Brow Power Universal Eyebrow Pencil

IT’S YOUR BROWS BUT BETTER!
Brow Power Universal Eyebrow Pencil is rated 4.3 out of 5 by 1278.
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The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil ... Read full description

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Brow Power Universal Eyebrow Pencil

Brow Power Universal Eyebrow Pencil

$25.00
Available for orders between $35 - $1000 with Afterpay Learn more
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The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better! 

Just remember: The harder you press, the deeper your color! So if your eyebrow color is on the lighter side of your shade family (platinum blonde, for example), you’ll want to apply the Universal Blonde shade using softer strokes. If your hair color is jet black, you’ll want to apply the Darkest Brunette shade using harder strokes.

To finish, lightly brush through brows with the built-in spooley brush for a natural, polished look. Or, for added definition, apply Brow Power Filler Volumizing Fiber Eyebrow Gel on top.

  • Best-selling, award-winning brow pencil mimics the look of real hair
  • Budge-proof formula adheres to skin for the look of natural eyebrows that last
  • Universal shades transform to all hair colors based on pressure
  • Brow-enhancing biotin, saw palmetto and antioxidants

To create your most beautiful, natural eyebrows, follow these easy-to-remember tips: (1) The start of your eyebrow should line up directly with the edge of your nose; (2) Your eyebrow arch should align to the outer edge of your iris, and (3) The end of your eyebrow should line up with the outer corner of your eye!

Key Ingredients:
Biotin: B vitamin that promotes stronger, healthier-looking hair and skin.
Saw Palmetto: A plant extract that conditions skin and promotes stronger-looking hair.
Antioxidants: Help reduce the appearance of the visible signs of skin damage and aging.

Full Ingredient List:
HYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CERA ALBA/BEESWAX/CIRE D'ABEILLE, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES(CI 77492, CI 77499, CI 77491).

Learn More About IT

Learn more about How To Give Back With IT Cosmetics

For every Brow Power Universal Brow Pencil & IT Brushes For ULTA Love Beauty Fully Brush sold, we donate one to Look Good Feel Better to help women with cancer.

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Real Results

Love IT. Live IT. Give IT.™

Since 2011, IT Cosmetics has donated over $35 million in product* to the Look Good Feel Better® program in support of its mission to help women face the appearance-related side effects of cancer with confidence. We will continue to support this mission that’s near and dear to our hearts in 2020. For more information on Look Good Feel Better®, including how you can get involved, click here

*IT Cosmetics’ support of Look Good Feel Better® is not influenced by the purchase of any IT Cosmetics product, and Look Good Feel Better® does not endorse any IT Cosmetics product.

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Rated 1 out of 5 by from Very disappointed. Used it twice & the color stick fell out & I don't know how to get it back in. Also I have gray hair & the universal color doesn't match my eyebrows at all. You need to have a soft smokey gray color for women like me
Date published: 2021-02-27
Rated 5 out of 5 by from True color Best I ever used, also color is a true one. Stay all day long and easy to wear.
Date published: 2021-02-22
Rated 4 out of 5 by from Decent, but one minor adjustment would make it bet I have very thin/almost no eyebrows (because I pull on them...it's lame), so I HAVE to pencil in my eyebrows daily or I basically don't have any. Normally I use Benefit's goof-proof brow pencil, but decided to try this out. It was decent, but it would be much better if the end was SLANTED, not blunt. I found it much harder to "get good brow" using a blunt end. Given the importance of this type of makeup to me, I ultimately had to go back to what I was using before. If not for the blunt end, the products are very similar, except the slight variations in color.
Date published: 2021-02-17
Rated 2 out of 5 by from Bring Back the BROW POWER PERFECTOR I prefer your other pencil, the BROW POWER PERFECTOR. That pencil has a softer tip, I think it has gelatin that makes it a smoother application to the brow. The Universal Pencil I purhased does not fill in the brow as well,and the application is not as smooth. I would have purchased the POWER PERFECTOR, but it was not available on your site. Are you discontinuing or having supply issues?
Date published: 2021-02-08
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