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XOXO Jamie
“This primer pampers your skin with 50 skin-loving ingredients and a softening, smoothing, long-lasting barrier for flawless makeup application!” XOXO jamie

No. 50 Serum™ Anti-Aging Collagen Veil Primer

IT’s your baby soft skin in a bottle!

Anti-aging Collagen Veil Primer
1 fl oz / 30ml /
$48.00
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Why You'll Love IT

A true beauty breakthrough. Multi-tasking, concentrated, hydrating primer and serum in one. Infused with more than 50 beneficial ingredients to nurture your skin and lock in moisture as it prepares it for flawless makeup application. The innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. Prepares your skin for make-up application all while diffusing the appearance of visible pores and without the product settling into lines and wrinkles.

Includes 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful antioxidants and vitamins including vitamin A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all daylong, while hyaluronic acid provides a healthy drink of hydration your skin. Aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful antioxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc- free, sulfate-free and cruelty-free.

Key Benefits
  • Developed with plastic surgeons
  • Packed with more than 50 amazing ingredients for younger looking skin
  • Reduces the appearance of visible wrinkles and dryness
Ingredients
Water, Cyclopentasiloxane, Cyclotetrasiloxane, Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Isododecane, Glycerin, Hexyl Laurate, Cyclohexasiloxane, Ozokerite, PEG-10 Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Petrolatum, Sodium Chloride, Caprylyl Methicone, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Polysilicone-11, Titanium Dioxide, Caprylyl Glycol, Ethylhexylglycerin, Sorbitan Olivate, 1,2-Hexanediol, Butylene Glycol, Disodium EDTA, Propylene Glycol, Vitis Vinifera (Grape) Seed Oil, Ubiquinone, Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Sea Water, Punica Granatum Seed Oil, Persea Gratissima (Avocado) Oil, Orbignya Oleifera Seed Oil, Niacinamide, Mangifera Indica (Mango) Seed Butter, Coffea Arabica (Coffee) Seed Extract, Citrus Grandis (Grapefruit) Peel Oil, Caffeine, Argania Spinosa Kernel Oil, Arbutin, Adenosine, Anthemis Nobilis Flower Water, Lactobacillus, Honeysuckle Flower, Licorice Root, Morus Alba Root, Pueraria Lobata Root, Schizandra Chinensis Fruit, Scutellaria Baicalensis Root, Sophora Japonica Flower Extract Ferment Filtrate, Illite, Mica, Betula Platyphylla Japonica Juice, Perfluorohexane, Hibiscus Sabdariffa Flower Extract, Caviar Extract, Snail Secretion Filtrate, Olea Europaea (Olive) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Cholesteryl Isostearate, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum Flower Extract, Cholesteryl Nonanoate, Cholesteryl Chloride, Alcohol, Arnica Montana Flower Extract, Alchemilla Vulgaris Extract, Ananas sativus (Pineapple) Fruit Extract, Actinidia Chinensis (Kiwi) Fruit Extract, Pueraria Lobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja (Soybean) Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia Princeps Leaf Extract, Pentafluoropropane, Curcuma Longa (Turmeric) Root Extract, Achillea Millefolium Extract, Steareth-20, Marrubium Vulgare Extract, Phenoxyethanol, Gentiana Lutea Root Extract, Artemisia Absinthium Extract, Hydrogenated Lecithin, Veronica Officinalis Extract, Primula Veris Extract, Mentha Piperita (Peppermint) Leaf Extract, Melissa Officinalis Leaf Extract, Malva Sylvestris (Mallow) Extract, Hydrolyzed Hyaluronic Acid, Colloidal Oatmeal, Hydrolyzed Silk, Citric Acid, Potassium Sorbate, Silica, Fish Extract, BHT, Sodium Benzoate, Algae Extract, Aloe Barbadensis Leaf Extract, N-Hydroxysuccinimide, Hydrolyzed Collagen, Caprylhydroxamic Acid, Mussel Extract, Tocopherol, Thiamine HCl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Palmitoyl Oligopeptide, Niacin, Folic Acid, Chrysin, Carnitine HCl, Biotin, Ascorbic Acid, Palmitoyl Tetrapeptide-7,Chlorhexidine digluconate. May Contain: Red 7 Lake (CI 15850:1).

