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“This lip color is going to last and drench your lips with anti-aging, lip-loving ingredients. You don’t need to worry about color traveling—you just swipe it on, and you’re good all day!”

Vitality Lip Flush Stain™ Hydrating Serum Gloss Stain

IT’s your kissable lips that last!

An ultra-hydrating, non-sticky lip gloss that glides on a like a lightweight serum and drenches your lips in sheer, cushiony color that lasts all day!
0.11 US fl. oz. / 3.4 ml

$24.00

$24.00

Availability:

In Stock

Vitality Lip Flush Stain™ Hydrating Serum Gloss Stain

IT’s your kissable lips that last!

An ultra-hydrating, non-sticky lip gloss that glides on a like a lightweight serum and drenches your lips in sheer, cushiony color that lasts all day!

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Vitality Lip Flush Stain™ Hydrating Serum Gloss Stain is rated 3.7 out of 5 by 95.
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Why You'll Love IT

Nourish your lips with Vitality Lip Flush Stain™—an ultra-hydrating, luxurious gloss that delivers high shine and a naturally pretty flush of color without ever feeling sticky or tacky! Developed with plastic surgeons, the powerful anti-aging formula instantly conditions and smooths your lips with essential butters and oils including shea butter, jojoba and avocado, plus anti-aging collagen, peptides and hyaluronic filling spheres. Apply directly onto lips for youthful, pillowy-soft results and a beautiful sheer stain that lasts all day!

Key Benefits
  • Lightweight gloss stain delivers high shine and sheer, vitality-filled color—never feels sticky or tacky!
  • Essential butters and oils instantly nourish and protect lips for pillowy-soft results
  • Anti-aging collagen, peptides and hyaluronic filling spheres minimize the look of lip lines
Ingredients
POLYBUTENE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, OCTYLDODECANOL, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, RICINUS COMMUNIS (CASTOR) SEED OIL, TRIHYDROXYSTEARIN, ETHYLHEXYL PALMITATE, CALCIUM ALUMINUM BOROSILICATE, SYNTHETIC FLUORPHLOGOPITE, POLYETHYLENE, CARTHAMUS TINCTORIUS (SAFFLOWER) SEED OIL, TRIBEHENIN, BUMETRIZOLE, TOCOPHERYL ACETATE, RETINYL PALMITATE, ASCORBYL PALMITATE, VANILLIN, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, BUTYROSPERMUM PARKII (SHEA BUTTER), SORBITAN ISOSTEARATE, PUNICA GRANATUM (POMEGRANATE) EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, ALOE BARBADENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, ARGANIA SPINOSA KERNEL OIL, CAMELLIA OLEIFERA LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, SILICA DIMETHYL SILYLATE, PRUNUS DOMESTICA SEED OIL, PRUNUS CERASUS (BITTER CHERRY) SEED OIL, BUTYLENE GLYCOL, HYALURONIC ACID, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, PALMITOYL OLIGOPEPTIDE, HYDROLYZED COLLAGEN, PHENOXYETHANOL, [+/- : MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), RED 7 LAKE (CI 15850), RED 27 (CI 45410), RED 30 LAKE (CI 73360), CARMINE (CI 75470), RED 6 (CI 15850), RED 28 LAKE (CI 45410), YELLOW 5 LAKE (CI 19140), BLUE 1 LAKE (CI 42090)].
How to Apply & Beauty Tips
“This lip color is going to last and drench your lips with anti-aging, lip-loving ingredients. You don’t need to worry about color traveling—you just swipe it on, and you’re good all day!”

How to Apply

How to Apply

Apply directly onto lips for a hydrating, naturally pretty flush of color that lasts. Can be worn on bare lips, or over the top of any other lip product.

Beauty Tips

Create the illusion of plumper-looking lips by applying Vitality Lip Flush Stain™ Hydrating Serum Gloss Stain to the very center of your lips, over your Vitality Lip Flush Stain™ 4-in-1 Hydrating Lipstick-Balm-Gloss-Stain or Vitality Lip Flush™ Lip-Softening Smooth Butter Gloss.

