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XOXO Jamie
“This primer pampers your skin with 50 skin-loving ingredients and a softening, smoothing, long-lasting barrier for flawless makeup application!” XOXO jamie

No. 50 Serum™ Anti-Aging Collagen Veil Primer

IT’s your baby soft skin in a bottle!

Anti-aging Collagen Veil Primer
1 fl oz / 30ml /
$48.00
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Why You'll Love IT

A true beauty breakthrough. Multi-tasking, concentrated, hydrating primer and serum in one. Infused with more than 50 beneficial ingredients to nurture your skin and lock in moisture as it prepares it for flawless makeup application. The innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. Prepares your skin for make-up application all while diffusing the appearance of visible pores and without the product settling into lines and wrinkles.

Includes 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful antioxidants and vitamins including vitamin A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all daylong, while hyaluronic acid provides a healthy drink of hydration your skin. Aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful antioxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc- free, sulfate-free and cruelty-free.

Key Benefits
  • Developed with plastic surgeons
  • Packed with more than 50 amazing ingredients for younger looking skin
  • Reduces the appearance of visible wrinkles and dryness
Ingredients
Water, Cyclopentasiloxane, Cyclotetrasiloxane, Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Isododecane, Glycerin, Hexyl Laurate, Cyclohexasiloxane, Ozokerite, PEG-10 Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Petrolatum, Sodium Chloride, Caprylyl Methicone, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Polysilicone-11, Titanium Dioxide, Caprylyl Glycol, Ethylhexylglycerin, Sorbitan Olivate, 1,2-Hexanediol, Butylene Glycol, Disodium EDTA, Propylene Glycol, Vitis Vinifera (Grape) Seed Oil, Ubiquinone, Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Sea Water, Punica Granatum Seed Oil, Persea Gratissima (Avocado) Oil, Orbignya Oleifera Seed Oil, Niacinamide, Mangifera Indica (Mango) Seed Butter, Coffea Arabica (Coffee) Seed Extract, Citrus Grandis (Grapefruit) Peel Oil, Caffeine, Argania Spinosa Kernel Oil, Arbutin, Adenosine, Anthemis Nobilis Flower Water, Lactobacillus, Honeysuckle Flower, Licorice Root, Morus Alba Root, Pueraria Lobata Root, Schizandra Chinensis Fruit, Scutellaria Baicalensis Root, Sophora Japonica Flower Extract Ferment Filtrate, Illite, Mica, Betula Platyphylla Japonica Juice, Perfluorohexane, Hibiscus Sabdariffa Flower Extract, Caviar Extract, Snail Secretion Filtrate, Olea Europaea (Olive) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Cholesteryl Isostearate, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum Flower Extract, Cholesteryl Nonanoate, Cholesteryl Chloride, Alcohol, Arnica Montana Flower Extract, Alchemilla Vulgaris Extract, Ananas sativus (Pineapple) Fruit Extract, Actinidia Chinensis (Kiwi) Fruit Extract, Pueraria Lobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja (Soybean) Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia Princeps Leaf Extract, Pentafluoropropane, Curcuma Longa (Turmeric) Root Extract, Achillea Millefolium Extract, Steareth-20, Marrubium Vulgare Extract, Phenoxyethanol, Gentiana Lutea Root Extract, Artemisia Absinthium Extract, Hydrogenated Lecithin, Veronica Officinalis Extract, Primula Veris Extract, Mentha Piperita (Peppermint) Leaf Extract, Melissa Officinalis Leaf Extract, Malva Sylvestris (Mallow) Extract, Hydrolyzed Hyaluronic Acid, Colloidal Oatmeal, Hydrolyzed Silk, Citric Acid, Potassium Sorbate, Silica, Fish Extract, BHT, Sodium Benzoate, Algae Extract, Aloe Barbadensis Leaf Extract, N-Hydroxysuccinimide, Hydrolyzed Collagen, Caprylhydroxamic Acid, Mussel Extract, Tocopherol, Thiamine HCl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Palmitoyl Oligopeptide, Niacin, Folic Acid, Chrysin, Carnitine HCl, Biotin, Ascorbic Acid, Palmitoyl Tetrapeptide-7,Chlorhexidine digluconate. May Contain: Red 7 Lake (CI 15850:1).

