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Limited Edition Naturally Pretty Must-Haves!

it's your naturally pretty eyes in a palette!

Matte Transforming Eyeshadow Palette For On The Go!
0.232 oz / 6.62 g /
$28.00
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Why You'll Love IT

Good things come in small packages, and this limited-edition set is proof. It includes your award-winning, best-selling Naturally Pretty™ eyeshadows in a palette that’s perfectly sized for your clutch! Featuring 6 all-new colors, the mini compact’s shadows transform from matte to pearl with a single layer of the radiant Transforming Hello Light™ shade. For lush lashes and beautiful skin to match your gorgeous eyes, this set comes perfectly paired with a bonus Travel-Size Hello Lashes™ Clinically Tested 5-in-1 Volumizing Mascara and Bye Bye Under Eye™ Anti-Aging Concealer sample.

Whether you wear the eyeshadows as matte or pearl, wet or dry, shadows or liners, the power to transform your eyes is now at your fingertips! To complete your naturally pretty look, apply your Hello Lashes™ mascara by holding the wand horizontally at the base of your lashes, then wiggling the brush up and through to the ends. Lastly, use the Go Vertical™ Lash Ball Detailer to add length, volume and separation to every last lash.  

  • First-ever transforming, matte-to-pearl shadows, now in pocket-sized compact
  • 6 all-new, never before seen, matte shadow shades plus 1 new, innovative transforming pearl shade in a signature Hello Light® shade, now for eyes!
  • No-Tug® technology- a treat for your eyes that delivers super-smooth application and highly pigmented, long-wear color.
  • Limited-Edition Set includes bonus Hello Lashes® Mascara Deluxe Mini

Set Contains:

  • Naturally Pretty™ Must-Haves Luxe Transforming Eyeshadow Travel Palette (0.232 oz / 6.62 g)
  • Bonus Travel-Size Hello Lashes™ Clinically Tested 5-in-1 Volumizing Mascara in Black (0.16 fl oz / 4.8 ml"
Shades:
  • Happy (0.028 oz / 0.80 g)
  • Believe (0.028 oz / 0.80 g)
  • Naturally Pretty (0.028 oz / 0.80 g)
  • Inspire (0.028 oz / 0.80 g)
  • Brave (0.028 oz / 0.80 g)
  • Empower (0.028 oz / 0.80 g)
  • Transforming Hello Light™ (0.064 oz / 1.82 g)
Ingredients
EYESHADOW PALETTE INGREDIENTS: MICA, MAGNESIUM STEARATE, DIMETHICONE, PHENOXYETHANOL, TOCOPHERYL ACETATE, WATER AQUA , CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, RETINYL PALMITATE, TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, COLLAGEN AMINO ACIDS, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL, CAMELLIA SINESIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE 7, VITIS VINIFERA GRAPE SEED EXTRACT, ALOE BARBADENSIS LEAF JUICE, HYALURONIC ACID, NIACINAMIDE, OLIVE LEAF EXTRACT, ORYZA SATIVA RICE EXTRACT, CHAMOMILLA RECUTITA MATRICARIA FLOWER EXTRACT, PERSEA GRATISSIMA AVOCADO OIL, PERFLUORODECALIN, METHICONE. MAY CONTAIN: TITANIUM DIOXIDE CI 77891 , IRON OXIDES CI 77499, CI 77492, CI 77491 , MANGANESE VIOLET CI 77742 , ULTRAMARINES CI 77007 . Hello Lashes Mascara INGREDIENTS: WATER, BEESWAX, COPERNICIA CERIFERA CARNAUBA WAX, DIMETHICONE, PVP, STEARIC ACID, GLYCERYL STEARATE SE, SORBITAN STEARATE, POLYBUTENE, OLEIC ACID, MAGNESIUM ALUMINUM SILICATE, CELLULOSE GUM, CHLORPHENESIN, PANTHENOL, ASCORBYL PALMITATE, DISODIUM EDTA, EUTERPE OLERACEA FRUIT EXTRACT, SIMMONDSIA CHINENSIS JOJOBA SEED OIL, COCOYL HYDROLYZED COLLAGEN, HYDROLYZED WHEAT PROTEIN, LAUROYL LYSINE, BIOTIN, SERENOA SERRULATA FRUIT EXTRACT, URTICA DIOICA NETTLE EXTRACT, EQUISETUM ARVENSE EXTRACT, CAMELLIA SINENSIS GREEN TEA LEAF EXTRACT, GLYCERIN, MYRISTOYL HEXAPEPTIDE 16, ARGININE, MALUS DOMESTICA FRUIT CELL CULTURE EXTRACT, LECITHIN, PHENOXYETHANOL, CAPRYLYL GLYCOL, POTASSIUM SORBATE, HEXYLENE GLYCOL MAY CONTAIN: IRON OXIDES CI 77499 .

How to Apply

To Use: Eyeshadows can be worn wet, dry or as liners. To transform any matte shadow shade into a pearl shade, dip your brush into your choice of matte shadow, then tap your brush into the Transforming Hello Light® shadow and apply. Next, apply your mascara by holding the wand horizontally. Start at the base of your lashes and wiggle and sweep the brush up and through to the tips. Lastly, use the Go Vertical™ Lash Ball Detailer to add length, volume and separation to your lower lashes.

