Naturally Pretty Essentials™ Matte Luxe Transforming Eyeshadow Palette

IT’s your naturally pretty eyes in a palette!

Matte Luxe Transforming Eyeshadow Palette

$28.00

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“When your eyes come alive, your whole face comes alive, and this palette is all about your most beautiful eyes!”

Naturally Pretty Essentials™ Matte Luxe Transforming Eyeshadow Palette

IT’s your naturally pretty eyes in a palette!

Matte Luxe Transforming Eyeshadow Palette
Net Wt. 0.23 oz / 6.62 g

$28.00

$28.00

Availability:

In Stock

Naturally Pretty Essentials™ Matte Luxe Transforming Eyeshadow Palette

IT’s your naturally pretty eyes in a palette!

Matte Luxe Transforming Eyeshadow Palette

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Naturally Pretty Essentials™ Matte Luxe Transforming Eyeshadow Palette is rated 4.6 out of 5 by 91.
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Why You'll Love IT

Discover your most naturally pretty eyes with this must-have palette that’s perfectly sized to go wherever you do. Naturally Pretty Essentials™ features six full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light™ shade, turn from matte to radiant satin for a total of 13 eye-opening colors that make your eyes come alive! Developed with plastic surgeons and infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology™, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids for your most youthful results. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion—and a must-have for every IT Girl’s makeup bag!

Shades:

  • Imagine: Matte silk beige
  • Wonder: Matte nude khaki
  • Dream: Matte desert sand
  • Passion: Matte nude taupe
  • Intrigue: Matte earthy sepia
  • Allure: Matte smoky gray
  • Transforming Hello Light™: Radiant pearl
Key Benefits
  • Portable palette with 6 must-have matte eyeshadows
  • Anti-aging, talc-free formulas infused with collagen and real silk
  • No-Tug Technology™ smooths and neutralizes for younger-looking lids
  • Highly pigmented, long-wear shades make your eyes come alive!
Ingredients
TRANSFORMING HELLO LIGHT&tm: INGREDIENTS: MICA, DIMETHICONE, MAGNESIUM STEARATE, METHICONE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE , CHOLESTERYL NONANOATE , CHOLESTERYL CHLORIDE, RETINYL PALMITATE , TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL , CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, IRON OXIDES (CI 77499) OTHER SHADES: INGREDIENTS: MICA, DIMETHICONE, MAGNESIUM STEARATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE , CHOLESTERYL NONANOATE , CHOLESTERYL CHLORIDE, RETINYL PALMITATE , TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL , CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, [+/- TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499 CI 77492 CI 77491), MANGANESE VIOLET (CI 77942), ULTRAMARINES (CI 77007)]."
How to Apply & Beauty Tips
“When your eyes come alive, your whole face comes alive, and this palette is all about your most beautiful eyes!”

How to Apply

How to Apply

To turn any shadow from matte to radiant satin, dip your favorite IT Cosmetics™ brush into your choice of matte shadow, then tap it into the Transforming Hello Light™ shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion!

Beauty Tips

Apply the Transforming Hello Light™ shade above and underneath your brow bones, and to the inner corners of your eyes, to highlight your features and create a beautiful, eye-opening look!

