Search It
Menu
Best Seller
XOXO Jamie
“This primer pampers your skin with 50 skin-loving ingredients and a softening, smoothing, long-lasting barrier for flawless makeup application!” XOXO jamie

No. 50 Serum™ Anti-Aging Collagen Veil Primer

IT’s your baby soft skin in a bottle!

Anti-aging Collagen Veil Primer
1 US fl. oz. / 30 ml /
$48.00
+ Shopping List
Why You'll Love IT

A true beauty breakthrough. Multi-tasking, concentrated, hydrating primer and serum in one. Infused with more than 50 beneficial ingredients to nurture your skin and lock in moisture as it prepares it for flawless makeup application. The innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. Prepares your skin for make-up application all while diffusing the appearance of visible pores and without the product settling into lines and wrinkles.

Includes 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful antioxidants and vitamins including vitamin A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all daylong, while hyaluronic acid provides a healthy drink of hydration your skin. Aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful antioxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc- free, sulfate-free and cruelty-free.

Key Benefits
  • Developed with plastic surgeons
  • Packed with more than 50 amazing ingredients for younger looking skin
  • Reduces the appearance of visible wrinkles and dryness
Ingredients
WATER, CYCLOPENTASILOXANE, CYCLOTETRASILOXANE, DIMETHICONE, ISODODECANE, VINYL DIMETHICONE/METHICONE SILSESQUIOXANE CROSSPOLYMER, GLYCERIN, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, HEXYL LAURATE, CYCLOHEXASILOXANE, OZOKERITE, PEG-10 DIMETHICONE, PETROLATUM, SODIUM CHLORIDE, CAPRYLYL METHICONE, CETYL PEG/PPG-10/1 DIMETHICONE, POLYGLYCERYL-4 ISOSTEARATE, POLYMETHYLSILSESQUIOXANE, POLYSILICONE-11, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, SORBITAN OLIVATE, 1,2-HEXANEDIOL, BUTYLENE GLYCOL, DISODIUM EDTA, PROPYLENE GLYCOL, VITIS VINIFERA (GRAPE) SEED OIL, UBIQUINONE, SQUALANE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, MARIS AQUA/SEA WATER/EAU DE MER, PUNICA GRANATUM SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ORBIGNYA OLEIFERA SEED OIL, NIACINAMIDE, MANGIFERA INDICA (MANGO) SEED BUTTER, COFFEA ARABICA (COFFEE) SEED EXTRACT, CITRUS AURANTIUM DULCIS (ORANGE) OIL, CITRUS GRANDIS (GRAPEFRUIT) PEEL OIL, CAFFEINE, ARGANIA SPINOSA KERNEL OIL, ARBUTIN, ADENOSINE, ANTHEMIS NOBILIS FLOWER WATER, LACTOBACILLUS/HONEYSUCKLE FLOWER/LICORICE ROOT/MORUS ALBA ROOT/PUERARIA LOBATA ROOT/SCHIZANDRA CHINENSIS FRUIT/SCUTELLARIA BAICALENSIS ROOT/SOPHORA JAPONICA FLOWER EXTRACT FERMENT FILTRATE, ILLITE, BETULA PLATYPHYLLA JAPONICA JUICE, PERFLUOROHEXANE, HIBISCUS SABDARIFFA FLOWER EXTRACT, CAVIAR EXTRACT, SNAIL SECRETION FILTRATE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, CUCUMIS SATIVUS (CUCUMBER) FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHRYSANTHEMUM INDICUM FLOWER EXTRACT, CHOLESTERYL CHLORIDE, CHOLESTERYL ISOSTEARATE, CHOLESTERYL NONANOATE, ALCOHOL, ARNICA MONTANA FLOWER EXTRACT, ALCHEMILLA VULGARIS EXTRACT, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, ACTINIDIA CHINENSIS (KIWI) FRUIT EXTRACT, PUERARIA LOBATA ROOT EXTRACT, PERFLUORODECALIN, MORUS ALBA FRUIT EXTRACT, MAGNOLIA KOBUS BARK EXTRACT, GLYCINE SOJA (SOYBEAN) SPROUT EXTRACT, DIOSPYROS KAKI LEAF EXTRACT, CINNAMOMUM CASSIA BARK EXTRACT, ARTEMISIA PRINCEPS LEAF EXTRACT, PENTAFLUOROPROPANE, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, ACHILLEA MILLEFOLIUM EXTRACT, STEARETH-20, MARRUBIUM VULGARE EXTRACT, PHENOXYETHANOL, GENTIANA LUTEA ROOT EXTRACT, ARTEMISIA ABSINTHIUM EXTRACT, HYDROGENATED LECITHIN, VERONICA OFFICINALIS EXTRACT, PRIMULA VERIS EXTRACT, MENTHA PIPERITA (PEPPERMINT) LEAF EXTRACT, MELISSA OFFICINALIS LEAF EXTRACT, MALVA SYLVESTRIS (MALLOW) EXTRACT, HYDROLYZED HYALURONIC ACID, COLLOIDAL OATMEAL, HYDROLYZED SILK, CITRIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE, ALGAE EXTRACT, ALOE BARBADENSIS LEAF EXTRACT, N-HYDROXYSUCCINIMIDE, HYDROLYZED COLLAGEN, CAPRYLHYDROXAMIC ACID, TOCOPHEROL, THIAMINE HCL, RIBOFLAVIN, RETINYL PALMITATE, PANTOTHENIC ACID, PALMITOYL OLIGOPEPTIDE, NIACIN, FOLIC ACID, CHRYSIN, CARNITINE HCL, BIOTIN, ASCORBIC ACID, PALMITOYL TETRAPEPTIDE-7, CHLORHEXIDINE DIGLUCONATE, TITANIUM DIOXIDE (CI 77891), MICA (CI 77019).

