Liner Love™
IT’s Eye-Defining!
Waterproof Anti-Aging Crème Gel Eyeliner with No-Tug™ Technology and Lash Enhancing Peptide Serum
$24.00
$11.00
try IT on
Explore the range of IT Cosmetics shades, updated in real time
Liner Love™
IT’s Eye-Defining!
Waterproof Anti-Aging Crème Gel Eyeliner with No-Tug™ Technology and Lash Enhancing Peptide Serum
0.12 oz / 3.5 g
$24.00
$11.00
- Shade Rich Plum
Liner Love™
IT’s Eye-Defining!
Waterproof Anti-Aging Crème Gel Eyeliner with No-Tug™ Technology and Lash Enhancing Peptide Serum
Why You'll Love IT™
Liner Love™ Waterproof Anti-Aging Crème Gel Eyeliner is an innovative formula designed to lay down eye-enhancing, saturated, rich color!! Developed with leading plastic surgeons, it's infused with lash-loving ingredients, such as peptides, collagen, and vitamin serums. These highly pigmented colors are clinically shown waterproof, even after 12 hours of wear.
Good-for-you ingredients including, No Tug® Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application, all without pulling or tugging on the delicate skin of the eye area. Jar and lid designed to be airtight, locking out excess air and preventing the formula from drying out over time.
Key Benefits
- Clinically shown 12-hour Waterproof
- Ultra smooth liner look
- Crease and crack proof
- Lash Enhancing Peptide Serum treats your lashes
- Liner won’t dry out!
Ingredients
CYCLOPENTASILOXANE, ISODODECANE, TRIMETHYLSILOXYSILICATE, POLYETHYLENE, CERESIN, SYNTHETIC FLUORPHLOGOPITE, CALCIUM ALUMINUM BOROSILICATE, CALCIUM TITANIUM BOROSILICATE, DISTEARDIMONIUM HECTORITE, POLYISOBUTENE, PROPYLENE CARBONATE, EUPHORBIA CERIFERA (CANDELILLA) WAX, SILICA, DIMETHICONE, METHICONE, POLYGLYCERYL‐2 TRIISOSTEARATE, TIN OXIDE ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, PALMITOYL HEXAPEPTIDE‐12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, MYRISTOYL HEXAPEPTIDE‐16, ZIZYPHUS JUJUBA FRUIT EXTRACT, [+/-: IRON OXIDES (CI 77499, CI 77491, CI77492), MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), ULTRAMARINES (CI 77007), ALUMINUM POWDER (CI 77000), CARMINE (CI 75470)].
How to Apply & Beauty Tips
How to Apply
How to Apply
Using gentle strokes glide Liner Love™ Waterproof Anti-Aging Crème Gel Eyeliner along the upper, lower or inner lash line to enhance and define your eyes. Crème-Gel formula glides on smoothly and effortlessly giving you clinically-shown waterproof all-day wear.To achieve unlimited versatile looks from a soft, natural line to a smudging smokey eye and beyond, apply with the Heavenly Luxe® Ten-in-One Tightliner™ Brush.
Beauty Tips
For the perfect winged eyeliner look using Liner Love™ Waterproof Anti-Aging Crème Gel Eyeliner, start at the tail end of your eyes using a pointed eyeliner brush. Start at the inside of your eye and slowly create a thin line using only the tip of the brush. Try pressing on your lash line to create the thinnest line possible. Once you reach the tail end of your eye, hold the brush at a 45° angle and extend the line slightly upward to create a perfect winged liner effect every time!Customer Reviews
Rated 5 out of
5
by
Silly Sal from
Long lasting
I love this product! I’m in complete control of how little or how much I want to use. Stays on long after work.
Date published: 2020-03-09
Rated 3 out of
5
by
Momma P from
Jury is still out.
Just began using this product and it looks great when applied but a bit messy in the application. Hopefully as I continue to use this will get easier.
Date published: 2020-02-28
Rated 5 out of
5
by
Jacqui H from
Love this liner
Smooth, easy to apply, and stays on all day! My favorite color is Taupe not too dark not too light and the perfect amount of shimmer.
Date published: 2020-02-06
Rated 4 out of
5
by
Kate the shopper from
Silky taupe is fabulous!
