Search It
Menu
Best Seller
XOXO Jamie
“This primer pampers your skin with 50 skin-loving ingredients and a softening, smoothing, long-lasting barrier for flawless makeup application!” XOXO jamie

No. 50 Serum™ Anti-Aging Collagen Veil Primer

IT’s your baby soft skin in a bottle!

Anti-aging Collagen Veil Primer
1 fl oz / 30ml /
$48.00
+ Shopping List
Why You Will Love IT

A true beauty breakthrough. Multi-tasking, concentrated, hydrating primer and serum in one. Infused with more than 50 beneficial ingredients to nurture your skin and lock in moisture as it prepares it for flawless makeup application. The innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. Prepares your skin for make-up application all while diffusing the appearance of visible pores and without the product settling into lines and wrinkles.

Includes 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful antioxidants and vitamins including vitamin A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all daylong, while hyaluronic acid provides a healthy drink of hydration your skin. Aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful antioxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc- free, sulfate-free and cruelty-free.

Key Benefits
  • Developed with plastic surgeons
  • Packed with more than 50 amazing ingredients for younger looking skin
  • Reduces the appearance of visible wrinkles and dryness
Ingredients
Water, Cyclopentasiloxane, Cyclotetrasiloxane, Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Isododecane, Glycerin, Hexyl Laurate, Cyclohexasiloxane, Ozokerite, PEG-10 Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Petrolatum, Sodium Chloride, Caprylyl Methicone, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Polysilicone-11, Titanium Dioxide, Caprylyl Glycol, Ethylhexylglycerin, Sorbitan Olivate, 1,2-Hexanediol, Butylene Glycol, Disodium EDTA, Propylene Glycol, Vitis Vinifera (Grape) Seed Oil, Ubiquinone, Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Sea Water, Punica Granatum Seed Oil, Persea Gratissima (Avocado) Oil, Orbignya Oleifera Seed Oil, Niacinamide, Mangifera Indica (Mango) Seed Butter, Coffea Arabica (Coffee) Seed Extract, Citrus Grandis (Grapefruit) Peel Oil, Caffeine, Argania Spinosa Kernel Oil, Arbutin, Adenosine, Anthemis Nobilis Flower Water, Lactobacillus, Honeysuckle Flower, Licorice Root, Morus Alba Root, Pueraria Lobata Root, Schizandra Chinensis Fruit, Scutellaria Baicalensis Root, Sophora Japonica Flower Extract Ferment Filtrate, Illite, Mica, Betula Platyphylla Japonica Juice, Perfluorohexane, Hibiscus Sabdariffa Flower Extract, Caviar Extract, Snail Secretion Filtrate, Olea Europaea (Olive) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Cholesteryl Isostearate, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum Flower Extract, Cholesteryl Nonanoate, Cholesteryl Chloride, Alcohol, Arnica Montana Flower Extract, Alchemilla Vulgaris Extract, Ananas sativus (Pineapple) Fruit Extract, Actinidia Chinensis (Kiwi) Fruit Extract, Pueraria Lobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja (Soybean) Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia Princeps Leaf Extract, Pentafluoropropane, Curcuma Longa (Turmeric) Root Extract, Achillea Millefolium Extract, Steareth-20, Marrubium Vulgare Extract, Phenoxyethanol, Gentiana Lutea Root Extract, Artemisia Absinthium Extract, Hydrogenated Lecithin, Veronica Officinalis Extract, Primula Veris Extract, Mentha Piperita (Peppermint) Leaf Extract, Melissa Officinalis Leaf Extract, Malva Sylvestris (Mallow) Extract, Hydrolyzed Hyaluronic Acid, Colloidal Oatmeal, Hydrolyzed Silk, Citric Acid, Potassium Sorbate, Silica, Fish Extract, BHT, Sodium Benzoate, Algae Extract, Aloe Barbadensis Leaf Extract, N-Hydroxysuccinimide, Hydrolyzed Collagen, Caprylhydroxamic Acid, Mussel Extract, Tocopherol, Thiamine HCl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Palmitoyl Oligopeptide, Niacin, Folic Acid, Chrysin, Carnitine HCl, Biotin, Ascorbic Acid, Palmitoyl Tetrapeptide-7,Chlorhexidine digluconate. May Contain: Red 7 Lake (CI 15850:1).

How to Apply

Apply No. 50 Serum™ Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Beauty Tips

Use No. 50 SerumTM Anti-Aging Collagen Veil Primer over your night time beauty regime to keep the skin loving ingredients working round the clock!

