Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+

NEVER WEAR FOUNDATION AGAIN!
Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+ is rated 4.4 out of 5 by 2815.
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Bye Bye Foundation is your first-ever full-coverage moisturizer from IT Cosmetics that gives you the ... Read full description

Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+

Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+

$39.50
or 4 installments of $9.89 by Afterpay Learn more
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Bye Bye Foundation is your first-ever full-coverage moisturizer from IT Cosmetics that gives you the power to say “bye bye” to traditional foundation—and hello to your most beautiful skin! Developed with plastic surgeons, your innovative problem solver is designed to help cover and improve the look of skin concerns including redness, pores, dark spots, breakouts, lines and wrinkles—all while protecting your skin with SPF 50+ broad-spectrum physical sunscreen. Created with proprietary 3D Skin Flex™ Technology, your hydrating color-infused moisturizer provides smooth, flexible pure color pigments that float over lines and wrinkles and feel like nothing on your skin, but cover everything without creasing or cracking. Ideal for all skin types, it also features 7 key fermented ingredients to increase the absorption and efficacy of your skincare, plus bioluminescence and diamond powder for subtle radiance without glitter or shimmer. Finally, you can experience clinically tested hydration and smoothing, skin-perfecting full coverage that makes your skin look younger!

  • Revolutionary full-coverage moisturizer with SPF 50+ physical sunscreen feels like nothing but covers everything for a natural satin finish
  • Delivers intense hydration and clinically advanced skin results instantly and over time
  • Created to cover and improve the look of skin concerns including redness, pores, breakouts, dark spots, lines and wrinkles
  • Proprietary 3D Skin Flex™ Technology provides flexible pure color pigments that float over lines and wrinkles without creasing or cracking
  • 7 key fermented ingredients work to increase absorption and efficacy of skincare

Apply 1-2 pumps to clean skin using your favorite IT Cosmetics brush or fingertips, either on top or in place of your skincare products.

For best results, apply starting at the center of your face, then smooth and blend outward for complexion perfection.

To make it easier to find your perfect shade of Bye Bye Foundation, here are the undertones for all 12 shades:
  • Fair (W)—ultra porcelain skin, fairest of fair skin, with warm (yellow) undertone
  • Fair Light (C)—fair skin, if you burn easily in the sun, with cool (pink) undertone
  • Light (W)—light skin with more warmth (yellow) to your skin
  • Light Medium (C)—light to medium skin with cool (pink) undertones
  • Medium (W)—medium skin with warm (yellow) undertones (this is Jamie’s shade!)
  • Neutral Medium (N)—medium skin with neutral undertone
  • Medium Tan (W)—medium to tan skin with warm (yellow) undertone
  • Neutral Tan(N)—tan skin with neutral undertone
  • Tan (W)—tan skin with warm (yellow) undertone
  • Rich (W)—tan to rich skin with warm (yellow) undertone
  • Rich Honey (W)—deep skin with warm (yellow) undertone
  • Deep (N)—deep skin with neutral undertone
ACTIVE INGREDIENTS
TITANIUM DIOXIDE – 9.0%
ZINC OXIDE – 6.3%