Bought this is the Silky Taupe which I LOVE, and the Expresso which is rather dried out from the get go, and the plum and I love a good plum, but wasn't thrilled with this shade. Out of them all I adore the Silky taupe and use it most days with a touch of the expresso on the outer edge of my eyes. Please do not discontinue this! Saying this isn't a great value as the expresso arrived dried out, and the others are not too moist. Reading reviews they dry out fast. Only had mine for about a month. The Silky taupe does stay on all day so much better than the silky taupe eye pencil does. LOVE how these stay in place and don't transfer to below my eyes! The double ended eyeliner brush took some getting used to. I love the rail fence side and use it to line my upper lid. Doo't like the smaller end with the weird bend in it as it is hard to use..so I don't use it.
Date published: 2020-01-15
Questions & Answers
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I have looked for this in stores because I love this liner but have not been able to find it - any ideas?
Hi there! Thank you for reaching out to us. We can confirm, Liner Love will be discontinued on our site, and with our retail partners once available shades are sold out. We are so sorry for any inconvenience this may have caused. We hope you can check out our brand NEW Superhero No Tug Eyeliner as an alternative! The super blendable formula allows you to effortlessly create limitless eye looks—whether you want to draw thin, thick or cat-eye strokes or smudge immediately after lining for a smoky eye.You can check IT out on our site using the link below. We hope this helps. XOXO Tina
Superhero No-Tug Gel Eyeliner- https://www.itcosmetics.com/eyes/eyeliner/superhero-no-tug-gel-eyeliner/ITC_858.html#start=1&cgid=eyes-eyeliner
Date published: 2020-03-10
My gel liner dried up even though I closed the lid each time. How do I get it to be moist again??
I’ve tried a tiny amount of isododecane and different mixing mediums like Mehron’s, Inglot’s and something from Alcone NYC.
Date published: 2019-10-09
Yes I love the expresso color in this gel eyeliner as well as build a brow but in build a brow the dark brown is ok but was wondering if I could use the expresso color in the eyeliner for my brows can someone please let me know if it'll work out? Thanx!
Hi there! Thank you for your question. You can use Liner Love on your brows if you choose to, to create the natural look of brow hairs! We hope this helps! XOXO Tina
Date published: 2019-03-18
I like this eyeliner but was wondering what to use to thin it as it's too thick. I've used coconut oil to clean the brush but doesn't thin the liner, too oily.
Hi there! Thank you so much for reaching out. We don't recommend mixing the Liner Love with any other products as IT can compromise the integrity of the formula. We hope this helps! XOXO Clark
Date published: 2018-12-31
Does it come in another color?
Hi there! Thank you so much for reaching out. We're happy to let you know that Liner Love comes in 6 different shades! We hope this helps! XOXO Clark
Date published: 2017-11-17
What is the best color to get for blonde hair, fair skin and blue eyes?
Hi there! Thank you so much for your question. The great thing about Liner Love is that IT is all about personal preference! Many IT Girls with blue eyes prefer the Midnight Navy and Silk Taupe shades. We hope this helps! XOXO Clark
Date published: 2018-12-07
Can you make a color recommendation? I am well into the over 50 crowd. I have brown hair and dark brown eyes. My complexion is fair, very fair. What color would enhance my eyes the best?
Hi there, thank you for your question! Based on your complexion, we recommend using Liner Love in the shade Silk Taupe. IT is a medium brown shade with a gold sheen throughout for a soft, natural liner look! XOXO Nicole
Date published: 2017-05-11
Love the gel liners! One thing I have noticed is it does "melt " a bit near my tear duct (not lining in the water line). My ears don't water but I am having to touch up throughout the day. Thoughts?
Hi there, thanks for reaching out to us! Your concealer could be melting the eyeliner if they are coming in contact with each other. To help prevent this, we recommend setting your concealer with Bye Bye Pores Powder to set. This till stop the eyeliner from fading away. Another option is to set your eyeliner with a black or brown eye shadow. This will lock the liner in place and set the gel formula to prevent it from transferring as well. We hope this suggestions are helpful! XOXO Nicole
Date published: 2017-11-03
