Brow Power Universal Eyebrow Pencil

IT’S YOUR BROWS BUT BETTER!
Brow Power Universal Eyebrow Pencil is rated 4.3 out of 5 by 1229.
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You asked and we listened! Your best-selling, award-winning brow pencil now comes in four universal ... Read more

Brow Power Universal Eyebrow Pencil

Brow Power Universal Eyebrow Pencil

$24.00
Available for orders between $35 - $1000 with Afterpay Learn more
Select a Shade
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6 Free Deluxe Samples + Tote with $65 Order with code CELEBRATE

2 Free Velvet Luxe Brushes with $100 Order with code CELEBRATE

In Stock

You asked and we listened! Your best-selling, award-winning brow pencil now comes in four universal shades to match every hair color—from the blondest blonde to the darkest brunette! Featuring an exclusive oval tip that mimics the look of real hair, Brow Power adjusts to your eyebrow color based on pressure and also works to completely cover gray. The budge-proof formula ensures natural-looking brows that last, while the built-in spooley brush does the work for you to create polished perfection. IT truly is your brows but better!

IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.

  • Best-selling, award-winning brow pencil mimics the look of real hair
  • Budge-proof formula adheres to skin for the look of natural eyebrows that last
  • Universal shades transform to all hair colors based on pressure
  • Brow-enhancing biotin, saw palmetto and antioxidants

Just remember: The harder you press, the deeper your color! So if your eyebrow color is on the lighter side of your shade family (platinum blonde, for example), you’ll want to apply the Universal Blonde shade using softer strokes. If your hair color is jet black, you’ll want to apply the Darkest Brunette shade using harder strokes.

To finish, lightly brush through brows with the built-in spooley brush for a natural, polished look. Or, for added definition, apply Brow Power Filler Volumizing Fiber Eyebrow Gel on top.

To create your most beautiful, natural eyebrows, follow these easy-to-remember tips: (1) The start of your eyebrow should line up directly with the edge of your nose; (2) Your eyebrow arch should align to the outer edge of your iris, and (3) The end of your eyebrow should line up with the outer corner of your eye!

Key Ingredients:
Biotin: B vitamin that promotes stronger, healthier-looking hair and skin.
Saw Palmetto: A plant extract that conditions skin and promotes stronger-looking hair.
Antioxidants: Help reduce the appearance of the visible signs of skin damage and aging.

Full Ingredient List:
HYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CERA ALBA/BEESWAX/CIRE D'ABEILLE, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES(CI 77492, CI 77499, CI 77491).

Learn More About IT

Learn more about How To Give Back With IT Cosmetics

For every Brow Power Universal Brow Pencil & IT Brushes For ULTA Love Beauty Fully Brush sold, we donate one to Look Good Feel Better to help women with cancer.

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Real Results

Love IT. Live IT. Give IT.™

For every Brow Power Pencil sold, we donate one* to Look Good Feel Better® to help women face the appearance-related side effects of cancer with confidence. Millions have been donated because of you!

*When brow product needs are met, we donate other needed product in support of the program.

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Rated 5 out of 5 by from great application, stays on all day I love this brow pencil! It goes on smoothly, gives you lots of control and stays on all day. It blends perfectly into my eyebrows. I will definitely buy again!
Date published: 2020-11-23
Rated 4 out of 5 by from Applicator cheaply made product falls out I love this brow pencil. Pros: It is easy to use and looks natural. Cons: The product will fall out of the pencil casing. About every third one I buy the crayon part falls out and is useless. Of these were not so expensive it would not be such a big problem. If anyone has an idea of how to use just the inside part after it falls out let me know.
Date published: 2020-11-21
Rated 5 out of 5 by from Best Brows This is THE BEST brow pencil ever! I have silver gray hair and very sparse brows. The universal taupe is perfect. It’s easy on and stays on! I can’t be without it! I like the travel size best because it fits in my smaller makeup bag.
Date published: 2020-11-19
Rated 5 out of 5 by from Power Brow I have used this brow pencil for a long time. The Universal taupe color is perfect for my brow color. And it stays on until you take it off.
Date published: 2020-11-19
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