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Feel The Moment™ Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum

IT’s Your Spa in a Bottle!™

A Truly Revolutionary Anti-Aging, Sensory Treatment Skin Serum and Primer In One
1 US fl. oz. / 30 ml /
$38.00
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Why You'll Love IT

IT’s Your Spa in a Bottle!™ A truly revolutionary Anti-Aging, Sensory Treatment Skin Serum and Primer in one. Caviar Extract, Hydrolyzed Collagen, Hyaluronic Acid, Peptides and Silk all work to nourish, hydrate, prep and prime the skin, while Vitamins A, C & E, Deep Ocean Water, Argan, Jojoba and Avocado Oil infusions mean skin stays soft, supple and younger looking! Plus balancing essential oils allow you to take a deep breath and start your day and your skin off right!

Key Benefits
  • Packed with good for you ingredients and aromatic essential oils
  • Reduces the appearance of wrinkles and dryness
  • Creates a smooth flawless, canvas for foundation application
  • Incredibly nourishing and hydrating
Ingredients
CYCLOPENTASILOXANE, DIMETHICONE, CEDRUS ATLANTICA BARK OIL, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, EUCALYPTUS GLOBULUS LEAF OIL, EUGENIA CARYOPHYLLUS (CLOVE) LEAF OIL, LAVANDULA ANGUSTIFOLIA (LAVENDER) OIL, DIISOSTEARYL MALATE, CAMELLIA SINENSIS LEAF EXTRACT, ASCORBIC ACID, NIACINAMIDE, TOCOPHERYL ACETATE, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, OLEA EUROPAEA (OLIVE) FRUIT OIL, SODIUM HYALURONATE, ADENOSINE, ANTHEMIS NOBILIS FLOWER OIL, ARBUTIN, ARGANIA SPINOSA KERNEL OIL, CAVIAR EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, CITRUS GRANDIS (GRAPEFRUIT) PEEL EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, GLYCERIN, GLYCINE SOJA (SOYBEAN) SPROUT EXTRACT, HYDROGENATED JOJOBA OIL, HYDROLYZED COLLAGEN, HYDROLYZED SILK, ILLITE, MANGIFERA INDICA (MANGO) SEED BUTTER, TBHQ, MICA, ORBIGNYA OLEIFERA SEED OIL, PERFLUORODECALIN, PERSEA GRATISSIMA (AVOCADO) OIL, RETINOL, SCUTELLARIA BAICALENSIS ROOT EXTRACT, MARIS AQUA/SEA WATER/EAU DE MER, UBIQUINONE, VITIS VINIFERA (GRAPE) SEED OIL, AQUA/WATER/EAU, ALOE BARBADENSIS LEAF EXTRACT, ARCTIUM LAPPA ROOT EXTRACT, ARTEMISIA PRINCEPS LEAF EXTRACT, BUTYLENE GLYCOL, CHOLESTERYL OLEYL CARBONATE, CIMICIFUGA DAHURICA ROOT EXTRACT, DEXTRIN, HYDROLYZED HIBISCUS ESCULENTUS EXTRACT, LECITHIN, PLATINUM POWDER, POLYSORBATE 80, PUERARIA LOBATA ROOT EXTRACT, PUNICA GRANATUM FRUIT EXTRACT, SOPHORA FLAVESCENS ROOT EXTRACT, ACHILLEA MILLEFOLIUM EXTRACT, ALCHEMILLA VULGARIS EXTRACT, ALLIUM SATIVUM (GARLIC) BULB EXTRACT, ARCTIUM MAJUS ROOT EXTRACT, ARNICA MONTANA FLOWER EXTRACT, C12-15 ALKYL BENZOATE, CAFFEINE, CERAMIDE 2, CERAMIDE 3, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER/LEAF EXTRACT, CHOLESTERYL CHLORIDE, CHOLESTERYL NONANOATE, BHT, CITRUS GRANDIS (GRAPEFRUIT) FRUIT EXTRACT, HEDERA HELIX (IVY) EXTRACT, HYDROGENATED VEGETABLE OIL, LAMIUM ALBUM FLOWER EXTRACT, MAGNOLIA KOBUS BARK EXTRACT, MALVA SYLVESTRIS (MALLOW) EXTRACT, MELISSA OFFICINALIS LEAF EXTRACT, MENTHA PIPERITA (PEPPERMINT) LEAF EXTRACT, NASTURTIUM OFFICINALE EXTRACT, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, PAULLINIA CUPANA SEED EXTRACT, PEG-10 RAPESEED STEROL, SQUALANE, PINUS PALUSTRIS LEAF EXTRACT, POLYSORBATE 20, PRIMULA VERIS EXTRACT, ALCOHOL, PROPOLIS EXTRACT, PROPYLENE GLYCOL LAURATE, PROPYLENE GLYCOL STEARATE, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, PTYCHOPETALUM OLACOIDES BARK EXTRACT, SALIX ALBA (WILLOW) BARK EXTRACT, SORBITAN LAURATE, THUJOPSIS DOLABRATA BRANCH EXTRACT, TRIBEHENIN, VERONICA OFFICINALIS FLOWER/LEAF/STEM EXTRACT, YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850).