How to Apply

To Use: Eyeshadows can be worn wet, dry or as liners. To transform any matte shadow shade into a pearl shade, dip your brush into your choice of matte shadow, then tap your brush into the Transforming Hello Light® shadow and apply. Next, apply your mascara by holding the wand horizontally. Start at the base of your lashes and wiggle and sweep the brush up and through to the tips. Lastly, use the Go Vertical™ Lash Ball Detailer to add length, volume and separation to your lower lashes.

Customer Reviews

Limited Edition Naturally Pretty Must-Haves! is rated 4.9 out of 5 by 18.
Rated 5 out of 5 by from I love ❤ I'm so happy... I love yours products. I wait in the future to buy more! Thanks for all. Mago ✌
Date published: 2016-11-04
Rated 5 out of 5 by from Just what I wanted! Bought this for my travel kit, but ended up using it daily. I love the eye shadow brush the most.
Date published: 2016-10-31
Rated 5 out of 5 by from So In Love With These Naturally Beautiful Colors I am truly an It Girl. I recently purchased the Naturally Pretty Must-have and I couldn't be more pleased! I love every shade and I feel they are the perfect hue. They all make me feel naturally beautiful. I strongly recommend this product. I want to purchase another to make sure I don't run out!
Date published: 2016-10-14
Rated 4 out of 5 by from Best gel eye liner on the earth!!!! I bought this eye liner from a sample pack I got in the mail. When the tiny sample ran out I was so sad I had find out the brand and order some as soon as I could. I ordered the gel eye liner and decided to try an eye shadow palette. All that I ordered has been great. Thank you for sending out eye liner samples, I recently had eye surgery and the smoothness of this eye liner has made a huge difference of putting on eye makeup.
Date published: 2016-10-08
Rated 5 out of 5 by from Great for travel !!! I have been making a lot of trips lately so I was looking for ways to downsize my makeup bag , the eyeshadow and mascara work great. I was hoping the eyeshadow colors were the colors pictures in your ad more orchid but still I was very pleased. Thanks for making great makeup. Faithful customer, Jill
Date published: 2016-07-23
Rated 5 out of 5 by from love the colors and coverage
Date published: 2016-06-30
Rated 5 out of 5 by from Love the eyeshadow <3 <3 <3 I love how the eyeshadow goes on so smoothly, and they blend very nicely. Also PERFECT color palette. One thing I wish IT had was a waterproof mascara.
Date published: 2016-05-07
Rated 5 out of 5 by from ❤️ This I grabbed this when it was on sale. I love it. The portability is nice. I am really surprised to find the colors working for me as brow powder. I use my liner brush with a touch of clean water and "paint" my bare spots and borders of my very faint brows on. This is a pleasant surprise.
Date published: 2016-03-29
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Questions & Answers

What are the eyeshadow colors? Is there an amber color? (Naturally Pretty Must Haves Eye Set)

Asked by: Nickapoo
I think I would go with the answer from "IT Customer Care".
Answered by: Anonymous
Date published: 2016-04-20

Are your products cruelty-free, including the brush bristles? what does "clinically tested" signify, here?

Asked by: SusE
Hi, Thank you for your question. All of our products are 100% cruelty-free and all of our brushes are made of 100% synthetic hair as well. Certain products go under clinical testings to substantiate any functions it may have and to provide tangible results to show its effectiveness.
Answered by: IT Customer Care Expert
Date published: 2015-11-28

I've never purchased IT cosmetics.  I've been trying to purchase the Super Stars 5.  One time it was only in dark and now it's not available.  Can I be e-mailed when it's available again? 

Asked by: MBH1409
Hi, Thank you for your question. The special collection that you saw on QVC for the Today Special Value (TSV) is only available for that one-day or until supplies last. We have several TSVs throughout the year so we'll more amazing specials on QVC but it will a different collection each time. You can sign up for our newsletters to be one of the first to know when we have those special offers. You can do so by entering your email address on top right corner of our website.
Answered by: IT Customer Care Expert
Date published: 2015-11-27

What colors go where?

Asked by: Chris
Hi, Thank you for your question. While there's no set answer, a good guideline to follow is apply the lighter shade as an all-over shadow color, medium to darker shades on the outer corner of your eyes or on your crease to bring more depth. You can use the darker shades as an eyeliner as well! 
Answered by: IT Customer Care
Date published: 2015-11-25

you are showing two sets  is this two different color pallettes?

Asked by: It Girl 601
Hi, Thank you for your question. Is it just the one palette with 6 shades and a transforming pearl shade. 
Answered by: IT Customer Care
Date published: 2015-11-25

It is a warm or cool palette?

Asked by: Whit
Hi, Thank you for your question. The colors are warm shades.
Answered by: IT Customer Care
Date published: 2015-11-25

What is the size of each eyeshadow?

Asked by: Nella
Hi, Thank you for your question. The individual eyeshadow blocks are the same size as our full sized palettes but the Tranforming Hello Light shade is larger. 
Answered by: IT Customer Care
Date published: 2015-11-17

Is the eye palate the same that is at ultra.

Asked by: Karen 54
Yes, I bought this last Saturday at Ulta. It is very nice.....love the Transforming Pearl!
Answered by: blanche 3848
Date published: 2015-11-11
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