How to Apply

Apply No. 50 Serum™ Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Clinical Data

After 10 days of wear: 96% of subjects reported their skin felt soft and smooth. 92% of subjects liked the results and felt it provided their skincare needs. 92% of subjects said their skin was infused with moisture. 96% of subjects saw and improvement in the smoothness of their skin texture. 77% of subjects saw and improvement in the appearance of their wrinkles. 77% of subjects reported their pores appeared minimized. After 10 days of wear, 77% of subjects reported their fine lines and wrinkles appeared less noticeable. 88% of subjects said after using this product their skin felt younger and healthier.
XOXO Jamie XOXO jamie
“This primer pampers your skin with 50 skin-loving ingredients and a softening, smoothing, long-lasting barrier for flawless makeup application!” XOXO jamie

Clinical Data

After 10 days of wear: 96% of subjects reported their skin felt soft and smooth. 92% of subjects liked the results and felt it provided their skincare needs. 92% of subjects said their skin was infused with moisture. 96% of subjects saw and improvement in the smoothness of their skin texture. 77% of subjects saw and improvement in the appearance of their wrinkles. 77% of subjects reported their pores appeared minimized. After 10 days of wear, 77% of subjects reported their fine lines and wrinkles appeared less noticeable. 88% of subjects said after using this product their skin felt younger and healthier.

Customer Reviews

1
No. 50 Serum Anti-Aging Collagen Veil Primer is rated 4.726851851851852 out of 5 by 216.
Rated 5 out of 5 by from Love Love Bye Bye Makeup! I ordered Bye Bye Makeup on July 1st because it was free shipping for the 4th of July weekend. It arrived super fast & I couldn't wait to try it. It's amazing how it literally melts all the makeup off! No more washing my face twice. And it leaves my skin so soft. I will never wash my makeup off with anything else....
Date published: 2016-07-24
Rated 5 out of 5 by from BEST CREAM EVER!!! I bought Confidence in a Cream on 7/16/16, I only use it at night because it doesn't have an SPF. This cream is amazing and wroth all it's $48. I will be 46 this September and my fine lines a gone bye-bye, even my daughter noticed it. I'm in love with Confidence in a Cream and please, please, please if you can make a Confidence in a Cream with an SPF that would be great!
Date published: 2016-07-24
Rated 5 out of 5 by from Works great! I've been looking for an all over makeup remover that was non-drying. This product deep cleans and is moisturizing but not greasy. Great price point as well.
Date published: 2016-07-23
Rated 5 out of 5 by from Fantastic I didn't think a primer was necessary and would be a waste of money. Well, I was totall wrong! I love this primer, it makes my skin feel soft and I do believe it helps with all of It"s foundations. I am so glad I decided to give it a try. I was not disappointed!
Date published: 2016-07-22
Rated 5 out of 5 by from Finally I have been using this product for a month now and just repurchased another jar. Over the last two years my skin has gone from exceedingly oily (if I went barefaced by mid afternoon I'd be so oily my eyes would burn from it sliding into my eyes) to exceedingly dry. Being an oily-skinned girl for 30+ years I have been scrambling to figure out my new reality of dryness. I've tried so many skin care and makeup products of varying type and price but couldn't find anything to tame the flakes that would pop up on my chin, between my eyebrows, and other random places. You can imagine how makeup looked over top the bumpy surface of my skin as well. The very first time I put this on I knew I had finally found my answer. It has the consistency/texutre of condensed milk. I put it on after cleansing and exfoliating and slept with it on. I woke up the next morning without a bit of dryness. I really knew this was working when I went on a weekend getaway and forgot it at home. I went and purchased a different product to use (as unfortunately I was in a small town without an Ulta) and in one day my skin was right back to where it was before starting this product. The only con, there is the slightest scent which I could do without. It's a small price to pay though for the great results. Please do not ever stop making this.
Date published: 2016-07-22
Rated 5 out of 5 by from Best moisture cream ever!! I have literally used 50 or 60 brands of moisturizer and nothing compares to It's "Confidence in a Cream".
Date published: 2016-07-21
Rated 5 out of 5 by from LOVE IT! I purchased It Confidence in a Cream some months ago for the first time. I knew almost immediately that I was in love with IT. One of the best features of this moisturizer is its ability to lighten my dark spots. This summer has been brutal on my skin, even though I wear sunscreen daily in your products, those dark spots have deepend in color. My Confidence in a Cream has been live saving for me. I will not be without it now!
Date published: 2016-07-21
Rated 5 out of 5 by from I absolutely LOVE IT!!!!!!! I thought it would leave me feeling greasy but it is the total opposite. Your skin feels clean and soft and I use it nearly everyday. It's a can't live without product!!!!
Date published: 2016-07-21
  • 2016-07-26T08:04CST
  • bvseo_cps, prod_bvrr, vn_cps_3.3.0
  • cp_1, bvpage1
  • co_hasreviews, tv_23, tr_193
  • loc_en_US, sid_817919010637, PRD, sort_mostRecent
  • clientName_itcosmetics

Questions & Answers

1

I had the same question about the evening ritual. What does the primer do when over the moisturizer? Do you have to wait for one to dry before putting this on? I was actually using just the primer as my moisturizer.

