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Liner Love™

IT’s Eye-Defining!

Waterproof Anti-Aging Crème Gel Eyeliner with No-Tug™ Technology and Lash Enhancing Peptide Serum
0.12 oz / 3.5 g /
$24.00
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Why You'll Love IT

Liner Love™ Waterproof Anti-Aging Crème Gel Eyeliner is an innovative formula designed to lay down eye-enhancing, saturated, rich color!! Developed with leading plastic surgeons, it's infused with lash-loving ingredients, such as peptides, collagen, and vitamin serums. These highly pigmented colors are clinically shown waterproof, even after 12 hours of wear.

Good-for-you ingredients including, No Tug® Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application, all without pulling or tugging on the delicate skin of the eye area. Jar and lid designed to be airtight, locking out excess air and preventing the formula from drying out over time.

Key Benefits
  • Clinically shown 12-hour Waterproof
  • Ultra smooth liner look
  • Crease and crack proof
  • Lash Enhancing Peptide Serum treats your lashes
  • Liner won’t dry out!
Ingredients
Cyclopentasiloxane, Isododecane, Trimethylsiloxysilicate, Polyethylene, Ceresin, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Rosa Canina Flower Oil, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter , Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Eurpaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Myristoyl Hexapeptide-16, Zizyphus Jujuba Fruit Extract. May Contain: Iron Oxides (CI 77499), Mica (CI 77019), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Iron Oxides (CI 77491), Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Aluminum Powder (CI 77000), Calcium Titanium Borosilicate, Iron Oxides (CI 77492), Carmine (CI 75470), Euphorbia Cerifera (Candelilla) Wax, Silica, Dimethicone, Methicone, Polyglyceryl-2 Triisostearate, Tin Oxide.

How to Apply

Using gentle strokes glide Liner Love™ Waterproof Anti-Aging Crème Gel Eyeliner along the upper, lower or inner lash line to enhance and define your eyes. Crème-Gel formula glides on smoothly and effortlessly giving you clinically-shown waterproof all-day wear.To achieve unlimited versatile looks from a soft, natural line to a smudging smokey eye and beyond, apply with the Heavenly Luxe® Ten-in-One Tightliner™ Brush.

Beauty Tips

For the perfect winged eyeliner look using Liner Love™ Waterproof Anti-Aging Crème Gel Eyeliner, start at the tail end of your eyes using a pointed eyeliner brush. Start at the inside of your eye and slowly create a thin line using only the tip of the brush. Try pressing on your lash line to create the thinnest line possible. Once you reach the tail end of your eye, hold the brush at a 45° angle and extend the line slightly upward to create a perfect winged liner effect every time!

How to Apply

Using gentle strokes glide Liner Love™ Waterproof Anti-Aging Crème Gel Eyeliner along the upper, lower or inner lash line to enhance and define your eyes. Crème-Gel formula glides on smoothly and effortlessly giving you clinically-shown waterproof all-day wear.To achieve unlimited versatile looks from a soft, natural line to a smudging smokey eye and beyond, apply with the Heavenly Luxe® Ten-in-One Tightliner™ Brush.

Customer Reviews

1
Liner Love is rated 4.071428571428571 out of 5 by 14.
Rated 4 out of 5 by from Liner works great...finding a brush has failed You have to clean off brush each & every time you use liner. Liner does stay on well as advertised.
Date published: 2016-08-22
Rated 2 out of 5 by from Not for me I did not like the shimmer and it did not stay fresh looking. I also purchased the liner brush but it too was not for me. I returned both of them.
Date published: 2016-07-28
Rated 5 out of 5 by from All about the LOVE I bought the Liner Love in the Black and OMG... I have never loved a liner as much as I do this one! I enjoy the little "jar" that the liner is in, helps with controlling how much liner you want. Blackest of Black this is for sure and stays on wonderfully :)
Date published: 2016-07-28
Rated 5 out of 5 by from It's the best! This is the best eye liner. I have been wearing eyeliner for 50 years plus and this is the best I will never change from it.
Date published: 2016-07-25
Rated 1 out of 5 by from Does not meet expectations I really like most "it" cosmetics, but not this one. I have used this type of eyeliner before, many of which were less expensive than this. Using an identical brush, this one does not go on nicely and smoothly, too thick and gloppy. It goes on unevenly, and looks unattractive. It is not an elegant product.
Date published: 2016-07-13
Rated 5 out of 5 by from Does not budge! I love this liner, and I have 3 of the colors. Once applied, it dries quickly and lasts until you take it off. I make very sure I close the jars very tightly between each brush stroke. I don't even leave them open between brush swipes. I dip quickly, close it tightly, open it for the second eye and repeat. I also use the Silk Taupe color as an eye-shadow, and it stays put that way as wel. So far I have not have any issues with drying out. I will absolutely buy these again, and am hoping they will come out with more colors. Love them! Best liners I have tried in my 40 years of applying liners, and absolutely no eye-irritation at all.
Date published: 2016-07-12
Rated 5 out of 5 by from Easy to use Leave it to Jamie to make a gel liner that anyone can use. Thanks!!! Paired with the tight line dual ended brush you just can't screw it up. I can actually do a great "cateye" with ease.
Date published: 2016-01-05
Rated 5 out of 5 by from Love the liner - please come out with GREEN I LOVE this gel liner.....have every color but would really like to have a green. Is IT planning to come out with a green liner love.
Date published: 2015-09-18
  • 2016-09-26T07:57CST
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Questions & Answers