INACTIVE INGREDIENTS: AQUA/WATER/EAU, SNAIL SECRETION FILTRATE, PHENYL TRIMETHICONE, DIMETHICONE, BUTYLENE GLYCOL, BUTYLENE GLYCOL DICAPRYLATE/DICAPRATE, ORBIGNYA OLEIFERA SEED OIL, BUTYLOCTYL SALICYLATE, CETYL PEG/PPG-10/1 DIMETHICONE, CYCLOPENTASILOXANE, CYCLOHEXASILOXANE, MAGNESIUM SULFATE, POLYGLYCERYL-4 ISOSTEARATE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, ALUMINUM HYDROXIDE, HEXYL LAURATE, STEARIC ACID, CALCIUM STEARATE, CAPRYLYL GLYCOL, TRIETHOXYCAPRYLYLSILANE, ETHYLHEXYLGLYCERIN, CITRUS LIMON (LEMON) PEEL OIL, TOCOPHERYL ACETATE, SORBITAN ISOSTEARATE, PHENOXYETHANOL, CITRUS AURANTIUM BERGAMIA (BERGAMOT) FRUIT OIL, 1,2-HEXANEDIOL, DISODIUM EDTA, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, CITRUS AURANTIFOLIA (LIME) OIL, NIACINAMIDE, HYDROLYZED HYALURONIC ACID, LACTOBACILLUS/KELP FERMENT FILTRATE, SACCHAROMYCES/RICE FERMENT FILTRATE, HYDROLYZED SILK, ALOE BARBADENSIS LEAF EXTRACT, CHOLESTERYL NONANOATE, CHOLESTERYL ISOSTEARATE, CHOLESTERYL CHLORIDE, PUNICA GRANATUM SEED OIL, LACTOBACILLUS/PUMPKIN FERMENT EXTRACT, CHOLESTEROL, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTERYL OLEYL CARBONATE, PERSEA GRATISSIMA (AVOCADO) OIL, PINUS SYLVESTRIS LEAF OIL, POLYMETHYLSILSESQUIOXANE, ANTHEMIS NOBILIS FLOWER WATER, LACTOBACILLUS/DIPTERYX ODORATA SEED FERMENT FILTRATE, PANAX GINSENG ROOT EXTRACT, AVENA SATIVA (OAT) KERNEL EXTRACT, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, SACCHARUM OFFICINARUM (SUGAR CANE) EXTRACT, HYDROLYZED COLLAGEN, CAPRYLHYDROXAMIC ACID, TOCOPHEROL, THIAMINE HCL, RIBOFLAVIN, RETINYL PALMITATE, PANTOTHENIC ACID, NIACIN, FOLIC ACID, CARNITINE HCL, BIOTIN, ASCORBIC ACID, BACILLUS/CORDYCEPS SINENSIS/GANODERMA LUCIDUM/INONOTUS OBLIQUUS/LENTINUS EDODES/PHELLINUS LINTEUS/SCHIZOPHYLLUM COMMUNE/TRICHOLOMA MATSUTAKE EXTRACT FERMENT FILTRATE, PHASEOLUS ANGULARIS SEED EXTRACT, LACTOBACILLUS/RICE FERMENT FILTRATE, SACCHAROMYCES/CAMELLIA SINENSIS EXTRACT FERMENT FILTRATE, LACTOBACILLUS FERMENT, LACTOBACILLUS/CENTELLA ASIATICA/GLEDITSIA SINENSIS THORN/HOUTTUYNIA CORDATA EXTRACT/PHELLODENDRON AMURENSE BARK/POLYGONUM CUSPIDATUM ROOT/PRUNELLA VULGARIS/TORILIS JAPONICA EXTRACT FERMENT FILTRATE, EUCALYPTUS GLOBULUS LEAF OIL, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, MAGNOLIA KOBUS BARK EXTRACT, LACTOBACILLUS/HONEYSUCKLE FLOWER/LICORICE ROOT/MORUS ALBA ROOT/PUERARIA LOBATA ROOT/SCHIZANDRA CHINENSIS FRUIT/SCUTELLARIA BAICALENSIS ROOT/SOPHORA JAPONICA FLOWER EXTRACT FERMENT FILTRATE, GLYCINE SOJA (SOYBEAN) SPROUT EXTRACT, PERFLUOROHEXANE, GLYCERIN, LEUCONOSTOC/RADISH ROOT FERMENT FILTRATE, CAMELLIA SINENSIS LEAF EXTRACT, SILK EXTRACT, PERFLUORODECALIN, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, CHRYSANTHEMUM INDICUM FLOWER EXTRACT, DIAMOND POWDER, MORUS ALBA FRUIT EXTRACT, PUERARIA LOBATA ROOT EXTRACT, CINNAMOMUM CASSIA BARK EXTRACT, ARTEMISIA PRINCEPS LEAF EXTRACT, DIOSPYROS KAKI LEAF EXTRACT, N-HYDROXYSUCCINIMIDE, PALMITOYL OLIGOPEPTIDE, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, PENTAFLUOROPROPANE, STEARETH-20, CITRIC ACID, SODIUM BENZOATE, POTASSIUM SORBATE, CHLORHEXIDINE DIGLUCONATE, [+/-: IRON OXIDES (CI 77492, CI 77491, CI 77499)].