How to Apply

Apply No. 50 Serum™ Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Beauty Tips

Use No. 50 SerumTM Anti-Aging Collagen Veil Primer over your night time beauty regime to keep the skin loving ingredients working round the clock!

How to Apply

Apply No. 50 Serum™ Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Clinical Data

After 10 days of wear: 96% of subjects reported their skin felt soft and smooth. 92% of subjects liked the results and felt it provided their skincare needs. 92% of subjects said their skin was infused with moisture. 96% of subjects saw and improvement in the smoothness of their skin texture. 77% of subjects saw and improvement in the appearance of their wrinkles. 77% of subjects reported their pores appeared minimized. After 10 days of wear, 77% of subjects reported their fine lines and wrinkles appeared less noticeable. 88% of subjects said after using this product their skin felt younger and healthier.
XOXO Jamie XOXO jamie
“This primer pampers your skin with 50 skin-loving ingredients and a softening, smoothing, long-lasting barrier for flawless makeup application!” XOXO jamie

Clinical Data

After 10 days of wear: 96% of subjects reported their skin felt soft and smooth. 92% of subjects liked the results and felt it provided their skincare needs. 92% of subjects said their skin was infused with moisture. 96% of subjects saw and improvement in the smoothness of their skin texture. 77% of subjects saw and improvement in the appearance of their wrinkles. 77% of subjects reported their pores appeared minimized. After 10 days of wear, 77% of subjects reported their fine lines and wrinkles appeared less noticeable. 88% of subjects said after using this product their skin felt younger and healthier.

Customer Reviews

1
No. 50 Serum Anti-Aging Collagen Veil Primer is rated 4.636363636363637 out of 5 by 55.
Rated 4 out of 5 by from First,love the scent. Light orange, fresh and clean! Just a few small drops, nose forehead, chin,cheeks. Blends on smooth, drys quickly. Keeps makeup looking smooth and fresh all day.
Date published: 2016-09-28
Rated 5 out of 5 by from Awesome! I bought this serum a few weeks ago and I cannot believe how much I love it! I use it over my Confidence in a Cream before my CC + and it leaves a smooth and soft surface to begin with. Great stuff!
Date published: 2016-09-22
Rated 5 out of 5 by from Collagen Primer I bought this 2 weeks ago and I love the result . I'm using the foundation illumination and my skin looks so much smoother. Love their products
Date published: 2016-09-13
Rated 5 out of 5 by from Great product Use this everyday like the ways of feel. Makes my face very soft and clear
Date published: 2016-09-12
Rated 5 out of 5 by from Super Product I've tried a lot of "popular" name products that were suppose to work. It product actually do what they say they will do which is amazing now days. I love this #50 if I don't use it my face feels like it has a layer of sand paper on it. One use of the #50 and it just about takes care of it. So far every product I've used has been wonderful. I love the free samples to try before I decide to buy. My next purchase will be Confidence in a Cream. That is the most wonderful stuff I've used. Plus the CC+ is another great product I've used and love it. So glad at my age (65) to find things that work on my old skin.
Date published: 2016-09-03
Rated 4 out of 5 by from No. 50 I received a sample packet of No. 50 and gave it a try. It made my skin feel so soft and moisturized without being greasy that I went on line and bought the bottle. My makeup glides over it and lasts all day. It is easier to removed makeup when I use this too.
Date published: 2016-08-28
Rated 5 out of 5 by from Very pleased So in love with this product. I have always been a bareminerals girl but I have recently changes over and I am glad I did. This primer beats all that I have used before.
Date published: 2016-08-28
Rated 3 out of 5 by from I bought the 50serm a month ago & seems to be working but I haven't been using everyday just every other day
Date published: 2016-08-25
  • 2016-09-29T08:14CST
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Questions & Answers

