Why You Will Love IT
A true beauty breakthrough. Multi-tasking, luxe,concentrated, hydrating primer and serum in one. Infused with more than 50 beneficial ingredients to nurture your skin and lock in moisture as it prepares it for flawless makeup application. The innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. Prepares your skin for make-up application all while diffusing the appearance of visible pores and without the product settling into lines and wrinkles.
Includes 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful Antioxidants and vitamins including Vitamins A, B5, brightening C & E! Peptides, Hydrolyzed Collagen, Silk and Niacin all work together for you all daylong, while Hyaluronic Acid provides a healthy drink of hydration your skin. Aloe, Jojoba, Licorice Root, Chamomile and Colloidal Oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful Antioxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, Talc- free, Sulfate-free and Cruelty-free.
Also Available in The It Skin Collection Value Set (online exclusive).