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XOXO Jamie
“This primer pampers your skin with 50 skin-loving ingredients and a softening, smoothing, long-lasting barrier for flawless makeup application!” XOXO jamie

No. 50 Serum™ Anti-Aging Collagen Veil Primer

IT’s your baby soft skin in a bottle!

Anti-aging Collagen Veil Primer
1 US fl. oz. / 30 ml /
$48.00
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Why You'll Love IT

A true beauty breakthrough. Multi-tasking, concentrated, hydrating primer and serum in one. Infused with more than 50 beneficial ingredients to nurture your skin and lock in moisture as it prepares it for flawless makeup application. The innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. Prepares your skin for make-up application all while diffusing the appearance of visible pores and without the product settling into lines and wrinkles.

Includes 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful antioxidants and vitamins including vitamin A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all daylong, while hyaluronic acid provides a healthy drink of hydration your skin. Aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful antioxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc- free, sulfate-free and cruelty-free.

Key Benefits
  • Developed with plastic surgeons
  • Packed with more than 50 amazing ingredients for younger looking skin
  • Reduces the appearance of visible wrinkles and dryness
Ingredients
WATER, CYCLOPENTASILOXANE, CYCLOTETRASILOXANE, DIMETHICONE, ISODODECANE, VINYL DIMETHICONE/METHICONE SILSESQUIOXANE CROSSPOLYMER, GLYCERIN, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, HEXYL LAURATE, CYCLOHEXASILOXANE, OZOKERITE, PEG-10 DIMETHICONE, PETROLATUM, SODIUM CHLORIDE, CAPRYLYL METHICONE, CETYL PEG/PPG-10/1 DIMETHICONE, POLYGLYCERYL-4 ISOSTEARATE, POLYMETHYLSILSESQUIOXANE, POLYSILICONE-11, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, SORBITAN OLIVATE, 1,2-HEXANEDIOL, BUTYLENE GLYCOL, DISODIUM EDTA, PROPYLENE GLYCOL, VITIS VINIFERA (GRAPE) SEED OIL, UBIQUINONE, SQUALANE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, MARIS AQUA/SEA WATER/EAU DE MER, PUNICA GRANATUM SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ORBIGNYA OLEIFERA SEED OIL, NIACINAMIDE, MANGIFERA INDICA (MANGO) SEED BUTTER, COFFEA ARABICA (COFFEE) SEED EXTRACT, CITRUS AURANTIUM DULCIS (ORANGE) OIL, CITRUS GRANDIS (GRAPEFRUIT) PEEL OIL, CAFFEINE, ARGANIA SPINOSA KERNEL OIL, ARBUTIN, ADENOSINE, ANTHEMIS NOBILIS FLOWER WATER, LACTOBACILLUS/HONEYSUCKLE FLOWER/LICORICE ROOT/MORUS ALBA ROOT/PUERARIA LOBATA ROOT/SCHIZANDRA CHINENSIS FRUIT/SCUTELLARIA BAICALENSIS ROOT/SOPHORA JAPONICA FLOWER EXTRACT FERMENT FILTRATE, ILLITE, BETULA PLATYPHYLLA JAPONICA JUICE, PERFLUOROHEXANE, HIBISCUS SABDARIFFA FLOWER EXTRACT, CAVIAR EXTRACT, SNAIL SECRETION FILTRATE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, CUCUMIS SATIVUS (CUCUMBER) FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHRYSANTHEMUM INDICUM FLOWER EXTRACT, CHOLESTERYL CHLORIDE, CHOLESTERYL ISOSTEARATE, CHOLESTERYL NONANOATE, ALCOHOL, ARNICA MONTANA FLOWER EXTRACT, ALCHEMILLA VULGARIS EXTRACT, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, ACTINIDIA CHINENSIS (KIWI) FRUIT EXTRACT, PUERARIA LOBATA ROOT EXTRACT, PERFLUORODECALIN, MORUS ALBA FRUIT EXTRACT, MAGNOLIA KOBUS BARK EXTRACT, GLYCINE SOJA (SOYBEAN) SPROUT EXTRACT, DIOSPYROS KAKI LEAF EXTRACT, CINNAMOMUM CASSIA BARK EXTRACT, ARTEMISIA PRINCEPS LEAF EXTRACT, PENTAFLUOROPROPANE, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, ACHILLEA MILLEFOLIUM EXTRACT, STEARETH-20, MARRUBIUM VULGARE EXTRACT, PHENOXYETHANOL, GENTIANA LUTEA ROOT EXTRACT, ARTEMISIA ABSINTHIUM EXTRACT, HYDROGENATED LECITHIN, VERONICA OFFICINALIS EXTRACT, PRIMULA VERIS EXTRACT, MENTHA PIPERITA (PEPPERMINT) LEAF EXTRACT, MELISSA OFFICINALIS LEAF EXTRACT, MALVA SYLVESTRIS (MALLOW) EXTRACT, HYDROLYZED HYALURONIC ACID, COLLOIDAL OATMEAL, HYDROLYZED SILK, CITRIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE, ALGAE EXTRACT, ALOE BARBADENSIS LEAF EXTRACT, N-HYDROXYSUCCINIMIDE, HYDROLYZED COLLAGEN, CAPRYLHYDROXAMIC ACID, TOCOPHEROL, THIAMINE HCL, RIBOFLAVIN, RETINYL PALMITATE, PANTOTHENIC ACID, PALMITOYL OLIGOPEPTIDE, NIACIN, FOLIC ACID, CHRYSIN, CARNITINE HCL, BIOTIN, ASCORBIC ACID, PALMITOYL TETRAPEPTIDE-7, CHLORHEXIDINE DIGLUCONATE, TITANIUM DIOXIDE (CI 77891), MICA (CI 77019).

