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XOXO Jamie
“When your eyes come alive, your whole face comes alive, and this palette is all about your most beautiful eyes!” XOXO jamie

Naturally Pretty Essentials™ Matte Luxe Transforming Eyeshadow Palette

IT’s your naturally pretty eyes in a palette!

Matte Luxe Transforming Eyeshadow Palette
0.232 oz / 6.62 g /
$28.00
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Why You'll Love IT

Discover your most naturally pretty eyes with this must-have palette that’s perfectly sized to go wherever you do. Naturally Pretty Essentials™ features six all-new, full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light™ shade, transform from matte to radiant satin for a total of 13 eye-opening colors! Infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology™, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids. A must-have for every IT Girl’s makeup bag!

Shades:
  • Imagine: Matte silk beige (0.028 oz / 0.80 g)
  • Wonder: Matte nude khaki (0.028 oz / 0.80 g)
  • Dream: Matte desert sand (0.028 oz / 0.80 g)
  • Passion: Matte nude taupe (0.028 oz / 0.80 g)
  • Intrigue: Matte earthy sepia (0.028 oz / 0.80 g)
  • Allure: Matte smoky gray (0.028 oz / 0.80 g)
  • Transforming Hello Light™: Radiant pearl (0.064 oz / 1.82 g)
Key Benefits
  • Portable palette with 6 new must-have matte eyeshadows!
  • Anti-aging, talc-free formulas infused with collagen & real silk
  • No-Tug Technology&trade smooths and neutralizes for younger-looking lids!
Ingredients
TRANSFORMING HELLO LIGHT&tm: INGREDIENTS: MICA, DIMETHICONE, MAGNESIUM STEARATE, METHICONE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE , CHOLESTERYL NONANOATE , CHOLESTERYL CHLORIDE, RETINYL PALMITATE , TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL , CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, IRON OXIDES (CI 77499) OTHER SHADES: INGREDIENTS: MICA, DIMETHICONE, MAGNESIUM STEARATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE , CHOLESTERYL NONANOATE , CHOLESTERYL CHLORIDE, RETINYL PALMITATE , TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL , CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, [+/- TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499 CI 77492 CI 77491), MANGANESE VIOLET (CI 77942), ULTRAMARINES (CI 77007)]."

How to Apply

Colors can be worn alone or mixed together. To turn any matte shadow into radiant satin, dip your favorite IT Cosmetics™ Heavenly Luxe™ brush into a matte shade, then tap it onto the Transforming Hello Light™ shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion!

Beauty Tips

For an eye-opening effect, apply the Transforming Hello Light™ shade to the inner corners of your eyes, and above and below your brow bones.

How to Apply

Colors can be worn alone or mixed together. To turn any matte shadow into radiant satin, dip your favorite IT Cosmetics™ Heavenly Luxe™ brush into a matte shade, then tap it onto the Transforming Hello Light™ shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion!
XOXO Jamie XOXO jamie
“When your eyes come alive, your whole face comes alive, and this palette is all about your most beautiful eyes!” XOXO jamie

Customer Reviews

1
Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is rated 4.75 out of 5 by 16.
Rated 5 out of 5 by from My everyday palette Love this palette! I use the dark colors for liners/shadowing. The lighter colors are gorgeous for blending and highlighting! It's my every day palette!
Date published: 2016-09-23
Rated 5 out of 5 by from Goes on like silk... I purchased this palette of shadows last week and have used them every day since. They are amazing. I love the colors and they go on beautifully. I'm sold on the colors (except the dark grey/blue/blackish), the matt finish and It Cosmetics .
Date published: 2016-09-07
Rated 5 out of 5 by from works great perfect matte finish- easy on- and lasts a long time
Date published: 2016-08-16
Rated 5 out of 5 by from Naturally Amazing Have been wanting this for a while. So was excited to finally order. What I love is the subtlety of color when you don't want a whole lot. But you still look like an IT Girl <3 and I do. :)
Date published: 2016-07-26
Rated 5 out of 5 by from Great Colors This is the second of this eye shadow palette that I have bought. i love the colors.
Date published: 2016-07-25
Rated 5 out of 5 by from Perfect color palette I purchase this product 2 months ago, and as soon as I applied it I fell n love with it. I have tons of eyeshadow palettes, of all colors and brands and i only use 2 or 3 colors from those expensive palettes but Naturally pretty eyeshadow palette I use every color, depending where and what time of the day I apply the shadow.
Date published: 2016-07-23
Rated 3 out of 5 by from Not All Bad Purchased this palette about a month ago and have only used it a few times so my opinion may change as I get better acquainted with it. First of all, as with most IT products it's a little pricey for what you get. My other products were fabulous though. I'm not as impressed with this one. I was looking for light, matte shades and at first sight these appeared to fit the bill nicely but when l applied them they hardly showed up at all. Even with heavy application, which I try to avoid as I am more mature. On the plus side the packaging is nice and looks like it would be great for travel. I still haven't tried applying them wet so I'm hoping for better color payoff that way. I still have high hopes for this product and will continue to work with it as all my other IT purchases have been phenomenal. Who knows, maybe there's a learning curve.
Date published: 2016-07-04
Rated 5 out of 5 by from Love this palette!! The matte colors are very blendable. While I NEVER wear dark colors (im more of a natural make wearer), these 2 dark colors are beautiful and I'm wearing them. I'm using them as eye liner as well as in the outer corner of my eye. I use the Bye Bye concealer and the shadow stays all day for me. Awesome purchase!!!
Date published: 2016-07-03
  • 2016-09-25T08:20CST
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Questions & Answers

1

Do I need to wear an eyeshadow primer with It Cosmetics' eyeshadows?  First-time purchaser of this specific product.  Thanks for your feedback.

Asked by: Jenny8675309
Hi there, thank you for reaching out to us! We do recommend priming your eyes to get the best color pay off and long wear out of our eye shadows! You can use a dot of our Bye Bye Under Eye Concealer to prime your eyes. IT will cover and conceal discoloration on the lids and will create a smooth canvas for shadows to be applied to. Be sure to set your primer with a skin toned shade before going in with darker shadows! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-08-17

Can the Matte Luxe eye shadow palette by used as an eyeliner, as well. [the darker shades] If so, how is the staying power when used as a liner.

Asked by: Anonymous
Great question! These can absolutely be applied in place of your liner. You can apply the eyeshadow using an eyeliner brush for a softer look, or you can wet the brush and apply it for a stronger color payout. These eye shadows are not waterproof but unless they are in contact with water, they will last all day! Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-05-08
  • 2016-09-25T08:12CST
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