How to Apply

Apply No. 50 Serum™ Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Beauty Tips

Use No. 50 SerumTM Anti-Aging Collagen Veil Primer over your night time beauty regime to keep the skin loving ingredients working round the clock!

How to Apply

Apply No. 50 Serum™ Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Clinical Data

After 10 days of wear: 96% of subjects reported their skin felt soft and smooth. 92% of subjects liked the results and felt it provided their skincare needs. 92% of subjects said their skin was infused with moisture. 96% of subjects saw and improvement in the smoothness of their skin texture. 77% of subjects saw and improvement in the appearance of their wrinkles. 77% of subjects reported their pores appeared minimized. After 10 days of wear, 77% of subjects reported their fine lines and wrinkles appeared less noticeable. 88% of subjects said after using this product their skin felt younger and healthier.
XOXO Jamie XOXO jamie
“This primer pampers your skin with 50 skin-loving ingredients and a softening, smoothing, long-lasting barrier for flawless makeup application!” XOXO jamie

Clinical Data

After 10 days of wear: 96% of subjects reported their skin felt soft and smooth. 92% of subjects liked the results and felt it provided their skincare needs. 92% of subjects said their skin was infused with moisture. 96% of subjects saw and improvement in the smoothness of their skin texture. 77% of subjects saw and improvement in the appearance of their wrinkles. 77% of subjects reported their pores appeared minimized. After 10 days of wear, 77% of subjects reported their fine lines and wrinkles appeared less noticeable. 88% of subjects said after using this product their skin felt younger and healthier.

Customer Reviews

1
No. 50 Serum Anti-Aging Collagen Veil Primer is rated 4.693726937269373 out of 5 by 271.
Rated 5 out of 5 by from Great remover Really great stuff, wish it came in wipes .. makes my skin feel so soft.
Date published: 2016-08-29
Rated 4 out of 5 by from No. 50 I received a sample packet of No. 50 and gave it a try. It made my skin feel so soft and moisturized without being greasy that I went on line and bought the bottle. My makeup glides over it and lasts all day. It is easier to removed makeup when I use this too.
Date published: 2016-08-28
Rated 5 out of 5 by from Very pleased So in love with this product. I have always been a bareminerals girl but I have recently changes over and I am glad I did. This primer beats all that I have used before.
Date published: 2016-08-28
Rated 5 out of 5 by from Love IT Cosmetics!! I bought this product a few weeks ago and so happy I did! My skin feels and looks smoother and looks more awake. I do not wear face powder ever, only eyeshadow, mascara, blush and I have received many compliments on how healthy and even my skin is.
Date published: 2016-08-27
Rated 4 out of 5 by from Make-up remover I love this product I use it every day to remove my makeup
Date published: 2016-08-27
Rated 5 out of 5 by from Great cream, I got this as a sample and I absolutely love it. I feels great on my skin and makes my skin glow. I am 65 and anxious to see how it does when our weather turns cold. I am always fighting with dry skin especially on my nose. I don't see having a problem with this cream. I love the scent. It's just right and when you catch a wiff of yourself you know you smell clean and other people should also pick that up as well.
Date published: 2016-08-25
Rated 5 out of 5 by from Best remover ever! I have tried many makeup removers over my lifetime. This the best ever!! Your makeup truly does melt away. It's fantastic. Doesn't leave ant traces of makeup at all. IT us the only line I use now for everything from skin care to foundation, eye shadows, brow pencil, lipstick. I am 68 years old and have tried most all of the department store brands but was never happy with any until I tried It. My brand forever!! Love IT!!!!!!!
Date published: 2016-08-25
Rated 3 out of 5 by from I bought the 50serm a month ago & seems to be working but I haven't been using everyday just every other day
Date published: 2016-08-25
  • 2016-08-30T08:00CST
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Questions & Answers

1

Can the Bye Bye makeup be used as a morning facewash too?

