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XOXO Jamie
“It’s all about the right shades that truly bring out your most beautiful eyes. No matter if you have brown eyes, hazel eyes, blue eyes, every one of these shades will make your eye color jump out and just pop. They’re so gorgeous, I can’t wait for you to try them!” XOXO jamie

Naturally Pretty™ Matte Luxe Transforming Eyeshadow Palette

it’s your naturally pretty eyes in a palette!

Matte Luxe Transforming Eyeshadow Palette
Net Wt. 0.46 oz / 13.02 g /
$42.00
+ Shopping List
Why You'll Love IT

The original lid-loving phenomenon! Discover your most naturally pretty eyes with this must-have palette—featuring all the universally flattering shades you need for day to night, no matter the occasion! Naturally Pretty™ includes 14 anti-aging shadows that, with a tap of the bonus Transforming Pearl shade, turn from matte to radiant pearl for endless eye-opening color combinations. Developed with plastic surgeons and infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology™, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for every IT Girl’s makeup collection!

Shades:

  • Sheer Joy – matte soft peach
  • Soft Light – matte light latte
  • Warmth – matte warm beige
  • Soulful – matte warm rosy-beige
  • Mocha – matte light sable
  • Violet – matte lilac
  • Midnight – matte gray-navy
  • Noir – matte black
  • Love – matte dusty soft pink
  • Sunrise – matte soft amber
  • Sunset – matte rich amber
  • All Heart – matte warm mauve
  • Java – matte chocolate
  • Iconic – matte rich slate
  • Transforming Pearl – Radiant pearl
Key Benefits
  • Must-have palette featuring 14 matte-to-pearl eyeshadows for day to night!
  • Anti-aging, talc-free formulas infused with collagen and real silk
  • No-Tug Technology™ smooths and neutralizes for younger-looking lids
  • Highly pigmented, long-wear shades make your eyes come alive!
Ingredients

TRANSFORMING PEARL SHADE: MICA, DIMETHICONE, MAGNESIUM STEARATE, METHICONE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, RETINYL PALMITATE, TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL, CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, IRON OXIDES (CI 77499). MATTE SHADOW: MICA, DIMETHICONE, MAGNESIUM STEARATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, RETINYL PALMITATE, TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL, CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, [+/-: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77492, CI 77491), MANGANESE VIOLET (CI 77942), ULTRAMARINES (CI 77007)].

How to Apply

To turn any shadow from matte to radiant pearl, dip your favorite IT Cosmetics™ brush into your choice of matte shadow, then tap it into the Transforming Pearl shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners.

Beauty Tips

Apply the Transforming Pearl shade above and underneath your brow bones, and to the inner corners of your eyes, to highlight your features and create a beautiful, eye-opening look!

How to Apply

To turn any shadow from matte to radiant pearl, dip your favorite IT Cosmetics™ brush into your choice of matte shadow, then tap it into the Transforming Pearl shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners.
XOXO Jamie XOXO jamie
“It’s all about the right shades that truly bring out your most beautiful eyes. No matter if you have brown eyes, hazel eyes, blue eyes, every one of these shades will make your eye color jump out and just pop. They’re so gorgeous, I can’t wait for you to try them!” XOXO jamie

