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Heavenly Luxe™ Plush Paddle Foundation Brush

IT’s your brush therapy!™

A thick, densely packed brush that does the work for you to effortlessly blend cream or liquid foundation onto your skin for complexion perfection.
$48.00
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Why You'll Love IT
This is for anyone who wants an even application and the look of airbrushed perfection from the simple swipe of a brush! 100% Synthetic and expertly shaped, the Heavenly Luxe™ Plush Paddle Foundation Brush is designed to evenly apply and blend cream and liquid foundation on your skin to an airbrushed finish!
Key Benefits
  • Extremely soft bristles for sensitive skin
  • Pro-Hygienic
  • Cruelty Free
  • Cosmetic Innovator of the Year
  • QVC Medallion 2016

How to Apply

Pump your favorite cream or liquid foundation onto the back of your hand. The Heavenly Luxe™ Plush Paddle Brush picks up just the right amount of product and will blend quickly and evenly over your skin!

How to Apply

Pump your favorite cream or liquid foundation onto the back of your hand. The Heavenly Luxe™ Plush Paddle Brush picks up just the right amount of product and will blend quickly and evenly over your skin!
  • Cosmetic Innovator of the Year
  • QVC Medallion 2016

Customer Reviews

Heavenly Luxe Plush Paddle Foundation Brush is rated 3.2 out of 5 by 11.
Rated 1 out of 5 by from falling bristles This brush is no good. After a 3 months of use the bristles are falling off all over my face as I am applying the foundation, very annoying. Any recommendation on a foundation brush that doesn't have that problem under the IT line? I have had other well known brands last years without falling apart. ✘ No, I do not recommend this product.
Date published: 2017-03-14
Rated 5 out of 5 by from Great Feeling This brush feels so nice on your face. I really like it.
Date published: 2017-03-13
Rated 5 out of 5 by from Heavenly Luxe Plus Paddle Foundation Brush I bought this Brush a month ago and love it. Not wasting any foundation by applying with fingers. Applying the foundation is Heavenly.
Date published: 2017-03-07
Rated 5 out of 5 by from I love IT cosmetics, cc veil is so nourishing My skin looks flawless , it feels soft, pores are smaller ! My skin is better at 54 than it was in my 20's !
Date published: 2017-02-23
Rated 1 out of 5 by from Disappointed in the brush I love IT CC cream foundation, but this brush is no good. The bristles are falling off, like seriously, at least 50 little "hairs" all over my face as I am applying the foundation, very annoying. Any recommendation on a foundation brush that doesn't have that problem?
Date published: 2017-02-09
Rated 5 out of 5 by from Finally coming back for a new one I've had my foundation brush for about 2 years and I've used it pretty much every day. I've washed it out several times (not using the IT brush cleaner, which may have given it an even longer life) and it just now beginning to lose the bristles. This brush applies my IT CC cream amazingly well. It doesn't leave "brush strokes" or splotches. Like, I said, I'm coming back for a new one because I absolutely love it.
Date published: 2017-02-03
Rated 1 out of 5 by from Disappointed I had treated myself to several new "It Cosmetics" brushes after falling in love with their cosmetics. With the exception of this brush, all the other brushes and products I've bought through this company have been amazing and have made my skin look better than it has in years. But after one week of use, all the bristles on this brush started to fall out. It was so bad that it made the brush totally unusable. Very disappointing.
Date published: 2017-01-14
Rated 4 out of 5 by from Spreads foundation well The only thing I can say negative about this brush is the wand is a little long. I wear glasses and in order to see to put my makeup on I have to get Close to the mirror. The wand hits the mirror. I need to cut some of it off. Otherwise great brush
Date published: 2016-10-16
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Questions & Answers

Plush Paddle Foundation Brush and IT for ULTA 106, which one is thicker?

Asked by: Anonymous
The Heavenly Luxe Paddle brush has a higher brush count than the It Brushes for ULTA Airbrush OMG! Foundation Brush #106. Let us know if you have any other questions! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-05-02

How do you clean this brush if you use it with Your Skin But Better CC Cream?

Asked by: Anonymous
We'd be more than happy to give you some tips for washing your brushes. You can use a brush cleaner, like Brush Love, which is alcohol-free and has skin-loving ingredients to not only treat your brushes but also your skin so make sure to check it out! www.itcosmetics.com/brush-love. Using Brush Love, spray generously onto your dirty brush. On a clean paper towel or washcloth, gently swirl the brush bristles until you don't see any traces of makeup. Lay down flat to dry and you're done! Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-12-17

Is this brush flat or round?

Asked by: CerinaBee
We'd be happy to describe this brush for you. This is a paddle brush so it is flat but has a rounded top. This thick, densely packed brush has a higher hair count than most paddle brushes out in the market, allowing you to effortlessly blend cream or liquid foundation onto your skin for complexion perfection! Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-08-13
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