Asked by: Lacy1025
Hi there, this is a great question! Bye Bye Makeup is your 3 in 1 product, IT is your makeup remover, cleanser and skin softening serum. You can absolutely use IT in the morning to wash away any impurities on your bare skin and give a super soft finish to the skin! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-08-26

I am 69. Not. 30 I is there anything for wrinkles . Every thing now days is for 20ish, 30ishh we. Don't stay there forever..

Asked by: Lassie
Hi there, we're happy to help you! One of the best things about our products is that they are for skin of all ages! Confidence in a Cream was not made for only one type or age of skin. IT contains peptides, collage and hyaluronic acid to really keep skin hydrated, improve skin texture and also reduce the appearance of fine lines over time! We think IT is exactly what you're looking for! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-08-24

I have been using Confidence in a Cream for two months now. I do like it but I am noticing a few little bumps on my skin. Any idea what that could be?

Asked by: mollymae
Hi there, thanks for your question! We are so happy to hear that you have been using Confidence in a Cream! If you are unsure of what bumps are developing on your skin, we do recommend consulting your doctor and stopping use of this product until further notice. We do have a complete list of ingredients for every product shown on our website at www.itcosmetics.com. Your doctor will be able to advise you with the best solution for your skin moving forward before continued use. Let us know if you have any further questions! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-08-22

Forgive my "newness to IT". I love the cc foundation. Do I use that along with the celebrating illinunation powder. I also bought the bye bye pores. Just curious because I am such a newbie and when I saw how these products really can transform your fa

Asked by: jennifer6006
Hi there, thanks for your question! You can absolutely use CC Cream with Celebration Foundation Illumination. First apply your CC Cream as your all over base, then set with Celebration Foundation Illumination for added coverage and to keep it lasting all day. You can set your makeup with Bye Bye Pores Powder if you do not want added coverage. Bye Bye Pores is a translucent powder, so it will not add additional coverage or color to the makeup you've already applied! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-08-22

Are there steps that you can recommend using all your Daytime products (cream, under eye concealer, bye bye foundation , celebrations foundation, no more pores???this is sort of new to me but many friends and people have told me "Wow, your makeup and skin

Asked by: jennifer6006
Hi Jennifer, thanks for your question! We are happy to help you with your makeup application. The main guidelines to stick to with your application is to apply all of your cream/liquid products first, and your powder products last. This will give you the most flawless application. You also want to apply your products in an order that allows you to apply as least product as possible, which will help your skin the look the most natural. First apply your moisturizer, then concealer to spot conceal anywhere on the face and under eye area. Next apply your foundation to even out your complexion. You can either set your cream foundation with Celebration Foundation for additional coverage or with Bye Bye Pores Powder for a light setting to keep your makeup lasting all day. Try IT out this way and let us know how you are enjoying it! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-08-22

Can Confidence in a Cream be used in the under eye area?

Asked by: Shea53
Hi there, We're happy you reached out to us! Confidence in a Cream can be used anywhere on the face or body to help moisturize and reduce the appearance of fine lines and wrinkles. You can absolutely use it under the eye area! We recommend to be cautious when applying IT to avoid direct contact into the eye. Let us know how IT is working for you! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-08-22

I am using the Bye Bye foundation, it looks great in the morning but needs to be reapplied by noon...will using this primer help? I'm 66 and love the coverage but wish it wouldn't go bye bye midday

Asked by: telephony
Hi there, thanks for reaching out to us! Are you setting your Bye Bye Foundation with powder? Setting your foundation with Bye Bye Pores Powder will help to set your makeup in place and keep IT lasting all day! Primer will also help to keep your foundation lasting all day and help to blur the look of pores. Try our No. 50 Primer for this! You can find the link to both of these products below. We hope you try IT out! XOXO Nicole https://www.itcosmetics.com/bye-bye-pores-pressed https://www.itcosmetics.com/no-50-serum-anti-aging-collagen-veil-primer
Answered by: IT Customer Care Expert
Date published: 2016-08-10

Hi, I keep seeing the same reviews for many of the same products. How do we know which reviews are actually for the products we are interested in?

Asked by: marnie
Hi there, thanks for your question! You can find exclusive product reviews for each product on our website on it's respective product page. When you scroll down you will see reviews for that product, as well as our posted responses to our IT Girl's questions for that specific product as well. We hope this helps! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-08-10
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