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Heavenly Luxe™ Plush Paddle Foundation Brush

IT’s your brush therapy!™

A thick, densely packed brush that does the work for you to effortlessly blend cream or liquid foundation onto your skin for complexion perfection.
$48.00
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Why You'll Love IT
This is for anyone who wants an even application and the look of airbrushed perfection from the simple swipe of a brush! 100% Synthetic and expertly shaped, the Heavenly Luxe® Plush Paddle Foundation Brush is designed to evenly apply and blend cream and liquid foundation on your skin to an airbrushed finish!
Key Benefits
  • Extremely soft bristles for sensitive skin
  • Pro-Hygienic
  • Cruelty Free
  • Cosmetic Innovator of the Year
  • QVC Medallion 2016

How to Apply

Pump your favorite cream or liquid foundation onto the back of your hand. The Heavenly Luxe® Plush Paddle Brush picks up just the right amount of product and will blend quickly and evenly over your skin!

How to Apply

Pump your favorite cream or liquid foundation onto the back of your hand. The Heavenly Luxe® Plush Paddle Brush picks up just the right amount of product and will blend quickly and evenly over your skin!
  • Cosmetic Innovator of the Year
  • QVC Medallion 2016

Customer Reviews

Heavenly Luxe Plush Paddle Foundation Brush is rated 3.0 out of 5 by 4.
Rated 4 out of 5 by from Spreads foundation well The only thing I can say negative about this brush is the wand is a little long. I wear glasses and in order to see to put my makeup on I have to get Close to the mirror. The wand hits the mirror. I need to cut some of it off. Otherwise great brush
Date published: 2016-10-16
Rated 1 out of 5 by from Shedding This a great brush BUT all of the bristles are falling out so quickly! Very pricey foe something that is not going to last 6 months
Date published: 2016-10-05
Rated 2 out of 5 by from Bristles keep falling out I've had this brush for about 2 months and the bristles are falling out left and right. I love every other IT brush and IT products, but the foundation brush has been disappointing!
Date published: 2016-09-21
Rated 5 out of 5 by from Best Brush Bought this brush a little over a month ago and it is by far the best foundation brush I own.
Date published: 2016-06-26
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Questions & Answers

Plush Paddle Foundation Brush and IT for ULTA 106, which one is thicker?

Asked by: Anonymous
The Heavenly Luxe Paddle brush has a higher brush count than the It Brushes for ULTA Airbrush OMG! Foundation Brush #106. Let us know if you have any other questions! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-05-02

How do you clean this brush if you use it with Your Skin But Better CC Cream?

Asked by: Anonymous
We'd be more than happy to give you some tips for washing your brushes. You can use a brush cleaner, like Brush Love, which is alcohol-free and has skin-loving ingredients to not only treat your brushes but also your skin so make sure to check it out! www.itcosmetics.com/brush-love. Using Brush Love, spray generously onto your dirty brush. On a clean paper towel or washcloth, gently swirl the brush bristles until you don't see any traces of makeup. Lay down flat to dry and you're done! Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-03-29

Is this brush flat or round?

Asked by: CerinaBee
We'd be happy to describe this brush for you. This is a paddle brush so it is flat but has a rounded top. This thick, densely packed brush has a higher hair count than most paddle brushes out in the market, allowing you to effortlessly blend cream or liquid foundation onto your skin for complexion perfection! Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-03-21
  • 2016-12-09T08:16CST
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