Brow Power Universal Eyebrow Pencil

IT’S YOUR BROWS BUT BETTER!
Brow Power Universal Eyebrow Pencil is rated 4.4 out of 5 by 1203.
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You asked and we listened! Your best-selling, award-winning brow pencil now comes in four universal ... Read more

Brow Power Universal Eyebrow Pencil

Brow Power Universal Eyebrow Pencil

$24.00
Available for orders between $35 - $1000 with Afterpay Learn more
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Free Brush Set with $65 Order

In Stock

You asked and we listened! Your best-selling, award-winning brow pencil now comes in four universal shades to match every hair color—from the blondest blonde to the darkest brunette! Featuring an exclusive oval tip that mimics the look of real hair, Brow Power adjusts to your eyebrow color based on pressure and also works to completely cover gray. The budge-proof formula ensures natural-looking brows that last, while the built-in spooley brush does the work for you to create polished perfection. IT truly is your brows but better!

IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.

  • Best-selling, award-winning brow pencil mimics the look of real hair
  • Budge-proof formula adheres to skin for the look of natural eyebrows that last
  • Universal shades transform to all hair colors based on pressure
  • Brow-enhancing biotin, saw palmetto and antioxidants

Just remember: The harder you press, the deeper your color! So if your eyebrow color is on the lighter side of your shade family (platinum blonde, for example), you’ll want to apply the Universal Blonde shade using softer strokes. If your hair color is jet black, you’ll want to apply the Darkest Brunette shade using harder strokes.

To finish, lightly brush through brows with the built-in spooley brush for a natural, polished look. Or, for added definition, apply Brow Power Filler Volumizing Fiber Eyebrow Gel on top.

To create your most beautiful, natural eyebrows, follow these easy-to-remember tips: (1) The start of your eyebrow should line up directly with the edge of your nose; (2) Your eyebrow arch should align to the outer edge of your iris, and (3) The end of your eyebrow should line up with the outer corner of your eye!

Key Ingredients:
Biotin: B vitamin that promotes stronger, healthier-looking hair and skin.
Saw Palmetto: A plant extract that conditions skin and promotes stronger-looking hair.
Antioxidants: Help reduce the appearance of the visible signs of skin damage and aging.

Full Ingredient List:
HYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CERA ALBA/BEESWAX/CIRE D'ABEILLE, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES(CI 77492, CI 77499, CI 77491).

Learn More About IT

Learn more about How To Give Back With IT Cosmetics

For every Brow Power Universal Brow Pencil & IT Brushes For ULTA Love Beauty Fully Brush sold, we donate one to Look Good Feel Better to help women with cancer.

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Real Results

Love IT. Live IT. Give IT.™

For every Brow Power Pencil sold, we donate one* to Look Good Feel Better® to help women face the appearance-related side effects of cancer with confidence. Millions have been donated because of you!

*When brow product needs are met, we donate other needed product in support of the program.

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Rated 5 out of 5 by from Brow Power Eyebrow Pencil I have tried all different types of pencils, powders, gels for my eyebrows but this is my absolute favorite. I color a trial size in my Ipsy bag. I had to order the full size. Love, Love, Love this product!
Date published: 2020-10-19
Rated 5 out of 5 by from Natural look A natural looking product to even out my eyebrows with very easy application.
Date published: 2020-10-18
Rated 3 out of 5 by from Love the universal taupe color but really miss the gel liner that was discontinued. It went on much smoother than this one.
Date published: 2020-10-18
Rated 4 out of 5 by from natural pigment I love/hate this pencil. I think this is better suited for big brow that need a bit of filling in. This looks natural and easy to apply. I love that is not intense, but I dont like it because its not meant to be used to extend my brow because I need to be precise and its hard to do with this pencil.
Date published: 2020-10-18
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