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Confidence in a Serum Lip Gloss

IT'S YOUR DAILY DOSE OF 8HR HYDRATION
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Confidence in a Serum Lip Gloss

Confidence in a Serum Lip Gloss

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Discover IT® Inspired by our dermatologists’ lip treatments for lip lines and dry lips, Confidence in a Serum Lip Gloss is your high-shine lip gloss + lip serum in one!

Available in three universally flattering sheer shades, your new favorite lip gloss with a high-shine, non-sticky formula delivers instant and 8HR hydration for targeted lip care that lasts. Plus, it’s clinically shown to make your lips look smoother and softer while rapidly improving lip’s moisture barrier function.

Clinically Tested 90% Hydration Base

  • Formulated with skin-loving hyaluronic acid, ceramide, vitamin E and tri-peptide
  • 95% said lips feel instantly conditioned*
  • 87% said lips feel soft after it wears off*

Swipe it on for your daily dose of hydration and confidence!

*In a consumer study.

Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.

confidence in a serum lip gloss

  • Swipe and go! Lip-hugging petal applicator delivers beautiful results in just one swipe.
  • Wear alone or over any other lip product for a high-shine finish.
  • Lip serum + lip gloss in one
  • Instant and 8HR hydration for visibly smoother, softer lips
  • Glides on smoothly, doesn’t feather
  • 90% hydration base with hyaluronic acid, tri-peptide, vitamin E and ceramide
  • Clinically tested, kind-to-skin formula:
    • Suitable for Sensitive & Dry Lips
    • Dermatologist Tested for Safety
    • Vegan: No animal-derived ingredients
    • Paraben Free
    • Mineral Oil Free
  • Real results:
    • Rapidly improves lip’s moisture barrier function
    • 95% said lips feel instantly conditioned*
    • 87% said lips feel soft after it wears off*

*In a consumer study.

Clinically Tested 90% Hydration Base Formulated With:

  • Hyaluronic Acid: Visibly smooths lips and boosts hydration
  • Tri-Peptide: Helps smooth the look of skin
  • Ceramide: Helps replenish skin’s moisture barrier to lock in hydration
  • Vitamin E:Helps strengthen the skin’s lipid barrier

Full Ingredient List:

C18-36 ACID TRIGLYCERIDE, BIS-DIGLYCERYL POLYACYLADIPATE-2, PENTAERYTHRITYL TETRAISOSTEARATE, POLYBUTENE, TRIDECYL TRIMELLITATE, DIISOSTEARYL MALATE, SILICA DIMETHYL SILYLATE [NANO] / SILICA DIMETHYL SILYLATE, CALCIUM SODIUM BOROSILICATE, PHENOXYETHANOL, ETHYLHEXYL PALMITATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, PARFUM / FRAGRANCE, ETHYLHEXYLGLYCERIN, SORBIC ACID, TOCOPHERYL ACETATE, SODIUM SACCHARIN, SILICA, CERAMIDE NP, TRIHYDROXYSTEARIN, TIN OXIDE, LINALOOL, BENZYL BENZOATE, TRIBEHENIN, ALUMINUM HYDROXIDE, SODIUM HYALURONATE, SORBITAN ISOSTEARATE, TOCOPHEROL, LACTIC ACID, GLUCOMANNAN, PALMITOYL TRIPEPTIDE-1

[+/- MAY CONTAIN / PEUT CONTENIR
CI 77491, CI 77499 / IRON OXIDES, CI 77891 / TITANIUM DIOXIDE, CI 45380 / RED 22 LAKE, CI 45410 / RED 28 LAKE, CI 15850 / RED 7, CI 42090 / BLUE 1 LAKE]

REAL RESULTS

REAL RESULTS

VISIBLY SMOOTHER & SOFTER LIPS*

95% said lips instantly feel conditioned**
94% said it does not feather**
87% said lips feel smoother all day**
87% said lips feel soft after it wears off**

*Based on expert grading immediately after application.
**In a consumer study.

PDP How To Use Section (Videos)

HOW TO GET SOFT LIPS WITH CONFIDENCE IN A SERUM LIP GLOSS

Hydrated Lips With Confidence In A Serum Gloss

All-in-One Lip Gloss + Lip Serum. What’s not to love?

Title Only - 3 HIGH-SHINE, SHEER SHADES

3 HIGH-SHINE, SHEER SHADES

SHADE CHART
Title Only - KIND-TO-SKIN BENEFITS

KIND-TO-SKIN BENEFITS

Ingredient Icons

IT'S DEVELOPED WITH PLASTIC SURGEONS & DERMATOLOGISTS

“When clients come to me for a fuller lip look, or to minimize visible lip lines, my in-office solution is fillers. But if you’re not ready for a more invasive option, I love this hydrating serum lip gloss. With a 90% hydrating base, it visibly smooths the appearance of lip lines, while the high-shine finish gives that plumped look. “


Dr. Smita Ramanadham, Plastic Surgeon
IT Cosmetics Advisory Board Member
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