Superhero Volumizing Waterproof Mascara
Discover IT® The long-awaited follow-up to our best-selling Superhero Mascara is finally h ... Read full description
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Discover IT® The long-awaited follow-up to our best-selling Superhero Mascara is finally here! Superhero Volumizing Waterproof Mascara gives your eyelashes super volume, length and elastic stretch—now in a life-proof formula that resists smudging, sweat, flaking and humidity!
Plus, it features:- 24HR & waterproof wear
- 20x more volume & 41% more visible length vs. your natural lashes
Lash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip while the Lash Changing Power Brush brings the drama to lift and separate. And when you’re ready to take it off, your waterproof mascara easily removes with Bye Bye Makeup Cleansing Balm or any other oil-based makeup remover without pulling or tugging.
Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.
- Starting at the base of your eyelashes, wiggle and sweep up and through to the tips. You’ll see dramatic results in just one coat!
- Apply additional coats if desired.
- Remove with an oil-based makeup remover or cleanser. We recommend Bye Bye Makeup Cleansing Balm.
- Volumizing waterproof mascara for super volume, length and elastic stretch
- Life-proof formula: resists smudging, sweat, flaking and humidity
- 24HR & waterproof wear
- 20x more volume & 41% more visible length vs. your natural lashes
- Real Results:
- 92% say it’s buildable*
- 90% say it provides big volume*
- 90% say it feels comfortable on lashes*
- *Results observed in a consumer panel survey
- Ophthalmologist-tested and suitable for sensitive eyes
- Super Technology:
- Volume Resin Wax provides buildable volume without clumping for maximum lash impact.
- Life-proof formula coats lashes in a flexible layer to resist water, humidity, and sweat without a crunchy feel.
- Easy Removal Technology dissolves in the presence of an oil-based cleanser.
- Lash-Changing Power Brush for maximum reach, lift, separation, and curl.
- Super Black pigment plus biotin, peptides and pro-vitamin B5 to condition as you coat.
- Superhero Mascara also comes in a Super Black washable shade, for super volume during your less active moments! Learn more
- If you want even more volume, simply apply additional coats! The formula is super-buildable.
Biotin: Vitamin that promotes healthier-looking hair and skin
Peptides: Helps brittle lashes look soft
Pro-Vitamin B5: Known for its lash-conditioning benefits
Full Ingredient List:
AQUA / WATER / EAU, ISODODECANE, SYNTHETIC BEESWAX, TRIMETHYLSILOXYSILICATE, POLYACRYLATE-21, COPERNICIA CERIFERA CERA / CARNAUBA WAX / CIRE DE CARNAUBA, ISONONYL ISONONANOATE, DISTEARDIMONIUM HECTORITE, C30-45 ALKYLDIMETHYLSILYL, POLYPROPYLSILSESQUIOXANE, DIMETHICONE, PEG-30 DIPOLYHYDROXYSTEARATE, PROPYLENE GLYCOL, PEG-10 DIMETHICONE, Bis-PEG-12 DIMETHICONE BEESWAX, CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA, PHENOXYETHANOL, LAURYL PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE, CAPRYLYL GLYCOL, MAGNESIUM SULFATE, BUTYLENE GLYCOL, BENZOIC ACID, TRIDECETH-6 PHOSPHATE, BIOTIN, DIPROPYLENE GLYCOL, GLYCERYL CAPRYLATE, PANTHENOL, GLYCERIN, TOCOPHEROL, STEARETH-20, CHLORHEXIDINE DIGLUCONATE, N-HYDROXYSUCCINIMIDE, SODIUM CITRATE, POTASSIUM SORBATE, PALMITOYL TRIPEPTIDE-1, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, CITRIC ACID
[+/- MAY CONTAIN / PEUT CONTENIR CI 77499 / IRON OXIDES]
LASH-LOVING INGREDIENTS
BIOTIN: Vitamin that promotes healthier-looking hair and skin
PEPTIDES: Helps brittle lashes look soft
PRO-VITAMIN B5: Known for its lash-conditioning benefits
EASY REMOVAL TECHNOLOGY
Removes with an oil-based makeup remover without pulling or tugging
IT TRANSFORMS YOUR LASHES!
20x More Volume
41% More Visible Length
90% say it feels comfortable on lashes*
75% say it removes easily, without pulling or tugging*
*In a consumer test.
YOU ASKED...WE LISTENED!
LIFE-PROOF BENEFITS
Waterproof—Won’t Budge or Smudge!
Resists Sweating & Humidity
Easily Removes with an Oil-Based Cleanser
FIND YOUR PERFECT LASH FINISH
Learn More About IT
WHY YOU’LL LOVE SUPERHERO WATERPROOF
Learn more about your favorite volumizing mascara – now life-proof!
IT'S DEVELOPED WITH PLASTIC SURGEONS & DERMATOLOGISTS
“As an eye specialist, I generally hesitate to recommend waterproof mascaras—but this formula is different. It wears all day but removes easily with an oil-based remover, so you're not pulling or tugging the delicate eye area. I also love that it’s infused with biotin, peptides and pro vitamin B5, so you get that 20x volume without lashes feeling dry or brittle.”
— Dr. Flora Levin, Plastic Surgeon
IT Cosmetics Advisory Board Member
YOUR WATERPROOF SUPERHERO EYE ROUTINE
Frequently Asked Questions
Answers to Your Frequently Asked Questions