How to Apply

Apply Feel The Moment™ Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum over moisturizer or clean skin before makeup application for a perfectly poreless, ultra-hydrating, airbrushed skin results. A small amount is sufficient for your entire face, neck and décolleté; allow 1-2 minutes to dry before applying makeup. For the ultimate Spa in a Bottle™ balancing experience take a relaxing deep breath in during application and Feel The Moment™ experiencing the aromatics of the essential oils as well as the soothing and calming experience of pampering your skin. Feel The Moment™ Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum can also be worn as your daily moisturizer or over the top of your night creams to maximize results.

Beauty Tips

Take a deep breath to experience the stress relieving aromas. Massage into the back of the neck, earlobes, and temples for a sensory awakening experience.

How to Apply

Apply Feel The Moment™ Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum over moisturizer or clean skin before makeup application for a perfectly poreless, ultra-hydrating, airbrushed skin results. A small amount is sufficient for your entire face, neck and décolleté; allow 1-2 minutes to dry before applying makeup. For the ultimate Spa in a Bottle™ balancing experience take a relaxing deep breath in during application and Feel The Moment™ experiencing the aromatics of the essential oils as well as the soothing and calming experience of pampering your skin. Feel The Moment™ Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum can also be worn as your daily moisturizer or over the top of your night creams to maximize results.

Customer Reviews

Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum is rated 4.5 out of 5 by 25.
Rated 5 out of 5 by from 1 fluid ounce of pure bliss I'm 23 so my fight against acne usually outweighs my fight against aging. However, I've been dealing with dry, flaky skin on and around my nose for several years. Extensive skin routines and careful product choices have helped, but nothing prevented foundation from settling and exposing my dry patches. I could never cover blemishes without the caky, patchy side effects from dryness until I found this. After only a week, my skin is dramatically different and my foundation looks like the (overpriced) flawless finish it's supposed to. As a medical school student I urge all young women to care for their skin and this product is the perfect place to start.
Date published: 2016-12-02
Rated 5 out of 5 by from Love IT! I love this product. It feels wonderful on my face. And the fragrance is as calming as the best shavasana during yoga. Could not be better.
Date published: 2016-11-23
Rated 2 out of 5 by from Verdict pending I've used this for several weeks. It feel good and smells good. I'm not sure it does a good job as a primer. I'll use this bottle but won't repurchase. Also disappointed that I didn't get my samples that should have been included.
Date published: 2016-11-03
Rated 5 out of 5 by from Pamper Yourself I love all IT Cosmetics and this didn't fail me. I use this every morning under my makeup. My face looks flawless all day. The smell is an added benefit to me. It feels greasy when applying but that just helps it glide over the skin. It dries quickly and your face just feels like you left the spa. I am 51 years old and have found the perfect primer
Date published: 2016-10-26
Rated 5 out of 5 by from It Cosmetics is IT My hubby say the first info on TV and I've been a it girl since
Date published: 2016-10-13
Rated 5 out of 5 by from Heavenly feel.... A recent blog post noted serum as a must have for women over 40 as part of their morning routine. I'm a huge fan of all things "It" so when I saw that this serum doubled as a primer I decided to try it and am thrilled with it!!! It has a heavenly feel and scent and is the perfect pre step to the CC + Illumination. I notice a difference in my skin's texture and my skin still looks fresh and hydrated even after a nine hour workday. A very little goes a very long way so this is a great value as well... Another great product that is now a staple on my vanity!!
Date published: 2016-09-09
Rated 5 out of 5 by from Love it! I use the "Feel the Moment Awakening Serum with my daily moisturizer. It has such a fresh smell, glides on easily and makes my face feel smooth.
Date published: 2016-09-05
Rated 5 out of 5 by from Spa in a Bottle This is my morning and evening go to. I am 67 years old and my skin looks better now than it ever has. Often times I am questioned if I ask for a senior discount. The serum feels great and smells sensational. I truly take a deep breath and a moment to enjoy before continuing my routine.
Date published: 2016-08-13
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Questions & Answers

