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Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette

IT’s all matte, and all pearl. IT’s the best of both worlds!

Anti-Aging Matte Transforming Palette
0.456 oz / 13.02 g /
$42.00
+ Shopping List
Why You'll Love IT

Truly a beauty breakthrough! These 14 luxe matte Anti-Aging shadows were developed with leading plastic surgeons to instantly diffuse the look of lines and wrinkles on the eyes and lids. With the tap of a brush, each shade can transform from matte to pearl with our proprietary transforming pearl shade! So whether you love matte or pearl, you have the best of both worlds! All shades can also be used wet or dry as shadows or liners.

It’s a total beauty must-have that includes all the naturally pretty, universally flattering shades you need to take you from day to night, no matter what the occasion. Formulated without talc, these shadows are designed to make your lids look younger instead of older and are formulated with lid-loving ingredients including Peptides, Collagen, Silk and Antioxidants!

Limited Edition Shades:

  • Sheer Joy – matte soft peach shade  (0.028 oz / 0.80 g)
  • Soft Light – matte light latte shade (0.028 oz / 0.80 g)
  • Warmth – matte warm beige shade (0.028 oz / 0.80 g)
  • Soulful – matte warm rosy-beige shade (0.028 oz / 0.80 g)
  • Mocha – matte light sable shade (0.028 oz / 0.80 g)
  • Violet – matte lilac shade (0.028 oz / 0.80 g)
  • Midnight – matte gray-navy shade (0.028 oz / 0.80 g)
  • Noir – matte black shade (0.028 oz / 0.80 g)
  • Love – matte dusty soft pink shade (0.028 oz / 0.80 g)
  • Sunrise – matte soft amber shade (0.028 oz / 0.80 g)
  • Sunset – matte rich amber shade (0.028 oz / 0.80 g)
  • All Heart – matte warm mauve shade (0.028 oz / 0.80 g)
  • Java – matte chocolate shade (0.028 oz / 0.80 g)
  • Iconic – matte rich slate shade (0.028 oz / 0.80 g)
  • Transforming Pearl – Radiant pearl (0.064 oz / 1.82 g)
Key Benefits
  • First ever transforming matte to pearl eyeshadow palette!
  • Can be used wet or dry as shadow or eyeliner
  • 56 possible colors (matte, pearl, wet, dry) with endless combinations!
Ingredients
Mica, Magnesium Stearate, Dimethicone, Phenoxyethanol, Tocopheryl Acetate, Water (Aqua), Cholesteryl, Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Collagen Amino Acids, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinesis (Leaf) Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera/Grapeseed Extract, Aloe Barbadensis Leaf Juice, Hyaluronic Acid, Niacinamide, Olive Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recuitta (Matricaria) Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Methicone. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491), Manganese Violet (CI 77492), Ultramarines (CI 77007).

How to Apply

Using the Heavenly Luxe® No Tug® Dual Airbrush Eyeshadow Brush, apply your choice luxe high-performance Anti-Aging eye shadows for a beautiful, naturally pretty look! These Anti-Aging ultra luxe eyeshadows can be worn wet or dry, as shadows or liners. Colors can be worn alone, or mixed together. To transform any matte shadow shade into a gorgeous shimmery pearl shade, just dip your brush first into your choice of matte shade, then tap your brush into the transforming pearl shade.

Beauty Tips

Apply the Transforming Pearl shade above and underneath the brow bone as well as the inner corner of the eye for the perfect highlighting shade that opens up your eyes!

How to Apply

Using the Heavenly Luxe® No Tug® Dual Airbrush Eyeshadow Brush, apply your choice luxe high-performance Anti-Aging eye shadows for a beautiful, naturally pretty look! These Anti-Aging ultra luxe eyeshadows can be worn wet or dry, as shadows or liners. Colors can be worn alone, or mixed together. To transform any matte shadow shade into a gorgeous shimmery pearl shade, just dip your brush first into your choice of matte shade, then tap your brush into the transforming pearl shade.

Customer Reviews

1
Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette is rated 4.56989247311828 out of 5 by 93.
Rated 5 out of 5 by from works great perfect matte finish- easy on- and lasts a long time
Date published: 2016-08-16
Rated 5 out of 5 by from All I Ever Use! I worked in high end retail cosmetics for years and used every brand of eye shadow out there, but this is my go-to favorite. Now that I'm retired, I still want to look pretty, but not artificial. This pallet has everything I need for every look I want. It's subtle and natural for daytime, but can be dramatic for evenings out. Restaurant and night club lights can really wash you out, but this pallet can be applied to play to those lights and you can be beautiful anywhere! This is the only eyeshadow I buy now. I also like how friendly it is to the delicate skin on the lids. I'm constantly complimented on how pretty my eyes are. Not bad for 66!
Date published: 2016-08-16
Rated 5 out of 5 by from Beautiful! Do not know why I waited so long to purchase this, I don't wear anything else now. Pigments are beautiful, long lasting, creamy and easy to blend. Thank you for designing this!
Date published: 2016-08-12
Rated 5 out of 5 by from Best makeup EVER!!!! Easy to apply and stays on great! Beautiful colors!!!
Date published: 2016-08-07
Rated 5 out of 5 by from Naturally Amazing Have been wanting this for a while. So was excited to finally order. What I love is the subtlety of color when you don't want a whole lot. But you still look like an IT Girl <3 and I do. :)
Date published: 2016-07-26
Rated 5 out of 5 by from Great Colors This is the second of this eye shadow palette that I have bought. i love the colors.
Date published: 2016-07-25
Rated 4 out of 5 by from Great colors I I bought this eyeshadow pallet a couple of weeks ago.,I like it very much. Colors are bright and go on smoothly. they'll last a long time.
Date published: 2016-07-23
Rated 5 out of 5 by from Perfect color palette I purchase this product 2 months ago, and as soon as I applied it I fell n love with it. I have tons of eyeshadow palettes, of all colors and brands and i only use 2 or 3 colors from those expensive palettes but Naturally pretty eyeshadow palette I use every color, depending where and what time of the day I apply the shadow.
Date published: 2016-07-23
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Questions & Answers

1

Do I need to wear an eyeshadow primer with It Cosmetics' eyeshadows?  First-time purchaser of this specific product.  Thanks for your feedback.

