Sorry, ModiFace is currently unavailable.

try IT on

Explore the range of IT Cosmetics shades, updated in real time

You must consent before using try-on experience
It's truly unlike any lipstick you have ever experienced! Infused with collagen and hyaluronic filling spheres, Blurred Lines® will smooth gorgeous color onto your lips, while literally blurring away all of your lip lines, giving you plush cushiony lips! There are NINE gorgeous shades, including IT GIRL RED (which I am so in love with!) – find your signature shade in a truly lip-changing lipstick to give you your most beautiful smile! You deserve IT!

Blurred Lines™ Smooth-Fill Lipstick

it's truly lip full-filling!

Color-Correcting, Anti-Aging, Reviving Lip Color
0.11 oz / 3.4 g

$24.00

$24.00

Availability:

In Stock

Blurred Lines™ Smooth-Fill Lipstick

it's truly lip full-filling!

Color-Correcting, Anti-Aging, Reviving Lip Color

  • Share L'Oreal on Facebook
  • Pin It
Blurred Lines™ Smooth-Fill Lipstick is rated 4.3 out of 5 by 139.
  • y_2019, m_9, d_19, h_18
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.13
  • cp_1, bvpage1
  • co_hasreviews, tv_6, tr_133
  • loc_en_US, sid_ITC_0033, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 11ms
  • reviews, product
Why You'll Love IT

Blurred Lines™ Smooth Fill Lipstick is your full rich color, instant color correction, and hydrating vitality! Effortlessly gliding over your lips to hydrate and add full, lush color, this anti-aging lipstick erases the appearance of fine lines on your lips and evens out the appearance of your lip tone!

Infused with lip-loving ingredients including Collagen, Peptides, Hyaluronic Filling Spheres, Shea Butter, Jojoba and Grape Seed Extract to nourish your lips while evening your lip tone, smooth the appearance of lip lines, and add color to your lips that will revitalize your entire complexion!

This is for anyone who wants nourished lips and hydrating lasting lip color! Anyone who wants to minimize the look of fine lines and uneven lip tone that increases as we age. Anyone who wants to treat your lips to the benefits of anti-aging, hydrating ingredients! Anyone who wants a younger-looking, beautiful smile!

Key Benefits
  • Lip-Loving, Hydrating Formula Features A Built-In Primer And Never Creases, Cracks Or Feathers!
  • Optical-Blurring Pigments Provide Ultimate Color And Correct The Tone And Texture Of Your Lips In One! 
  • Cushiony And Lustrous Texture Envelops Lips With A Glossy Natural Finish In A Single Line-Smoothing Swipe! 
  • Hyaluronic Filling Spheres And Collagen Erase The Look Of Fine Lines And Wrinkles For Youth-Filled Lips!

 Shade Descriptions:

  • Je Ne Sais Quoi: Perfect soft pink
  • Brave: Sheer bold red
  • Love: Mauve sheer rose
  • Perfect Nude: Sheer nude flush
  • IT Girl: True vibrant red
  • Daring: Brownish plum
  • Believe: Sheer berry flush
  • Live: Soft sheer pink
  • Naturally Pretty: Soft natural pink
  • Ruby Slippers: Sheer red flush
Ingredients
Pentaerythrityl Tetraisostearate, Polybutene, Ricinus Communis (Castor) Seed Oil, Octyldodecanol Polyethylene, Jojoba Esters, Hydrogenated Polyisobutene, Ozokerite, Disteardimonium Hectorite, Cetyl Alcohol, Propylene Carbonate, Vanillin, Trihydroxystearin, Phenoxyethanol, Carthamus Tinctorius (Safflower) Seed Oil, Sorbitan Stearate, Ethylhexyl Palmitate, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Butyrospermum Parkii (Shea Butter), Simmondsia Chinensis (Jojoba) Seed Oil, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Tribehenin, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Sorbitan Isostearate, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Hydrolyzed Collagen, Palmitoyl Oligopeptide. May Contain:Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77491, CI77499), Red 7 Lake (CI 15850).
How to Apply & Beauty Tips
It's truly unlike any lipstick you have ever experienced! Infused with collagen and hyaluronic filling spheres, Blurred Lines® will smooth gorgeous color onto your lips, while literally blurring away all of your lip lines, giving you plush cushiony lips! There are NINE gorgeous shades, including IT GIRL RED (which I am so in love with!) – find your signature shade in a truly lip-changing lipstick to give you your most beautiful smile! You deserve IT!

How to Apply

Blurred Lines™ Smooth-Fill Lipstick

How to Apply

Glide ultra-conditioning Blurred Lines™ Smooth-Fill Lipstick over your lips for instant color correction, rich color and evening of lip tone. Can be worn day or night for an ultra-hydrating treatment and naturally pretty lip color that lasts!