1

Love the gel liners! One thing I have noticed is it does "melt " a bit near my tear duct (not lining in the water line). My ears don't water but I am having to touch up throughout the day. Thoughts?

Asked by: Obxgoer
Hi there, thanks for reaching out to us! Your concealer could be melting the eyeliner if they are coming in contact with each other. To help prevent this, we recommend setting your concealer with Bye Bye Pores Powder to set. This till stop the eyeliner from fading away. Another option is to set your eyeliner with a black or brown eye shadow. This will lock the liner in place and set the gel formula to prevent it from transferring as well. We hope this suggestions are helpful! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-08-29

I bought your graphite liner a few months ago and the lid started breaking off in pieces. The liner dried out and I replaced it even though there was more than half left. Now the new one had the same problem. More than half left and all dried out.

Asked by: Jo123
Hi there, thank you so much for reaching out to us! We're so sorry to hear about your Liner Love. Once it dries up you can't really revive it back to its original state but one trick you may try is putting the pot in a zip lock bag and putting the bag under hot water. Make sure the water is not in direct contact with the product. This will help loosen up the dried up product a bit. Please know that the life of this product is 3-6 months as well. XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-06-27

I love this eye liner it seems to dry out. How can this be avoided or is it the product?

Asked by: Anonymous
HI there, thank you for reaching out to us! To avoid Liner Love from drying out, we suggest making sure the lid is tightly secured after every use. If IT is stored slightly opened, the product will dry out. The product will keep it's texture and consistency when properly handled and stored. XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-06-17

Even though I keep the lid on tightly and only have the liner exposed for a few minutes each day, the product is drying out.  Is there something I may use to moisten it? I haven't even used 1/4 of the product.

Asked by: Anonymous
Hi there! We are happy to assist you with this! While we are sure that you are doing everything correctly with the eye liner, with this cap you just need to always make sure that the lid in on straight and tightly, giving it a little extra twist! Additionally, we recommend that if you put the product in a fully sealed ziploc bag and run it under hot water whenever this occurs, the product will regain its moisture. Just be sure not to let any water get in the jar as this will affect the product. We hope this helps! XOXO Abby
Answered by: IT Customer Care Expert
Date published: 2016-05-20

What is the best way to remove the product from my brush?

Asked by: Anonymous
You can use a makeup wipe or a facial cleanser and quickly wash under warm water. We recommend that you clean your brush after every application, as any gel residue left on the brush will dry and harden the bristles. We hope this helps! Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-04-15

I'm looking for a gel liner that I can use on my waterline as well and I was wondering if this one is safe for people that wear contact lenses since some liners leave a film on my  contacts.

Asked by: Anonymous
All of our products are formulated with sensitive skin and eyes in mind! You can absolutely wear this waterproof gel eyeliner on you waterline. Please let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-03-29

How much product is in the pot?  Meaning how many ounces do you get?

Asked by: Iceelite
Each jar of Liner Love is 3.5g or 0.12oz. Each shade has beautiful rich pigments and lasts all day with one application so we hope you give this a try! Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-26

QVC demos show how VERY waterproof this liner is - models stick hands in water and have them scrubbed. Zero comes off or smudges. So 2 questions: How would I get it off my eyes? And how do I get it off the brush? Would oil-based eye makeup remover work?

Asked by: 321amy
Hi, Great questions! Liner Love can be easily removed with a waterproof eye-makeup remover. We recommend that you clean your brush after every use because any gel residue left on your brush will dry and harden the bristles. You can simply use a makeup wipe or wet a tissue with your waterproof eye-makeup remover to wipe and clean the brush. Of course, you can also use a brush cleaner, like Brush Love, to give your brush a more thorough cleaning. You can find Brush Love at http://www.itcosmetics.com/brush-love. We hope this answers your questions! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-18
  • 2016-09-26T08:04CST
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