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Feel The Moment™ Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum

IT’s Your Spa in a Bottle!™

A Truly Revolutionary Anti-Aging, Sensory Treatment Skin Serum and Primer In One
1 US fl. oz. / 30 ml /
$38.00
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Why You'll Love IT

IT’s Your Spa in a Bottle!™ A truly revolutionary Anti-Aging, Sensory Treatment Skin Serum and Primer in one. Caviar Extract, Hydrolyzed Collagen, Hyaluronic Acid, Peptides and Silk all work to nourish, hydrate, prep and prime the skin, while Vitamins A, C & E, Deep Ocean Water, Argan, Jojoba and Avocado Oil infusions mean skin stays soft, supple and younger looking! Plus balancing essential oils allow you to take a deep breath and start your day and your skin off right!

Key Benefits
  • Packed with good for you ingredients and aromatic essential oils
  • Reduces the appearance of wrinkles and dryness
  • Creates a smooth flawless, canvas for foundation application
  • Incredibly nourishing and hydrating
Ingredients
CYCLOPENTASILOXANE, DIMETHICONE, CEDRUS ATLANTICA BARK OIL, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, EUCALYPTUS GLOBULUS LEAF OIL, EUGENIA CARYOPHYLLUS (CLOVE) LEAF OIL, LAVANDULA ANGUSTIFOLIA (LAVENDER) OIL, DIISOSTEARYL MALATE, CAMELLIA SINENSIS LEAF EXTRACT, ASCORBIC ACID, NIACINAMIDE, TOCOPHERYL ACETATE, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, OLEA EUROPAEA (OLIVE) FRUIT OIL, SODIUM HYALURONATE, ADENOSINE, ANTHEMIS NOBILIS FLOWER OIL, ARBUTIN, ARGANIA SPINOSA KERNEL OIL, CAVIAR EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, CITRUS GRANDIS (GRAPEFRUIT) PEEL EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, GLYCERIN, GLYCINE SOJA (SOYBEAN) SPROUT EXTRACT, HYDROGENATED JOJOBA OIL, HYDROLYZED COLLAGEN, HYDROLYZED SILK, ILLITE, MANGIFERA INDICA (MANGO) SEED BUTTER, TBHQ, MICA, ORBIGNYA OLEIFERA SEED OIL, PERFLUORODECALIN, PERSEA GRATISSIMA (AVOCADO) OIL, RETINOL, SCUTELLARIA BAICALENSIS ROOT EXTRACT, MARIS AQUA/SEA WATER/EAU DE MER, UBIQUINONE, VITIS VINIFERA (GRAPE) SEED OIL, AQUA/WATER/EAU, ALOE BARBADENSIS LEAF EXTRACT, ARCTIUM LAPPA ROOT EXTRACT, ARTEMISIA PRINCEPS LEAF EXTRACT, BUTYLENE GLYCOL, CHOLESTERYL OLEYL CARBONATE, CIMICIFUGA DAHURICA ROOT EXTRACT, DEXTRIN, HYDROLYZED HIBISCUS ESCULENTUS EXTRACT, LECITHIN, PLATINUM POWDER, POLYSORBATE 80, PUERARIA LOBATA ROOT EXTRACT, PUNICA GRANATUM FRUIT EXTRACT, SOPHORA FLAVESCENS ROOT EXTRACT, ACHILLEA MILLEFOLIUM EXTRACT, ALCHEMILLA VULGARIS EXTRACT, ALLIUM SATIVUM (GARLIC) BULB EXTRACT, ARCTIUM MAJUS ROOT EXTRACT, ARNICA MONTANA FLOWER EXTRACT, C12-15 ALKYL BENZOATE, CAFFEINE, CERAMIDE 2, CERAMIDE 3, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER/LEAF EXTRACT, CHOLESTERYL CHLORIDE, CHOLESTERYL NONANOATE, BHT, CITRUS GRANDIS (GRAPEFRUIT) FRUIT EXTRACT, HEDERA HELIX (IVY) EXTRACT, HYDROGENATED VEGETABLE OIL, LAMIUM ALBUM FLOWER EXTRACT, MAGNOLIA KOBUS BARK EXTRACT, MALVA SYLVESTRIS (MALLOW) EXTRACT, MELISSA OFFICINALIS LEAF EXTRACT, MENTHA PIPERITA (PEPPERMINT) LEAF EXTRACT, NASTURTIUM OFFICINALE EXTRACT, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, PAULLINIA CUPANA SEED EXTRACT, PEG-10 RAPESEED STEROL, SQUALANE, PINUS PALUSTRIS LEAF EXTRACT, POLYSORBATE 20, PRIMULA VERIS EXTRACT, ALCOHOL, PROPOLIS EXTRACT, PROPYLENE GLYCOL LAURATE, PROPYLENE GLYCOL STEARATE, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, PTYCHOPETALUM OLACOIDES BARK EXTRACT, SALIX ALBA (WILLOW) BARK EXTRACT, SORBITAN LAURATE, THUJOPSIS DOLABRATA BRANCH EXTRACT, TRIBEHENIN, VERONICA OFFICINALIS FLOWER/LEAF/STEM EXTRACT, YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850).

