Lash Blowout Mascara

IT’S YOUR ULTIMATE LASH BLOWOUT!
Lash Blowout Mascara is rated 4.3 out of 5 by 1144.
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Lash Blowout—the first-ever mascara developed in partnership with Drybar®—brings the ... Read full description

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Lash Blowout Mascara

Lash Blowout Mascara

$25.00
Available for orders between $35 - $1000 with Afterpay Learn more
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Lash Blowout—the first-ever mascara developed in partnership with Drybar®—brings the benefits of a top hair salon blowout to your eyelashes! Inspired by the technology used to create barrel hair brushes, this mascara’s specially designed wand features microspheres to gently catch all of your lashes and deliver beautiful separation, instant lift and structured volume.

The biotin-infused formula contains transparent polymers that intensify the saturation of super black pigment, creating a bold lash look. You won’t see any clumps or flakes—just blowout lift, blowout volume and blowout drama that lasts!

To learn even more about Lash Blowout Mascara click here.

IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.

  • Game-changing mascara delivers 19X your lash volume!
  • Specially designed mascara brush inspired by technology used for barrel hair brushes
  • Transparent polymers intensify the saturation of super black pigment for a bold lash look
  • Biotin-infused formula promotes stronger, healthier-looking hair
  • Easy-grip, soft-touch handle for effortless application and control
For bold, clump-free, flake-free volume that lasts, place the mascara brush at the base of your lashes, then wiggle and sweep up and through to the tips.
During a salon blowout, volume is achieved by wrapping sections of hair around a barrel brush in the opposite direction of growth. Try using this technique for your Lash Blowout Mascara application! Sweep the brush up and through your lashes, slightly rotating your wand forward and away from your face as you reach the tips to “set” your volume!

Learn how IT compares to Superhero Mascara!

Key Ingredients: Biotin: B vitamin that promotes stronger, healthier-looking hair and skin

Full Ingredient List: Aqua/Water/Eau, Paraffin, Potassium Cetyl Phosphate, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Ethylene/Acrylic Acid Copolymer, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Cera Alba/Beeswax/Cire Dabeille, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, Phenoxyethanol, Hydroxyethylcellulose, Acacia Senegal Gum, Tribehenin, Caprylyl Glycol, Glyceryl Behenate, Sodium Dehydroacetate, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Disodium Edta, Butylene Glycol, Tocopheryl Acetate, Panthenol, Sodium Laureth Sulfate, Biotin, Tetrasodium Edta, Silica, Propylene Glycol, Pentylene Glycol, Hydrolyzed Soy Protein, Potassium Sorbate, Soluble Collagen, Bht, Trisodium Edta, [+/-: Ci 77491, Ci 77492, Ci 77499/Iron Oxides, Ci 77007/Ultramarines, Ci 77891/Titanium Dioxide, Mica, Ci 75470/Carmine, Ci 77288/Chromium Oxide Greens, Ci 77742/Manganese Violet, Ci 77510/Ferric Ferrocyanide].

Learn More About IT

Learn more about Lash Blowout Mascara

Learn more about Lash Blowout Mascara, the first-ever mascara developed with Drybar to bring the benefits of a top hair salon blowout to your eyelashes!

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Real Results

19X YOUR VOLUME!*
  • 93% say product keeps lashes looking voluminous all day**
  • 93% say product does not flake**

*Results observed in an instrumental study.

**Results observed in a consumer panel study.

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Rated 1 out of 5 by from Possibly the worst mascara I've ever tried I had really high hopes for this after raving reviews but was extremely disappointed. Maybe I received an old product, but the quality I experienced was worthy of a dollar store item. It is super sticky, super clumpy, and super flaky. Don't get me wrong, they boost your eyelashes, but the glamour only lasts an hour or so. I'll be sticking to my preferred Thrive and Tarte from now on.
Date published: 2021-01-21
Rated 5 out of 5 by from Love it! My absolute all time favorite mascara! Adds length and volume without clumping.
Date published: 2021-01-13
Rated 4 out of 5 by from Delivers On It’s Promises Amplifies my length!! It goes on clumpier than I had hoped, but it is easy to get off at the end of the day.
Date published: 2021-01-11
Rated 5 out of 5 by from Lash Blowout Mascara is Perfect! Works beautifully! Goes on well, stays on perfectly, comes off easily and doesn't smudge or flake. Love it!
Date published: 2021-01-10
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