Customer Reviews

Naturally Pretty Matte Luxe Transforming Eyeshadow Palette is rated 4.7 out of 5 by 30.
Rated 5 out of 5 by from Best eyeshadow! These are the softest, smoothest, best coverage eyeshadows I have ever used. The neutral colors are perfect, as well as the darker ones for contour and smokey eye. Use with the super IT brush. I am very happy with my purchase. It cosmetics are fabulous!
Date published: 2016-12-27
Rated 3 out of 5 by from Not for me I really wanted to like the eyeshadow because I like it IT line. But the colors are way too dark and no matter how lightly I tap the color (with the IT brush) it did not blend on my eyelid. Got one get big smuge of color.
Date published: 2016-12-23
Rated 5 out of 5 by from I love it! I found this palate through a youtube reviewer. She loved the palate I liked that there were so many matte shades. I love this palate! I have used it every single day since I received it. The colors layer and blend well. I use it with my new IT brush for eyeshadow.
Date published: 2016-11-26
Rated 5 out of 5 by from love it! I had been looking for eye-shadow palette with pinks, neutrals colors. This palette was IT, I love all the colors in it. Now i don't know what to do with my other eye-shadows, and palettes.
Date published: 2016-11-25
Rated 5 out of 5 by from Great palette for everyone! Colors seem a bit darker when applied, but that could also be because I have tan skin?! Doesn't bother me!
Date published: 2016-11-24
Rated 5 out of 5 by from Best Palette I've ever bought! Rec'd this palette this morning & couldn't wait to try it. These shadows are so pigmented & went on beautifully! I'm older so I stick with matte for the most part but I think anyone at any age would love this palette! Even the packaging is top notch. It's the sign of a company that takes pride in what they do! Great gift idea!
Date published: 2016-11-07
Rated 5 out of 5 by from The Best Eyeshadow Palette I've Ever Bought Every single color is beautiful. Buttery, blends beautifully, works great wet for lining... I look forward to trying new looks with this palette every day. ❤️
Date published: 2016-11-02
Rated 5 out of 5 by from Surprised by the amount of Product My daughters gave this to me for Christmas, I must admit, I did not expect this small square of shadow to last for long, especially since I loved 3-4 colors and used them almost every day. It is now October and there is still lots of shadow left in all of them. Love the fact they are matte since I am older and appreciate no shimmer. Just purchased the Naturally Pretty 2 for my daughter for Christmas at her request. These shadows are the best I have ever used. Along with the eyebrow pencil, and brushes, these are my favorites.
Date published: 2016-10-20
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Questions & Answers

How are CC cream and bye bye foundation alike?  Different?  What is the purpose of each?

Asked by: Eddie
Hi there, thank you for your question! We are happy to help with IT! Bye Bye Foundation is an exclusive item offered only through our infomercial and is not available through our retailers. IT's all about the 3D SkinFlex technology that makes this different from our existing CC Cream, which is still our No.1 best-selling foundation. Both will have similar coverage however Bye Bye Foundation has 3D SkinFlex technology which is proprietary to It Cosmetics and it's only available in Bye Bye Foundation - it allows the foundation particles to move along with the movement of your skin for the most natural and flawless coverage while delivering multiple skincare benefits! CC cream has super powerful color correcting pigments. Both are developed to truly give you your most beautiful skin! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-01-11

What does it mean by use wet or dry?

Asked by: CrazyforIT
Hi, This is a great question. It means you can use the eye shadow dry as is, or wet your brush and dip in the shades for a more intense color. When powder is in contact with water, it will give you a stronger color payoff. XOXOX
Answered by: IT Customer Care Expert
Date published: 2016-02-04

Where can I find the palette in store? I am visiting Hawaii Waikiki so any Nordstrom, Macys or Bloomingdales would be perfect! Thanks. 

Asked by: Chloe
Hi, Thank you for your question. We're available at all ULTA Beauty Stores but it seems like they do not have stores available in Hawaii. You can still place an order on our website and have it delivered to Waikiki. Please let us know if you have any questions!
Answered by: IT Customer Care Expert
Date published: 2016-01-20

Is this vegan?

Asked by: Ashley225
Hi, Thank you for your question. This palette contains hydrolyzed silk, which is not considered a vegan ingredient. Please let us know if you have any other ingredient-related questions.
Answered by: IT Customer Care Expert
Date published: 2016-01-06

I have very watery eyes. Does this eye shadow stay on??

Asked by: JB22
Hi, Thank you for your question. This is not necessary a water-resistant product but we recommend using an eyeshadow primer like our Bye Bye Lid Lines, which will help prolong the wear of your eyeshadows. You find the product at http://www.itcosmetics.com/bye-bye-lid-lines-anti-aging-eyeshadow-primer
Answered by: IT Customer Care Expert
Date published: 2015-12-04

Will you be doing a trio with the shade love in it?

Asked by: Vicki64
Hi, Thank you for your question. All of the eyeshadows that we have are exclusive to the particular trio/palette, so you will not find two of the same shades in a different trio/palette. 
Answered by: IT Customer Care
Date published: 2015-11-07

Why can't I buy a single of Love???  I am fair and usually use it as my shadow base, but it's running out, and my other colors are still nearly full!

Asked by: illinirdhd
Hi, Thank you for your question. At this time we do not have individual eyeshadows available but we'll pass along your suggestion to our internal team as we are always looking for ways to improve our line.
Answered by: IT Customer Care
Date published: 2015-11-07

Is this eyeshadow palette paraben free?

Asked by: Cece
Hi Cece, Thank you for your question. Yes this is paraben-free.
Answered by: IT Customer Care
Date published: 2015-11-07
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