Brow Power Universal Eyebrow Pencil
IT’S YOUR BROWS BUT BETTER!
WHY YOU'LL LOVE IT
IT’s truly your brows but better! Featuring an exclusive oval tip that mimics the look of natural eyebrow hair, Brow Power Universal Eyebrow Pencil adjusts to your eyebrow color based on pressure for your best eyebrows yet!
KEY BENEFITS
- ✓ Universal shades transform to match all hair colors based on pressure — the harder you press, the deeper your color
- ✓ Built-in spoolie brush does the work for you
- ✓ Long-lasting, budge-proof formula adheres to skin for the look of natural eyebrows that last
- ✓ Brow-loving biotin and Brow Power™ Technology to give you your most beautiful, natural-looking brows
REAL BEAUTY, REAL RESULTS
Developed with plastic surgeons' insights and dermatologists' ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you real results.
*Source: The NPD Group/US Prestige Beauty Total Measured Market, Makeup Product Sales, January-December 2022
"CC+Cream shades Neutral Rich - Deep Mocha
FIND YOUR SHADE
Need help choosing the right Brow Power shade for you? We’ve made IT easy.
ALWAYS REAL, NEVER RETOUCHED
We capture real results in our before & after photos. We never retouch these images, so you can trust the results you'll get.
100% SAID IT GAVE THEIR BROWS MORE VOLUME*
100% SAID IT COVERED SPARSE AREAS*
96% SAID IT WAS EASY TO APPLY*
*Results observed in a consumer panel survey.
HOW TO USE IT
THE HARDER YOU PRESS, THE DEEPER YOUR COLOR!
BLEND IT OUT
BROW-LOVING INGREDIENTS
VIRTUAL TRY-ON
Try on new products or entire looks from home or on the go — it’s like a makeover in your pocket!
TRY IT