How to Apply

Apply Feel The Moment™ Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum over moisturizer or clean skin before makeup application for a perfectly poreless, ultra-hydrating, airbrushed skin results. A small amount is sufficient for your entire face, neck and décolleté; allow 1-2 minutes to dry before applying makeup. For the ultimate Spa in a Bottle™ balancing experience take a relaxing deep breath in during application and Feel The Moment™ experiencing the aromatics of the essential oils as well as the soothing and calming experience of pampering your skin. Feel The Moment™ Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum can also be worn as your daily moisturizer or over the top of your night creams to maximize results.

Beauty Tips

Take a deep breath to experience the stress relieving aromas. Massage into the back of the neck, earlobes, and temples for a sensory awakening experience.

How to Apply

Apply Feel The Moment™ Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum over moisturizer or clean skin before makeup application for a perfectly poreless, ultra-hydrating, airbrushed skin results. A small amount is sufficient for your entire face, neck and décolleté; allow 1-2 minutes to dry before applying makeup. For the ultimate Spa in a Bottle™ balancing experience take a relaxing deep breath in during application and Feel The Moment™ experiencing the aromatics of the essential oils as well as the soothing and calming experience of pampering your skin. Feel The Moment™ Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum can also be worn as your daily moisturizer or over the top of your night creams to maximize results.

Customer Reviews

Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum is rated 4.7 out of 5 by 35.
Rated 5 out of 5 by from I LOVE ❤ IT!!!!! I bought the Try It Now kit about 8 weeks ago and I fell in LOVE ❤ with IT! I have gotten rid of ALL of my other cosmetics and brushes and replaced them with IT! Then I decided to treat myself to the FEEL The Moment Serum, and just when I thought IT could not get any better, IT did! I use my confidence in a cream and my Feel the Moment serum every morning and every night! I just can't tell you how much I LOVE ❤ these products. I'm getting ready to turn the big 50 and now I feel like I'm ready for it. And the customer service is awesome AND you always get free samples when you order. Oh and the brushes! I could use my powder brush ALL day, it feels so good! THANK YOU Jamie! I'm so glad I saw your infomercial!
Date published: 2017-03-15
Rated 5 out of 5 by from Love this stuff! I have been using this for a few months. I use the Confidence in a cream, then put this over top and then my CC cream. it makes the CC cream go on so smooth with just my fingers. And it feels good on my face. Using under makeup it seems to keep everything in place all day and i don't find my face getting shiny/oily thru the day. I sometimes use it at night before bed to for the anti aging products.
Date published: 2017-02-20
Rated 5 out of 5 by from Amazing Product I am in love! I needed a primer desperately to keep my make-up from absorbing into my face. This product works amazingly. In addition, I like the added benefit of the ultra hydration. I exclusively use IT cosmetic products because of the high quality for the value. I will always be a loyal customer.
Date published: 2017-02-16
Rated 5 out of 5 by from Never before I am almost 70. I have used every facial product ever made. I can say with confidence that the It Confidence in a Jar Super Cream Moisturizer is the best moisturizer I've ever used, including very expensive brands. Also the serum. And the It mascara- the very best mascara. An amazing line of products. Thank you!
Date published: 2017-02-08
Rated 4 out of 5 by from Wonderful This makes my make up last all day long. With working two jobs it goes on at 6:30am and comes off at 9pm and it still looks like i just put it on.
Date published: 2017-02-08
Rated 5 out of 5 by from Love this! This serum is wonderful! Light feel, great scent.... Super powerful. I use this both as a nightime treatment and daytime under my Bye Bye Foundation.
Date published: 2017-02-07
Rated 4 out of 5 by from A great way to start the day. I love the way the fragrance awakens all my senses. It is also a wonderful primer and like the other IT cosmetics I have tried. I am noticing that my skin feels like it having it's own awakening. My skin appears brighter and more supple.
Date published: 2017-02-06
Rated 4 out of 5 by from Subtle glow I use this more often during warmer weather and before going to sleep because the clean lavender and eucalyptus in it feel refreshing and soothing. I don't find it that hydrating or necessary for my makeup routine... The No. 50 Serum is my favorite since it does more than most primers. This one smells wonderful and doesn't irritate my sensitive skin. It's a little sticky / slimy but it feels fine once I rub it into my hands and apply it all over the place. It makes skin shine a little without the feeling of heavier oils which may look great but feel so sweaty and greasy in the heat. This does awaken the appearance of dull skin but not much if full coverage matte foundation is going on top of it.
Date published: 2017-01-30
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Questions & Answers

If I have bad undereye wrinkles, small cheek pores and dryer skin, which serum should I use for both day and night and what order if the products should I apply?

