YSBB Foundation
YSBB Foundation

it’s your foundation for better skin!




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See what this hydrating foundation can do for your skin!

Why is it your foundation for better skin?

Lightweight, hydrating foundation developed with plastic surgeons and dermatologists to instantly improve your complexion and deliver better bare skin in 2 weeks!


7 out of 10 say skin looks smoother*


• Evens appearance of skin tone

• Visibly refines skin texture

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*Results based on a 2-week consumer study.
**Results based on a 2-week clinical study.

How does this hydrating foundation improve the look of your skin?

it’s infused with skin-loving ingredients!

  • Hyaluronic Acid & Aloe Vera Extract: Instantly hydrate and smooth the look of skin
  • Vitamins E & B5: Moisturize the skin and fight free radicals to help strengthen the skin barrier
  • Hepes Acid: Gently exfoliates for a brighter-looking complexion
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YSBB Foundation Ingredints
YSBB Foundation 40 Shades

it comes in 40 true-to-skin shades!

  • Buildable, medium coverage
  • Proprietary pigment mix for true-to-skin shades
  • Amino acid coating preserves the longevity of color and helps prevent the appearance of oxidation
  • Micro-fine pearl powder for a natural, radiant finish

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Which shade of

is right for you?

Still have questions?

How to apply lightweight foundation for the best results

How to Find Your Shade in YSBB Foundation

For light to medium coverage, use our Heavenly Skin Skin-Smoothing Complexion Brush #704 to buff 1-2 pumps of Your Skin But Better Foundation onto clean, moisturized skin in circular motions, starting in the center of your face and blending outward. Looking for more coverage? Use the 704 Brush to apply additional layers, one pump at a time, until you reach your desired level of coverage.

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YSBB Foundation and Under Eye Concealer

The Perfect Pair: Your Skin But Better Foundation + Bye Bye Under Eye Concealer

Need full coverage in targeted areas? Use Bye Bye Under Eye Concealer to improve the look of imperfections and brighten the appearance of your under-eye area.

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What makes IT Cosmetics different?

real people real results
real people real results
real people real results

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Frequently Asked Questions

How does Your Skin But Better Foundation improve skin tone and texture in two weeks?

Your Skin But Better Foundation is infused with hyaluronic acid and aloe vera extract to hydrate and smooth the look of skin, vitamins E & B5 to moisturize and help strengthen the skin barrier and hepes acid, which gently exfoliates for a brighter-looking complexion.

What’s the difference between Your Skin But Better Foundation and CC+ Cream?

Your Skin But Better Foundation is a lightweight medium coverage foundation. It’s clinically tested to visibly improve skin tone and texture in two weeks, and is available in 24 true-to-skin shades. CC+ Cream is a multitasking full coverage foundation. It protects your skin with SPF 50+ physical-only sunscreen and comes in 12 color-correcting shades.

What foundation should I use if I want sunscreen protection?

We recommend using our #1 best-selling full coverage foundation, CC+ Cream with SPF 50+. Also try Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer™ with SPF 50+.

Do I need to apply a makeup primer before foundation?

To extend the wear of Your Skin But Better Foundation while adding oil-free hydration and refining the look of pores, apply Your Skin But Better Makeup Primer+ Oil-Free underneath your foundation.

Should I use a setting product on top of foundation?

Yes, and we have options! Your Skin But Better Setting Spray+ keeps your makeup looking fresh for up to 16 hours and can also be used to replenish your skin throughout the day. Bye Bye Pores is a translucent, talc-free, loose setting powder that contains real silk to deliver aflawless, airbrushed finish.