Learn More About IT

Learn more about Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

Learn about Bye Bye Foundation Full Coverage Moisturizer with SPF 50+, designed to help the look of skin concerns like redness, pores, dark spots & wrinkles.

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Real Results

Clinically tested results!
  • 100% of subjects showed improved skin hydration*
  • 97% said it provided full and lasting coverage*
  • 84% said it reduced the look of dark spots*
  • 97% said it reduced the look of blemishes*
  • 91% said it reduced the look of redness*

*Results observed in a clinical study

How Do I Know My Undertone

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Rated 5 out of 5 by from Great! Great coverage and moisture level. Will be buying this again!
Date published: 2021-01-23
Rated 2 out of 5 by from Change in performance I have been using "It" products for years and love the coverage and the ease of selecting the color. I have always selected medium and it worked. Not sure if the formula was change, but this is not the same. It has a orange tint and not a good color for my skin. It doesn't blend well like the other foundations I have used. I am not pleased in the least, and if this was the first time using the foundation, it would be my last. I am trying to decide if I will continue using your products due to this experience. I am concerned that the formula has been changed and they will all look cakey and orange.
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Rated 5 out of 5 by from Love the coverage I loved the coverage without the weight! One tube lasts so long. I use it lightly! It covers all of my imperfections..which is a task!
Date published: 2021-01-23
Rated 5 out of 5 by from Bye Bye Foundation = Excellent Coverage Bye Bye Foundation was very smooth, creamy and had good coverage. Also minimized the look of lines and wrinkles. Liked it better than CC cream.
Date published: 2021-01-23
Rated 5 out of 5 by from The best foundation for every age. Absolutely the best foundation on the market. Easy to apply and will stay on all day. Make your skin look much younger an healthier. Will definitely buy again.
Date published: 2021-01-22
Rated 3 out of 5 by from Bye Bye Foundation Not really a full coverage. More like a lite to buildable medium coverage. It does keep my skin moisturized. A little more radiant than I prefer but my bye bye pores powder takes care of that. It doesn't settle into my wrinkles. I prefer the CC cream over this
Date published: 2021-01-22
Rated 5 out of 5 by from Works perfectly and matches skin tone wonderfully Love this product. Great coverage. Blends nicely. Color matches my skin tone nicely.
Date published: 2021-01-22
Rated 1 out of 5 by from Not for neutral/pink skin I got this at Ulta and had to return it. I have neutral skin with slight pink undertones. My ideal colors are neutral but if I have to choice between pink and yellow I got for pink (naturally). The online quiz and color descriptions pointed me toward the light medium. I'm glad I did not try this before work. I looked like a dandelion threw up on my face. This make up is YELLOW. I went back to Ulta thinking another color would be pinker but the girl there told me even the lightest color has a yellow tint. As for consistency, I think it's rather nice. It's thicker but doesn't go on too heavy.
Date published: 2021-01-21
Rated 5 out of 5 by from Bye Bye Foundation The texture is smooth and it goes on beautifully, but the color (medium) leans more to the warm side of the spectrum.
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Rated 5 out of 5 by from Best ever! Love the smooth coverage and how light it is! Wish i started wearing this a long time ago!
Date published: 2021-01-18
Rated 5 out of 5 by from Love it all Absolutely loved this combo. Gave me the right tools and makeup to create the perfection foundation of my makeup routine. Would recommend this set to anyone looking for a strong foundation tool kit.
Date published: 2021-01-15
Rated 1 out of 5 by from Too orange!! It's too orange..didn't like at all!! Guess I'll have to stick with Light and that's it..i was trying to get a shade just above light but no luck.
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Rated 5 out of 5 by from Will buy again. I like the coverage but I would like it to be a little more coverage. I usually put it on one and a half times. To hide my pores. I do like the fragrance of the makeup.