Asked by: JG62
Hi there, thank you so much for your question! Our Feel the Moment Primer Serum is an amazing product for dry skin. IT can be applied both day and night on top of your moisturizer to lock in the hydration! Hope this helps. XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-09

what is the differnce between this feel the moment antiaging ultra hydrating sensory awakening primer serum and bye bye lines serum?

Asked by: kattty
Hi there, we're happy to help you with this! While Feel the Moment is a primer serum, we do suggest using IT after moisturizing to prep skin for super smooth makeup application. Bye Bye Lines Serum is your true skin serum, IT lifts, firms and fills in wrinkles/fine lines while working to deeply hydrate your skin! IT has vitamins and licorice root to really have a brightening effect on the skin all while improving skin texture, tone and elasticity! Hope this is helpful! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-05

Hello It!  I am curenty using the it-CC+ and I have dry skin. Is it going to help keep the CC cream on longer? I dont want my face to look too greasy. 

Asked by: Lana 13
Hi there, thank you for your question! Feel the Moment Serum is a super intensely hydrating serum. IT has a slick consistency, which is best applied at nighttime to prep your skin for the next day. While you can use it under makeup to see how it wears on your skin, we always suggest using No, 50 Primer. IT is a hydrating primer, but also works to smooth skin texture and blur the look of pores. You can find IT through the link below! XOXO Nicole https://www.itcosmetics.com/no-50-serum-anti-aging-collagen-veil-primer
Answered by: IT Customer Care Expert
Date published: 2017-01-19

What is the difference between the other 2 primers/serum and this one? My skin is combination/oily. Thanks

Asked by: Yari
Hi there, thank you so much for your question! We are happy to help with this. No 50 Primer is a great everyday primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients. Feel the Moment Spa Primer is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. Some IT Girls love using No. 50 before makeup application and Feel the Moment in the evening on top of your moisturizer to lock in that hydration! Bye Bye Pores Primer is an oil free, light-weight primer that optically blurs away pores and fine lines to leave a super smooth, matte finish that will last you all day! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-03

I have very dry skin would this help

Asked by: caldera 5
Hi there, thank you for your question! Feel the Moment is an intense hydrating serum that is best applied at night time to help heal and nourish dry skin. IT is packed with good for you, skin loving ingredients, and anti-aging ingredients as well. IT can be applied to freshly cleansed skin to heal on contact with the skin and will also prepare your skin for the next day! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-10-27

What is the difference between all the primers:  Feel the moment, No 50, and bye bye pores primer?  Thank you

Asked by: jill m
Hi there, thank you for reaching out to IT! We are happy to explain the differences between these products. Feel the Moment is an ultra hydrating serum formulated to heal dry skin in preparation for the next day. We recommend using IT at night time. No. 50 Primer is the perfect product to apply after your morning skincare and before your makeup to help smooth the skin's surface, blur the look of pores, and prep the skin for makeup. No. 50 will add hydration to the skin throughout the day as you wear IT. Bye Bye Pores Primer is an oil free primer designed to blur the appearance of pores, mattify the skin, and create a smooth canvas for makeup. This product is perfect for anyone with normal to oily skin to help control shine throughout the day! We hope IT helps! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-03-08

I use a daily SPF moisturizer before my make-up -- can I use this under that?

Asked by: AmyA
Hi there, thank you for reaching out to IT! You can absolutely use Feel the Moment Serum under your daily SPF moisturizer. This will allow the serum to absorb quickly into the skin and then lock it in with the application of the moisturizer. We hope IT helps! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-12-21

Hi, I keep seeing the same reviews for many of the same products. How do we know which reviews are actually for the products we are interested in?

Asked by: marnie
Hi there, thanks for your question! You can find exclusive product reviews for each product on our website on it's respective product page. When you scroll down you will see reviews for that product, as well as our posted responses to our IT Girl's questions for that specific product as well. We hope this helps! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-08-29
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