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Superhero Volumizing Waterproof Mascara

24HR WEAR… IT’S LIFE-PROOF
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Old price New price $28.00
Superhero Volumizing Waterproof Mascara

Superhero Volumizing Waterproof Mascara

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Discover IT® The long-awaited follow-up to our best-selling Superhero Mascara is finally here! Superhero Volumizing Waterproof Mascara gives your eyelashes super volume, length and elastic stretch—now in a life-proof formula that resists smudging, sweat, flaking and humidity!

Plus, it features:
  • 24HR & waterproof wear
  • 20x more volume & 41% more visible length vs. your natural lashes

Lash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip while the Lash Changing Power Brush brings the drama to lift and separate. And when you’re ready to take it off, your waterproof mascara easily removes with Bye Bye Makeup Cleansing Balm or any other oil-based makeup remover without pulling or tugging.

Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.

Superhero Waterproof Mascara

  • Starting at the base of your eyelashes, wiggle and sweep up and through to the tips. You’ll see dramatic results in just one coat!
  • Apply additional coats if desired.
  • Remove with an oil-based makeup remover or cleanser. We recommend Bye Bye Makeup Cleansing Balm.
  • Volumizing waterproof mascara for super volume, length and elastic stretch
  • Life-proof formula: resists smudging, sweat, flaking and humidity
  • 24HR & waterproof wear
  • 20x more volume & 41% more visible length vs. your natural lashes
  • Real Results:
    • 92% say it’s buildable*
    • 90% say it provides big volume*
    • 90% say it feels comfortable on lashes*
    • *Results observed in a consumer panel survey
  • Ophthalmologist-tested and suitable for sensitive eyes
  • Super Technology:
    • Volume Resin Wax provides buildable volume without clumping for maximum lash impact.
    • Life-proof formula coats lashes in a flexible layer to resist water, humidity, and sweat without a crunchy feel.
    • Easy Removal Technology dissolves in the presence of an oil-based cleanser.
  • Lash-Changing Power Brush for maximum reach, lift, separation, and curl.
  • Super Black pigment plus biotin, peptides and pro-vitamin B5 to condition as you coat.
  • Superhero Mascara also comes in a Super Black washable shade, for super volume during your less active moments! Learn more
  • If you want even more volume, simply apply additional coats! The formula is super-buildable.
Formulated with:
Biotin: Vitamin that promotes healthier-looking hair and skin
Peptides: Helps brittle lashes look soft
Pro-Vitamin B5: Known for its lash-conditioning benefits

Full Ingredient List:
AQUA / WATER / EAU, ISODODECANE, SYNTHETIC BEESWAX, TRIMETHYLSILOXYSILICATE, POLYACRYLATE-21, COPERNICIA CERIFERA CERA / CARNAUBA WAX / CIRE DE CARNAUBA, ISONONYL ISONONANOATE, DISTEARDIMONIUM HECTORITE, C30-45 ALKYLDIMETHYLSILYL, POLYPROPYLSILSESQUIOXANE, DIMETHICONE, PEG-30 DIPOLYHYDROXYSTEARATE, PROPYLENE GLYCOL, PEG-10 DIMETHICONE, Bis-PEG-12 DIMETHICONE BEESWAX, CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA, PHENOXYETHANOL, LAURYL PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE, CAPRYLYL GLYCOL, MAGNESIUM SULFATE, BUTYLENE GLYCOL, BENZOIC ACID, TRIDECETH-6 PHOSPHATE, BIOTIN, DIPROPYLENE GLYCOL, GLYCERYL CAPRYLATE, PANTHENOL, GLYCERIN, TOCOPHEROL, STEARETH-20, CHLORHEXIDINE DIGLUCONATE, N-HYDROXYSUCCINIMIDE, SODIUM CITRATE, POTASSIUM SORBATE, PALMITOYL TRIPEPTIDE-1, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, CITRIC ACID

[+/- MAY CONTAIN / PEUT CONTENIR CI 77499 / IRON OXIDES]
pdp-section-ingredients-ITC_1170
Real results

IT TRANSFORMS YOUR LASHES!

You Asked We Listened

 

YOU ASKED...WE LISTENED!

 

Life Proof Benefits

LIFE-PROOF BENEFITS

Ingredient Icons

 

 

Mascara Comparison Chart

FIND YOUR PERFECT LASH FINISH



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Learn More About IT

WHY YOU’LL LOVE SUPERHERO WATERPROOF

Learn more about your favorite volumizing mascara – now life-proof!

IT'S DEVELOPED WITH PLASTIC SURGEONS & DERMATOLOGISTS

“As an eye specialist, I generally hesitate to recommend waterproof mascaras—but this formula is different. It wears all day but removes easily with an oil-based remover, so you're not pulling or tugging the delicate eye area. I also love that it’s infused with biotin, peptides and pro vitamin B5, so you get that 20x volume without lashes feeling dry or brittle.”


— Dr. Flora Levin, Plastic Surgeon
IT Cosmetics Advisory Board Member

YOUR WATERPROOF SUPERHERO EYE ROUTINE

Superhero Volumizing Waterproof Mascara

Superhero Volumizing Waterproof Mascara

24HR WEAR… IT’S LIFE-PROOF

One size only for Superhero Volumizing Waterproof Mascara
0.3 US fl. oz. / 9 ml
Old price New price $28.00
Bye Bye Makeup Cleansing Balm Makeup Remover

Bye Bye Makeup Cleansing Balm Makeup Remover

BYE BYE MAKEUP. HELLO HYDRATED SKIN!

One size only for Bye Bye Makeup Cleansing Balm Makeup Remover
4 oz / 100 g
Old price New price $47.00

SHOP THE ROUTINE

Superhero No-Tug Waterproof Eyeshadow Stick

IT'S YOUR SINGLE SWIPE SUPER SHADOW!

Superhero No-Tug Sharpenable Gel Eyeliner

IT’S EYE-OPENING!

Superhero Volumizing Waterproof Mascara

24HR WEAR… IT’S LIFE-PROOF

Bye Bye Makeup Cleansing Balm Makeup Remover

BYE BYE MAKEUP. HELLO HYDRATED SKIN!

You can't buy this routine since some products are out of stock!
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