Customer Reviews

Rated 3 out of 5 by from Not long lasting This lipstick does not stay on long. Also the color is much lighter than it appears in the photo. I will definitely not buy again.
Date published: 2019-08-23
Rated 5 out of 5 by from All Time Fave This lipstick formula is fantastic. It’s so comfortable and smells wonderful—almost chocolatey. I have several shades varying in pigmentation/intensity, which I enjoy. Naturally Pretty is my perfect everyday mauvey neutral. I favor comfort over longevity any time when it comes to lipstick, and this is the best! It feels like a treat rather than a hassle to re-apply it!
Date published: 2019-07-22
Rated 5 out of 5 by from My skin is so beautiful and smothered..I love it.
Date published: 2019-07-18
Rated 3 out of 5 by from Feels great on the lips Love the lipstick but know that it does feather, use a lipliner and just beware that the color is MUCH more red than the picture(s) indicate. I'm disappointed because I don't like wearing reds and was quite hopeful this was more subtle. Oh well.....next!
Date published: 2019-07-02
  • y_2019, m_9, d_19, h_18
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.13
  • cp_1, bvpage1
  • co_hasreviews, tv_6, tr_133
  • loc_en_US, sid_ITC_0033, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 7ms
  • reviews, product

Questions & Answers

Print

I love my IT Girl Lipstick color.It is my favorite!I have other colors also but with IT Girl after a few moths it becomes very soft no matter how I store it. Is this made differently than other colors. I end up putting in a lip gloss holder and apply

Asked by: Vicki M
Hi there! Thanks for reaching out to us! We're so sorry that you're experiencing this with your Blurred Lines Lipstick in the shade IT Girl. This is not a known issue and we would be happy to look into this for you! When time permits, kindly contact our Customer Care Team at 1.800.356.5120, and we would be happy to assist you further! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-07-18

Hello!   My go to shade is Naturally Pretty, but lately it seams as though it’s too light for my lips. Which shade is the most like it, but darker?

Asked by: 4lisbledsoe77
Hi there! Thank you for reaching out to us. Given the information provided, we recommend looking into the shade Love in Blurred Lines™ Smooth-Fill Lipstick. We think you'll love IT! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-06-24

Just like you do for your foundations, can you specify which lip colors are for warm, cool, and neutral skin tones right along with the name of the lip color? Thank you.

Asked by: JoEllenF
Hi there! Thanks for reaching out to us! All of the shades in our Blurred Lines Lipstick were formulated to compliment all skin tones. IT's all about your personal preference! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-05-20

I want a lipstick that deposits color on my lips that lasts. I don't want color gone in an hour! Does this color last?

Asked by: Donna Leah
Hi there! Thanks for reaching out! For a lip product with long-lasting color, we recommend checking out our Vitality Lip Flush Stain 4-in-1 Hydrating Lipstick. IT gives the naturally pretty flush, vitality-filled, color of a lipstick, with the Anti-Aging, hydrating and conditioning feel of a balm AND a long-wear stain that doesn’t dry out lips! We hope you check IT out using the link below! XOXO Ellie https://www.itcosmetics.com/lips/lipstick/vitality-lip-flush-stain-4-in-1-hydrating-lipstick/ITC_0015.html#start=1&cgid=lips
Answered by: IT Cosmetics
Date published: 2019-02-25

I’m 61 & I go for mauve colors but I have the feathering problems even when I use lip liner.  I ordered 2 diff colors frm Ulta of the Vitality lip flush (4 in 1).  Will that help?

Asked by: Patricia G
Hi there! Thank you for reaching out to us. We are more than happy to assist you further with tips and tricks on applying your lip products. We invite you to Live Chat with us at itcosmetics.com so we can make the best recommendations for you. We are available on Live Chat Monday-Thursday 8am-7pm and Friday-Saturday 9am-5pm EST. We look forward to speaking with you! XOXO Tina.
Answered by: IT Cosmetics
Date published: 2019-02-21

Which of your lipsticks have a more matte finish?

Asked by: Mhaverly71
Hi there! Thanks for reaching out to us! For a matte finish, we recommend filling in your lips using our Your Lips But Better All-Day Waterproof Lip Liner Stain, and using IT as a lipstick. We hope you try IT out! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-01-25

are your lipsticks gluten free

Asked by: Triciapies
Hi there! Thank you for your question! We do not test our products for gluten content at this time. If you have allergies or sensitivities to gluten, we recommend contacting your physician before using any new products about which you have health related questions. You can also find the full list of ingredients on each product under the third tab. We hope this helps! XOXO Tina.
Answered by: IT Cosmetics
Date published: 2019-01-23

Hello, I have purchased Ruby slippers in the past and have been obsessed with it but it looks like it has been discontinued. Is blurred lines anywhere close to that shade?

Asked by: Kiani
Hi there! Thank you for your question! The shade Ruby Slippers in the Blurred Lines Smooth-Fill Lipstick can be found via the link below! We hope this is helpful! XOXO Scarlett https://www.itcosmetics.com/award-winners/blurred-lines-smooth-fill-lipstick/ITC_0033.html#q=ruby+slippers&start=1
Answered by: IT Cosmetics
Date published: 2019-03-24
  • y_2019, m_9, d_19, h_18CST
  • bvseo_bulk, prod_bvqa, vn_bulk_2.0.13
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_41
  • loc_en_US, sid_ITC_0033, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 8ms
  • questions, product