Brow Power Universal Eyebrow Pencil

IT’S YOUR BROWS BUT BETTER!
Brow Power Universal Eyebrow Pencil is rated 4.3 out of 5 by 1233.
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The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil ... Read more

$12 Off

Brow Power Universal Eyebrow Pencil

Brow Power Universal Eyebrow Pencil

$24.00
Available for orders between $35 - $1000 with Afterpay Learn more
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$12 off with Code ITMAS

Choice of Gift with $65 Purchase with code ITMAS

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The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better! 

  • Best-selling, award-winning brow pencil mimics the look of real hair
  • Budge-proof formula adheres to skin for the look of natural eyebrows that last
  • Universal shades transform to all hair colors based on pressure
  • Brow-enhancing biotin, saw palmetto and antioxidants

Just remember: The harder you press, the deeper your color! So if your eyebrow color is on the lighter side of your shade family (platinum blonde, for example), you’ll want to apply the Universal Blonde shade using softer strokes. If your hair color is jet black, you’ll want to apply the Darkest Brunette shade using harder strokes.

To finish, lightly brush through brows with the built-in spooley brush for a natural, polished look. Or, for added definition, apply Brow Power Filler Volumizing Fiber Eyebrow Gel on top.

To create your most beautiful, natural eyebrows, follow these easy-to-remember tips: (1) The start of your eyebrow should line up directly with the edge of your nose; (2) Your eyebrow arch should align to the outer edge of your iris, and (3) The end of your eyebrow should line up with the outer corner of your eye!

Key Ingredients:
Biotin: B vitamin that promotes stronger, healthier-looking hair and skin.
Saw Palmetto: A plant extract that conditions skin and promotes stronger-looking hair.
Antioxidants: Help reduce the appearance of the visible signs of skin damage and aging.

Full Ingredient List:
HYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CERA ALBA/BEESWAX/CIRE D'ABEILLE, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES(CI 77492, CI 77499, CI 77491).

Learn More About IT

Learn more about How To Give Back With IT Cosmetics

For every Brow Power Universal Brow Pencil & IT Brushes For ULTA Love Beauty Fully Brush sold, we donate one to Look Good Feel Better to help women with cancer.

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Real Results

Love IT. Live IT. Give IT.™

For every Brow Power Pencil sold, we donate one* to Look Good Feel Better® to help women face the appearance-related side effects of cancer with confidence. Millions have been donated because of you!

*When brow product needs are met, we donate other needed product in support of the program.

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Rated 4 out of 5 by from Pencil perfect but not enough I love it but I do wish it would last longer. It must not have much pencil in it.
Date published: 2020-11-30
Rated 4 out of 5 by from Great product. Wish it didn’t break so much Works wonderfully except very frequently the color stick inside breaks at a very early stage and can’t be turned up to use any further.
Date published: 2020-11-30
Rated 5 out of 5 by from Awesome Brow Tool I am definitely not a pro with make-up, but this was super easy to use. I don't have major issues with my brows, but I figure with how easy and effective this was for me, it would be amazing for anyone who may have more difficulties with theirs. You'll feel happy with this choice!
Date published: 2020-11-29
Rated 5 out of 5 by from Best brow pencil My favorite eye brow pencil. I do my brows everyday even if I don’t wear makeup. Love the way it frames my face.
Date published: 2020-11-28
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