How to Apply

Apply No. 50 Serum™ Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Beauty Tips

Use No. 50 SerumTM Anti-Aging Collagen Veil Primer over your night time beauty regime to keep the skin loving ingredients working round the clock!

How to Apply

Apply No. 50 Serum™ Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Real Beauty. Real Results.TM

Clinically shown results!

  • 96% saw softer, smoother skin*
  • 88% saw brighter, younger-looking skin*
  • 77% saw reduction in the appearance of pores and wrinkles*

*Results observed in a consumer panel survey.

XOXO Jamie XOXO jamie
“This primer pampers your skin with 50 skin-loving ingredients and a softening, smoothing, long-lasting barrier for flawless makeup application!” XOXO jamie

Customer Reviews

No. 50 Serum Anti-Aging Collagen Veil Primer is rated 4.7 out of 5 by 86.
Rated 5 out of 5 by from Great product! I've been using this for over a year, and I love the way it works and the way a little goes a long way.
Date published: 2017-02-19
Rated 5 out of 5 by from Makes my skin feel so soft I love this just wish it came in a bigger bottle. Works great and I love how my face feels everyday. I use it before I put on my makeup and right after I wash my face at night. My son and significant other has been noticing a nice difference in the evenness of my skin tone and I love that my face isn't dry and oily. So hard to find a good moisturizer especially one that can go under makeup!!!
Date published: 2017-02-08
Rated 5 out of 5 by from Awesome! Awesome! Awesome! I use this product everyday! Give it 30 days and you will see a huge difference in your skin!
Date published: 2017-02-05
Rated 5 out of 5 by from Buy it! It stops foundation from cracking! Until I got purchased this primer my foundation (no matter the kind) would always crack at the end of the day. This stuff stands up against the Georgia heat!
Date published: 2017-02-05
Rated 5 out of 5 by from Perfect product ! I had two samples of this serum to try and was literally hooked from the first use. It makes your skin feel wonderfully soft and silky and really does make your foundation look flawless I am worried about running out of No. 50 serum!
Date published: 2017-02-01
Rated 5 out of 5 by from Love it❤ I love, love this product. Makes my face feel wonderful!
Date published: 2017-01-30
Rated 2 out of 5 by from Not for my skin I needed a foundation primer and this product was recommended to me by a sales associate in Ulta. I am 66 yrs old with a fair complexion and red hair. It is Winter and my face is super dry no matter it seems how much I moisturize so thought this serum would maybe give me double benefits....if I liked it as a primer AND it moisturized my face at the same time it would be awesome. I truly wanted to like this....but, sadly, each time I used it as a foundation primer it accentuated my dry skin. I assumed that since I use CC creme as my foundation and it has moisturizers in it that the two combined surely would not do that. This serum was a total failure for my skin. I gave it two stars simply because I liked the way it felt on my face but for no other reason. I did use the serum as a moisturizer at night and during the day at home with no makeup for six weeks because I wanted to see if it would work as a moisturizer. I do not believe that this serum helped my dry face at all. After six weeks of daily use my face actually seemed dryer than before I began.
Date published: 2017-01-27
Rated 5 out of 5 by from Feels so good... Feels good, smells good..My skin is so soft..haven't used it logo enough to add to this..
Date published: 2017-01-07
  • y_2017, m_2, d_23, h_2
  • bvseo_bulk, prod_bvrr, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasreviews, tv_6, tr_80
  • loc_en_US, sid_817919010637, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 146.54ms
  • REVIEWS, PRODUCT

Questions & Answers

Hi I need to know the order of application please. I have Rosacea and need to use bye bye redness. So here are the items I need to apply daily: Moisturizer, No#50 primer, Bye Bye Redness, Bye Bye Foundation. What is the order please?