Customer Reviews

Rated 5 out of 5 by from Best long wear lipstick I've tried!!!!!!!!! I have tried every long wear lipstick on the market (high end and low end) and none compare to this one by IT Please, please, please don't discontinue it. I am ordering more today.
Date published: 2019-01-21
Rated 4 out of 5 by from Great stain power- very hydrating! I was discouraged when I opened it because the color looked very "flesh-colored" but when I put it on it changed to a really pretty nude pink that flattered my skin tone. I really like it!
Date published: 2019-01-18
Rated 2 out of 5 by from Major color change I purchased this in the naturally flushed shade, when it goes on it is perfect but it stains a bright gawdy Barbie pink. I bought the mauve shade as well and it did the same thing. If the color wasn't so hideous the product would be perfect.
Date published: 2018-12-31
Rated 4 out of 5 by from Long-lasting I was skeptical about the ability of this product to develop into a color that matched my lip tone once applied - particularly when I saw the color in the tube. When I applied it to my lips it was one color and then very quickly turned into a color that was very flattering. The color remained throughout the day. I would have rated this excellent, but I did have to reapply a shear moisturizer several times during the day. I will definitely buy this again!
Date published: 2018-12-31
Rated 5 out of 5 by from Great Lip Gloss I have been searching for the perfect lip gloss. Happy to say I found it! It goes on silky and smooth, not sticky at all. My lips are a beautiful light pink color now and very hydrated. They also appear fuller and healthier. I am using gloss in color je ne sais quoi as well as the lip treatment in the same color. Very Satisfied. Ty
Date published: 2018-12-30
Rated 5 out of 5 by from Love the lip stain Purchased the lip stains a few weeks back. Love, love, love. Can't do without. It stays on and creamy. Won't dry out your lips.
Date published: 2018-12-17
Rated 5 out of 5 by from Always a Re-purchase The Je ne sais quo is my daily lip gloss/stain. I love this product!
Date published: 2018-12-17
Rated 1 out of 5 by from Color does not match This is the ONLY product that I have not liked from this entire line - and I use It Cosmetics almost exclusively. I got the Naturally Flushed color hoping for, well, a light flushed color. However, when I put it on it turns bright hot pink after a minute! The color does not match the shade at all. Not even remotely close. I feel like I wasted money and will not be ordering this again.
Date published: 2018-12-06
Rated 1 out of 5 by from Horrible - Not True to Color I purchased the Wine Berry Flush about a month or so ago. Originally, they sent me something that wasn't even in the lip stain line, but customer service was kind enough to help me get the proper product. I finally received it and couldn't wait to try it out. I love dark wine and berry colors, but sometimes they make me look washed out. When I first applied, this was beautiful. Still a lovely wine color but not as harsh to make me looked aged. An hour later I was just doing things around the house and walked by a mirror. The wine had somehow turned to a horrible screaming bright fuchsia shade. Looking at the description it is NO WAY says this product would change colors. Only when I read a few questions after this happened did I see that this was a possibility. This quality is horrendous. If I wanted color changing lipstick I'd get that play makeup that you buy in the children's toy section that looks yellow or blue and see what color it turns as that is basically what you're getting.
Date published: 2018-12-03
Rated 5 out of 5 by from I found this lipstick first at Sephora and loved it, especially the color. When I couldn’t find it the second time I went online and the purchase was so easy. I received it quickly along with samples, which I also love and will be purchasing in the future. Thank you.
Date published: 2018-10-22
Rated 5 out of 5 by from Best lip gloss/stain EVER I have very, very sensitive lips and have been spending money left and right, shopping for something, ANYTHING, that I could tolerate. It started with the Je Ne Sais Quoi Lip Treatment. I finally decided that I could give the other lip stains a try. I was blown away. It feels amazing, and one application lasts the entire day. I can't say enough. I highly recommend any of the lip gloss/stains.
Date published: 2018-10-21
Rated 5 out of 5 by from Lip Flush Serum Gloss Stain My friend gave me my 1st one of these little gems a few months ago. It went in my drawer and I didn't use it for quite a while. I pulled it out recently, and WOW, I love this product. It doesn't get cakey like all the other stains I've used. It feels very creamy and hydrating. The color lasts quite a while but the high glossyness wears off quite fast, which is perfectly fine with me. My color is Sweet Rose and I just love it, so pretty and feminine. I've already ordered my 2nd, one for my bathroom and one for my purse.
Date published: 2018-10-03
Rated 5 out of 5 by from New staple lip color I borrowed my friends gloss to try and was immediately hooked. The color truly is the perfect pink, lasts a long time and feels great on. Definitely plan to re-order!
Date published: 2018-08-28
Rated 5 out of 5 by from Lasts and lasts! Very little of this product goes a long way. It turns a great shade of pink that I can wear alone or under another gloss. That way even when the gloss is gone, the stain remains. I like that I don't have to check my lips as often. This is the third time I have ordered this product.
Date published: 2018-08-27
Rated 1 out of 5 by from One color I use this entire line, and have been for quite some time. It's sad that all the lip gloss, stains or lipsticks all seem to have the pink in all of them. Is IT going to come out with any nudes or brown colors??? How about a clear sparkle??? Seriously, I had to purchase from ulta bc they DO offer a wide range and variety of lip colors. Just something to think about.... Pink, reds, and mauves don't look good on everyone. Some people just want a natural or neutral look to their lips. Sometimes I just want a basic sparkle so I wear my clear. Other times i use my brown sparkle.