Customer Reviews

Rated 5 out of 5 by from The Best! I have very sensitive eyes. Tried soo many shadows, was recommended IT. Does not irritate my eyes and the powder blends like satin. You can layer them. I blend the lighter colors with face powder for concealer. I will never use any other line of shadow!
Date published: 2020-03-25
Rated 5 out of 5 by from Love IT It goes on easy and stays on all day! Beautiful colors
Date published: 2020-03-11
Rated 5 out of 5 by from LOVE THIS PALETTE! Best eyeshadow!! Blends easily, no fall out. Last and doesn't crease.
Date published: 2020-03-03
Rated 5 out of 5 by from Matte eyeshadow is fabulous! Great product. Just what I needed and no shimmer, pure matte!
Date published: 2020-02-25
Rated 4 out of 5 by from Great Neutrals Colors are good for my skin tone. Yellow tint is great for reducing ruddiness on eyelid. I would prefer a choose your own palette someday as many of the colors go unused, but hey, great product!
Date published: 2020-02-18
Rated 2 out of 5 by from Eyeshadow You lose a lot of the eyeshadow. I think it’s call fallout-there is a lot of that. I also don’t like how it blends. Not a fan of this product.
Date published: 2020-02-16
Rated 5 out of 5 by from Love it Perfect colors for everyday. its perfect for day or night.
Date published: 2020-01-28
Rated 4 out of 5 by from Great for deeo set eyes I have deep set eyes and prefer lighter colors to bring my eyes out. I use the darker shades over my liner. The lighter shades are lighter than they appear in photos but I am happy with them. The application is not as smooth as some other eyeshadows, true, but these eyeshadows also contain no talc and also have staying power. I would buy again, though I felt the packaging seemd a little cheap and it would be nice to have some way to carry a small applicator or brush with the set given its size.
Date published: 2019-12-26
Rated 3 out of 5 by from Love matte pallette It's a bit chalky. When using even high-end soft brushes there is a lot of fall out. Cheap sponge applicators created less fall out. Shadow adheres to eye primer very well, but does make it a challenge to blend. I would like the darker shades to be more deeply pigmented. The two darker shades do not build in intensity at all, too translucent. I like the packaging.
Date published: 2019-12-26
Rated 5 out of 5 by from Nice colors I really enjoy the colors in the palette.I use an eye lid primer for colors to stay longer.
Date published: 2019-12-20
Rated 5 out of 5 by from Perfect combo palette Just the right amount of colors to get an every day beautiful eyeshadow blend. I am in my 50s and still work so I want to look achieve made up but natural.
Date published: 2019-12-12
Rated 4 out of 5 by from Natural Pretty Essential Eyeshadow Palatte Very easy to use. Nice application for mature skin. Good colors
Date published: 2019-12-08
Rated 3 out of 5 by from a bit disappointed I was really hoping this would be a good palette for traveling. But 4 of the colors are very light, 2 are very dark. Even though it appears there are 2 medium shades, they go on very light. So the palette is missing medium shades for me.
Date published: 2019-11-07
Rated 5 out of 5 by from Another hit!!! Love the IT eyeshadows and this is perfect for traveling...although I use it at home too. The coverage is terrific and looks as good at the end of the day as when you first applied. Perfect color selections too.
Date published: 2019-10-31
Rated 4 out of 5 by from Eye shadow Love these colors. Good product. No shimmer which can be hard to find in one product with multiple colors
Date published: 2019-10-25
Rated 2 out of 5 by from Love the shadow, but... I absolutely love this eye shadow but only use two shades. I would love it if you offered smaller more customized options.
Date published: 2019-10-14
Rated 4 out of 5 by from Love this palate!! Wonderful natural shades. Long lasting and true colors.
Date published: 2019-09-26
Rated 5 out of 5 by from Great colors!! I have a lot of Pallets that I use only like 3 colors of the 15 that are on that if even 3? But this little perfect pallet has become my holy grail, I can take it from day to night very easily! Great product.
Date published: 2019-06-13
Rated 5 out of 5 by from The perfect neutral palette This is my third time ordering this palette, it is my go to for my everyday eyeshadow. Last's all day and the colors are the perfect neutral.
Date published: 2019-06-10
Rated 5 out of 5 by from Beautiful Colors I brought this & I absolutely love the colors, they make my eyes just pop! They stay on forever, I only needed to go a little darker for evening. I love the small compact size for travel.
Date published: 2019-06-04
Rated 5 out of 5 by from wonderful I love It cosmetics!! I get it from their site and QVC, have not had a bad item yet and dont think I ever will! I highly recommend this product
Date published: 2019-05-05
Rated 4 out of 5 by from Great colors I like the colors, but would like them to be a little creamier, less powdery.
Date published: 2019-04-26
Rated 5 out of 5 by from Love the shades This palette is full of great neutral colors. Everything you need is in the palette from eyeliner to highlighter. So glad I bought it.
Date published: 2019-04-23
Rated 5 out of 5 by from Love it! I tried a foundation I bought at Ulta to see how I liked it. Needless to say I am in the process of replacing/renewing all my makeup with IT!!
Date published: 2019-04-12
Rated 5 out of 5 by from Great Eyeshadow I brought this a while ago and I ran out so I needed another because I love it so much and its compact enough to fit in my makeup bag!
Date published: 2019-03-27
Rated 5 out of 5 by from Perfect Colors I really love this eye shadow pallet. The colors are subtle enough to wear every day, but can be punched up with a little shimmer for evening. They are super pigmented with very little fallout. So glad I tried this one. Another great IT product.
Date published: 2019-03-17
Rated 5 out of 5 by from My favorite shadow! I wear this on a daily basis. The quality is excellent and I highly recommend IT Cosmetics.
Date published: 2019-01-28
Rated 5 out of 5 by from Great colors! I love these colors in this palette, they go with everything...it's all the colors you will need!
Date published: 2018-11-12
Rated 5 out of 5 by from Great eyeshadow! I purchased this palette a few weeks ago ~ it is BY FAR the nicest I have worked with!! I also have the IT brushes, and I really believe they help with the application of the shadows.
Date published: 2018-10-24
Rated 2 out of 5 by from Not for Women of Color A total waste of money. Would not recommend to medium-deep complexioned Women of Color.
Date published: 2018-10-16
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Questions & Answers

