: ITCS
Date published: 2020-07-31

If I'm currently wearing Celebration Foundation in tan, what color of Skin but better foundation would I wear?

Asked by: Rosannah
Hi there! Thank you for reaching out! Given the information provided, we recommend using the shade Tan Warm 41 in Your Skin But Better Foundation + Skincare. We hope you try IT out! XOXO Scarlett
Answered by: ITCS
Date published: 2020-07-31

I wear light in the CC illumination during, what would I be in this? 

Asked by: Shannons82
Hi there! Thank you for reaching out! Given the information provided, we recommend using the shade Light Warm 22.5 in Your Skin But Better Foundation + Skincare. We hope you try IT out! XOXO Scarlett
Answered by: ITCS
Date published: 2020-07-31

I wear it’s cc cream light medium,   What color foundation should I get?  

Asked by: Adho
Hi there! Thank you for reaching out! Given the information provided, we recommend using the shade Medium Neutral 31. 5 in Your Skin But Better Foundation + Skincare. We hope you try IT out! XOXO Scarlett
Answered by: ITCS
Date published: 2020-07-31

I wear I wear light in both cc and foundation what color do u recommend. 

Asked by: JennLynn79
Hi there! Thank you for reaching out! Given the information provided, we recommend using the shade Light Warm 22.5 in Your Skin But Better Foundation + Skincare. We hope you try IT out! XOXO Scarlett
Answered by: ITCS
Date published: 2020-07-31

I am using medium tan in celebration illuminating powder foundation. What color would I be in the new foundation

Asked by: Anonymous
Hi there! Thank you for reaching out! Given the information provided, we recommend using the shade Medium Warm 35 in Your Skin But Better Foundation + Skincare. We hope you try IT out! XOXO Scarlett
Answered by: ITCS
Date published: 2020-07-31

I wear illuminating cc in medium. What shade would Ineed in this?

Asked by: Dede 65
Hi there! Thank you for reaching out! Given the information provided, we recommend using the shade Medium Neutral 31 in Your Skin But Better Foundation + Skincare. We hope you try IT out! XOXO Scarlett
Answered by: ITCS
Date published: 2020-07-31

Hi! I would love love to try this! If I wear the light shade in the cc cream and the bye bye foundation what shade would be best to order? Xo~ an IT girl

Asked by: Chic104
Hi there! Thank you for reaching out. Given the information provided, we recommend using the shade Light Warm 22.5 in Your Skin But Better Foundation + Skincare. We hope you try IT out! XOXO Scarlett
Answered by: ITCS
Date published: 2020-08-02

I wear neutral medium in the spf 50 cc+, what color would I wear on this?

Asked by: Annie H
Hi there! Thank you for reaching out. Given the information provided, we recommend using Your Skin But Better Foundation + Skincare in the shade Medium Neutral 33. We hope you try IT out! XOXO Tina
Answered by: ITCS
Date published: 2020-07-30

What’s the difference between med neutral 31 and 33?

Asked by: Dyllidalli
Hi there! That is a great question. Medium Neutral 31, and Medium Neutral 33 are both formulated for medium skin, with a neutral undertone. While the shade name, and undertones are the same, the higher the number, the darker the shade will be. Medium Neutral 33 will be darker of the two shades. We hope this helps. XOXO Tina
Answered by: ITCS
Date published: 2020-07-30
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