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Rated 5 out of 5 by from Love this product! I am a repeat customer and love the coverage and quality of this foundation. Thank you!!
Date published: 2021-01-13
Rated 4 out of 5 by from I really like the product. I really liked it, I just wish it cover my freckles.
Date published: 2021-01-12
Rated 5 out of 5 by from Bye bye foundation I love the product , however the tint it’s a little to dark for me . I don’t know what shade would be good for me since I can’t try .
Date published: 2021-01-11
Rated 5 out of 5 by from No creases moisturizer If your skin is somewhat dry but you need coverage this is really nice because it’s not as heavy as the foundation and it covers yet moisturizes. It doesn’t settle into your fine lines as much as the foundation. I love the foundation as a concealer. I love it!
Date published: 2021-01-11
Rated 5 out of 5 by from Great product Great lite coverage. Easy to apply and feels great on the skin. Easy off with makeup cloths.
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Rated 2 out of 5 by from Not a good match for me! I was so thrilled to try this make-up after a few highly reviews. But to my dismay I tried it and it did not work for me. The make-up was too thick, filled with too much gloss and glitter for my liking. Also, the tube that it comes in seems to make the product cheaply made. Not a fan at all sorry!
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Rated 4 out of 5 by from Love it Awesome product! I've stopped using foundation all together since finding this! The shades match well, and i absolutely love that it's a sunscreen!
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Rated 5 out of 5 by from Best secret I have ever found out about It’s lightweight and lasts all day long into the night.
Date published: 2021-01-05
Rated 5 out of 5 by from it foundation is the best foundation I have ever My skin has never looked better since I started using this foundation
Date published: 2021-01-05
Rated 3 out of 5 by from Not Bye Bye Foundation, this is foundation. This does not go on at all like a moisturizer. It is very thick and is definitely full coverage. It is essentially a foundation. I did like that it covered my blemishes and it felt nice and smooth immediately after applying. Halfway through the day, however, I had dry flaky patches that were appearing on my cheeks. I started using 1 pump of this and an equal amount of a moisturizer. This worked much better for my skin. There were no dry flaky patches after I used the mixture of this and the moisturizer. I do not think I will purchase again.
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Rated 5 out of 5 by from One Product Does It All This is the best all purpose beauty item I have ever purchased. Enough SPF so I don’t need to start with a bottom layer, completely covers dark spots, doesn’t cause breakouts, all day wear and moisturizer! The only suggestion I would make is to order 1 shade lighter than you think you need.
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Rated 3 out of 5 by from Bye Bye Foundation full coverage moisturizer It’s much thicker than I thought it would be and color is off
Date published: 2020-12-31
Rated 5 out of 5 by from Skin is hydrated and glowing! Love this product! I usually wear the CC+ cream but was having some winter dryness. Tried the Bye Bye Foundation moisturizer and I’m in love! My face is hydrated and absolutely glowing!!! The medium color is perfect for me! Wonderful coverage for me! My new favorite!
Date published: 2020-12-31
Rated 5 out of 5 by from Gives my 55 yr old face a youthful look Keeps your make up and skin looking perfect all day!! Does not get into wrinkles.
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Rated 3 out of 5 by from Love the product hate the smell. This product is great! Love the way it feels on my skin. Won’t dry out your skin in the winter and offers full coverage. Of course, with anything great there’s a downfall THE SMELL. It’s absolutely awful smells like spoiled milk after a few hours. I’ve purchased multiple tubes thinking it must be a bad tube. If this product was made unscented I’d put it on a pedestal!
Date published: 2020-12-28
Rated 5 out of 5 by from Wear Will never wear anything else , good even coverage & even wears well with a mask all day!
Date published: 2020-12-28
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