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I always run out of the dream first. Can it be purchased on it's own?

Asked by: TJmom
Hi there, thanks for your question. We apologize, at this time these shades are exclusively sold with this palette only. We are happy to pass this suggestion on to our team, we are always looking to give IT Girls exactly what they want. Please let us know if there is something else We can help with! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2019-11-16

Is this shadow sparkly or flat looking when applied? Does it have a mirror?

Asked by: Fran105
Hi there! Thank you for reaching out. Naturally Pretty Essentials features six full-size, anti-aging matte shadows, that are not sparkly or shiny. The shades are highly pigmented and long-wearing to make your eyes come alive! The palette does include a mirror for your convenience! We hope this helps! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2019-11-16

Does the eye shadow come with a brush

Asked by: Lucy5745
Hello, thanks for your question! Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette does not come with a brush! We recommend pairing this palette with No-Tug Dual Eyeshadow Brush #5! You can shop it in the link below!XOXO Halsey https://www.itcosmetics.com/award-winners/heavenly-luxe-no-tug--dual-eyeshadow-brush-5/ITC_523.html#start=11&cgid=brushes-and-tools
Answered by: IT Customer Care Expert
Date published: 2019-11-16

Why can't we get a few of these colors in singles? I use 2 of these colors a LOT and usually run out

Asked by: Deidre V
Hi, thanks for your question. We apologize, at this time these shades are exclusively sold with this palette only. We are happy to pass this suggestion on to our team, we are always looking to give IT Girls exactly what they want. Please let us know if there is something else We can help with! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2019-01-05

Will you ever offer some of these colors separately? I really love the Dream color. I have very few eyelashes and I now use makeup sparingly. Thanks.

Asked by: msrc
Hi there, thank you so much for reaching out! At this time we do not have any plans to make these shades available individually, however it is a great idea! We would be happy to pass this on to our team! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2019-01-05

Is there a shade called "LOVE" which I used in the past

Asked by: rita its
Hi there! Thank you so much for reaching out. We don't offer a shade named Love in this palette. Is IT possible you were using one of our other palettes! You can find IT all via the link below. We hope this helps! XOXO Clark https://www.itcosmetics.com/eyes/eyeshadow/
Answered by: IT Customer Care Expert
Date published: 2018-01-27
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