1

I am using the Bye Bye foundation, it looks great in the morning but needs to be reapplied by noon...will using this primer help? I'm 66 and love the coverage but wish it wouldn't go bye bye midday

Asked by: telephony
Hi there, thanks for reaching out to us! Are you setting your Bye Bye Foundation with powder? Setting your foundation with Bye Bye Pores Powder will help to set your makeup in place and keep IT lasting all day! Primer will also help to keep your foundation lasting all day and help to blur the look of pores. Try our No. 50 Primer for this! You can find the link to both of these products below. We hope you try IT out! XOXO Nicole https://www.itcosmetics.com/bye-bye-pores-pressed https://www.itcosmetics.com/no-50-serum-anti-aging-collagen-veil-primer
Answered by: IT Customer Care Expert
Date published: 2016-08-10

Are IT cosmetics noncomedogenic?

Asked by: Donna53
Hi there! All of our products are designed for those with sensitive skin or skin concerns and made with only the best skin loving, beneficial ingredients. So while we are not non-comedogenic, the ingredients we used are not known to cause break outs. Since all skins are different, we do always recommend that your consult with your doctor as they would know best if you should be using a product or not. XOXO Abby
Answered by: IT Customer Care Expert
Date published: 2016-07-01

I'm a little perplexed! I've read your answers to your many question concerning primer. My understanding is that skin care is put on first then primer then makeup. In my case, that would be Confidence in a Cream, No.50 primer & Celebration foundation

Asked by: hswartzfager
Hi there, this is a great question! Although No. 50 Serum Primer has serum properties to IT, it is a true primer. This means that it would be applied after moisturizing with your Confidence in a Cream and before your Celebration Foundation. So you have IT down perfectly! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-06-29

Hi, What is the difference between this primer and the confidence cream?

Asked by: dock2bay
We'd be happy to give you more information. Both are amazing products that are packed with skin-loving, anti-aging ingredients. Confidence in a Cream is a true skincare product and a moisturizer that will deliver powerful anti-aging results both instantly and more drastically over time. No. 50 Primer Serum is first and foremost a primer that smooths the surface of your skin for better foundation application. You can choose to use both, since they have different functions, or just one of the two. We hope this helps! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-04-15

I am 31 and I have combination oily skin and am acne prone along with worrying about anti aging.  Will this cause breakouts? I noticed it's not oil free.

Asked by: erscott
All of our products are formulated with sensitive skin in mind and this primer is packed with anti-aging, skin-loving ingredients. But because everyone has different sensitivity levels to different ingredients, it's hard to say for sure whether it will work for you. We have a full list of ingredients for all of our products on our website. We always recommend that you consult with your dermatologist before using our products if you have any concerns. Please let us know if you have any other questions! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-03-17

If I use the CC+SPF 50, would I use this before applying the CC cream?  I also use the CC SPF 50 powder. 

Asked by: TracyS
Great question! No. 50 is a primer serum that will smooth the surface of your skin for better foundation application. So we recommend that you apply this first, then the CC Cream, then the CC Airbrush Perfecting Powder on top to set everything. Hope this helps! Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-03-11

If you use the CC + do you put this under or over it? If over, then what would you need it for it you're not priming for foundation?

Asked by: SallyDee
This is an amazing primer that can double up as your skincare! We recommend that you apply this before any makeup to smooth the surface of your skin for better foundation application. We hope this answered your question! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-03-09

Do I put on my normal moisturerizer before I apply No. 50 Serum Anti Aging Collagen Veil Primer

Asked by: Sweetie 1
Yes! We would recommend that you apply your moisturizer or any other skin care products first, and after they are set, apply the No. 50 Primer Serum to prime your skin for better foundation application. Let us know if you have any other questions! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-25
  • 2016-09-29T08:25CST
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