Asked by: Tanya F
Hello Tanya, thanks for your question! You actually already have them listed in all the right order :) We suggest first using your moisturizer and letting IT absorb for a few seconds. Then on top apply your No. 50 Primer and once that is set you can spot treat with Bye Bye Redness. Lastly, apply Bye Bye Foundation all over your skin! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-08

Hello, I use the CC cream foundation and according to the description it is a bunch of things wrapped into one including a primer so would this No. 50 product make a difference?

Asked by: wondering
Hi there, thank you for your question! While CC+ Cream is an all in one type of product, depending on your skin you might prefer to use an additional primer. No. 50 Primer works to blur the look of pores, smooth skin texture, and hydrates the skin. IT is totally based on preference! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-01-18

Is this primer silicone or water based? And is the CC cream silicone or water based?

Asked by: Pember42
Hi there, thanks for your question! Both of these products are both water/silicone based however they do also contain skin-loving oils in them! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-01-09

I am considering the bye bye foundation, which says it is a moisturizer/foundation in one. If this is true, in what order would you use a primer with it? Normally I would moisturize first, then add primer, then foundation. Whats the order with these?

Asked by: mrsjulie
Hi Julie, that is a great question! You would still continue to use everything in the same order, so first apply the primer to your skin and let IT absorb and then apply Bye Bye Foundation right on top! Hope this helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-12-07

I am using the Bye Bye foundation, it looks great in the morning but needs to be reapplied by noon...will using this primer help? I'm 66 and love the coverage but wish it wouldn't go bye bye midday

Asked by: telephony
Hi there, thanks for reaching out to us! Are you setting your Bye Bye Foundation with powder? Setting your foundation with Bye Bye Pores Powder will help to set your makeup in place and keep IT lasting all day! Primer will also help to keep your foundation lasting all day and help to blur the look of pores. Try our No. 50 Primer for this! You can find the link to both of these products below. We hope you try IT out! XOXO Nicole https://www.itcosmetics.com/bye-bye-pores-pressed https://www.itcosmetics.com/no-50-serum-anti-aging-collagen-veil-primer
Answered by: IT Customer Care Expert
Date published: 2017-02-04

Are IT cosmetics noncomedogenic?

Asked by: Twilight
Hi there! All of our products are designed for those with sensitive skin or skin concerns and made with only the best skin loving, beneficial ingredients. So while we are not non-comedogenic, the ingredients we used are not known to cause break outs. Since all skins are different, we do always recommend that your consult with your doctor as they would know best if you should be using a product or not. XOXO Abby
Answered by: IT Customer Care Expert
Date published: 2016-08-18

I'm a little perplexed! I've read your answers to your many question concerning primer. My understanding is that skin care is put on first then primer then makeup. In my case, that would be Confidence in a Cream, No.50 primer & Celebration foundation

Asked by: hswartzfager
Hi there, this is a great question! Although No. 50 Serum Primer has serum properties to IT, it is a true primer. This means that it would be applied after moisturizing with your Confidence in a Cream and before your Celebration Foundation. So you have IT down perfectly! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-01-18

Hi, What is the difference between this primer and the confidence cream?

Asked by: dock2bay
We'd be happy to give you more information. Both are amazing products that are packed with skin-loving, anti-aging ingredients. Confidence in a Cream is a true skincare product and a moisturizer that will deliver powerful anti-aging results both instantly and more drastically over time. No. 50 Primer Serum is first and foremost a primer that smooths the surface of your skin for better foundation application. You can choose to use both, since they have different functions, or just one of the two. We hope this helps! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2017-02-04
  • y_2017, m_2, d_23, h_7CST
  • bvseo_bulk, prod_bvqa, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_23
  • loc_en_US, sid_817919010637, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 46.89ms
  • QUESTIONS, PRODUCT