Asked by: Jenny8675309
Hi there, thank you for reaching out to us! We do recommend priming your eyes to get the best color pay off and long wear out of our eye shadows! You can use a dot of our Bye Bye Under Eye Concealer to prime your eyes. IT will cover and conceal discoloration on the lids and will create a smooth canvas for shadows to be applied to. Be sure to set your primer with a skin toned shade before going in with darker shadows! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-08-17

I'm 63 and a little worried about wearing eye shadow that's glittery.  How can I make the eye shadow not too shiny?

Asked by: CarolZ63
Hi there, thanks for your question! Our Luxe Anti-Aging High Performance Eye Shadow Palette contains many shades that contain subtle radiance and sheen. If you are looking for matte shades, we recommend using our Naturally Pretty Vol. 1 Matte Luxe Transforming Eye Shadow Palette. This palette contains 14 matte shades and 1 large Transforming Pearl shade that gives you the option of applying IT over your matte shadows to create a pearl finish! This palette gives you countless shadow options for many matte looks, as well as radiant options to give you control. You may find this palette through our website at the following link. We hope you will give IT a go! XOXO Nicole https://www.itcosmetics.com/naturally-pretty-vol-1-matte-luxe-transforming-eyeshadow-palette
Answered by: IT Customer Care Expert
Date published: 2016-07-28

Hello! I'm african american with black hair and brown eyes. I use the cc cream in tan. What is the best trio for a natural look, but will bring out my eyes?

Asked by: steph81
We'd be happy to recommend some shades for you! The Matte Luxe trio has natural eyeshadow shades that work well with any eye color! If you're looking for a more playful shades, check out the Pretty in Amber trio as well. The shades handpicked for the Pretty in Amber trio work really well with brown eyes to make them POP! We hope you give IT a try. Let us know if you have any other questions. XOXO
Answered by: IT Customer Care Expert
Date published: 2016-04-29

I use this eyeshadow.  Right now I have the trio with the lavender and plum, but running out of the light color.  I don't need another trio, just the light color.  Do you plan to start ffff individuals or replacements  for the trios??? Thanks 4

Asked by: bad feet
We're not quite sure yet whether we will have individual eyeshadows but we'll make sure to pass along your inquiry to our internal team as we are always looking for ways to expand our line! Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-04-13

Can the Matte Luxe eye shadow palette by used as an eyeliner, as well. [the darker shades] If so, how is the staying power when used as a liner.

Asked by: Anonymous
Great question! These can absolutely be applied in place of your liner. You can apply the eyeshadow using an eyeliner brush for a softer look, or you can wet the brush and apply it for a stronger color payout. These eye shadows are not waterproof but unless they are in contact with water, they will last all day! Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-05-08

I bought the Pretty in Winter trio from QVC but find that the shadows crease and form a line on my eyelid during the day.  How can I avoid this?

Asked by: Luna1222
We completely understand the struggle! Eyeshadows crease when they break down under oils. A trick you can try is applying a setting powder, like Bye Bye Pores, on your lids before applying your eyeshadow. This will absorb any excess oils and provide a matte surface for your eyeshadows, preventing it from creasing and prolonging the wear throughout the day. You can find Bye Bye Pores at http://www.itcosmetics.com/bye-bye-pores-pressed. We hope this helps! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-03-11

What shade does Jamie wear when on QVC?

Asked by: kellysplace
Jamie likes to play around with her eyeshadow shades but she generally like to apply neutral shades with earthy tones as well as violets. Check out the Naturally Pretty Eyeshadow Palette Vol. 1, which has many of these shades! http://www.itcosmetics.com/naturally-pretty-vol-1-matte-luxe-transforming-eyeshadow-palette. Let us know if you have any other questions! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-03-10

What are the names of the colors. I bought a compact like this during a special sale for ovarian cancer a couple of years ago. I am wondering are they the same colors?

Asked by: Chel
We'd be happy to give you the shade names and the shade descriptions! Below are the shades starting from the top row, left to right: Heavenly: A white shade with shimmer, Cashmere: A matte cream shade, Satin Sunshine: A goldy beige shade with shimmer, Je Ne Sais Quoi: A ndue pink with shimmer, Earth Angel: A light matte brown, Ipanema: A pearlized Golden Beige Shade, Romance: A rusty purple shade with a hint of shimmer, Venus Love: A pearlized rust shade, Azure: A deep blue shade, Plum Passion: A deep, rich purple with a hint of shimmer, Espresso: A Matte Deep Brown Shade, Jet Black: A matte deep black shade We're not quite sure which palette you have purchased in the past but these shades are exclusive to this palette. We hope this helps! Let us know if you have any other questions. XOXO
Answered by: IT Customer Care Expert
Date published: 2016-03-09
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