Date published: 2018-08-07
Rated 2 out of 5 by from So Disappointed..... After buying nearly every color of the lip balm stains (Je Ne Se Quois, Pretty Woman, Pure Joy, Damsel and Rose Flush) and every single one of them stains to the same bright pink, I was super pumped to see that they'd finally come up with a "red". The gloss is very pretty, but guess what color it stains to? Yup, BRIGHT PINK. Most of them you can't even reapply the color you HAD on, because the stain underneath is so bright and doesn't match. I love this line and will continue to use it, but could you PLEASE work on a different shade of stain???? If I start out with a mauve or red or taupe lip, I certainly don't want it to stain bright pink and then clash with my outfit and the original color....
Date published: 2018-07-24
Rated 5 out of 5 by from Great product. I bought this over a month ago and have used it daily. Am not trying to buy more, but cannot figure what I have. There is no number on the lipstick and it only says Vitality Lip Flush Stain. When I look on the top of the cap it says Innovative Technology. I am at a loss to how I order it - but, I do love, love, love this product.
Date published: 2018-07-20
Rated 2 out of 5 by from Color I bought 2 lip stains and I love the actual product but the colors were not at all as they appeared online. The colors I bought were a blush and darker pink and they are both bright pink
Date published: 2018-07-18
Rated 5 out of 5 by from Fantastic coverage I bought this a few weeks back and I absolutely love it. The coverage Is amazing and the color really pops! That's me throwing the peace sign! It feels great lasts a long time. I love all of my IT products. I've never been disappointed. I get constant compliments and they make me feel extra pretty. Thank you IT!
Date published: 2018-07-12
Rated 1 out of 5 by from Not a stain! Sadly I don’t have anything good to say about this lip gloss. With stain in the title twice I thought it would stay put, but it bled terribly. I’m so glad I didn’t leave the house. I love most things from It, but this isn’t one of them.
Date published: 2018-07-08
Rated 3 out of 5 by from Wine Berry not for me :( I was hoping to love this color but it is more brick reddish than the wine I was hoping for. It is a beautiful warm color bit I prefer neutral or cool shades.
Date published: 2018-06-30
Rated 5 out of 5 by from Changed my life! I purchased this Gloss in Je Nais Se Quoi after falling in love with several other IT products. My lip products were the last I switched to IT, and I’m so glad I did! This Gloss is amazing. It’s creamy, feels amazing on your lips, hydrating, and just improves the overall look of your lips! The color it flushed too is perfect, and brightened my complexion and made my teeth look whiter! I have not gone without lip liner and lipstick in YEARS, and I honestly don’t even worry about applying other products since buying this. I do have a couple shades of the IT liner stain that I love (buff nude and romantic rose), but I really don’t even need them daily! I have now tried naturally flush and also the butter gloss in pretty in pink, loved both! I ordered a soft stain in Je nais se Quoi too, just to see the difference in stain. Seriously, I feel so blessed not to have to constantly worry about reapplying liner, lipstick, and gloss all day! I gloss and go! I will always have about 10 of these glosses around! Thank you, IT!
Date published: 2018-06-24
Rated 2 out of 5 by from Stain? I bought this like a month again and I'm a little disappointed.
Date published: 2018-06-07
Rated 5 out of 5 by from LOVE I love, love, love this gloss/stain! I was so disappointed when my local ULTA stopped carrying it that I had to go straight to the source. It's smooth, moisturizing, and not at all sticky. It's a beautiful blue-red that leaves behind the most perfect pink flush.
Date published: 2018-05-07
Rated 5 out of 5 by from LOVE, LOVE this product! I purchased this gloss stain in Wine Berry last Fall for my daughter's wedding, and I'm still using it today (May). Granted, I'm retired, so I don't use daily. I love the feel of the gloss, and the stain remains for hours. Will purchase again.
Date published: 2018-05-07
Rated 5 out of 5 by from Lovely Bright Pink I read other reviews that noted its much brighter than you’d think Naturally Flushed would be and I chose this color because I was looking for a nice pink. I love the feel and I get lots of compliments on the bright pink color (which actually stains and lasts a while!). Love it!
Date published: 2018-05-07
Rated 1 out of 5 by from Bright pink No matter which color I try, they turn my lips bright pink! I wanted to like these so much. I love the texture of the gloss but can’t wear the colors
Date published: 2018-04-25
Rated 5 out of 5 by from Beautiful pink Beautiful pink color. It’s actually kind of bright on me. It’s not sticky at all. Very moisturizing. Also when the color fades hours later it doesn’t leave a gross residue like other lipsticks. Perfect if you want some color without the maintenance. Want to try a new color soon.
Date published: 2018-04-04
Rated 4 out of 5 by from Really great So easy set it and forget it... really my go to!!!
Date published: 2018-04-02
Rated 1 out of 5 by from Not natural looking. Not subtle! If you prefer just a little color this is not what you want. I made the mistake of thinking “stain” would be subtle and it’s not. And “naturally Flushed” looked natural and it’s way too much color.
Date published: 2018-03-16
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Questions & Answers

Print

All It lip colors are 'cool' colors (of the pink family), 'warm' colors (coral, peach) work best on me. Will you ever come out with 'warm colors? Thank you!

Asked by: JoNYC
Hi, Thank you for your question. Many of our glosses are in cooler shades but our Blurred Lines Lipstick has many shades that are warmer. You can find them at http://www.itcosmetics.com/blurred-linestm-smooth-fill-lipstick
Answered by: IT Customer Care Expert
Date published: 2016-02-02
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