Asked by: BrendaP
Hi there, this is a great question! Many our IT Girls use this in different ways, depending on what works best for them. Most of the time first a moisturizer such as Confidence in a Cream is applied and is given a few seconds to soak into the skin. Then the Feel the Moment Serum is applied right on top! This allows IT to lock in all of the moisture for healthy, hydrated skin. Since Feel the Moment is so hydrating, some of our IT Girls find that they are able to use IT on IT's own as well! Hope this helps. XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-07-19

If it has sent in it, then how is ok for sensitive skin? I have extremely sensitive skin and do use your concealer and makeup along with your loose powder and LOVE it, but I'm terribly afraid of fragrance to my face.... ?

Asked by: Carolina Girl
Hi there, thanks for reaching out! We can assure you that Confidence in a Cream does not have added fragrance! The scent comes from natural essential oils that serve to hydrate, moisturize, and nourish for the look of more supple skin. We hope IT works for you! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-07-13

I am using Confidence in a Cream but find that it is too moisturizing when using it with Bye Bye Foundation. I want to use both as both have positives. But my face looks too dewy with both, especially on a hot summer NY day. Any suggestions?

Asked by: pavone
Hi there, we are happy to help! Since you are finding that using both Confidence in a Cream before Bye Bye Foundation is overly hydrating for your skin, we recommend using Bye Bye Foundation alone as IT is contains moisturizer anyway. We suggest using Confidence in a Cream as your night time moisturizer, that way you are still getting the benefits of both products. This will also help to prep your skin for the next day! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-07-11

I've heard Vitamin C has benefits to your face. Do you have any moisturizers with Vitamin C?

Asked by: pavone
Hi there, thanks for your question! Confidence in a Cream is the only moisturizer in our line of products. This moisturizer does not contain Vitamin C, however IT contains many other ingredients that help to hydrate, moisturize, calm, and reduce the look of fine lines and wrinkles to improve the overall health of your skin. Some of our other products contain Vitamin C such as CC+ Cream! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-07-11

I'm wanting to order the cleanser,  just wondering if i need to follow up with a moisturizer after using the cleanser 

Asked by: Swiss miss
Hi there, thank you for your question! While Bye Bye Makeup does have anti aging serum built into IT we do suggest still using a moisturizer such as our Confidence in a Cream to help lock in the hydration and keep skin feeling super smooth! Hope this helps. XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-07-07

Used the CC cream bought in Ulta and loved it. Went back bought another one when I finished my first one and it was not even close to the same finish. It was drier and heavier, it didnt cover well - why would this be? Not happy at all.

Asked by: Jessiegirl76
Hi there, thank you so much for reaching out to us! We're so sorry to hear this happened, CC Cream should never feel dry or heavy. We suggest bringing it back to the original point of purchase for an exchange so you're able to use your product! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-07-06

I have very oily skin in my t-zone. Is this cleanser going to give me a good pore cleaning where I need it? I love all of the other IT PRODUCTS & they are fantastic,

Asked by: hswartzfager
Hi there, thank you so much for being an IT Girl! Bye Bye Makeup is your 3 in 1 makeup melting balm, cleanser and skin softening serum all in one product! IT works to remove both makeup along with impurities from the skin to leave skin feeling soft, but never oily! IT provides a soft barrier of moisture that helps ward off free-radicals and pollutants for healthier, younger-looking results.We think you will love IT! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-07-05

Are IT cosmetics noncomedogenic?

Asked by: Donna53
Hi there! All of our products are designed for those with sensitive skin or skin concerns and made with only the best skin loving, beneficial ingredients. So while we are not non-comedogenic, the ingredients we used are not known to cause break outs. Since all skins are different, we do always recommend that your consult with your doctor as they would know best if you should be using a product or not. XOXO Abby
Answered by: IT Customer Care Expert
Date published: 2016-07-01
  • 2016-07-26T08:05CST
  • bvseo_cps, prod_bvqa, vn_cps_3.3.0
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_103
  • loc_en_US, sid_817919010637, PRD, sort_recentAnswersFirst
  • clientName_itcosmetics