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Brow Power Universal Eyebrow Pencil

IT’S YOUR BROWS BUT BETTER!
Brow Power Universal Eyebrow Pencil is rated 4.3 out of 5 by 1358.
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You asked and we listened! Your best-selling, award-winning brow pencil now comes in four universal ... Read full description

New Shades

Brow Power Universal Eyebrow Pencil

Brow Power Universal Eyebrow Pencil

$25.00
Available for orders between $35 - $1000 with Afterpay Learn more
Select a Shade
In Stock

You asked and we listened! Your best-selling, award-winning brow pencil now comes in four universal shades to match every hair color—from the blondest blonde to the darkest brunette! Featuring an exclusive oval tip that mimics the look of real hair, Brow Power adjusts to your eyebrow color based on pressure and also works to completely cover gray. The budge-proof formula ensures natural-looking brows that last, while the built-in spooley brush does the work for you to create polished perfection. IT truly is your brows but better!

IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.

Just remember: The harder you press, the deeper your color! So if your eyebrow color is on the lighter side of your shade family (platinum blonde, for example), you’ll want to apply the Universal Blonde shade using softer strokes. If your hair color is jet black, you’ll want to apply the Darkest Brunette shade using harder strokes.

To finish, lightly brush through brows with the built-in spooley brush for a natural, polished look. Or, for added definition, apply Brow Power Filler Volumizing Fiber Eyebrow Gel on top.

  • Best-selling, award-winning brow pencil mimics the look of real hair
  • Budge-proof formula adheres to skin for the look of natural eyebrows that last
  • Universal shades transform to all hair colors based on pressure
  • Brow-enhancing biotin, saw palmetto and antioxidants

To create your most beautiful, natural eyebrows, follow these easy-to-remember tips: (1) The start of your eyebrow should line up directly with the edge of your nose; (2) Your eyebrow arch should align to the outer edge of your iris, and (3) The end of your eyebrow should line up with the outer corner of your eye!

Key Ingredients:
Biotin: B vitamin that promotes stronger, healthier-looking hair and skin.
Saw Palmetto: A plant extract that conditions skin and promotes stronger-looking hair.
Antioxidants: Help reduce the appearance of the visible signs of skin damage and aging.

Full Ingredient List:
HYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CERA ALBA/BEESWAX/CIRE D'ABEILLE, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES(CI 77492, CI 77499, CI 77491).

Learn More About IT

Learn more about How To Give Back With IT Cosmetics

For every Brow Power Universal Brow Pencil & IT Brushes For ULTA Love Beauty Fully Brush sold, we donate one to Look Good Feel Better to help women with cancer.

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Real Results

Love IT. Live IT. Give IT.™

Since 2011, IT Cosmetics has donated over $35 million in product* to the Look Good Feel Better® program in support of its mission to help women face the appearance-related side effects of cancer with confidence. We will continue to support this mission that’s near and dear to our hearts in 2020. For more information on Look Good Feel Better®, including how you can get involved, click here

*IT Cosmetics’ support of Look Good Feel Better® is not influenced by the purchase of any IT Cosmetics product, and Look Good Feel Better® does not endorse any IT Cosmetics product.

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Rated 2 out of 5 by from I first got this I first got this eyebrow pencil a few years ago and absolutely loved it. The color was perfect and i swore I’d never use another eyebrow pencil. But then the problems started. It started with my second purchase. I didn’t even get but a few uses out of it before the actual pencil product actually fell out of the pencil container. I had it in my makeup bag and chalked it up to possibly being shaken around too vigorously and purchased another one. Much to my dismay, the same thing happened a few weeks later. This time I was very careful to make sure that I kept it on my dresser, so I knew it was not my fault. But I loved it so much, I repurchased it 2 more times. Unfortunately, twice more the same thing happened. I ended up researching online and finding out I was not alone in having this happen to me. I had to switch to another brand reluctantly because of this issue. If it was not for this happening, this would be the perfect product- but having your product fall out of the container, especially for the price paid, is not something I can deal with. ☹️
Date published: 2021-04-08
Rated 5 out of 5 by from Universal brow pencil I LOVE this eyebrow pencil! I have a scar where no hair grows on my eyebrow and you can fill in areas with short feather like strokes to make your brows look natural. You can control the color, lighter vs darker, by your pressure. I will never be without this pencil!
Date published: 2021-04-08
Rated 5 out of 5 by from I can’t say enough I can’t say enough about this eyebrow pen! I love how compact it is but still has a little weight behind it! The fact I don’t look like I painted on my eyebrows when I use this makes me a even bigger fan! It’s gives you enough color but still keeps everything looking natural! #ITcosmetics #browlife #makeup
Date published: 2021-04-08
Rated 3 out of 5 by from It was just ok It was just ok for me. Seemed a little too dry and hard to use. I did like the brush on the end though. It's one of the only reasons I still have this pencil
Date published: 2021-04-08
  • y_2021, m_4, d_11, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.14
  • cp_1, bvpage1
  • co_hasreviews, tv_160, tr_1198
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  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0
  • CLOUD, getReviews, 65ms
  • reviews, product
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