What is the difference between the other 2 primers/serum and this one? My skin is combination/oily. Thanks

Asked by: Yari
Hi there, thank you so much for your question! We are happy to help with this. No 50 Primer is a great everyday primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients. Feel the Moment Spa Primer is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. Some IT Girls love using No. 50 before makeup application and Feel the Moment in the evening on top of your moisturizer to lock in that hydration! Bye Bye Pores Primer is an oil free, light-weight primer that optically blurs away pores and fine lines to leave a super smooth, matte finish that will last you all day! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-11-28

I have very dry skin would this help

Asked by: caldera 5
Hi there, thank you for your question! Feel the Moment is an intense hydrating serum that is best applied at night time to help heal and nourish dry skin. IT is packed with good for you, skin loving ingredients, and anti-aging ingredients as well. IT can be applied to freshly cleansed skin to heal on contact with the skin and will also prepare your skin for the next day! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-10-27

What is the difference between all the primers:  Feel the moment, No 50, and bye bye pores primer?  Thank you

Asked by: jill m
Hi there, thank you for reaching out to IT! We are happy to explain the differences between these products. Feel the Moment is an ultra hydrating serum formulated to heal dry skin in preparation for the next day. We recommend using IT at night time. No. 50 Primer is the perfect product to apply after your morning skincare and before your makeup to help smooth the skin's surface, blur the look of pores, and prep the skin for makeup. No. 50 will add hydration to the skin throughout the day as you wear IT. Bye Bye Pores Primer is an oil free primer designed to blur the appearance of pores, mattify the skin, and create a smooth canvas for makeup. This product is perfect for anyone with normal to oily skin to help control shine throughout the day! We hope IT helps! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-11-03

I use a daily SPF moisturizer before my make-up -- can I use this under that?

Asked by: AmyA
Hi there, thank you for reaching out to IT! You can absolutely use Feel the Moment Serum under your daily SPF moisturizer. This will allow the serum to absorb quickly into the skin and then lock it in with the application of the moisturizer. We hope IT helps! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-10-12

Hi, I keep seeing the same reviews for many of the same products. How do we know which reviews are actually for the products we are interested in?

Asked by: marnie
Hi there, thanks for your question! You can find exclusive product reviews for each product on our website on it's respective product page. When you scroll down you will see reviews for that product, as well as our posted responses to our IT Girl's questions for that specific product as well. We hope this helps! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-08-10

I had the same question about the evening ritual. What does the primer do when over the moisturizer? Do you have to wait for one to dry before putting this on? I was actually using just the primer as my moisturizer.

Asked by: BrendaP
Hi there, this is a great question! Many our IT Girls use this in different ways, depending on what works best for them. Most of the time first a moisturizer such as Confidence in a Cream is applied and is given a few seconds to soak into the skin. Then the Feel the Moment Serum is applied right on top! This allows IT to lock in all of the moisture for healthy, hydrated skin. Since Feel the Moment is so hydrating, some of our IT Girls find that they are able to use IT on IT's own as well! Hope this helps. XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-08-17

What does this product smell like ? I don't like strongly scented products.

Asked by: kkthekat
Feel the Moment has essential oils that make the application an aromatic "spa-like" experience but the scent is not too strong as no other fragrances have been added. We hope you give IT a try! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-03-09

I reviewed this product but I'm looking for something that will help with my capillaries on my face and the brown spots.Which would you recommend?

Asked by: Colleen
Hi, Thank you for your question. While we do have products that will help you cover up those capillaries and brown spots, our products doesn't necessarily reduce them over time. If you're looking for coverage for them, check out our Bye Bye Under Eye Concealer! http://www.itcosmetics.com/bye-bye-under-eyer-anti-aging-concealer
Answered by: IT Customer Care Expert
Date published: 2016-02-01
  • 2016-12-09T08:16CST
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