How to Apply

Apply No. 50 Serum™ Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Beauty Tips

Use No. 50 SerumTM Anti-Aging Collagen Veil Primer over your night time beauty regime to keep the skin loving ingredients working round the clock!

How to Apply

Apply No. 50 Serum™ Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Real Beauty. Real Results.TM

Clinically shown results!

  • 96% saw softer, smoother skin*
  • 88% saw brighter, younger-looking skin*
  • 77% saw reduction in the appearance of pores and wrinkles*

*Results observed in a consumer panel survey.

XOXO Jamie XOXO jamie
“This primer pampers your skin with 50 skin-loving ingredients and a softening, smoothing, long-lasting barrier for flawless makeup application!” XOXO jamie

Customer Reviews

No. 50 Serum Anti-Aging Collagen Veil Primer is rated 4.6 out of 5 by 108.
Rated 5 out of 5 by from It's wonderful I'm so exited I have been putting it on my skin since I received it, and can't wait until I see results.
Date published: 2017-06-21
Rated 5 out of 5 by from All great products I received a sample from Ipsy, so great full I made a purchase. All items received are amazing. I love the samples they also give.. Be a IT girl!
Date published: 2017-06-16
Rated 5 out of 5 by from Super light and non greasy. I use this first thing in the morning, prior to any other foundation or lotion. My skin is super soft.
Date published: 2017-06-15
Rated 5 out of 5 by from I have been very happy with this product makes my skin feel silky love the product.
Date published: 2017-06-06
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Questions & Answers

Hi! does this product have SPF?

Asked by: josiee
Hi there! This is a great question! While No. 50 does not contain SPF, many of our foundations do! You can check IT all out via the link below. We hope this helps! XOXO Clark https://www.itcosmetics.com/face/foundation
Answered by: IT Customer Care Expert
Date published: 2017-06-21

Is it in glass or plastic?

Asked by: Cruz
Hi there, thank you for reaching out to IT! No. 50 Primer is packaged in a thick plastic bottle. We hope you try IT out! XOXO
Answered by: IT Customer Care Expert
Date published: 2017-06-16

Hi! I am 51 years old and am beginning to see a little sagging on my neck which really bothers me. I began using a few IT Cosmetics recently and am interested in what product might help me in this area. Thank you!

Asked by: noodles810
Hi there! Thank you so much for your question. We recommend the Bye Bye Lines Serum to help improve the look of firmness, suppleness, and elasticity! To seal IT in, we would recommend the Confidence In A Cream which helps to restore the skin's barrier and enhance firmness. You can check IT out via the links below. We hope this helps! XOXO https://www.itcosmetics.com/bye-bye-lines-serum-advanced-anti-aging-wrinkle-smoothing-miracle-concentrate https://www.itcosmetics.com/confidence-in-a-creamtm
Answered by: IT Customer Care Expert
Date published: 2017-06-18

I'm a little perplexed! I've read your answers to your many question concerning primer. My understanding is that skin care is put on first then primer then makeup. In my case, that would be Confidence in a Cream, No.50 primer & Celebration foundation

Asked by: hswartzfager
I wanted to piggy back on this question.  If you are wearing it without makeup, what would be the steps?  Confidence in a Cream, No.50 Serum Primer, sunscreen?
Answered by: Pat1
Date published: 2017-05-07

is it working for oily skin

Asked by: kinpak
Hi there, thank you for your question! No. 50 Primer is great for all skin types. IT will prep the skin for makeup to blur the look of pores, smooth skin texture, and fill in fine lines and wrinkles to allow your foundation to apply smoothly over top. We do recommend setting your foundation in areas where you develop shine throughout the day to help! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-06-16

Hi there! I received a sample of bye bye lines and I love it. But I have really dry skin and was thinking about trying the No. 50 serum. Which is the better choice for dry skin?

Asked by: m2gandc
Hi there! Thank you so much for your question. Bye Bye Lines is your true serum that works from the inside out because IT absorbs so deeply into the skin and should be applied before your moisturizer. No. 50 is a hydrating primer that prepares the skin for the smoothest application of foundation and should be the last step before applying any foundation. These products work in tandem to give you your most beautiful skin. We think you'll love IT! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-06-16

I Will be ordering  the Confudence in a Compact  for my foundation. I am 47 , starting to see a few crinkles and light freckles. I started using a primer 5 yrs ago and liked how it evened out the canvas does this primer do the same? 

Asked by: NanaNan
Hi there, thank you for your question! No. 50 Primer works in the same way to prep and prime the skin for a smooth, even canvas for foundation to apply and wear over top. No. 50 Primer has hydrating benefits and works to blur the look of pores and smooth skin texture. IT is your anti-aging and skin loving primer all in one! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-06-16

Hi I need to know the order of application please. I have Rosacea and need to use bye bye redness. So here are the items I need to apply daily: Moisturizer, No#50 primer, Bye Bye Redness, Bye Bye Foundation. What is the order please?

Asked by: Tanya F
Hello Tanya, thanks for your question! You actually already have them listed in all the right order :) We suggest first using your moisturizer and letting IT absorb for a few seconds. Then on top apply your No. 50 Primer and once that is set you can spot treat with Bye Bye Redness. Lastly, apply Bye Bye Foundation all over your skin! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-06-14
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